5 Things NLP Schools

Don’t Want You to Ask

Table of Contents

Introduction .......................................................... 1
Question #1.......................................................... 3
Question #2........................................................ 12
Question #3........................................................ 19
Question #4........................................................ 24
Question #5........................................................ 30
Conclusion ......................................................... 35

Second Edition, Revised February 12, 2007

 5 Things NLP Schools Don’t Want You to Ask

Introduction

If you are interested in learning NLP you will find

no shortage of trainers. Simply enter “NLP” into
any search engine and you will be flooded with
options (13,800,000 available options according to
Google’s latest results). The more sites you click
on, the more they’ll all start to look alike. You’ll
hear phrases like, “Identify strategies,” “learn to
anchor,” “overcome procrastination,” “gain rapport
with anyone!” and the list goes on and on. You’ll
also hear about how the programmes are certified
by various organizations like the American Board
of Neuro Linguistic Programming, or the
International Association of Neuro Linguistic
Programming, or the Association of Neuro
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 5 Things NLP Schools Don’t Want You to Ask

Linguistic Programmers. They will all sound like

they are affiliated with the most prestigious
organizations and some will even lead you to
believe that their organization is the only
legitimate organization out there. No doubt about
it, the more you research NLP schools, most
likely, the more confused you will become.

This e-book was created to help clear the waters.

It won’t tell you who to learn from, it won’t tell you
what school to attend or which organization is
better than all the others. That’s for you to decide.
But it will give you some ideas, a guideline if you
will, that will help you to make the most educated
decision when you finally decide to register with
whatever organization you choose. It will provide
you with 5 basic questions you should have
answered before you enrol into any programme,
but in actuality, it will give you over fifty questions
to ask yourself or the NLP school you are
interviewing. Ask them all and good luck in your
pursuit of personal evolution!

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 5 Things NLP Schools Don’t Want You to Ask

Question #1

How long should

it take to master
NLP?

Quite simply? A lifetime. But how long should

you expect to sit in a class and learn from a
qualified instructor in order to walk out of the room
and competently serve yourself and your potential
clients is another answer.

Before we answer this, we should first explain the

various levels of NLP:

NLP Practitioner Certification

As a practitioner of NLP, you will receive the first
half of the entire body of knowledge. You will

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 5 Things NLP Schools Don’t Want You to Ask

have a basic understanding of human behaviour,

how to identify behavioural patterns and establish
rapport. You will be trained on increasing your
level of sensory awareness to notice non-verbal
cues in others most people overlook. You will
practice the skills of stimulus response and learn
how to create emotional triggers in yourself and
others. With most schools, you will walk away
with a solution to the age-old problem of what to
do when, “a part of you is in conflict.” And you will
learn how to structure your language in more
effective ways so that your words create the
thoughts within others and yourself that are
supportive of where you or your clients want to go
in life.

It is important to remember that if you truly want to

master the art and science of NLP you will also
want to complete your Master Practitioner training
so that you have the entire body of knowledge at
your disposal.

NLP Master Practitioner Certification

As a Master Practitioner you will receive the entire
body of knowledge in NLP… or at least the entire
amount as defined by your trainer. While most
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 5 Things NLP Schools Don’t Want You to Ask

practitioner courses teach roughly the same

information, the Master Practitioner Course is a
completely different story. In fact, you could quite
easily attend several different Master Practitioner
courses and receive copious amounts of new
information at each one. This is because NLP is
both an art and a science. If it were just a science
you would learn the same thing at every course.
But because it is also an art, the trainers are
allowed to add whatever they like to the
curriculum so long as they meet the standards
required within their certifying body. I personally
feel that a course that has gone outside the walls
of NLP to learn new and exciting forms of change
are the best.

NLP Trainers Training

This course certifies you to teach NLP Practitioner
and Master Practitioner Courses, but you may not
certify your students as trainers of NLP. This can
only be done by a Certified Master Trainer of NLP.
It’s been said that if you want to master
something, learn how to teach it. I agree. Even if
you do not want to become an NLP Trainer and
offer certifications, the information you will receive
in this course will last you for a lifetime, for the
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 5 Things NLP Schools Don’t Want You to Ask

topic of NLP is simply what you learn to teach, you

will still walk away with great skills on presenting,
provided the course is one of quality. How to
ensure it is one of quality will be discussed later in
this book.

NLP Master Trainer Certification

This course is sadly very subjective. There are

only a few institutions that are offering the Master
Trainer Certification, and in most cases it is not
determined by your level of skill so much as the
relationship you have established with the Master
Trainer. This has both positive and negative
consequences. Generally speaking, this
programme is more of an apprenticeship than a
seminar. And the standard that has been set in
the NLP community is to have 2 Master Trainers
agree for the award of the title. The positives with
this program are that you can directly be mentored
by an individual considered amongst their peers
as the best of the best. The downside is that it
leaves for an almost ‘nepotitious’ style of
promotion. If you are to train under a certified
Master Trainer, ask them how many years they
studied for the certificate under the individuals
who certified them. If it is anything under 2 years,
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 5 Things NLP Schools Don’t Want You to Ask

and/or certified by only one Master Trainer, then

most likely the certificate was awarded through
friendship, not through hard work. You may have
to dig deep here and do some math on your own.
Don’t be afraid to ask to see their Practitioner,
Master Practitioner, Trainers Training, and Master
Trainers Certificates. Reputable Master Trainers
will have this information available and be willing
to share it. If they come up with ANY excuse
whatsoever for not being able to provide copies,
they are most likely not a legitimate certified
Master Trainer.

Having discussed the various levels of NLP

training, let’s talk about the styles in which these
courses are taught:

There are basically two styles of learning with

regard to NLP: The first style of learning is spread
out over a long period of time. Usually one
evening a week for six months, up to one year or
one weekend a month for six months up to one
year. This type of schooling will assure that you
learn the information at a pace where you are
certain to understand it. There are however, three
major drawbacks with this style of education:

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 5 Things NLP Schools Don’t Want You to Ask

Drawback #1: Most people drop out before they

ever finish because it takes so long.

Drawback #2: It’s very difficult to make sure you

attend every single course, so you may end up
with ‘holes’ in your education.

Drawback #3: You spend a major portion of every

training backtracking what you learned at the
previous training. You see, despite what you may
believe about your ability to learn, unconscious
minds don’t like to learn slowly, they respond
better to quick learning. Here’s a great analogy.
I’m sure you’ve seen those cartoon books where if
you thumb through the pages at a fast rate the
images on each page culminate in a moving
cartoon. Imagine though, looking at one page
each day for 365 days in a row. By the end of the
year, will you be able to remember what you
actually saw? Most likely not, at best you will
remember the major characters but not remember
what they started doing so long ago. This is very
much how the unconscious mind learns, if you go
so slow, it may not recognize the shifts taking
place, it doesn’t mean they aren’t their, but the
level of conscious integration may not be as high.

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 5 Things NLP Schools Don’t Want You to Ask

The second style of learning is commonly referred

to as the accelerated learning programme or
‘immersion technology’. This is where you take
anywhere from one week to 21 days out of your
life and immerse yourself in the knowledge. Like
the previous style, this too has some advantages
and some drawbacks.

The advantages are that you tend to learn the

information much more effectively. You can
expect a higher level of knowledge, but the
drawback is you may not walk away with as high
level of comprehension as the slower courses.
This does not seem to be a factor in long term
success however.

The key is to immediately start to apply the

knowledge you have learned, and in a very short
time, you can expect to have your comprehension
catch up with you. The downside here is that if
you have signed on with an NLP school that has
poor follow-up support, you may not be able to get
the answers you need. Make sure that before you
enrol into a course you ask the school what type
of follow up support they offer. Do they charge for
it? Is there a limit to what type of support you
receive? These are all important questions to ask,

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 5 Things NLP Schools Don’t Want You to Ask

and most of all, before you ask these questions,

get names and numbers of people who have
attended the programme so that you can contact
them and ask them about the follow-up support
they have received. When you do this, don’t just
ask them, “Did they give you follow up support?”
because the previous student may answer with a
“no” and that may not be a poor reflection on
follow-up support from the school… perhaps the
student never asked for support. So instead, ask
them if they’ve ever had to ask the school
questions after the seminar, and if so, did they
respond to them? And if they did, who
responded? Was it a sales person or a trainer?
What kind of response was it? Was it effective?
Did they feel rushed off the phone or did the
school spend enough time with them? These are
all great questions. Also, don’t just ask these from
the people the school refers you to. Do your
research online, search for Blogs that rate the
trainer if you can find them. These will be very
informative.

The downside to the accelerated format of course,

is that you will most likely have to take time off
from work in order to attend. While it may be

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 5 Things NLP Schools Don’t Want You to Ask

inconvenient often times it is well worth the

sacrifice.

So which one should you choose? Long term

classroom style or immersion? That’s entirely up
to you. Usually one works better for you based on
your lifestyle. Once you’ve answered the
remaining 4 questions of interest, you will most
likely have your answer.

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 5 Things NLP Schools Don’t Want You to Ask

Question #2

Which certifying
body is the best?

This is a simple question to answer. None. In the

world of NLP certifying bodies there is no “best.”
They are all private entities with their own special
interests. In fact, in many cases, the school of
NLP you are going to also owns the certifying
body that has ‘approved’ their school. This
doesn’t necessarily mean they are bad or
dishonest, but if they aren’t forthright with this
information, it does indicate a certain level of
dishonesty in my opinion. Make sure you always
ask the school you are considering, the following
question: “Who owns the certifying body that you
are recognized by?”
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 5 Things NLP Schools Don’t Want You to Ask

Below is a short list of some of the major NLP

certifying bodies. There are more than just these,
and just because they are not on this list, does not
mean they are not a credible organization,
likewise; just because they are on this list does
not mean they are credible either.

The Global Organization of NLP

& The British Board of NLP
www.bbnlp.co.uk

The American Board of Neuro

Linguistic Programming
www.abnlp.com

The Society of NLP

www.purenlp.com

The Association of NLP

www.anlp.org

The World Wide Institutes of NLP

www.aainlp.com.au

National Federation of NLP

www.nfnlp.com

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 5 Things NLP Schools Don’t Want You to Ask

With the exception of ANLP, each one of these

organizations either offer training in NLP or is
owned by an NLP Trainer that offers NLP trainings
from their own school of another name. This is
perhaps the most confusing part of the NLP
community. An NLP school can be recognized by
their own certifying body, and yet they have
authorized other schools to train and certify their
students under their certifying organization as
well. This is where so many people get mislead.
If you call a certifying body, and ask them for the
name of a good school, they will most likely give
you the one that they own.

None of these organizations can be truly impartial,

no matter what they say. They will always have
an interest for you to get trained by them or one of
their accredited training schools; not because they
are the best training school out there, but because
they make money if you go with their institute or
one of their affiliates and eventually join their
organization.

By the way, most of these organizations offer

reciprocal certification. So if you are certified in
one, you can be certified in all of them. There are
some exceptions to this, and some groups may

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 5 Things NLP Schools Don’t Want You to Ask

require you practice actively in the profession for a

certain time, but if someone has a certification by
any of these organizations it in no way means
they are competent, skilled, or the best. It does
however indicate they have passed a certain
standard, so to have a certificate in one of these
organizations is still better than not having one at
all.

Now just because they can’t be impartial does not

mean they aren’t credible. Out of all the
organizations mentioned above, ANLP is the most
non-biased simply because they do not offer their
own NLP trainings, and their owner, Karen Moxom
does not offer NLP certification programs either.
Does this mean that if you contact them you will
be directed to the most credible NLP trainer? No.
But they are very objective, and can congruently
say that they have your best interest in mind.

It should be noted by the way, that some of the

other certifying bodies make a point NOT to
promote their own training school that they own,
while others blatantly use the certifying body to
direct business to their own NLP school. For
example, Toby & Kate McCartney, the owners of
BBNLP and GONLP are also NLP Trainers, but

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 5 Things NLP Schools Don’t Want You to Ask

nowhere on their website will you be able to find

any solicitation for their own NLP school. They
make a strong effort not to self refer from their
own certifying body, and they do this very well.
They are objective and are able to discuss NLP
and approved schools without ever mentioning
their own private school. In fact, to my knowledge
they make it a policy not to recommend their own
school when someone contacts them through the
BBNLP contact information. Their school is
clearly separate from their certifying body. If you
contact BBNLP and tell them you looking for an
NLP school in your area, they will direct you to the
closest approved school and never mention that
they have their own school you could go to. For
me, this speaks very highly of their ethics as a
certifying body, and as NLP Trainers.

Compare this to the ABNLP which is owned by

Tad James. The vast majority of the links on this
website direct you to Mr. James’ personal website
where you can learn all about his training
programmes and buy his products. Every single
link on the ABNLP website takes you to a page
that in some way, is owned by Mr. James! At the
time of this printing I could not even locate an
approved trainer who is certified through ABNLP

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 5 Things NLP Schools Don’t Want You to Ask

by this website. I contacted their organization 4

separate times and asked for an approved school
in 4 different locations, and each time I was sold
Tads seminars and not given any names of any
other school. While completely legal, it certainly
portrays a vast difference in ethics as compared to
BBNLP’s policies of referring.

And of course, then there is the opposite end of

the spectrum. Some NLP schools can’t get
approval through any of the major certifying
bodies so they offer their own certifications. Once
again, this doesn’t necessarily mean that they
aren’t a good NLP school, but it must make you
wonder why the main certifying bodies won’t
approve their training programmes.

So in part we come back to the simplest answer.

Which certifying body an NLP school is affiliated
with virtually means nothing. Don’t let it be a
factor in deciding which school you select.
However, the way in which these organizations
communicate to you can indicate whether you
would want to associate with them. Do they try to
‘strong arm’ you into enrolling? Do they imply that
they are the only ‘official’ organization out there?
Is the NLP school you are considering upfront with

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 5 Things NLP Schools Don’t Want You to Ask

you that they own the certifying body that they are
recognized by? These are all important questions
to ask, and there are many more factors that are
much more important when choosing a certifying
body.

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 5 Things NLP Schools Don’t Want You to Ask

Question #3

What should I
look for in a
Trainer?

The answer to this question will lie mainly in

personality than qualifications, but we’ll discuss
both. Obviously a Master Trainer title would
indicate more experience than a Trainer but from
what you’ve read in Chapter 1, you’ll remember
that many times someone can have that
certification without it meaning that they earned it.
They could have just been friends with the Master
Trainers before them. So don’t rule someone out
just because they aren’t a Master Trainer. What’s
more important than the title is how long they’ve
been training. And, how long were they a
Practitioner/Master Practitioner before they started
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 5 Things NLP Schools Don’t Want You to Ask

training people in NLP. Ask to see their

certificates so you can check the dates. They
should have these on file.

It’s not uncommon for someone to attend a

Practitioner, Master Practitioner and Trainers
Training programme all in one setting. And while
this doesn’t mean that they can’t be a good
trainer, it does indicate that they are still a novice.
The upside of this is that you will get a training for
a good price because they are just starting out,
the downside is they will not be able to answer all
of your questions. Well, actually, that won’t keep
them from answering the questions sadly, but they
may not be the right answers!

If you want to use NLP in a private practice, and

your trainer has completed their Practitioner,
Master Practitioner, and Trainers Training
certification back to back you can safely assume
they have very little experience with actually
performing one-on-one NLP sessions with people.
This should be a ‘red-flag’ in your selection
process. How will they be able to effectively
answer your questions about one-on-one sessions
if they aren’t proficient in one-on-one sessions
themselves?

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 5 Things NLP Schools Don’t Want You to Ask

Perhaps even more important than their

qualifications or experience as a NLP Practitioner
or Master Practitioner, I would recommend
exploring two other areas: Teaching style and
personality.

Any successful trainer should be able to provide

you with a demonstration video of their talents and
skills or have videos for sale that showcase their
talents. At the very least, they should have
testimonials from people who can vouch for them.
But ideally, get a video so you can see if you like
their training style. This is true in any industry.
Do you like a serious pragmatic approach? A
comical fun approach? An esoteric spiritual
approach? These are important things to know
about your trainer before you commit to paying
them any money. The last thing you want is to be
stuck in a seminar for 7 days or a year with a
trainer who doesn’t interest you or resonate with
your learning style.

Second, and the most important of all is

personality. Do you connect with the trainer? Do
you like them? There is really only one way to
know this and that is to speak with them on the

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 5 Things NLP Schools Don’t Want You to Ask

phone before you enrol. Are they willing to take a

few moments out of their day to get to know you?
If the trainer isn’t willing to speak to you when you
are a prospect do you really think they’ll treat you
any differently once they have your money? I can
assure you that if you can’t speak with them prior
to your enrolment, the likelihood of them being
willing to speak with you after the seminar is over
is very small. The rebuttal from most trainers
unwilling to speak with you before hand of course
would be that if a trainer has time to speak to
everyone before they sign up they must not be
very successful, and there is some legitimate
argument to that case. But what is more
important to you? How successful the trainers
business is or how successful the training will be?
If they are too busy to speak with you before the
seminar, then they are most likely enrolling so
many people that you will show up at the seminar
with several hundred students surrounding you.
And this type of education is best done in a
smaller scale anyway. When you are one of 200
or more students you will not be able to get the
type of direct attention you deserve for your
investment. Make sure you can speak with them
before you enrol. It will give you a chance to get
to know them and make sure your personalities

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 5 Things NLP Schools Don’t Want You to Ask

mesh well. The reason why this is so important is

simple: You will unconsciously adopt some of the
personality traits and characteristics of the person
who trains you, so make sure that they have the
type of personality you would be happy to reflect
because this will happen without you even being
aware of it.

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 5 Things NLP Schools Don’t Want You to Ask

Question #4

What is a fare
price to pay for
an NLP training?

Well in most cases, you get what you pay for. As

a general rule, the cheaper the seminar, the
cheaper the quality of training materials.
Unfortunately, the standard of quality for most
NLP courses is very low but there are exceptions
out there. Don’t be afraid to ask the school what
you get for your money. Do I get a binder? How
many pages? Is it black & white or colour? Is
there a slide presentation at the seminar? Do
they have handouts at the course? Are there
follow up materials available? Do you sell
products at your seminar so I can continue my
learning? What will the student to assistant ratio
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 5 Things NLP Schools Don’t Want You to Ask

be? Can I record the training? If not, do you sell

recordings of the training? Does the tuition
include my certification fees? Does the tuition
include any study materials? These are all great
questions to ask and the answers will help justify
the costs.

Another factor in the cost of the training is how

long the course actually is. You could see two
seminars advertised for a Practitioner Certification
and both of them could be $3500.00 but one is 6
days and the other is 7 days. You would think that
the one for 7 days may be longer and more for
your money but what if the 7 day course is 6 hours
a day and the 6 day course is 10 hours a day?
When you ask them what the hours of the event
are, find out if there is a lunch included or if you
work straight through. If there is a lunch, how
many hours for lunch? All of these detailed
questions will help you to get a better notion of
what it is you are actually getting for your money.

As far as a standard price there really is none. In

the U.S. the prices usually range from as little as
$795 upward of $6000. In the U.K. seminars
range from as little as $600 for the low budget
programmes to £3500 for the high priced

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 5 Things NLP Schools Don’t Want You to Ask

programmes. Don’t get caught up in the cost

though, focus on the value. Frankly, no matter
how much you spend for the tuition, the changes
you will experience in your life as a result of
attending a high quality NLP training will more
than out-weigh the initial expense. When looking
for programmes, I usually recommend avoiding
the cheapest programmes. Usually one of two
things happens when you go to the cheapest
seminars.

#1: They are terribly organized, unprofessional,

and lack quality customer service.

#2: You will be surrounded by several hundred

people and lose the personal touch.

Before making the investment, also find out what

the refund and exchange policy is. If you sign up
for a seminar, and then cannot attend but wish to
roll over to a future programme is that allowed? If
so, what are the administrative fees involved? If
you decide to cancel before attending what is the
refund policy? Are their any cancellation fees? If
so, how much? How soon can you expect a
refund? How many refunds have you had to offer

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 5 Things NLP Schools Don’t Want You to Ask

in the past 3 years? All of these are great

questions that need to be asked.

Reputable organizations will have a transfer policy

but their will be an administrative fee to transfer
the programme. This is only fair. These schools
create their budgets and reserve training space
based on the number of commitments they have.
If students start dropping out last minute, this
could become quite costly for the school.

Cancellation fees are not uncommon either, and

most reputable organizations will have one. The
amount of money will depend upon the amount of
pre-study or training materials they offer. In most
cases, the cancellation fees will have to cover the
costs of training materials and administrative
support they’ve paid while you were on the roster.
So make sure that you are committed to attend
before you make the deposit.

Be wary of special prices as well. Most seminar

companies offer you “buy today” specials and
motivate you to take action and make your
decision immediately. The reason for this is
simple, they are in business to make money, and
statistically, when someone is contemplating

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 5 Things NLP Schools Don’t Want You to Ask

enrolling into a NLP training, they will usually

make a decision within 3 – 7 days from making
their minds up to go. So they know that if you
hang up and comparative shop, they most likely
will lose you.

You must realize that if they are offering you a

special “buy today” price because you called, or
you are attending an introduction workshop, that
special price is an illusion. 99 times out of 100
you can call them back the next week and get the
programme for the exact same price they quoted
you. Simply tell them, “I’m willing to enrol, but
only if you give it to me for the price you quoted
last week.” If they say they can’t do that, then
respectively decline and tell them you are going to
keep searching then. At that point, they will have
a change of heart and give it to you for the
previously quoted price. DO NOT let yourself be
swayed by high pressure sales tactics. And to be
fare, if they tell you that they won’t offer the
seminar price, and willingly let you go, you may
seriously want to rethink your position, call them
back, and pay the higher price, because they are
operating from a true place of integrity.

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 5 Things NLP Schools Don’t Want You to Ask

If you are wondering why the schools use these

incentives, it’s very simple. Because it works.
You would think that society has evolved to realize
that these special discounts are fake and they
wouldn’t fall for it, but sadly, the majority of the
population still believes they are getting a special
price and until the buying public stops falling for it,
the schools will continue to do it. The most
reputable organizations realize this, and will be
frank with you about their discounts. The best
schools do not high pressure you or make you
“buy now” because they know that if you do your
due diligence and compare their schools to others,
you will be back, and if you don’t come back, then
you’ve obviously found a school more suited for
you. The highest quality schools are concerned
about your education and would rather you attend
another reputable school that works better for you.
Sadly, this is a very hard culture to find in most
NLP schools.

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 5 Things NLP Schools Don’t Want You to Ask

Question #5

Why do I want to
learn NLP?

The answer to this question, of course, is very

personal. But when you have the answer, you will
be better prepared to select the right NLP School
for you. Here’s why:

Historically there are 4 main reasons why

someone would want to attend an NLP training.

1. Personal Development
2. Add skills to your therapeutic/coaching career
3. Add skills to your educational/teaching career
4. Develop effective communication skills for
business
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 5 Things NLP Schools Don’t Want You to Ask

Now the reality is, most people come for more

than just one, but when you have identified the
main reasons, this will help you to choose which
school is the most appropriate for you.

Personal Development:
If you are going to attend the NLP training for your
own personal evolution then it’s important to make
sure your instructor has had success with one-on-
one sessions. So the NLP Trainer who has
completed their Practitioner, Master Practitioner
and Trainers Training back-to-back will most likely
be lacking in the skills necessary to assist you in
creating the most powerful transformation
possible. They just don’t have enough experience
yet and they would most likely not be a suitable fit.
Whereas, the trainer who has had several years
as a Practitioner/Master Practitioner before they
were certified as a trainer will have more
experience in helping you toward your
transformation.

Add Skills to Your Therapeutic Career:

For the same reasons mentioned above, the
person recently trained in Practitioner, Master
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 5 Things NLP Schools Don’t Want You to Ask

Practitioner, and Trainers will not have the

experience necessary to answer all of your
questions about what to do when something (as it
inevitably does) goes wrong. You will want to
seek a trainer who has more experience.

Add Skills to Your Teaching Career:

If you are a teacher or your profession is in
training and development, and you want to use
NLP to enhance your skills from the front of the
room, then the therapeutic experience of your
trainer for the most part, is irrelevant. What’s
important is that they have mastered the skills of
NLP from the front of the room. In this case, the
trainer who has moved rapidly through
Practitioner, Master Practitioner, and Trainers
Training would be able to serve you quite well.

Develop Effective Skills for Business:

There is probably no sales training course that is
more effective than a NLP Practitioner Training.
I’ve heard amazing stories of self employed
people, salespeople, and entrepreneurs
skyrocketing their careers after they attend an
NLP training. So if this is your endeavour, look for
the following in your trainer. Do they have sales
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experience? Have they sold anything other than

NLP training programmes? Do they offer
specialized training programmes with sales and
NLP? Have they done any corporate training?
This last question about corporate training is a big
one. If you want to learn from your trainer how to
sell more effectively to business, and they have no
experience conducting NLP seminars in
businesses, then they will most likely not be the
best trainer for you. I would suggest finding a
trainer who has been successful in the corporate
world, and knows how to market themselves to
companies.

Ideally, the right trainer will possess somewhat

equal amounts of knowledge in all of the areas
mentioned above. The reason is simple. You
may think you are coming to the NLP Practitioner
course because you want to evolve personally,
and then as you go through the seminar you will
realize the applicability in your career so to have a
trainer who can easily shift from a business
mentality to a therapeutic modality, and an
educational modality at will. If they are lacking in
any of these areas, it doesn’t mean they are not a
good trainer, it simply means you may have to do
more leg work on your own after the program has

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ended. The most reputable NLP trainers can

make these shifts quite easily.

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 5 Things NLP Schools Don’t Want You to Ask

Conclusion
I truly believe that if you are educated upfront, you
will make the best choice for you, and that choice
is something very personal. So speak with people
who have attended NLP Programmes. Speak
with various NLP schools, but ultimately, make the
decision on your own. You’ll know which school is
best for you.

I speak with people on a regular basis about

which NLP school is best for them, I would be
happy to consult with you as well. This
consultation is given to you regardless of whether
I have an NLP certification scheduled or not.
Frankly, I do them very rarely. So most of the
time, I will not have anything scheduled. It doesn’t
matter, I’m happy to offer my insight, and even
recommend other NLP schools that I feel are
reputable and effective with their message. I’ve
been in the NLP community for a long time – not
as long as some, but longer than most. And I like
to think that I can give impartial advice. I have
some rather unique business philosophies that
challenge the traditional “sell them while you can”
mentality. I truly want to make sure that you are
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enrolled into the best possible NLP programme for

your money. My belief is that if I help you to enrol
into the right programme, and that programme is
not mine, then in the future if there is a match
between you and I, you will naturally want to
attend. I believe in abundance. I believe that
there is enough business out there to go around
and I’m willing to share with you names and
numbers of other schools of NLP. There are a lot
of great NLP schools out there; unfortunately,
there are a lot of them that are not so good.
Having someone to help you decipher between
the two can be priceless… I would be honoured to
be that person for you.

You can reach me by email at:

topher@tophermorrison.com

Or by phone at:

1 (813) 258 4372 U.S.

44 (0) 7913 688 336 U.K.

Until we speak, take care, dare to dream, and

make each day an epic adventure!

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