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In 2008, Karen Kidwell became executive director of the San Francisco parks trust. In her role as head of a parks citizen group, Kidwell says it's important to have patience. It's crucial in these times of crisis for parks to move ahead with fundraising and advocacy.
In 2008, Karen Kidwell became executive director of the San Francisco parks trust. In her role as head of a parks citizen group, Kidwell says it's important to have patience. It's crucial in these times of crisis for parks to move ahead with fundraising and advocacy.
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In 2008, Karen Kidwell became executive director of the San Francisco parks trust. In her role as head of a parks citizen group, Kidwell says it's important to have patience. It's crucial in these times of crisis for parks to move ahead with fundraising and advocacy.
Copyright:
Attribution Non-Commercial (BY-NC)
Verfügbare Formate
Als PDF, TXT herunterladen oder online auf Scribd lesen
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PapenExhilarating, Exciting, Exhausting
FOLLOWING CAREER STINTS in the
for-profit field of finance on the
east and west coasts, Karen Kidwell
transitioned into nonprofits early
in the last decade, fulfilling a per-
sonal commitment to work in the
philanthropic world. Kidwell got
‘her start with nonprofit organiza-
tions by serving seven years on the
‘Board of Directors of the Committee
{for Green Foothills. She was a trust
‘oc of Earthshare of California, and
is currently a trustee of the Green.
Foothills Foundation. Having expe-
lenced firsthand the importance Peer
of parks in both New York's and San
Francisco's urban settings, she she
‘came to deeply appreciate the need for green open spaces. “Parks simply
‘make life in San Francisco better,” she says. In 2008, Kidwell became exeou-
tive director of the San Francisco Parks Trust (SFPT). Below, Kidwell disouss-
‘esher role as head of a parks citizen group.
‘The same thing that makes leading a parks organization easy also makes it dif-
‘ficult. The people who step forward are engaged and passionate often considering
park tobe almost their personal property. That enthusiasm and energy mean that
‘they will worchard and dedicate themselves toa park or greening cause. Lots ofpeo-
pleare very generous with helrtime and funds in suppor of parks—they understand
‘theirimportance and care alot, so that maker my job easy. However, ot all users of
parks agree on usage, policies tc, soit's possible to have passionate disagreements
about our parks and those disagreements can be hard to mediate.
In addition othe “must have" skills/qualities of being organized, stening well,
‘possessing high energy and enthusiasm and balancing the interests of all, it's impor.
tant to havea bias to action tempered by patience. I's crucial in these tines of crisis
{for parks to move ahead with fundraising and advocacy, and to push and push hard.
‘However, some things don't yield fo pushing inthe short run, 01's important to know
‘whon fo pull back and lot things resolve themselves or return when the situation has
setled down ait
‘Right now I'm spending at east 40 percent of my time on development and fund-
‘raising various types and working with staff and consultants on campaigns to bring
funds directly tothe rec centers and pazks, with our GearUp and reStore campaigns
(equipment for rec centers and gardeners, xerpectively), a capital campaign for
trails, and fundraising for SEPT. After that, about 30 percent of my time is spent on
‘programs and organizational management, including work with our 60 patk part-
‘ner groups. The balance is spent working on advocacy and issues with our RPD col-
leagues and trustees, communicating withthe public and our members and going to
‘meetings on park/rec issues.
‘This is an exhilarating and rewarding job, and it canbe exhausting, too. The eco-
nomic crunch has made it even more difficult. It's easy feel overwhelmed, sol sug-
‘gest that anyone inthis position seta clear set of goals and priorities to ensure that you
actually accomplish something tangible, Your partners, staf, and hoard of trustees
‘must know the goalsand embrace them. Every day there is anew crisis and another
seat Idea that you could tackle. But sometimes you have to tay no, ox no for now”
‘to;ensure that you can deliver on what you have promised.
48 Parks A Recreation JANUARY 201) WwW.NRPA.ORS
Friends groups have been around
ig time; many date to the 1970s
when suburban spraw fist
98
began to encroach upon beloved na
‘ure preserves, historo sites, and park.
lane TYP al
coalesce around such eriaes a8 dove
‘opment threats or budget cuts. Alter
mceeselully contzonting the evisis, the
citizens would thea cantinve to function
ler" group to enhance pro
(grams and improve facilities,
paradigm has
tuts and
9, a citizens group:
‘expanded into areas that former fl
wholly under the juris
‘employees. Moreover, frien
groupe
increasingly serve in the role of prov!
ing the funciing necessary to keep the
objects of their eauses going. As Karen
Kidwell, president of tae San Francisco
Parks Trast, explains, “Whereas oar lo
cal park friends groups used to supply
toppings for the susdae, they are now
Ironically, even as the need for vol
unter groups skyrockets, the elimina-
tioa of volunteer coordinator positions
created new challenges for many ager
cies seeking to harness its citizen re
sources as well as for etizena seeking
to serve the agencies. One resul of this
loss of park staff leadership has been
the expanded roles of gro
Kidwell's—umbrella organizati
that serve essentially as friends of the
spe nach as
friends groups
‘The ingredients that make for sue
‘cessful partnerships between parks
and citizen volunteers are just as a
verse as the needs those partnerships
fil. Interviews with agencies and ci
zon groups ac:
6 the eouatry point
ome of effective
partnership: a clear, well defined cit
2en group mission that responds dir
iy and specifically o the most pressing
needs of the park(s) it sup
onally, once the mission is
is the day-to-day process of building‘mutually respectful relationships and
‘rast between park and volunteer lea
‘ership that determines the ultimate suc
‘cess and duration of that partnership,
Repeatedly, park directors and ve
eran volunteer leaders voice the same
conclusion: wherever a cea, relation
ship-based mission guides the work,
the joint venture betwe
parks and
their citizen supporters can become a
sshaced adventure in community enc
reat, That adventure inciudes valuable
ts and growtk opportunities for
Several small, park-specifc friends
groups can be mobilized into one
lange, effective advocacy or fundrais-
ing group. "We called them the Green
eam,” saye Bill Becker, NRPAVS r
fax County
referringto coalitions of naivicual
volunteer groups. "Park friends groups
in Fairfax County dich’ form forthe par
pote of av
suumbers, we could go to those fiends
jer andthe former diac
rc Authority in Vir
But when we needed
aul Wolf, prosident of
Friends for the Preservation of Ohio
State Parks, notes the esse with which
brella organization can unite to in-
uence state legislation. Ho eites the
group's 2008 mnccess in lobbying the
‘at would have slashed state pare
batdgeta by 10 percent
Jane Hodgkinson, director of the
‘Weston DaPage Special creation As
sociation in Tino, adda thatthe very
1akes its unified appeals to lawmak-
rs particularly compelling. "When
‘our special recreation volu
ccoactied and given talking points, their
et
ators are pretty unto
Citizen groups have access to ze-
sources and funding options that
governmentagencies do not. Thou
rules vary from one slate or locality to
the next, the simple fact is that private
table.
The Delicate Dance of Give and Take
“I9°S DANCE, a constant give and take,” says San Francisco Recreation and Patk
‘Department General Manager Phil Ginsburg, commenting on the nature of his agen-
‘y's partnership with citizen volunteer organizations, “and, like any longcterm rela-
‘onahip, it requires commitment’
Ginsburg does the dance skillfully, according to colleague Karen Kidwell
‘president ofthe San Francisco Parks Trust (SEPT). Unlike many programs where
‘volunteers typically are “coordinated” by park staff, Ginsburg encourages a thor.
‘ough-going parinership model, actively seeking a peer-to-peer relationship with
San Francisco's park-+upporting private
‘groups. For Ginsburg, who has held his post
since 2009, this philosophy is about surviv-
al—about exercising the stewardship nec-
essary fo preserve an infrastructure that
‘cannot be sustained solely through public
funds. "We are Sghting for our parks,” he
says. "A city parks department can no lon-
‘ger meet theneedio provide clean, safe, fun
parks by itself.”
‘What does that peer relationship look
like in practice? In the case of the SEPT,
Ginsburg regularly attends board meet.
ings, strives for daily communication,
‘takes care in provtizing his department's
er) ‘requests for sapport, and submits toa high
‘degree offinancial accountability before the
group's leadership. “We wantthem to know,
tyou support this program or fanction, the money willbe spent wisely," he says.
‘And it is critical that that trust be in place—becanse the kinds offanding support
‘San Francisco's parks department needs mort right now isa tough sell o most do-
nors, “Weare able o build new facilities,” Ginsburg says, “but our operations budget
{sa disaster.” Considering that most donors can see the value of tangible equipment
and facilites much more easily han that of maintenance crews or font desk staff
{ng citizen volunteer leaders need more than sheer fundraising savvy: They mut be
able to Inspire confidence in donors fo requests that have not typically been made
inthe past. “Karen has been able to inspire that confidence,” Ginsburg says with
admiration.
Indeed, Kidwell andthe members ofthe SFPT have, over the past two years, es:
{ablished a stellar track recordin both communicating the needs ofthe parks depart.
‘mont and delivering on its funding promises.
Ginsburg and Kidwell have the added esponsibility of remaining sensitivetocon-
‘coms many San Franciscans have about public-private partnerships. Inatime ofev-
‘ex-deeper budget cuts, Ginsburg explains, where “we are duking tout over whether
{ofilla pothole or planta tree,” the citys parks department continues to aim for robu
‘programming and well maintained facilities, Fulfilling that mission requires