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Wy En.Biz Jeopardy !
Mar keti ng Jeopardy!
Consumers Global Organizations Financials Market Wild Card
segments
First step in
the
consumer-
decision
making
process
Cognitive dissonance
What is an
inconsistenc
y between
value and
consumer
opinion
called?
Culture
What is the
set of values,
norms, or
attitudes that
shape
behavior?
Self Actualization
What is the
highest need in
Maslowe’s
Hierarchy of
Needs?
Global Marketing
What is
targeting
markets
throughout
the world?
Multinational Corporation
What is a
business
that
operates
between
national
boundaries
?
Industrializing Society
What is the
4th phase of
economic
developmen
t?
WTO
What is a
organization
formed to
assist with
global
transactions?
Offers funding up to $10,000
What is the
Wyoming
Women’s
Business
Center ?
Intangibility
What is
the
difference
between a
product
and
service?
DAILYDOUBLE
Introductory, Growth, Maturity,
Decline
What are
the four
stages of a
product life
cycle?
Idea Generation
What is the
first step in
new
product
strategy?
Assets = Liabilities + Owner
Equity
What is the
balance
sheet
equation?
Mark-Up
What is
adding a
percentage
to base
price?
Penetration Pricing
What is
charging a
low price
to reach
mass
market?
DAILYDOUBLE
Predatory Pricing
What is
charging a
low price
to drive
competito
rs out of
business?
Market Segment
What is a
subgroup of
people?
Geographic segmentation
What is
segmentin
g by
location?
Psychographic Segmentation
What is
segmenting
by
psychological
characteristi
cs?
Secondary data
What is
data that
is already
available
?
Sample
What is a
subset of a
larger
group for
survey
purposes?
Commercialization
What is the
final step in
new
product
developme
nt?
Marketing Channel
What is a
business
structure
through
which
products
flow?
Marketing Plan
What is the
best way to
project
marketing
needs?
Final Jeopardy
Self-Actualization
Self-Esteem
Social
Safety
Physiological
Final Jeopardy
Response
What is Maslowe’s Hierarchy of
Needs?
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