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 Company description
‡ As India is know for the spicy food and hence
spicy food is greatly loved by all the
population segment from young kid to the
employed person.
‡ ocation ----lovely professional university
‡ Target population ---lovely students , faculty
and staff members .
‡ Competitors- yo food , campus cafe , food
court and all the stalls inside the lovely
campus .
‡ Founders ʹ
‡ Date of commencement -14-8-2011.
‡ Type of veg.kababs and Mocktail that we will
provide are ----1. full cheese kabab
2. veg mix kabab
3. kabab ʹe- punjabi

‡ Mocktail
‡ Ice coffee.
‡ Strawberry crushed.
‡ Mango feel.
food .....at VEG. KABAB HUNT
‡ Mission
‡ To provide outstanding quality and service , so that we make every
customer at our booth satisfied.

‡ vision
‡ To extend our chain of booths to the nearby cities.
 ocation
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Competitor analysis
 Swot analysis of competitors
‡ Strength ...
‡ Already established
‡ Good location.
‡ Weakness
‡ Similar kind of products .
‡ Opportunities
 Marketing mix
‡ Price ʹproduct matter .
‡ Placement- display in store..
‡ Promotion-banners and VEG. KABAB HUNT
pamphlets ...
‡ Product ʹ veg kababs and Mocktail.
 Marketing strategies
‡ Pricing ...more the amount more discount .
(only on multiply of 100)
‡ Happy hours .11-12 am
‡ scratch cards.
 Marketing techniques
‡ Banners and VEG. KABAB HUNT pamphlets ...
‡ Word of mouth....i.e. viral marketing

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 Human resource
ͻmanagers

labour
 ABOUR
‡ 9 workers ( Full time).
‡ Part time workers work on main season,
function or basis on requirement
‡ More workers will be required during starting
of new sessions and on special occasion.
 Salary paid
‡ Full time around 3500 / month
‡ Bonuses will be paid quarterly...
 Sources of funds
‡ partners investment ---6,00,000 lakh
( each partner 1 lakh)
‡ from bank -----8,00,000lakh
(agriculture loan on the land around 30 acres
from cooperative bank at the rate of 2.5 % per
annum )..
‡ total funds 14,00,000
 Overview of expenses.
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