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  • Atmospherics in Retailing

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    sarathgem
    802 Ansichten12 Seiten
    This document discusses the key components that make up retail atmospherics, including external atmospherics like store windows, signage, and parking, as well as internal atmospherics such as lighting, music, and store layout. It explains how factors like color, fixtures, signage, uniforms, and background music can impact customers' pleasure and arousal levels and influence their perceptions of the retail environment. The document also outlines the importance of visual merchandising elements like product displays, signage, lighting, and promotional materials.

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    atmospherics in retailing

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    This document discusses the key components that make up retail atmospherics, including external atmospherics like store windows, signage, and parking, as well as internal atmospherics such as lighting, music, and store layout. It explains how factors like color, fixtures, signage, uniforms, and background music can impact customers' pleasure and arousal levels and influence their perceptions of the retail environment. The document also outlines the importance of visual merchandising elements like product displays, signage, lighting, and promotional materials.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    802 Ansichten12 Seiten

    Atmospherics in Retailing

    Hochgeladen von

    sarathgem
    This document discusses the key components that make up retail atmospherics, including external atmospherics like store windows, signage, and parking, as well as internal atmospherics such as lighting, music, and store layout. It explains how factors like color, fixtures, signage, uniforms, and background music can impact customers' pleasure and arousal levels and influence their perceptions of the retail environment. The document also outlines the importance of visual merchandising elements like product displays, signage, lighting, and promotional materials.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 12

    Physical Surroundings

    Fixtures, décor & signage


    Placing signs
    Uniforms or similar attires for employees
    Colour & Lighting
    Background music

    Impact of Retail Unit


    Environment
    Pleasure – Displeasure
    Arousal
    Dominance

    Key Components of Retail


    atmospherics
    1.External atmospherics
    2.Internal atmospherics
    3.Store layout
    4.Visual merchandising
    External Atmospherics
    Retail Store Atmosphere
    Display Windows
    Marquee / Sign Boards
    Parking Facilities

    Internal Atmospherics
    Retail Store Image
    Music

    Store Layout
    Grid
    Free form
    Visual Merchandising
    Product Line
    Customer profile
    Level of competition
    Components of display
    Wall Displays
    Bulk Dump Displays
    Display Products
    Supplies & equipment
    Promotional items
    Lighting Fixtures
    Signage

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