Adrian Willanger

 Why do we Build Green

 What Makes a Green Home
 What Are the Most Popular Green features
 Green Building Programs
 Buyer Profile
 Comfort – Health - Lifestyle

GREEN
BUILDING
ADRIAN WILLANGER
 Why do we Build Green

Building green isn't just about improving your health or saving the
planet. Today's techniques can also save you money and make
your projects more marketable.
 
Green building techniques reduce energy and water use, improve
indoor air quality, are sensitive to site development issues,
incorporate environmentally friendly building materials, and more.

Building green benefits……

Build Green’s Five Major Categories

Site

Water

Energy

Indoor Air Quality

Materials

Related Sustainability Topics

 The House of 2015
Source: Homebuilder survey at 2011 NHBA IBS

• 74% of the builders surveyed said homes will be smaller

• 68% said they will be greener
• 29% expect them to have more features related to technology

Commonplace green features:

Low-E windows

Engineered wood beams

Water efficient features

Energy Star rating for the whole house

 City Cabins

Solar Shingles
HRV
Extreme Air Tight Thermal Envelop
Quadruple Glazed Windows
Plumbed for Electric Cars
Walkable Neighborhood
High Efficient Gas Fireplace
5-Star Built Green
 Building Green Benefits

Benefits to Builders Benefits to Owners and Occupants

Market advantage Increased Property value

Goodwill Increased return on investment

Enhanced occupants health & comfort

Proactive regulatory stance
Boost occupant productivity
 Sell the Benefits of the Home, Not the
Green Features
Green homes provide many benefits to the occupants and the community.
However when surveyed, homebuyers consistently rate the following three
categories of benefits as the most important:

 A Healthy place to Live

 Lower Operating Costs

 Contributes to a Sustainable Lifestyle

 Green Building Programs

Innovative Design Process Homes are %15 more Site

Location and Linkages efficient than code built Water
Sustainable Sites homes Energy
Water Efficiency
Materials
Energy and Atmosphere Typically 20-30% more Indoor Air
Material and Resources efficient than standard
Indoor Environmental homes
Quality
Awareness & Education

Check for Certification

 LOHAS: Lifestyle of Health and Suitability
About 19% (43 million) of the U.S. adult population fits the LOHAS
consumer segment The LOHAS Report: 2009 consumer segment model

Consumers are changing their behaviors to reflect a philosophy of less is

more

Practical and meaningful has replaced pure luxury

Restraint has replaced excess

Consumers are making are making more purposeful lifestyle decisions

Social responsibility is also driving where many consumers are choosing

to spend their
Built Green Checklist
 Thank You

Adrian Willanger MBA-Sustainability, LEED AP

Available for Trainings, Speaking and Marketing
206 909-7536
Adrian@AdrianWillanger.com