QUESTIONNAIRE

Respected Sir/ Madam,

With pleasure, I would like to introduce myself, Mr. Abhijeet Gangoli, a
student of KLE’s BBA studying in 6th semester of BBA (marketing), as a part of my
academic requirements, I am working on project entitled, “Marketing Potential For
Mahindra 2 Wheelers in Hubli- Dharwad”. The information which you give is
purely for academic purpose. Therefore, I request you to spare some time in providing
information in this academic endeavour.

1) Name: ___________________________________________________

2) Contact details:

 Address: _______________________________________________

_______________________________________________

_______________________________________________

 Telephone: ______________________________________________

 Email: __________________________________________________

3) Age: 20 to 30 30 to 40

40 above

4) Gender: Male Female

5) Occupation: Business Executive

Professional Student

Others

6) Income/ month: Below 10000 10000 to 15000

15000 to 20000 above 20000

7) Do you own a scooter: Yes No

8) Mention the brands of scooter’s you own/have intend to buy?

Own Intend to buy

__________________ __________________
__________________ __________________

9) Are you aware of Mahindra 2 Wheelers?

Yes No

10) If yes, how did you come to know about it?

Television

Newspaper

Family & Friends

Internet

Others _____________________

11) Given a chance, which Scooter would you prefer to buy?

Mahindra Activa Aviator

Scooty Pep Dio Pleasure

Access Others

12) Why did you prefer the above mentioned brand only?

Brand Image

Quality

Pricing

Mileage

Service

13) Do you have any plan of buying Scooter in next 3 months?

Yes No
14) If yes, would you like to buy Mahindra 2wheelers?

Yes No

15) How would you differentiate Mahindra 2wheelers from Access, Activa,
Aviator, Scooty pep, Dio, Pleasure? (Multiple options can be marked)

Engine Capacity

Front Fuelling

Digital Speedometer

Cell phone charging point

Largest Storage

4 in 1 Antitheft Key

Suspension

16) Any Suggestions;

__________________________________________________________________
__________________________________________________________________
_______________________________________________________________

THANK YOU