Questionnaire

Proportion of boys and girls: 1:1

Sample Size: 20

Sample frame: KIIT University Students

Qualifying Question: Do you usually wear wrist watch? Y □ N □

Proceed if answer is Yes. If ‘No’, thank and terminate the interview.

1. How often you wear a wrist watch ?

a. regularly
b. few days a week

2. What are the various brands of wrist watches you know?

a. Titan
b. HMT
c. Timex
d. Others(Specify)

3. Which brand of wrist watch do you wear?

a. Titan
b. HMT
c. Timex
d. Fast Track
e. Others(Specify)

4. How satisfied are you with your watch that you wear most often as mentioned in Q3 above?
a. Very satisfied
b. Satisfied
c. Somewhat satisfied
d. Somewhat dissatisfied
e. Dissatisfied

5. Please tell us briefly what is satisfying about it.

6. And what is dissatisfying about it, if any.

 7. Talking about wrist watches, do you remember seeing any advertisements in TV recently? If yes,
please briefly describe the first ad you can remember.

8. Any print ad or hoarding you remember? Please describe briefly.

9. Rate the brands of wrist watches below you know on the aspects provided on a 5 point scale –
1- below average, 2 average, 3 good, 4-very good, 5-excellent

Titan Timex HMT Fast-

Track
a. Style
b. Durability
c. Technology
d. Brand name
/reputation
e. Price
f. Overall

10. The following statement is true of which brand or brands according to you? Tick if ‘true’.

Titan Timex HMT Fast-

Track
a. I shall miss this brand if it is not available anymore
b. I intend to buy this brand next time also
c. I would recommend this to other friends and neighbors
d. It suits my kind of life-style
e. This watch is expensive
f. This watch is good value for money
g. This watch is available in most shops
h. l shall look out for different models of that watch if the
price goes down
i. This is prestigious.
Identification & Classification Detains

Name of respondent: Gender: Program:

Batch Phone no. e-mail: