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3ArS Fast Food

“healTh Iz WeAlTh”

Circular road, tanda chowk,


In front of Jadah color lab
Jalal pur jattan (Gujrat)
Ph# 053-3123466
Mob# 0322-9876543
www.ars.com
Email: ars@htomail.com

Co-owners:
 Anum Rafique
 Anum Tariq
 Syeda Anum Nawazish
 Syeda Um-e-Rubab
 Sehrish Ashraf

Description of business:

Our Fast food business is a new addition in the fast food industry with high aims to
facilitate people with healthy foods, which have marvelous health full ingredients. Our
promise is to give your body healthful products. Due to increasing the needs, wants and
demand of foreign cuisine we decided to launched our fast food center on a small scale.
It’s a partnership based business. And we provided self purchasing services and free
home delivery with in Jalal pur jattan. We also make our contract with schools and
collages that we deliver our products at the time of recess (break) in schools and collages.
We also launched a play ground area for kids because if families come then their kids
don’t get bore, the basic purpose of play ground are is to entertain and here opportunity is
there are no play ground, park in jalal pur jattan.

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Vision statement
“Our customer’s health is our profit”
Mission statement
“Add up nutrition’s and fun in people’s life”

Feasibility Report:
Indenting business started approximately with the finance of rupees
 Building rent cost 800,000 Rs/-
 Building decoration 150000 Rs/-
 Computer P4 17500 Rs/-
 Printer 9000 Rs/-
 Tele Phone Set 700 Rs/-
 Furniture office 13000 Rs/-
 Furniture of sitting area 27000 Rs/-
 Stationery 5000 Rs/-
 Eclectic Fan 25000 Rs/-
 Lights 3,000 Rs/-
 Exhaust 5000 Rs/-
 A/C 50000 Rs/-
 Outdoor playing equipments 50,000 Rs/-
 Production house equipments 75,000 Rs/-

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Executive summary:

The project is about a new business venture. It covers the core concepts that are involved
in the development and implementation of this new company. Taking the initiative and
pulling it towards something unique and different.
This project guides about the company attributes, boosting its early phases to penetrate
through target market identification and segmenting it to different locations, planning for
market positioning, effective pricing strategy, how to promote it to clients through
different mediums and sources and most importantly, the environmental factors that are
associated with the early stages of business development and post variable factors that are
major challenges to the business.

Hierarchy chart

CEO

Finance Marketing HR Operational Production


manager manager manager manager plant manager

Chef

Cooking
experts

Other staff:

• Receptionist
• Security Guards
• Sweepers

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• Service employees

Objectives:

Our six objectives are summarized below:


 Understand our customer, competitors and industry.
 Provide the best product and services
 Continue to grow our business in the selected fields of interest.

 Balance our business goals with our financial objectives.


 Make the transaction from a single point of Sale Company to a distributed
sales company.
 Refine the company values and culture by hiring the best people.

Industry Analysis
Analysis of competitor:
It’s a fundamental of business where you have competition along your business. If you
want to overcome your competitor you must have knowledge of that business as much
you have your own. Similarly 3ArS Fast Food is facing considerable competitors in
Gujrat area like;
 KFC
 MacDonald’s
 UFC
 Sawad
 AFC
 Domino
 Pizza huts…etc

But here our opportunity is, no one have any branch in Jalal pur Jattan.
Competitive Advantage strategies:

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Competitive advantage strategies are now playing a vital role in world wide businesses.
These are very useful to contain or maintain a competitive edge. 3ArS Fast Food
will follow differentiation strategy, diversification strategy, marketing advantage strategy
and geographic expansion strategy.
 Differentiation strategy:

We are providing high quality food because our mission is


“Our customer health is our profit”

 Marketing advantage strategy:

3ArS Fast Food is providing some services for the first time and has
got first mover advantage.
 Diversification strategy:

It implies that 3ArS Fast Food will expand by new service and high
quality food with the passage of intervals.
 Geographic expansion strategy:

Geographic expansion means to add new places and new disciplines. We


start our business in Jalal Pur Jattan and next target is Gujrat, Kharian, and
all over the Pakistan after 3 years of establishment of our business. Because
of, in these area life style are changed day by day and the reason is that,
after establishing of university of Gujrat, education level will also increase,
it would change the people thinking and in these areas mostly people are in
foreign countries.

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Description of venture
Products:
 Burger
 Chicken piece
 Hot wings
 Nuggets
 French fries
 Soups
 Drinks, Coffee & tea
 Ice cream, deserts, salad
 Rice, kebab, rolls
 pizzas
Size of business:
It’s a small scale business based on partnership between five people with mutually
agreement.
Business share:
CEO (Anum Rafique) 25% share of whole business. Remaining four has equal
shares;
 Financial manager (Syeda Um-e-Rubab) 18.5% share
 Marketing Manager (Sehrish Ashraf) 18.75% share
 Operation Manager (Anum Tariq) 18.75% share
 Human resource manager (Syed Anum Nawazish) 18.75% share.
Profit and loss
Profit and loss will be distributed on the basis of their share percentage

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Office equipment:
 Computer
 Telephone set
 Office furniture
 Stationery
 Electric fan
 Lights
 Exhaust
 AC
 Printer

Background of entrepreneurs:
Our business is based on partnership and every partner is the student of business
administration in university of Gujrat, it’s our project to develop a business plan as an
entrepreneur. We are in (BBA) 5th semester and before this, we completed different
projects in different subjects like marketing, cost accounting, business ethics and human
resource management as well. In marketing we developed a marketing plan in which our
product is “date shake”, in business ethics we developed a business plan on Nestle
Company and tell them their ethical issues and their solutions, and now in this semester
we complete our project on activities and functions of human resource department in
PepsiCo.

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Production plan
Physical plant
 Area:

The piece of land which is required to organize the whole set up is about 4500 sq feet
(1 canal) for our restaurant.
 Color scheme:

“Every color has meanings”

Our presenting color is pixel organic, because it attractive and show freshness. And it is
sophisticated.

Machinery and equipment


Equipments & machinery used in production house
 Oven
 Potato French fries machine
 Dough mixture
 Food processor
 Frying machine
 Microwave
 French fry cutter
 Food cutter
 Sauces
 Cutlery set
 utensil
Names of suppliers of raw material

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 Javed Iqbal
 Adil Akbar (paars bakery)
 Waqas Khalid (whole seller)
 Nadeem Butt

Marketing plan

Objective of marketing manager:

According to the marketing manager of 3ArS Fast Food that marketing department has
two objectives;

 The first department of 3ArS Fast Food is to create the awareness and
provide the following information to the higher authorities of 3ArS Fast
Food.
 This department shows the marketing position of the organization.
 This department shows the market share of 3ArS Fast Food.
 This department gives the suggestion to the higher authorities for the
future improvement.
 This department provides the information about their competitors to the
higher authorities of 3ArS Fast Food.
 The second basic objective of Marketing Department is that it meets the
budget in the required time span. The marketing department of 3ArS Fast
Food is to promote its products and make the future plan to live in the budget.

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Every business needs the information’s about market before going to start. These
information’s will help in achieving the goals and setting targets. There are different
contents for the assessment of any market, which are given under
here:

Market Segmentation:
3ArS Fast Food will be marketed to people on the basis of
demographic, psychographic and geographic characteristics.

 Behavioral characteristics:
In behavioral aspect they segmented the market on the basis of quality, taste and
price. Following are the different possible segments in this regard.

 Taste conscious
 Quality conscious
 Class conscious
 Combination of price and quality

 Demographic characteristics:
Demographic characteristics include age, sex, occupation, education, income and
race. We segmented our market on following bases.

 Gender: 3ArS Fast Food is for each gender both male and
female.
 Income: Everyone can use the 3ArS Fast Food service upper
and middle class.
 Age: age limitation for using this product above 15
 Occupation: By profession also everyone can use this product means
businessman student workers and other peoples.

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 Education: It has no need more education that why the person who
know something can easily enjoy with this product.
 Family life cycle: 3ArS Fast Food is suitable in every stage of
life like single married couple and also those who have children can
use this product.
 Lifestyle: This product is used in every level of social class like
upper, middle class.
 Attitude: When the customers once buy this product after that they
can use the product continuously.
 Purchasing decision: Often 3ArS Fast Food changes the
purchasing decision of customers because of its good attributes.
Target Market:
After evaluation of various segments, 3ArS Fast Food has
decided to target the market of Urban, Sub-urban and rural area
as well but everyone can use this product means businessman
student workers and other peoples.

Market positioning:
As we mentioned our location before that we shall introduce 3ArS Fast
Food in Jalal Pur Jattan (tanda chowk). It is supposed to be best areas of Jalal pur
Jattan. This location will satisfy our target market demands. These are one of the
educational concerning accommodation area as well as on the back of 3ArS Fast Food
there are residential area, in front of our restaurant there is commercial area as well which
are exactly to our demands. All the mentioned areas are the good markets for 3ArS Fast
Food.

Marketing Mix

Marketing mix is also known as 4 P's. Including


product, price, place, promotion. These 4 points
have much importance in the house of marketing.

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The whole monopoly revolves around these 4 P's. But when we talk about the fast food
business, there must be focus on these 4p’s

 price:
Prices of Chicken PCs. and all the other products of 3ArS Fast Food are set by the
Head Office by adopting the proper method. According to

 Marketing Manager Price of any product is equal to the cost plus desirable
profit.
 Main concern is to sell in volume and maintain it on long term basis. They
are charging a price which they think fair to customers.
 The policy of 3ArS Fast Food is that they do not set the prices on the
basis of competitors. The aim of 3ArS Fast Food is to satisfy the
customers in low prices. In economics we can say that when the prices are
constant, the demand of product increase, volume of sale is increase, and
revenue is also increase, as a result of this circle the profit of the
organization is increase but the prices remains constant. So selling on low
prices has a valid justification.

 Place:
Our targeted market is Jalal pur jattan
Market place
And we are looking for more in future like Market space

 Products:
 Burger
 Chicken piece
 Hot wings
 Nuggets
 French fries
 Soups

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 Drinks, Coffee & tea
 Ice cream, deserts, salad
 Rice, kebab, rolls
 Pizza’s

 Promotion:
 Public Relations
To implement and maintain total quality management our company will have a customer
service department, which will note each and every request of the customers and will
note down complaints by the customers.

Advertisement

Product will be announced in all print and electronic media like ;


 Newspaper
 Ads through Cable
 Internet
 Face book
 Twitter
 We will conduct seminar in UOG

Promotion Budget

In phase 1 of three months we are spending 7,000 for the promotional purposes. While

In 2nd phase of three months we will increase the amount from 7,000 to 10,000.

In 3rd phase and last phase of this year we will spend more then 10,000

Operational pan

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Administration of any organization is working under a proper setup. It
performs all tasks and achieving their goals by following and fulfilling
the requirements of an organization. Every organization has a
hierarchy flow in which every employ is performing their job by
focusing the aim of their organization. The hierarchy chart of 3ArS Fast
Food is given under here;

CEO

Finance Marketing HR Operational


manager manager manager manager

Other staff:

• Security Guards
• Sweepers
• Service employees

CEO (Chief Executive Officer):

CEO is one who has to make decision at high level of management the whole
organization is under the CEO. The CEO of 3ArS Fast Food has to perform
several tasks, providing finance, organize international competition, look after
branch manager and marketing management, increasing relations and make better
strategies. All the tasks which are performed beyond the line of visibility
including all new technological process are controlled by CEO.
Marketing Manager:

Marketing is a major aspect of every business, so marketing department plays an


important role in all organization. 3ArS Fast Food marketing manager has to
perform such task which plays an important role in promoting organization. He
has to perform operations like advertisements, campaigns and look after the Web
site of 3ArS Fast Food.

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Finance department:

Finance department is one of the most important departments where the CEO can
collect the following reports for timely decisions like

 Budgeting
 Cash flow
 Profit and loss statement
 Expense sheet
 Project plan sheet
 Financial analysis
 Balance sheet etc.

The report will be submitted to CEO to finance manager to control financial crisis

Operational department:

It is very important department in the 3ArS Fast Food. The in charge of the
operation department is operation manager. This operation manager is responsible
for the following operations and functions.

 Cooking
 Cleanliness
 Administration of restaurant.
 Complaint handling of the customers
 Daily order to procurement Department
 Day to day demand forecasting
 Daily lectures to crew people
 Trained the employees

HRM department:

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According to the marketing manager of 3ArS Fast Food that HRM Department play a
very important role in the organization.

It is usually says that if the staff and worker are satisfied and happy with their
organization environment than no force can hurdle to get achievements but it only occurs
if the people have some connections with top line managers, therefore CEO can get an
interface through HR department. HR department will take step by step approach like
through

 Appraisal letters
 Evaluation reports
 360° feedback report and with other reports CEO will get his target and goals by
teamwork.

Organizational plan

In 3ArS Fast Food, owner and manager are same. It will be established as a partnership.
There will be five partners:
Anum Rafique, Anum Tariq, Syeda Anum Nawazish, Syeda Um-e-Rubab, Sehrish
Ashraf. In which four partners have equal ownership in the business but one of them have
25% share in their business and she is CEO of the 3ArS Fast Food. Background and
roles of each partner are described in the following;

Management team background:


Our business is based on partnership and every
partner is the student of business administration
in university of Gujrat, it’s our project to
develop a business plan as an entrepreneur. We
are in (BBA) 5th semester and before this, we
completed different projects in different subjects

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like marketing, cost accounting, business ethics and human resource management as well.
In marketing we developed a marketing plan in which our product is “date shake”, in
business ethics we developed a business plan on Nestle Company and tell them their
ethical issues and their solutions, and now in this semester we complete our project on
activities and functions of human resource department in PepsiCo.

Duties and responsibilities of the partners:

Responsibilities of marketing manager:

Marketing department of 3ArS Fast Food is play a very important role in the
organization.

 The first and basic function of this department is to promote its products in the
market in different ways. According to the marketing manager of 3ArS Fast
Food we advertise our products through print media, banners, etc.
 This department creates the awareness among the people about the packages,
which are given on the special events like Eid, Basant, etc.
 Marketing Manager of 3ArS Fast Food says that it is the world of competition,
therefore to survive in the market we work for the future. So the third function of
marketing department of 3ArS Fast Food is to make plans to achieve the
objective of organization in future.
 Marketing department of 3ArS Fast Food also analyses to increase or decrease
the sale.
 When the sale of 3ArS Fast Food is going to decrease, the marketing department
of 3ArS Fast Food conducts a proper marketing research to find out the
problems, basic reason behind the problem and try to solve it and to save the
organization from this type of faults in future.

Responsibilities of finance manager:

This Department is also responsible for maintaining fixed assets listening and arranging
insurance cover on the assets of the business the tax related issues of the Business and all

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the transactions processing’s, e.g. recording of sales and payments etc, are also handle by
the Finance Department. Finally the Finance Department liaises with internal and
external auditors, product margins, variable cost and fixed assets within the business as
well.

Responsibilities of operation manager:

This operation manager is responsible for the following operations and functions.

 Cooking
 Cleanliness
 Administration of restaurant.
 Complaint handling of the customers
 Daily order to procurement Department
 Day to day demand forecasting
 Daily lectures to crew people
 Trained the employees

Responsibilities of HR manager:

The HRM Department performs the following functions:

 Reviewing application form


 Interviewing applicants
 Inducting new employees
 Appraising employees performance
 Make a decision about the employees training
 Provide a career advice to subordinates

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Financial plan

The total amount to established that business is Rs.1100000 while in that amount Rs.
400000 is the reserve fund, which is the liability of the business. Which will be returned.

Here we have prepared our forecasting of our business for our business. First we have
shown our expenses and then we tried to show how our projected revenue will generate

Expenditures

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One time expense Rs/-
Building Contract cost for five years costs: 500000

Business registration Fee: 45000

Production house equipments 75000

Furniture and Decorations 190000

Playing area equipments 50000

Other setup charges 110200

Value added tax VAT 705120

total 1675320

Depreciation costs for every year within a five year period:

Year 1st year 2nd year 3rd year 4th year 5th year
Depreciations 1081194 864955 691964 553572 2214285

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12 months expenditure throughout the year

expense 1st year 2nd year 3rd year 4th year 5th year
Rental 144000 144000 144000 144000 144000

Administrative 100000 119900 129000 150000 175000

Technology 300000 326900 387920 412500 456300


(machines)

Salaries 26000 33000 39000 46000 50000

Depreciations 1081194 864955 691964 553572 2214285

Others 556000 568500 691964 6635727 597600

Total 2207194 2057255 2083848 1969799 3637185

Investments & Revenues


Our Investors total contributed:

Anum Rafique 285200


Syeda Anum Nawazish 197040
Anum Tariq 197040
Syeda Um-e-Rubab 197040
Sehrish Ashraf 197040
Total 1073360 Rs/-

Revenue Calculation

1st year 2nd year 3rd year 4th year 5th year
Projected 22080850 3168930 5712534 8130737 8361250
revenue
Expense 2207194 2057255 2083848 1969799 3637185
Balance 8906 1111675 3628686 6160938 4724065

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From above we can see that we will enjoy the most incomings in the 4th year after
launch. And this is a positive sigh that we will have been reached at the break even point
within 1st year.

The total amount to established that business is Rs. 1073360 while in that amount Rs.
388160 is the reserve fund, which is the liability of the business. Which will be returned.

3ArS Fast Food


BALANCE SHEET
FOR THE YEAR ENDED 31
DEC.2011

ASSETS
FIX ASSETS
BUILDING 500000
COMPUTER 17,500
PRINTER 9,000
TELEPHONE SET 700
FURNITURE 40,000
STATIONARY 5,000
FAN 20000
LIGHT 3000
EXHAUST FAN 5000
A.C 50,000
REGISTRATION 35,000
TOTAL FIXED ASSETS 685200
CURRENT ASSETS
CASH 388160
A/R 0
TOTAL ASSETS 1073360

LIABILITIES + O .E
OWNER EQUITY 685200
LIABILITIES 388160

TOTAL ASSETS 1073360

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Exist strategy
If some of misconducts or any breakup among our partnership comes may be we can
dismiss our business. Though there is a low possibility but if one of the following
scenarios happens we will close our business-
 If any bankruptcy happens to us
 If law enforces us to do so
 If our partnership breaks up
 If we become unable to run business

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Swot analysis

Strength

 Friendly environment

 Professionally trainers

 Co facility for specific timings

 Our trained chef (training from Greeks)

 High quality of products

Weakness
 Less space for future project

 Lack of Experience as a entrepreneur

 Comparatively equivalent pricing

Opportunity
 Attractive Future Projects

 no direct competitor

 demand of the fast food in this area gradually increase

Threats
 there will competitor in future

 Contingencies

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 Legal and Security Issues

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