Beruflich Dokumente
Kultur Dokumente
Introduction ……………………………………………………………………. 4
Unit 4 APOLOGISING 17
BIBLIOGRAPHY 25
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INTRODUCTION
Business Letters
When you write business letters, knowing your purpose and audience will help
determine what information to include. Writers need to consider both audience and
purpose in writing because the two elements affect writing significantly, and decisions
about one affect the other. For instance, the main purpose in advertising is to sell a
product. Advertisers seek the audience who is most likely to purchase a product. Once
they have identified this group [called the "target audience"], they can write their ads to
capture the attention of this audience. Hence, their purpose, which is to sell a product or
service, shapes what they write. Consider WHY you are writing.
This manual has been compiled for intermediate students of English who wish to
maintain their skills in writing business letters. Students who want to use this manual
should have some basic knowledge of grammar and business vocabulary (e.g.
“Company to Company”).
The book has been designed to give practice of the main functional patterns used in
writing the most common forms of business letters, such as making enquiries and
replying to enquiries, placing orders, dealing with orders, making complaints, dealing
with complaints and writing letters of apology, and writing job applications.
S. Averianova
«WRITING FOR BUSINESS» Intermediate Level 5
TASK 2
Using a business letter format write a letter to Fidelity asking for a free colour
brochure, price-lists and samples of their leaflets. Also ask whether air freight can
be arranged to your country. (Use your own name and company and the current
date.)
TASK 3
Write a letter to Allwood and Sons Ltd (22 Highland Way, Ashford, Kent) asking for
full details and prices for their radios and televisions. Also ask whether they can
arrange for their instruction booklets to be translated into the language used in
your country.
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TASK 4
Write a letter to John Williams Ltd, 16 Tot Way, Norwich, Norfolk N16 7BH
from J Roberts Ltd, 21 South Avenue, Bolton, Lancs., enclosing a catalogue and
details of special summer offers.
Point out the special discount on all orders in the next 30 days. Offer six months'
free credit on all orders over £75.
TASK 5
1. Read the advertisement and write a letter (from yourself) to Ryan's Tourist
Group asking for more information about their motoring holidays. Say that you are
particularly interested in staying in a hotel and playing golf in the west of Ireland.
TASK 6
You are Carol Ross, and you are organizing a business trip to Frankfurt for yourself
and two colleagues. Write to a travel agency for information, using the following
plan:
- say what you are planning to do;
- ask the travel agency to send details of flights and hotel tariffs for the month
of March;
- find out if it is necessary to pay a deposit on the trip;
- tell them that you would also like to hire a car for two days during your stay,
and ask them to send you details;
- thank them, mentioning that you need a prompt reply.
TASK 7
Your company (Morford Vehicle Co. Ltd.) has seen Electrovans’ advertisement in
“The Motor Mechanic” and become very interested in their goods (electronic
components for the industrial vehicle sector). Write a letter of enquiry for detailed
specifications of the BX3 (the advertised product), asking for their prices C.I.F.
Lagos, terms of payment, discounts for regular purchases and delivery dates. Ask
for their catalogues as you have considerable requirements in this field. Your
address is Morford Vehicle Co. Ltd., Lagos, Nigeria.
Address your letter to the Sales Manager, Ltd., Manchester, England.
TASK 8
Read the advertisement and write a letter to Trailfinders Travel Centre (46 Earls
Court Rd., London W8) asking for full details and prices for flights to New Zealand.
Find out if there are any discounts for group orders.
LOW COST
WORLDWIDEFLIGHTD
Sydney
one way £341 return £531
Around the world
from £748
London/New Zealand
return from £699
TRAILFINDERS TRAVEL CENTRE
46 Earls Court Rd. London W8/Tel. 01 -937 9631 (Long-haul)/Tel. 01 -937 5400
(Europe)
Govt. Licensed & Bonded
ABTA ATOL 1458
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TASK 9
Write a letter from R. B. Davies (162 Mehdi Way, Lahore, Pakistan) to the Starlight
Hotel (Wogan Avenue, Sydney, Australia). Reserve six single rooms with showers
for a group of senior executives from your company from 17 to 21 April. You also
want a small conference room to accommodate up to 20 people from 19 to 21 April
and use of the hotel business facilities.
TASK 10
Write a letter to Arthur Hill plc, 22 Nuthatch Road, Weybridge, Surrev KT6 2LM
from Millways Toys (10 Horndean Way, Bristol BS2 6CS), enclosing their latest
price-list and catalogue. Draw their attention to the new plastic animals for small
children and offer a I0% discount on orders above £500.
«WRITING FOR BUSINESS» Intermediate Level 9
TASK 2
Read the letter from Helen Rees.
MINITOURS PLC
302 Norris Road, Reading, Berks.
Telephone: Reading 98942
John Adams
Sales Manager
International Computer Service Our Ref: ICS/2
136 Bolt Road
Newbury
Berks 9 April 20_
Dear Mr Adams
Thank you for your letter of 24 March 200_ and the enclosed catalogue.
We are very interested in having more information on your SLX/34 word processor. Would it
be possible for your representative to visit our offices and give a demonstration of the
equipment on either Thursday 19 or Friday 20 April at 2 p.m.?
Yours sincerely
pp Helen Rees
Administrative Manager
On behalf of John Adams write a reply to Helen Rees' letter using the block style.
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TASK 3
Read the letter from Anne Croft.
GDM Ltd
516 Gipsey Road Headington Oxford OX3 6BP UK
Chairman
Busch AG
Leopoldstr. 501
D-8000 Munchen 3 10 June 20____
Dear Sir
We were impressed by your display of office furniture at the Expoequip trade fair held in
Madrid in January.
We are a group of retailers specializing in the sale of top-quality non-electronic office
equipment, and we are seeking a supplier for our stores.
Could you send us your latest catalogue and price-list, details of materials used in your
products, and information regarding credit terms and discounts?
Yours faithfully
Now read the memo and using the information given there, write a letter of reply to
Anne Croft from the secretary, for Mr Busch to sign.
MEMO
To: Birgit Lange Date: 14 June 20___
Please reply to this letter. Send Miss Croft a catalogue and price-list and quote her c.i.f.
prices to London.
Mention also the following:
• 2-year guarantee on all our products
• Highest-quality materials used
• No credit terms (our prices are highly competitive due to small profit margins)
• Cash discount of 3 per cent offered.
Encourage her to contact us again.
Thanks.
«WRITING FOR BUSINESS» Intermediate Level 11
TASK 4
Read the letter from Karl Janssen.
Velo Sport AG
Karlstr. 45 0-5230 Sommerda
Sales Director
UK Cycles Ltd
Borough House
Borough Road
Cleveland TS8 3BA
15 February 200_
Dear Sir or Madam
We read your advertisement for racing cycles in the current edition of Cyclists and are
interested in your products, particularly in touring bikes.
We are a large retail company with cycle shops throughout Germany and we would like to have
your catalogue and price-list, quoting c.i.f. Berlin prices.
Please let us know your terms of trade, including quantity discounts, delivery dates, and any
credit facilities you are prepared to offer on large orders.
We look forward to hearing from you soon.
Yours faithfully
Karl Janssen
Managing Director
Write a letter of reply from Robert Morris, Sales Director of UK Cycles, to Karl
Janssen.
• Thank him for his letter and interest in your company, referring to the date.
TASK 5
Read the memo from Sarah Barnard, the Managing Director of Barnard Press Ltd,
to her secretary Rosalind Wood and write a letter following the instructions.
The company address is: Barnard Press Ltd., 183-7 Copwood Road, North Finchley,
London N12 9PR.
MEMO
He asked about story-books in English and Italian for intermediate students. Tell him they're
out of stock at the moment, but we'll be publishing a new list of them this summer. Send him
details of the new list, and a current catalogue of present stock.
Thanks.
«WRITING FOR BUSINESS» Intermediate Level 13
TASK 1
Study this memo and invoice.
Leisuretime Ltd
Memo
To: Purchasing Manager Date: 4 June
From: Warehouse Clerk Subject: problems with the order
On checking these goods against the invoice, we have found several items short:
Case No. Item/Quantity(doz) Invoiced(doz) Short(doz)
4 Plastic Trays - 2 3 1
7 Picnic tables – 25 30 5
11 Iceboxes – 24 25 1
Will you contact the supplier as we have customers awaiting these orders?
1. Leisuretime has to write a letter about the missing items. Write their letter of
complaint to Multiplastics.
Organise the letter in three paragraphs as follows:
1: Acknowledge receipt of the consignment.
2: Report and list missing items.
3: Request urgent despatch of items as customers are awaiting orders.
2. The supplier has to reply to Leisuretime's letter. Write the supplier's letter in
reply. Organise the letter in paragraphs as follows:
1: Acknowledge and apologise.
2: Explain that typing errors were made in the packing list.
3: Tell Leisuretime that missing items will be sent by express mail.
4: Assure them that there will not be any further errors of this kind. Repeat
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apologies.
TASK 2
You have recently been on a trip to the USA and had problems with your baggage.
On the flight to the United States (26 March), your suitcase was lost and you didn't
get it back for four days. On the flight home (16 April), the case was very badly
damaged and now you need to replace it.
Make a complaint claiming for $90 (suitcase) and $50 (delay).
Address your letter to Freedom Insurance LTD, Travel Claims, 4 Knox Square,
Harrow HA1 3DW.
TASK 3
Your water-heater has been broken for three months, you have complained before
but nobody has come to repair it. Write a letter of complaint to the Gas Board.
The address is 23 Hyde Towers, Hong Kong.
TASK 4
Write a letter of complaint to a garage. You have your car serviced there regularly,
but since they last worked on your car, it has kept going wrong.
The address is 16 Bedford Road, London W4 1HV.
TASK 5
Write a letter from Nesco Incorporated to Arthur Hills Ltd complaining about an
error on an invoice (LB/6732 1, dated 10 July). The second item has been
incorrectly calculated. 100 calculators at £9.25 should be £925, not £995, and
therefore the invoice total should be £2,705, not £2,775.
TASK 6
Write a letter from Dampmart plc to Wangto Incorporated complaining about two
errors on invoice no. FC/173394, sent on 20 May. One item, 100 VX radios (at
£17.50), was neither ordered nor received.
The other item, 200 M60 headphones (at £10 each), was incorrectly totalled at
£2200, instead of £2000.
The addresses are: Dampmart PIC (Heywood House, 19 White RoEtd, Plymouth, Devon).
TASK 7
Write a letter to William Hockey plc, Woodfill Estate, Norwich, Norfolk. Complain
that your last order contained 200 plastic tables of the wrong colour (white instead
of red). Ask for the correct tables to be sent out and whether William Hockey would
like the others returned or sold for them locally. Your address is John Rawlinson
Ltd, 20 West Way, Plymouth, Devon, D62 1MT.
TASK 8
Write a letter (from your own company or yourself to Northern Metals (Hump
Trading Estate, Norwich, Norfolk), complaining that you have not received their
spring catalogue that you asked for three weeks ago.
TASK 9
Write a letter to Wallace Hooper plc, 16 Wannock Street, Poole, Dorset from
H Decker, Fall Street, Lagos, Nigeria. Complain that 5000 10 cm. hooks are missing
from your last order. Explain that they are needed urgently and threaten to use an
alternative supplier if any similar mistakes occur in future. (This is the fourth
mistake within eighteen months.)
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TASK 10
Dear Sir
On 30 June I wrote to you a letter asking for your price-list but I have not yet received a reply.
The price list is needed urgently and I would be grateful if you could send it without further
delay.
Yours faithfully
J HILL
Import Manager
Write a letter from Arthur Hill plc to Jose Alva. Complain that you have had no reply
to your last two letters asking for a price-list. Threaten to place your next order
with an alternative supplier.
«WRITING FOR BUSINESS» Intermediate Level 17
UNIT 4 APOLOGISING
TASK I
Write a letter from Waterman Products plc, 16 Malvern Avenue, Salisbury,
Wiltshire, England to Otago plc, 192 Oporto Avenue, Lisbon, Portugal. Express
regret for sending the wrong motors for the XL50 pumps and offer apologies for
this and three previous errors.
The despatch system has now been computerised.
TASK 2
Read the letter from Helen Stuart.
UK Cycles Ltd
Borough House, Borough Road, Cleveland TS1 3BA
Managing Director
Velo Sport AG
Karlstr. 45
0-5230 Somerda 28 April 20 -
Dear Mr Janssen
We wrote to you on 25 March concerning the above account for £2,700, which has now been
outstanding for about three months. When we agreed to offer you credit facilities we pointed out that it
was essential to clear accounts on the exact date, particularly as we generally do not offer credit terms.
As you realize, delayed payments can create problems for us with our own suppliers, therefore we would
appreciate it if you could either let us know why the account has not been cleared, or let us have
a remittance within the next ten days.
Yours sincerely
Accountant
Write a letter from Karl Janssen, Managing Director of Velo Sport, to Mrs Stuart.
· Thank her for her letters, referring to the dates.
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· Explain that a fire at your Head Office has destroyed a lot of your computer
data and has disrupted all correspondence with suppliers and customers. You need
some time to get back to your normal routine.
· Request a further thirty days to settle.
TASK I
Read the following application form, and use it to help you write a covering letter to
accompany it.
You may also need to invent some of the information in the letter. The company
address is INTERNATIONAL PUBLISHING LTD, 60 Girton Street, Cambridge CB2 3EU,
England.
Say what job you are applying for.
Say why you are interested in the job, and why you would be suitable for it.
Carla Giuliani
Age: 22
Address: 114 Ellesmere WaIk, Finchley, London NW3 IDP
Phone: 586 83 81
Marital status: single
Qualifications
Degree in English and French (Universita di Genoa)
Secretarial diploma (Pitman College, London)
Languages
Italian (mother tongue)
French
English
German
Office Skills
Typing (w.p.m) - 60
Shorthand (w.p.m) - 85
Word-processing - Yes
TASK 2
Paula Prentiss, the Personnel Manager of International Publishing Ltd., 60 Girton
Street, Cambridge CB2 3EU, has got an application form for the post of a bilingual
interpreter and a letter from Carla Giuliani, 114 Ellesmere Walk, Finchley, London
NW3 1DP, and would like to interview her.
On behalf of the Personnel Director write a letter, inviting Carla Giuliani to come for
an interview at 14.30 on 18 June, at the office.
Warn her that there will be an Italian and French translation test before the
interview.
Send her a map with details, and tell her there are frequent trains to Cambridge
from Liverpool Street Station.
Ask her to phone you to confirm the date, or to arrange another one if she cannot
attend.
TASK 3
Following a successful interview, Kevin Wheeler, the Managing Director of
International Publishing Ltd., 60 Girton Street, Cambridge CB2 3EU, would like to
offer Carla Giuliani, 114 Ellesmere Walk, Finchley, London NW3 1DP, the post of
bilingual secretary.
Write his letter to her:
- refer to the post Carla applied for and the date of her interview, and inform
her that she has been accepted;
- say when she will be expected to start;
- send her two copies of the contract of employment to be signed and returned
to Paula Prentiss;
- close with appropriate welcoming remarks.
TASK 4
Mr Foot had a successful interview. Write a formal letter of appointment on behalf
of Personnel Manager, John Cooper from Walter Heath Ltd.
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Mr Foot’s salary will be £13,000. He must start work at the Head Office at 9.00
a.m. on a date to be chosen by you.
The addresses are: Water Heath Ltd, 21 Cowslip Way, Exeter, Devon DE2 7CL.
TASK 2
Write a letter from the Indian Steel Company to John Brown plc, 19 Tratton Way,
Ashford, Kent acknowledging an order for I0,000 M20 steel girders and 20,000 L47
steel sheets. Enclose a pro forma invoice and advise them of your terms of delivery
and payment: CIF London, Irrevocable Letter of Credit.
TASK 3
Desmond Taylor, Sales Director of Data Unlimited plc, is organizing a sales
conference for forty sales representatives to attend a two-day presentation by two
advertisers who are promoting a new line of products.
As Mr Taylor, write a letter to the Conference Centre.
Your address: Data Unlimited PLC, Data House, Chertsey Road, Twickenham,
Middlesex TW1 1EP.
Conference Centre: The Royal Hotel, Owls Road, Boscombe BH5 1AD.
The hotel was recommended by associates and you want a conference room for
forty reps for a two-day presentation.
Dates of conference: 8 and 9 December 200_. You will need a conference room and
facilities from 09.00 to 18.00 on both days.
«WRITING FOR BUSINESS» Intermediate Level 21
APPENDIX 1
BUSINESS LETTER FORMAT AND CONVENTIONS
The sample letter is in block style which is the preferred modern style. Everything
except (and sometimes including) the date is lined up against the left-hand
margin and a space is left between paragraphs. It is also modern style to use little
or no punctuation in the heading and ending of a letter.
(1) The letterhead: the (4) The references (often the (7) The closing salutation.
writer’s company and initials of the writer and the person Yours sincerely if the reader’s
address printed at the top who typed the letter). name is known, Yours
(the writer’s name does faithfully if it is not known.
not go here). If the
address is typed, not
printed, it goes into the
top right-hand corner.
(2) The reader’s name (if (5) The opening salutation, the (8) The signature - here the
known), position, reader’s name, if known, otherwise signature of the secretary
company and address. Dear Sir to a man, Dear Madam to a who signed the letter for the
woman, Dear Sir or Madam if you writer (shown by the
don’t know the sex of the reader. abbreviation which means for
and on behalf of).
(3) The date. (6) The body of the letter, i.e. what (9) The writer’s name, title
the writer wants to say, usually in and position.
three or more paragraphs:
− the current situation - why the
writer is writing this letter;
− what the writer really wants to
say; (10) Abbreviation that shows
that something is enclosed
− a short polite ending.
with the letter.
APPENDIX 2
USEFUL PHRASES AND MAIN POINTS WITH TRANSLATION
1. Возможные варианты обращения в письме:
Dear Sir(s) – Уважаемые господа
Dear Mr Brown – Уважаемый г-н Браун
Dear Mrs Brown – Уважаемая г-жа Браун
Dear Miss Brown - Уважаемая г-жа Браун
Dear Ms Brown - Уважаемая г-жа Браун
Dear John – Дорогой Джон
Bibliography: