Beruflich Dokumente
Kultur Dokumente
Johnson &
Johnson
India
1) Baby Care
Products
&
2) Health Care
Products
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Johnson & Johnson spread its roots to the world’s largest democracy, India, during
the endemic post-independence turmoil of 1947. It was Mr. Patrick Whaley who
set about with confidence and determination during this period of turbulence to
begin the work of establishing Johnson & Johnson in the subcontinent. Things
progressed quickly and by 1948, Johnson’s Baby Powder was being manufactured by
British Drug House in Prabhadevi, Bombay, and marketed by the company.
Other consumer products like TEK toothbrushes, Johnson’s Baby Cream and
Prickly Heat Powder followed suit. However, highly specialized products like
Belladonna plasters, pharmaceuticals and Permacel Tapes were imported from the
parent company. It was only ten years later that the company began to manufacture
its own products.
In September 1957, a new company, Johnson & Johnson India Ltd. was created and
registered with twelve employees on its rolls.
In the 50 years since its establishment as a modest 12-employee outfit, Johnson &
Johnson Ltd. has gained a reputation for delivering high-quality products at
competitive prices. Our success, we believe, stems from our staunch commitment to
caring for and catering to the needs of our customers and employees.
If we explore the rich history as well as the recent advances from the company we
can find the following:
Since the founding in 1886, the company has grown to meet the health care needs of
people worldwide. Through mergers, acquisitions and the formation of new companies,
they have become the world’s largest and most broadly based health care company.
Here are some highlights of the historical growth.
1886 – 1926: Johnson & Johnson Founded With Surgical and Wound Care Products
In 1886, the founders – Robert Wood Johnson, James Wood Johnson and Edward
Mead Johnson – started a small medical products company in New Brunswick, New
Jersey. They made the first-ever commercial sterile surgical dressings, which helped
save the lives of patients.
To be clean and clear, I undertake that all the findings and research process was
conducted by me and any fallacies one may find in the report is mine and no one else.
To sum up I can say, “The only way to attract the consumer towards its products is to
provide them scientifically sound, high quality products and services to help heal,
cure disease and improve the quality of life."
Thank You
• ACKNOWLEDGEMENT
Of the many people who have been enormously helpful in the preparation of this
report on “ Johnson & Johnson” ,I am specially grateful to the owners
of all medicinal , cosmetic, grocery shops situated in and around Kolkata who have
provided me with invaluable experimental and experiential feedback to this research.
To all the people who had been generous with their time, their support and
encouragement, I would like to thank them.
• OBJECTIVE
The detailed study of its Baby Care Products and Health Care Products is also done.
SWOT analysis is also given in order to find out the strength, weakness,
opportunities and threats.
Introduction
Explore the rich history as well as the recent advances from the company:
Since the founding in 1886, the company has grown to meet the health care needs of
people worldwide. Through mergers, acquisitions and the formation of new companies,
they have become the world’s largest and most broadly based health care company.
Here are some highlights of the historical growth
1886 – 1926: Johnson & Johnson Founded With Surgical and Wound Care Products
In 1886, the founders – Robert Wood Johnson, James Wood Johnson and Edward
Mead Johnson – started a small medical products company in New Brunswick, New
Jersey. They made the first-ever commercial sterile surgical dressings, which helped
save the lives of patients.
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Headquarters
Johnson & Johnson has historically been located on the Delaware and
Raritan Canal, in New Brunswick. The company considered moving its headquarters
out of New Brunswick in the 1960s, but decided to stay in town after city officials
promised to gentrify downtown New Brunswick by demolishing old buildings and
constructing new ones. While New Brunswick lost at least one historic edifice (the inn
where Rutgers University began) to the redevelopment, the gentrification did attract
people back to New Brunswick. Johnson & Johnson hired Henry N. Cobb from Pei
Cobb Freed & Partners to design an addition to its headquarters, which took the form
of a white tower in a park across the Northeast Corridor railroad tracks from the
older portion of the headquarters. The stretch of Delaware and Raritan canal by the
company's headquarters was replaced by a stretch of New Jersey Route 18 in the
late 1970s after a lengthy dispute.
Product Background
Every day, millions of people around the world enjoy the benefits of products from
the “Johnson & Johnson” Family of Companies. Very likely, someone in
our family is one of them.
According to company’s saying -“Your family’s health and well-being is our passion”,
that’s why the Johnson & Johnson companies offer the world’s broadest range of
health care products. Whether we have a skin blemish or sniffles or a serious
medical condition, the health professionals we trust can turn to Johnson & Johnson
companies’ products for comfort and care.
In our home, products from Johnson & Johnson consumer health companies brighten
our smile, add luster to our hair and ease that nagging headache. Consumers can
rely on Johnson & Johnson to help keep baby fresh, sooth an irritating itch, or relieve
an aching muscle.
In operating rooms and laboratories, doctors and nurses, too, rely on products from
Johnson & Johnson medical technology companies. They use these products to
perform hip replacements, implant coronary stents, and run tests for metastatic
breast cancer that give people hope for a longer, more active life. These products
help people conquer life-threatening obesity, ward off colon cancer, and control
their diabetes. The list goes on.
These prescription medicines treat a wide array of conditions, ranging from migraines
and rheumatoid arthritis to cancer and serious infections.
Whatever our family’s health care needs, the Johnson & Johnson Family of
Companies is at our side.
Johnson and Johnson is basically a global brand. One of the most important factors
of such growing interest of global Brands in India is despite the global economic
downturn, India remains one of the fastest-growing beauty markets globally, growing
at 13% per annum and valued at $6.3 billion. The market offers extensive
opportunities for domestic and international players. Even with double-digit growth
rates, the market penetration of cosmetics and toiletries products in India is very
low. Current per capita expenditure on cosmetics is about $1, compared to $36.65 in
other Asian countries. This low market penetration for cosmetics and personal care
products in India offers an opportunity for more significant growth down the road in
this country of 1.2 billion people.
Major Brands:
Pharmaceutical:
• Anti-Fungal
• Anti-Infective
• Cardiovascular
• Contraceptive
• Dermatology
• Gastrointestinal and many more.
Business Overview:
Johnson & Johnson has interests in a broad spectrum of the health care market, and
takes a decentralized approach to managing its 250 operating companies and
franchises. In the company's continuing effort to diversify its business and increase
profits, Johnson & Johnson is constantly acquiring new companies, including 8 in the
last year alone. In 2009, worldwide sales totalled $61.9 billion, making Johnson &
Johnson the second largest manufacturer of health care products, behind Pfizer.
Johnson & Johnson's 2009 second quarter net income fell by 3.5% to $3.21 billion
compared to $3.33 billion a year ago. Quarterly sales fell by 7.4 percent to $15.24
billion, down from $16.45 billion the year before but above expectations of $15
billion. The decline is partially attributable to two major patent expiries (Risperdal
and Topamax), as well as a decline 4.5% in consumer products revenue. [1]
Johnson & Johnson's 2009 struggle continued in Q3, as sales ($15.1 billion)
decreased 5.3% from Q3 2008.[2] J&J's poor domestic performance (8.1% sales
decline) was the reason for the sales decline, as the firm is still trying to handle
"tough economic conditions."[2]. JNJ is optimistic for the rest of it's fiscal year,
however, as it made two acquisitions and had four new drugs become FDA approved.[2]
In Q4 of 2009, Johnson & Johnson reported total sales of $16.55 billion, a growth of
9% over the same quarter of 2008. Net earnings, however, only amounted to $2.2
billion, a decrease of 18.8%. The profits decrease was largely due to a $850 million
restructuring charge that the company took. Earnings generally beat analyst
estimates for the quarter. J&J also announced its 2010 projections, which forecast
earnings growth of 7%, a modest projection relative to analyst estimates.
• COMPETITION
INDIAN Competitors:
J&J India is at the leading edge of global product launches. In some cases J&J India
has launched new products in India even before in the US (for example, the cipher
stent). Indian doctors’ ability to quickly learn and apply new techniques provides
the Company with quick feedback and faster launches.
• The Indian R&D and testing centres provide services to J&J worldwide. Jansen
Cilag (the pharma division of J&J) has a stability centre in India. Indian managers
are constantly promoted to overseas operations. An Indian team is also managing the
supply chain planning for the Asia-Pacific region.
• J&J India is manufacturing baby soaps for other countries. Some speciality soaps
for the US too are manufactured in India.
Global Competition Comparision:
NVS = Novartis AG
2000: Introduced the first blood screening kit for HCV antigen.
1999: Introduced the first fully automated blood and Plasma screening system .
1997: Introduced the first fully automated blood banking system in Europe.
1996: Introduced the first test kit to screen blood for antigens to HIV-1, the virus
that is responsible for the vast majority of AIDS cases in the U.S.
1989: Introduced the first test kit for the detection of Antibodies to hepatitis
Geographical Distribution:
• JOHNSON AND
JOHNSON
Baby Care Products
• Cotton Products:
Baby soft skin deserves baby soft cotton. JOHNSON'S cotton products are great
for baby care and applying ointments, cleansing around newborn's eyes, keeping your
baby's ears clean, keeping the umbilical cord area clean, and more. They're also great
for grown ups. JOHNSON'S cotton product is also used to apply makeup, astringents,
and lotions, or to remove makeup and nail polish. JOHNSON'S 100 percent pure,
high-quality cotton has just the right combination of softness and strength.
1) Gentlest moisturizers:
• Baby Oils:
JOHNSON'S baby oils, with their clinically proven mild formulas, help lock in
moisture with the smooth, silky feel that only an oil can provide. Plus, these easy-to-
spread moisturizers provide a unique opportunity for you to bond with your baby when
you use them for infant or baby massage. JOHNSON'S® Baby Oil is also great for
adult skin, locking in up to 10 times more moisture on wet skin than an ordinary lotion
can on dry skin, leaving skin feeling baby soft.
• Baby Powders:
JOHNSON'S baby powders help keep skin feeling soft and comfortable and dry
while helping to eliminate friction which can irritate skin. They have a classic scent of
JOHNSON'S Baby Powder, or the fresh scents of JOHNSON'S Baby Powder
Comforting Vanilla & Jasmine.
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• JOHNSON AND
JOHNSON
Health Care Products
• Wound Care:
Johnsonplast:
JOHNSONPLAST is a non-medicated adhesive tape plaster used to stick surgical
dressings on boils, burns and large wounds that cannot be covered by medicated
dressings such as BAND-AID. It is used in dispensaries, small hospitals and
households.
Savlon:
SAVLON antiseptic helps heal without hurting. It contains a powerful combination of
chlorhexidine gluconate and cetrimide, which together not only kill germs but also
prevent their re-growth.
Band-Aid:
BAND-AID is the world’s first medicated dressing. It contains Benzakonium Chloride,
which kills prevents re-growth of germs, acts as a cleansing agent and is gentle on
the skin. BAND-AID is the only sterilized medicated dressing in India and has a
delnet to prevent the medicated pad from sticking to the wound. It is available in
regular and wash proof forms.
• Adult Toiletries:
Shower To Shower effectively absorbs sweat, keeping prickly heat at bay. The
powder contains Salicylic Acid and Boric Acid, which act against bacteria that cause
prickly heat. Shower To Shower comes in four fragrances - Cologne Cool, Morning
Fresh, Sandal and Plain.
• Skincare Products:
Clean & Clear includes a range of genuine face-care products that works on the skin in
ways that enhance its natural beauty. As a result, a Clean & Clear face can always be
spotted, fresh and glowing! Clean & Clear Moisturiser and Face Wash are the two
products available.
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• VISION STATEMENT
They believe their first responsibility is to the doctors, nurses and patients, to
mothers and fathers and all others who use our products and services. In meeting
their needs everything we do must be of high quality.
Their vision is to deliver solid results, which make the India unit stand out. Build an
outstanding bench strength, which is sought after across the world. And contribute
back to our country. Johnson & Johnson comes into the lives of many consumers at
the most delicate and joyful moments in their lives—when they give a birth.
Unfortunately in India, many of these moments turn into tragic moments. Our Infant
Mortality Rate is one of the highest for the level of technological and economical
development of our country. Swami Raote, MD, Johnson & Johnson Consumer, India
Says he would like their company to work with medical professionals and Government
infrastructure to upskill the health care workers and reduce infant mortality. That
would be the best way of thanking consumers for placing trust in the company for
over 50 year
• COMPANY INITIATIVE
This U.S. initiative has championed the nursing profession and helped recruit and
retain nurses.
Children die from accidents more than any other cause. They work to put an end to
childhood injury and death.
This advertising campaign currently running in China celebrates the unsung heroes
who dedicate themselves to caring for others.
Being broadly based gives them a number of advantages. More than 250 operating
companies have a local window into emerging customer needs, scientific developments,
and technologies throughout the world. They turn those insights into innovative new
products and sometimes whole new businesses. It allows them to transfer scientific
breakthroughs, marketing insights and manufacturing expertise easily across the full
range of their businesses. This broad base has helped them bring more science to the
consumer health products that people use every day.
Each of their operating companies functions as its own small business. They are
strongly entrepreneurial in character, and they know that their success depends on
anticipating customers’ needs and delivering meaningful, high-quality solutions. While
“J n J’s” people operate in a small-company setting, they also have access to the
know-how and resources of a Fortune 50 company. It’s like having dozens of strategic
partners at their fingertips.
• CITIZENSHIP
Johnson & Johnson’s aim to make the world a better and healthier
place through everything they do—the products they discover and develop, the
positions they take on public policy issues, the way they run othei business every day,
and the programs and alliances they build and join. Approach to corporate citizenship
defines who they are and how they aspire to act in the world.
Their belief in the best health care systems put the needs of people first.
‘Access to Medicines’
Hundreds of Johnson & Johnson medicines are available free or at low cost to
patients, helping to improve and save lives.
They carry many programs to help people prevent illness and enhance wellness.
The values, ethical principles and policies guide them in how they should conduct
business.
The values embodied in ‘Our Credo’ guide the actions of the people of the Johnson &
Johnson Family of Companies at all levels and in all parts of the world. They have
done so for more than 60 years. These Credo values extend to their accounting and
financial reporting responsibilities. Management is responsible for timely, accurate,
reliable and objective financial statements and related information. As such:
Johnson & Johnson Limited India has been ranked as the Best Company
to Work for amongst Healthcare companies in India and as one of the top 10 MNCs in
India. The Company got an overall ranking of 22 in a study by the Great Places to
Work Institute in partnership with The Economic Times, India's No 1 business daily.
This was the biggest study of 2009 and more than 373 companies participated in it.
Only 50 made it to the Best Companies to Work For list, making it one of the
toughest contests of this kind globally. This is a tribute to all J&J India Employees
and stands testimony to the strong CREDO culture and HR programs. Around 360
employees participated in the Survey conducted by the Great Places to Work
Institute.
• QUALITY POLICY AND
CERTIFICATION
Johnson & Johnson is one of the Best ISO 14001 Certified Companies
The Brazil Mexico Chamber of Commerce, Industry and Tourism recognized their
commitment to environmental protection and named Johnson & Johnson as one of the
best ISO 14001 certified companies.
They aspire to be the most environmentally responsible company in the world. ISO’s
Healthy Planet 2010 goals serve as a roadmap to help Johnson & Johnson get there.
Every five years, the Johnson & Johnson Family of Companies sets new long-term
goals that help reduce environmental footprint. In 2006, they introduced their
newest goals: Healthy Planet 2010. In developing them, they sought counsel from
many stakeholders, including government officials, environmental groups, other
companies and academic thought leaders. They are confident that Healthy Planet
2010 goals will help safeguard the health of our planet.
• Baby Allergies
• Baby Acne
• Baby Bronchitis
• Burns
• Baby Colic
• Cradle Cap
• Diaper Rash
• Infant Sleep - Difficulty Sleeping (Newborns)
• Difficulty Sleeping (Older Infants)
• Dry Skin
• Baby Eczema
• Irritation from Drooling
• Newborn Jaundice
• Poison Ingestion / Overdose
• Baby Sickness
• Stomach-aches
• Baby Hair Care - Tangled Hair
• Baby Teething Pain and Discomfort
• Thrush
• JOHNSON AND
JOHNSON: As a brand
Any brand is a set of perceptions and images that represent a company, product or
service. While many people refer to a brand as a logo, tag line or audio jingle, a brand
is actually much larger. A brand is the essence or promise of what will be delivered or
experienced.
Importantly, brands enable a buyer to easily identify the offerings of a particular
company. Brands are generally developed over time through:
Once developed, brands provide an umbrella under which many different products can
be offered--providing a company tremendous economic leverage and strategic
advantage in generating awareness of their offerings in the marketplace.
Johnson & Johnson Brand is the world's most comprehensive and broadly-based
manufacturer of health care products as well as a provider of related services for
the consumer. Thousands of products across a wide range of categories are
constantly innovated, manufactured and marketed to help families all over the world
lead healthy, happy lives.
• OLYMPIC
SPONSERSHIP
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• SOCIAL
RESPONSIBILITIES
• Earthquake in Pakistan
• Hurricane ‘Katrina’
• HIV/AIDS
• International Disaster Relief
• Organization Mumbai Floods
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• WHAT IS PUBLIC
RELATIONS?
Public relations provide a service for the company by helping to give the public and
the media a better understanding of how the company works. Within a
company, public relations can also come under the title of
public information or customer relations. These departments assist customers if they
have any problems with the company. They are usually the most helpful departments,
as they exist to show the company at their best.
PR also helps the company to achieve its full potential. They provide feedback to the
company from the public. This usually takes the form of research regarding what
areas the public is most happy and unhappy with.
People often have the perception of public relations as a group of people who spin
everything. Spin can mean to turn around a bad situation to the company’s advantage.
It is true that part of the purpose of public relations is to show the company in a
positive light no matter what. There are certain PR experts that a company can turn
to for this particular skill.
The public often think of PR as a glamorous job. Public relations people seem to have
been tarred with the image of constant partying and networking to find new contacts. The
reality is usually long hours and hard work for anyone involved in public relations.
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• WHAT IS BRAND
PUBLICITY?
Brand publicity:
Publicity is the attempt to manage the public's perception . The subjects of publicity
include people (for example, politicians and performing artists), goods and services,
organizations of all kinds, and works of art or entertainment.
Art exhibitions
Event sponsorship
Arrange a speech or talk
Make an analysis or prediction
Conduct a poll or survey
Dasavataram
Robot
Anniyan
Announce an appointment
Invent then present an award
Stage a debate
Organize a tour of your business or projects
Issue a commendation
The advantages of publicity are low cost, and credibility (particularly if the publicity
is aired in between news stories like on evening TV news casts). New technologies
such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting
of pictures and videos to websites) are changing the cost-structure. The
disadvantages are lack of control over how your releases will be used, and frustration
over the low percentage of releases that are taken up by the media. Publicity draws
on several key themes including birth, love, and death. These are of particular
interest because they are themes in human lives which feature heavily throughout
life. In television serials several couples have emerged during crucial ratings and
important publicity times, as a way to make constant headlines. Also known as
a publicity stunt, the pairings may or may not be according to the fact.
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SWOT ANALYSIS
A tool that identifies the Strengths, Weaknesses, Opportunities and Threats of an
organization. Specifically, SWOT is a basic, straightforward model that assesses
what an organization can and cannot do as well as its potential opportunities and
threats. The method of SWOT analysis is to take the information from an
environmental analysis and separate it into internal (strengths and weaknesses) and
external issues (opportunities and threats). Once this is completed, SWOT analysis
determines what may assist the firm in accomplishing its objectives, and what
obstacles must be overcome or minimized to achieve desired results.
Strengths
• Sales in India have grown by 14% indicating a strong position for the global
group.
• The business model adapted by Johnson and Johnson fundamentally uses the
adaptation of entrepreneurial values in order to retain an edge within the market
place.
• Working with intensive scientific notions Johnson and Johnson utilise a varied
expanse of problem solving techniques in order to challenge the standard practice
and capitalise on growth through emerging markets which enables associated
growth.
Weaknesses
• Challenges have been faced within Johnson and Johnson where a reduction in
the market demand for key products has been identified; some of these products
were branded and have been replaced by generic programmes at the end of patent
time lines.
• Internal weakness across the industry and not isolated to Johnson and
Johnson would be the level of theft and counterfeiting of drugs managed through
internal personnel.
Opportunity
• Whilst the recent acquisition of Pfizer Consumer Healthcare will act as an
opportunity in its own right to promote growth for the organisation through
alternative routes there is the added value capitalised through the return on
investment which will be realised 12 months before plan releasing funds back into
the bottom line.
• Johnson and Johnson have highlighted new developments in pharma products
with five undergoing regulatory review which provides the opportunity to grow the
existing product portfolio.
• Development into new functions of medical devices and diagnostics will provide
new markets to entry which will result in business growth.
• With the development of WTO rules to prevent the availability of cheap
generic drugs there is the opportunity to reduce the level of lost profit due to
generic introduction as patents run out. Whilst this will aid Johnson and Johnson
where they own the brand where they are looking to capitalise on introducing
generic drugs to market this ruling will become a hindrance.
Threats
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STRENGTHS AND
WEAKNESS
STARS: Baby soap, Baby hair oil, Baby oil, Baby shampoo
FUTURE PLANS
J&J Corporation has a very good perception of India. This has been supported by
good results in the country. The outlook is bullish, and is supported by a high level of
confidence in the Indian management team and more investments likely in the coming
years. Double-digit growth is forecast for the India operations. India would be a key
growth driver for J&J worldwide. J&J is also exploring the opportunities for setting
up BPO operations in the country.
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SUBSIDIARY HOLDINGS
Johnson & Johnson is a highly diversified company with at least 230 subsidiaries,
which it refers
to as the "Johnson & Johnson Family of Companies". Some of these subsidiaries
include:
· ALZA Corporation
· Baby Centre, L.L.C.
· Johnson & Johnson, Group of Consumer Companies, Inc.
· Johnson & Johnson Health Care Systems Inc.
· Johnson & Johnson - Merck Consumer Pharmaceuticals Co.
· Johnson & Johnson Pharmaceutical Research & Development, L.L.C.
· Pfizer Consumer
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CONCLUSION
BIBLIOGRAPHY