MAGNOLIA

CLIPPING SERVICE

(601) 856·0911 f (lOS) 758-8610

MADISON CO HERALD
CANTON, MS
Circulation = 11558
WEEKLY
04/01/2010
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State settles

')'. with UfeLock

J Mississippi is one of 35

states rtl'aching an agreement

with LifeLock to settle
charges that the company
used deceptive advertising,
according to the Federal
Trade Commission. A group
of 35 state attorneys general
charged LifeLock with using
false claims to promote its
identity theft protection serv­
ices. These claims were wide­
Iyadvertised using the CEO's
Social Security number.
The FTC's complaint also
alleged that LifeLock falsely
claimed that it would: pre­
vent unauthorized changes to
customers' address informa­
tion; constantly monitor
activity on customer credit
reports; ensure that potential
creditors would always call
before opening a new
account.
"Since we know that there
is no fool-proof way to avoid
identity theft, we are pleased
that this deception ~ been
exposed and eliminated,"
said BiD Moak of Madison,
president/CEO of the Mis.~is­
sippi BBB. "It is great that
conswiiefS-can n() 10!}ger_be
duped into thinking that
there are ways to provide total
protection from identity
thip'IP~ "