 Ajitava Nandi

 Debolina Guha Thakurta

 Kunal Somaiya
 Pravas Kr Maiti
 Rama Kedia
 Shyamantika Chatterjee
Get beyond your expectations !
 High

Kingfisher
Air India

Jet air

Flywing
Low High
Spice jet In Flight Experience

Indigo
Go air

Low
Price
 Who am I ?
Flywing
 What am I ?
Rich in-flight experience
 For whom am I ?
Middle and upper middle class
Family person
 Why me ?
Get beyond your expectation
 Premium Fast

Kingfisher Jet air

Unparallel
Red Low cost entertainment