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P Product categorization
P Industry structure ± Indian Scenario
P Facts and figures
P Major players
‡ Market share
‡ Strategies
P Demand side
P Supply side
P Strategies for growth
P Future prospects


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P ×oom air conditioners: (× 


‡ Window air conditioners
‡ Split air conditioners
P Packaged air conditioners
P entral air conditioners

›
•    
P More of a utility item rather than a luxury item
P robust 19% growth volume aggregating 1.5 million units
P Significant price reductions over the past 2 years
P Market dynamics: Negligible rural demand
P Key drivers of growth
‡ GDP/apita growth
‡ ×educed indirect taxes
‡ Import duties

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 500,000 33.3%

  200,000 13.3%

  180,000 12.0%

  130,000 8.7%

  100,000 6.7%

m  80,000 5.3%

 310,000 20.7%

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 , 6
 / -01
2
  
P Focus
‡ Product development
‡ ggressive promotion, has been the cornerstone of LG¶s
strategy
P Positioning
‡ Health ir system as a USP
P New Initiative
‡ Launched a range of commercial s targeted at the
corporate segment
m
 , 6
 /-3

P Focus
‡ More on engineering excellence
P Positioning
‡ s an original equipment manufacturer for global brands
like LG and Electrolux
P New Initiatives
‡ Launched new models targeted at the consumer segment.
‡ Entered into a contract manufacturing agreement with Haier
for refrigerators and s

 , 6
 / -
 2
  
P Focus
‡ To differentiate itself on the basis of product features
P Positioning
‡ Target the higher-value commercial market segment
P New Initiative
‡ ×ecently announced plans to invest US$5 million to
manufacture heat exchange components for s


 , 6
 -+ 
P Ñideocon International Limited
‡ Differentiated its products by the launch of `Quadra Heat Exchanger
Technology¶, which claims to provide better cooling and economy
P arrier ircon Limited
‡ ommenced distribution of Toshiba s
P Hitachi Home and Life Solutions Ltd.
‡ Expanded product range - launched new models with technology
support from Hitachi, Japan
‡ Implementing a new branding exercise at select dealer shops and
multiplexes in India, with the objective to enhance brand visibility

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    1  
P Facilitate growth in the domestic market
‡ Position the  as a productivity enhancer to deepen penetration in offices
‡ Educating consumer on running cost of  and ways to reduce it
‡ Tie-up with contractors, architects to optimally design rooms for least 
running cost
P Facilitate growth in exports
‡ Benchmark Indian plants to the best in the world
‡ Understand best practices in operations and educate Indian players
‡ Participate in tradeshows, conferences in target markets
P Work with government to shape policies
‡ Ensure implementation of safety standards
‡ Ensure national level quality/performance standards
‡ Define clear procedures/paperwork for imports/exports
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Ú 6  

P ×apid growth
‡ ffordability
‡ Higher temperatures
P More value added models
P Higher competition
‡ Global players
‡ ×emoval of restrictions
‡ Higher ×D