SEGMENTATION STRATEGY

• Psychographic Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Behavioral segmentation

TARGET MARKET

• Targeting Strategy Of Nestle Pure Life Is Differentiated Marketing

• Nestle Pure Life Targets Both Genders

• Targets The Upper And Middle Class People Who Are Health Conscious

• Tourists Are Also The Target Market Of Nestle Pure Life

POSITIONING

• Newly Drinking Water With Safety And Security

• Pure Water Pure Relationship

• Safe And Healthy Drinking Water

• Public Awareness Message

INDUSTRIAL SWOT ANALYSIS

Strengths

– the lifestyle of the people is changing

– DEMAND is increasing day by day in the bottle Water

Weaknesses
 – the lack of awareness and the poverty

– the lack of availability in the remote areas is also the strong reason

Opportunities

– people are becoming more health conscious

Threats

– Low Entry Barrier

– Economical Uncertainty

SWOT ANALYSIS

Strengths:

• High Quality Obtained By The Usage Of A Special Production Process.

• Own Industrial Laboratories That Perform Constant Control For Physical-chemical And Bacteriological Parameters.

• Daily Sensor Water Analysis for Flavor, Color And Odor.

• Great And Neutral Taste Which Suits All The Family

• Safety And Purity From The Source To The Consumer

• Produced Locally, Close To The Consumer.

Weakness:

• Nestle Pure Life Is Relatively Expensive Than Other Brands.

Opportunities:

• Water Is An Essential Part Of Life And Everyone Prefers To Drink Safe And Healthy Water.

• Nestle Is A Trusted Brand For Providing Good Quality Products.

Threats:

• Tough Competition From Aquafina And Kinley.

MARKETING MIX