Beruflich Dokumente
Kultur Dokumente
WARID FRANCHISE
PRESENTED BY
BILAL MUNNI
Table of Contents
1. Acknowledgement
2. Introduction
• Industrial sector
• Name
• Address
• Contact information
Small Business Management
Presented to: Sir. Sikander Aziz
• Senior management
• Type of ownership
5. Organizational structure
7. Marketing strategy
8. Operations
9. Reporting system
10.Conclusion
11. Suggestion for improvement
All glory and honor is for Allah, the Supreme Being who bestowed profound
perseverance and ability on us to accomplish this work.
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Small Business Management
Presented to: Sir. Sikander Aziz
We express our profound and cordial gratitude to offer thanks to our learned,
kind and experienced teacher, Mr. sikandar aziz for his valuable guidance,
constructive comments and continuous encouragement through out the
research.
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Small Business Management
Presented to: Sir. Sikander Aziz
and Sing Tel Group. In this joint venture SingTel acquired 30% percent
equity stake and remaining acquired by Abu Dhabi Group. This partnership
WARID FRANCHISE
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Small Business Management
Presented to: Sir. Sikander Aziz
trademarked goods and services and the "goodwill" and name recognition
The company that grants the independent operator the right to distribute its
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Small Business Management
Presented to: Sir. Sikander Aziz
Abu Dhabi Group, one of the largest business groups in the Middle East and the
single largest foreign investor in Pakistan. It has diversified business interests,
offering strong financial resources and extensive management expertise that
result in commercial success for several institutions.
4.2 Name
Mn communication (franchisee)
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Small Business Management
Presented to: Sir. Sikander Aziz
4.3 Address
This is the head office contact information Phone: +92-42-5715750. Fax: +92-42-
5717008 and this is the franchise contact information
Franchisor
Franchisee
Franchise Manager
Franchisor
Franchisor is the owner of the marketing system its patent trade mark and
logistics. In this franchise the WARID is the franchisor and top management.
Franchisee
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Small Business Management
Presented to: Sir. Sikander Aziz
Franchisor manager
Franchise manager is the person who manages all the business matter of the
franchise and checks the daily franchise business and sends the daily financial
report to the head of the franchise .The head of the franchise is franchisor and
franchisor is WARID telecommunication. The manager is hired by the franchisee.
Type of management
5- Organizational structure
Franchisee have outlet which is situated suitable location and full fill are
requirements which are set by franchisor.
Franchises have their own staff which is hired by franchisor or franchisee.
Franchisee has a manager which is manage franchise affairs and
performance.
Franchise use latest IT technology.
Other than the division of Management, Finance, IT and Engineering, all the
divisions are headed by GM (General Manager), or DGM (Deputy General
Manager).
Under each division, there are several departments, which are usually led by
Senior Managers, or Managers.
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Small Business Management
Presented to: Sir. Sikander Aziz
Management Division is headed by the
Warid presents a wide selection of value added services that ensure you well
manage your life via your mobile phone & express yourself effectively. The world
of Warid Value Added Services has unlimited options of not only communication,
but also convenience, entertainment & personalization. These services comprise
a myriad of options from entertainment to utility based services. You think of it
and we have it! Keep exploring & stay amused!
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Small Business Management
Presented to: Sir. Sikander Aziz
WaridGroupSMS
10 friends, 1 SMS!
CallerTunes-SongSearch
Search for your favourite song, and set it as your CallerTune!
VOW(VideosonWarid)
Enjoy FREE entertaining videos on the go.
WaridSMSBlocker
Warid brings an easy to use solution to block all those annoying & unwanted
SMS
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Small Business Management
Presented to: Sir. Sikander Aziz
DUAService
Allah(SWT) says “Call on Me; I will answer your DUA”
WaridComedyCorner
Ab hasso dil khol ke!
IMOverSMS!
Let your fingers do the talking!
InternationalTop-up
Send balance to Warid prepaid users in Pakistan..
MissedCallAlerts
Enjoy Miss Call Alerts now on your prepaid numbers..
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Small Business Management
Presented to: Sir. Sikander Aziz
PrepaidGPRSBucket
If you love surfing, Warid offers you a package that will keep you connected..
YouthBlogZone
Write Share & Inspire!
Surf@Twilight
Enjoy the unlimited freedom of mobile internet.
WaridCallBlock9211
Warid is proud to launch Warid Call Block 9211 service that instantly makes you
get rid of those annoying calls
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Small Business Management
Presented to: Sir. Sikander Aziz
WaridPictureCompetition
Give us your best shot!
786IslamicServices
Dial 786 from your Warid number and listen to Quranic Ayat, Hadith, Namaz...
FacebookMobileTexts
Convenience you never imagined!
WaridMusicClub
Now carry your favorite music with you..anywhere, anytime!
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Small Business Management
Presented to: Sir. Sikander Aziz
UploadPhotos@Facebook
Snap, Send, Share!
read more
LoveMeter
When yOu are in Love, you can’t fall asleep because reality is better than your
dreams.
WaridSMSEmail
Now get your e-mails on your mobile via SMS.
RechargeMe
Stay in touch, even at low balance
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Small Business Management
Presented to: Sir. Sikander Aziz
BalanceShare
Out of cash? But never out of balance!
ZemGupLagao
Gup Lagao-Dost Banao Sir Zem Kay saath
WaridFunStore
Now gift to friends & spread the joy!
Zem.Talky
Express your emotions with Zem Talky Service
Warid.Sports.Station
Never miss out your favorite game
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Small Business Management
Presented to: Sir. Sikander Aziz
Warid franchise MN communication sale the new sim of warid to the customers
The sims stock are provided by warid which is franchisor.MN communication pay
some percentage to WARID against sales of the warid sim.
Warid franchise MN communication sale the new postpaid sims of warid to the
customers and franchise keep the security against issuance of post paid sim and
also pay percentage to the franchisor.
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Small Business Management
Presented to: Sir. Sikander Aziz
Warid customers can pay their postpaid bill on the warid franchise MN
communication through credit, cash or debit card
Warid customers can block their lost sim from the warid franchise (MN
communication)
GPRS settings
Warid customers can activate their GPRS setting from the warid franchise.
Handset offer
Registration of sim
Warid customers can registered their new sim from warid franchise and they can
also change the ownership as well,
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Small Business Management
Presented to: Sir. Sikander Aziz
International roaming
Share all your overwhelming Hajj experiences with your loved ones back home!
Warid offers amazing International Dialing rates for as low as Rs. 7.50+tax/min on
landlines in Saudi Arabia and with our free incoming SMS on International
Roaming, we’ll make sure you stay connected at the most affordable rates with
the most faithful connection in your hand!
You can now use your prepaid connection abroad. Warid aims to provide prepaid
international roaming at all major destinations.
Top Up on Roaming
When you go abroad it's always a good idea to top up your mobile phone before
you leave. But if you do need to top up from overseas, not a problem, Warid has
a solution for that too, all you need to do is go to the nearest participating retailer
or Warid’s website and buy your required chunk of minutes and you will be well
on your way to making your important calls again.
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Small Business Management
Presented to: Sir. Sikander Aziz
You can use your Credit/Debit Card, and or cash to pay the retailer for your Top-
Up or go online. These options will allow you to top up via the Warid Top-Up
website from overseas just in case you run out of scratch cards or unable to do
balance share from someone back home.
Retailers are currently available at UAE, UK & USA. For all other destinations
Top Up can be done online.
That’s not it! We thought it would be a great idea to let people Top-Up their loved
ones’ cell phones from overseas!!
Now with Warid’s International Top-Up you can Top-Up your grand children’s
phone and talk to him/her for as long as your heart pleases. It’s
really simple yet extremely intimate. You can either make it a birthday present or
just a token of your love! Top-up your loved one’s minutes from overseas and
make their day!
Sms roaming
Warid is proud to have launched 'SMS Roaming' for the first time in Pakistan,
which facilitates you in staying in touch with your contacts and loved ones while
you roam around the world. You can send & receive SMS while traveling abroad.
Messages are sent instantly to your friends and family regardless of the day &
time, just as it would be back home.
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Small Business Management
Presented to: Sir. Sikander Aziz
7- Marketing strategy
Advertisement
Advertisement through print media i.e news paper, electronic media i.e
television,radio,internet,and as well bill boards
Personal selling mean sale the warid products through the sale man which are
sale the warid products in the market.
There are two types of distribution channel used by WARID TELCOM which are
followings
Direct Channel
As Warid telecom is on introduction stage it uses direct selling also.In this
channelcompany has large no. of sales of officers who meet persons and tell
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Small Business Management
Presented to: Sir. Sikander Aziz
them about waridtelecom products.This sale force is totally committed towards
their work.They knowhow to sell the products to the customers.In future warid
telecom is planning to startdoor to door selling of their products.In the introduction
stage of its operations waridtelecom wants to provide all the things to its
customers at their door step.The directselling staff is highly trained and
motivated.They use their personal references,retailers, friends for selling
products.
Franchise Selling
Warid telecom is providing their brands to ultimate consumers through franchises.
Ithas a strong network of franchises all over the Pakistan.In Multan there are
5franchises of Warid telecom they want to establish 7 franchises.In franchises
Waridtelecom brands are sold and commission is giver to franchisee.The
franchisee workaccording to the requirements of Warid telecom.In order to
provide best services totheir customer’s Warid telecom monitor the working of
franchisees time to time.Franchisees sell Warid brands directly to the ultimate
consumer or they can appointtheir own dealers in order to save the product.Warid
telecom provides technicaltraining to the staff of franchisees.Warid telecom
franchisees are in all the importantareas of Multan.So for a Warid customer it is
easy to get connection at any time fromeverywhere.Warid telecom establishes
franchisees in the important areas of every city.
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Small Business Management
Presented to: Sir. Sikander Aziz
8- Operational system
Market Coverage
Channel Structure
Logistics/Physical Distribution
9- Reporting system
Franchisee staff
The franchise staff is hired by franchisee .franchisee
(MN communication) is independent to take decision for recruiting selecting and
termination.
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Small Business Management
Presented to: Sir. Sikander Aziz
10- Conclusion
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Small Business Management
Presented to: Sir. Sikander Aziz
Provide management skills
Training program
Low call rates
Free issue of duplicate sim to retain the customers
Provide tension free faculties/services
Follow rules and regulations which is set by PTA
(Pakistan telecommunication authority)
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