Market share

The Times of India is one of India's leading daily newspapers and the highest
circulation English language daily broadsheet in the world. It is published from eight cities
across India, has a circulation of over 2.14 million copies, and is read by over 7.4 million
people. The newspaper today sells 2.6 million copies daily and has an average issue
readership in excess of 7 million, which makes it by far the world's largest English
Broadsheet Newspaper.

Target audience
We market to two distinct audiences: 1) DISORGANIZED people who need help managing their
time better, controlling the clutter in their lives, and taming the stacks and piles of paper. 2) We
also work directly with organizers ORGANIZERS who want to either get started in the industry
or grow their existing businesses. We have set up our advertising program so that your products
and services may be seen by both groups -- or targeted to one specific audience -- whatever
best meets your marketing needs

 Market strategy
Adopting SAP for media solution ppi media software combine to usher in new era of flexible,
coordinated newspaper in India

 Integration crucial for fast invoicing

 Higher customer satisfaction, better ad tracking
 Capacity for change and innovation
 Tremendous flexibility