Name: _____________________________________________________________________________________________________

Age: _________________________________________________________________________________________________
Occupation: ______________________________________________________________________________________________

Q.1. How often do you go for buying products?

5 to 6 times a month

Q.2. How many outlets are there in your vicinity that offers the same product line?
6

Q.3. Are you a loyal customer of any one outlet?

Yes – Nilesh Dryfruit

Q.4. What are the reasons according to you that can make you/makes you loyal to that outlet?
Getting a wide range of products and shopkeeper knows the needs and taste very well.

Q.5. What is the most important factor according to you that should be mandatorily provided by a salesman?
Good knowledge regarding the product and should attend the customer in a helpful manner

Q.6. Which is the most important factor according to you that can enhance your shopping experience and make you a loyal customer of
that shop?
o Availability of a variety of product lines
o Placement of products
o Store ambience
o Salesman’s attitude towards you

Q.7. How important is the salesman’s approach towards you in affecting you buying decision?
Salesman should provide the required products and should have complete knowledge regarding the product

Q.8. What measures according to you should be undertaken by the salesman in order to provide you a better shopping experience?
Provide value for money, help in choosing alternatives, be polite and helpful

Q.9. Please state a good experience when you were happy with the salesman, and what exactly did he/she do to create it?
Vijay Sales: helped in price differentiation, provided the best product at the available price, gave proper knowledge of the product

Q.10. Please state a bad experience when you were disgusted with the salesman, and what exactly did he/she do to create it?
Koutons, Ghatkoper, didn’t care to attend the customer

Q.11. Distribute 100 points to the given attributes related to the salesman that affects your buying decision?

o Knowledge regarding the products _________40_____________________

o Friendly nature _________10_____________________
o Giving information without asking for _________20_____________________
o Asking for your need and requirement _________20_____________________
o Assorting the products according to your need _________10_____________________