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Objectives:
to extend banking facilities to the poor;
to eliminate exploitation by money lenders;
to create small enterprise opportunities for the unemployed and underemployed
to bring disadvantaged people within the fold of some organizational format which they
can understand and operate and can find some socio-political and economic strength
through mutual support;
to reverse the age old [poverty] cycle of “low income, low savings, low investment, low
income”into an expanding system of “low income, credit, more income, more credit,
more investment, more income”.
Grameen Bank is just one of the SBU under the Grameen Trust umbrella which also includes
many other SBUs like Grameen Phone, Grameen Textile, etc. Grameen Bank is also a very
sustainable solution and at the same time scalable because during its inception, Muhammad
Yunus implemented it in the Jobra village which comprises of 3 different groups of people,
Muslims, Buddhists and the Christians and this has helped him replicate the Grameen Banks
model in the southern regions of Africa and America very successfully.
B. Target Customer
The target customer for the Grameen Bank is one who satisfies the following characteristics :
C. SWOT Analysis
Strengths:
1. Creator of service himself has a personal experience and feel of being with the customers.
Muhammad Yunus himself being a resident of the Jobra village knew exactly the
problem that the community was facing and hence he could very well cater to the needs
of the destitute by providing them tailor-made lending services which can maintain a
balance between their earnings and repayment rates.
2. The biggest strength of Grameen Bank lies in bringing financial services to poor people
and making it financial sustainable by the economies of scale effect. Some of the other
advantages are that the bank offers tailor-made services to the poor people. Also, the
costumers are called members so they have the feelings of “belongingness”. Moreover,
Grameen Bank focuses on area which is largely untapped and has huge potential.
3. Grameen banks not only provides credit to its borrowers but also helps them grow their
small business and helps them learn the basic principles of healthy living and grows
alongwith the customers. This helps in the creation of loyal customers to the bank.
Weakness:
Grameen Bank suffers from various weaknesses.
1. Peer-Pressure : Because of the group-lending strategy which demands that all the
members of the group should repay the loan or else none of them will be given the loan
the next time, has created a lot of domestic pressure amongst the destitute families. There
has been many cases wherein violence has crept amongst many families for the reason of
one family not being able to repay the loan. Also because of the peer-pressure many
families try to repay the loan by borrowing the money from the “paikars” the local
money-lenders who would charge them double the rates (10% a week). This at times
defeats the complete purpose of Grameen Bank of getting the destitute out of the vicious
cycle of the credit from local money-lenders.
2. Actual Users of the loan : Many a times the loans didn’t use to reach to the actual users of
the loan, as many borrowers try to pretend to be destitute and borrow money and then
lend it themselves to the actual destitute charging them higher rates.
3. Rise in Violence against Women : Grameen bank has the policy of lending it only to the
female members of the family. This has aimed at motivating the females so that they get
a social status as deserved by them and can drive the family. But as per the recent
statistics this has been the other way, in many of the borrower families, an increase in
violence against the women borrowers is seen because of the in-laws and the husband not
ready to accept the empowerment of women.
Opportunities:
1. Other service sectors like health, education and insurance can be explored for their
customers : Grameen Bank can focus on getting into other sectors so that the loans
provided by them goes in for spending for the services like education, health and
insurance. This is both aligned with their purpose of bringing about an all-round
socio-economic change aswell as sustaining the operations by going for economies of
scope.
2. Consultancy services for helping the customers to be more profitable : This can be a
potential area of penetration for Grameen Bank keeping in mind the literacy level of
their target customers. The target customers of Grameen Bank are destitute who even
if given money in hand would not be able to use it in a well planned way so as to help
them eventually grow. Hence if Grameen Bank comes out with a consultancy service
for their customers then this on one hand help their customers grow financially as
well as this will help the bank increase the repayment rates because the customer is
financially well enough then to pay back the loans
Threats:
1. Government policies making Financial inclusion a mandate for banks : This will
make the commercial banks come into compete with the Grameen Bank. Till now
the commercial banks have never focused on tapping the rural customers but with
the mandate from the Govt, commercial banks pose a big threat to Grameen bank.
2. Interest rates of competitors : Earlier the interest rates that the banks used to charge
to rural customers were considerably high but now with the BPLR to BASE RATE
transition banks wont be able to charge higher rates to its customers. Hence this can
pose a threat to Grameen bank.
3. MFI’s , like SKS microfinance : There is a potential threat from MFI’s like SKS
Microfinance which have a great deal of penetration in the rural market in India
already, and this is one of the reasons why Grameen Bank has not entered the Indian
market.
1. Establishing clearly the eligibility criteria for selection of target group and adopting
practical screening techniques to exclude those who do not qualify. Since mixing of
different income groups tend to result in the higher income groups ousting the low ones.
2. Women are given priority, since their empowerment has a greater positive impact on the
family and they have proven to be disciplined and astute entrepreneurs.
3. The delivery system is geared to meet the diverse socio-economic development needs of
the poor housing, education, nutrition, family planning, economic development etc.
1. Organising the primary groups of 5 members and federating them into centres has been
the basic building blocks of the GB’s credit delivery system.
2. On the outset the emphasis is on building strong grassroots borrower organizational
structures; this is the means of empowering and enabling borrowers to develop the
capacity for planning and implementing micro level development decisions.
3. Centres are functionally linked to the GB via the field workers, who have to officiate at
compulsory centre meetings on a weekly basis and present weekly reports to their
superiors.
4. A policy of replacing traditional collateral with social collateral, by making a group of
five borrowers responsible for each others loans. Group pressure forces members to
conform to the payment agreements.
Loan Conditions Specially Tailored for the Poor
The key to the Banks success was the achievement of a simple to operate loan mechanism that
all borrowers understand almost immediately:
1. raise the social and political consciousness of the newly organised groups
2. focus increasingly on women from poorest households, whose survival urges has a far
greater bearing on the development of the family.
3. empower the poor to take care of their own basic needs - housing, sanitation, drinking
water, education, family planning etc.
4. the development of a broader social upliftment programmes, which includes the building
of houses and schools, undertaking of large economic projects eg. Textiles, fisheries and
telecommunications.
1. Market related interest rates that cover costs, GB charges 20% interest pa., of which 5%
is contributed toward a group fund to cover risks.
2. A moderate subsidy dependent index (the amount by which interest rates need to be
raised in order to remove subsidies).
3. Protection of loan funds from inflation by depositing dormant funds in commercial
banks that earn competitive interest rates and by engaging in bond trading.
Some researchers have posited the notion that the Grameen Bank’s success lies in its
organizational policies. The organizational structures may be split into three hierarchical levels
viz.,the local people’s organization ie. centres, the field organization comprising branches and
area offices and support organizations comprising of zonal offices and headquarters
A set of standards was followed for processing/deciding loans, setting new branches, supervising
branches, some of which are as follows:
Branch Supervision
The Branch Manager makes supervisory visits to different centres and checks the physical
utilization of loan monies for at least 20% of all loans. Furthermore he/she makes on the spot
checks on the performance of Branch Assistants and also ensured that Bank Assistants and
Group Leaders did not discriminate against any member. At the time of a loan disbursal, he/she
personally enquired about the loan activity and ensured that the borrower understood all the
conditions of the contract. Every month he/she also checks and countersigns each members
account book to ensure that amounts of cash collected were correctly entered. Each branch
prepares detailed weekly reports on branch performance. Worker and centre performance were
also reviewed so that it became the common knowledge of all staff members.