Natural Plus Dorm

a
Preface
This Project we do for feasibility way to the dormitory business in concept nature &
convenient by best on marketing strategy, operation, process management. In this project we
have all of information which the dormitory entrepreneur must know include with natural
industry, situation industry and all of feasibility that can help investor to decision to invest in
dormitory project. In addition in this project also have financial feasibility that base on 2008-
2010 information. I hope this will be benefit for the person who wants to invest in dormitory
business
NOMENT TEAM
b
Executive summary
Our project is natural plus dormitory. We choose area around Mae Fah Luang
University to launch our project or natural plus project because this university grows up
every year and number of student increase in every year. Our dormitory for female only. Our
dormitory located in front of Mae Fah Luang University between STK and Phutong
dormitory which easy goes to study. There is area about 3,000 square meters. Our dormitory
for female only, has 80 rooms, has normal rooms are 4,000 baht and special rooms are 4,500
baht per month, and has fourth floors. In first floor have office room, restroom, housekeeping
room, kitchen room, swimming pool, and has16 rooms for rent. This floor all rooms have
small grass in front of the room for breed any pets. Price per room is 4,500 baht. In second
and third floor have 24 rooms; 20 rooms are normal rooms and 4 rooms are special rooms in
each floor. In fourth floor have 16 special rooms. There are facilities more than normal room
and special design. In normal rooms are 20 square meters and have 9 facilities. For example
television, electric fan and air conditioner, wardrobe, double-size bed, desk, chair, dressing
desk, Refrigerator, and Water heater. In special rooms are 36 square meters and have 10
facilities. We add “sofa” which a facility in special rooms.
We decorated our dormitory to concern about ecology which we thought we do not
need more rooms for service. The vision of our dormitory is “The natural plus will become a
dormitory which provide many facilities and new technology, but still concern ecology
style”. The mission of our dormitory, we will study about design dormitory which mixture
between natural and technology.
c
Table of Contents
Preface .................................................................................................................................. a
Executive summary ............................................................................................................... b
Chapter 1 Introduction .......................................................................................................... 1
1.1 Background and Significance of the Project ............................................................ 2
1.2 Objective ..................................................................................................................... 3
1.3 Benefits of Project ....................................................................................................... 3
1.4 Activities/Time Frame ................................................................................................. 4
Chapter 2 Industry Profile .................................................................................................... 5
2.1 Nature of Industry ....................................................................................................... 6
2.2 Situation of Industry .................................................................................................... 7
2.4 Vision of your Organization ...................................................................................... 11
2.5 Mission ..................................................................................................................... 11
2.6 Business Strategy ...................................................................................................... 11
2.6.1 Corporate level ................................................................................................... 11
2.6.2 Business level ..................................................................................................... 12
2.6.3 Functional Level ................................................................................................. 12
2.7 Conclusion ............................................................................................................ 13
Chapter 3 Market Feasibility Study ..................................................................................... 14
3.1Market Analysis ......................................................................................................... 15
3.1.2General Environment Analysis ............................................................................ 15
3.1.3 Competition Analysis (3C Analysis) ................................................................... 16
3.2 STP Analysis (segmentation, targeting, and positioning) ........................................... 21
3.2.1 Segmentation ...................................................................................................... 21
3.2.2 Market Targeting ................................................................................................ 22
3.3.3 Positioning .......................................................................................................... 22
3.3Marketing Mix Strategy.............................................................................................. 28
3.3.1 Product ............................................................................................................... 28
3.3.2 Price ................................................................................................................... 28
3.3.3 Place ................................................................................................................... 29
3.3.4 Promotion ........................................................................................................... 29
3.4 Sales Forecast/Profit Estimation ................................................................................ 30
3.5 Marketing expense .................................................................................................... 33
3.6 Conclusion ................................................................................................................ 34
Chapter 4 Technical Feasibility Study ................................................................................ 36
4.1 Production and Operations Analysis .......................................................................... 37
d
4.1.1 Product Characteristics (in Detail) ...................................................................... 37

4.1.2 Specification, Feathers, Dimension, Life Time, etc. ............................................ 37
4.1.3 Production/Services Process ............................................................................... 40
4.1.4. Location ............................................................................................................ 41
4.1.5 Facility Layout.................................................................................................... 42
4.1.6 Machine/Tool/Equipment ................................................................................... 53
4.1.7 Logistics Management ........................................................................................ 66
4.1.8 Facility Management .......................................................................................... 68
4.2 Cost of Investment ..................................................................................................... 73
4.3 Investment Cost ......................................................................................................... 73
4.4 Operating Cost .......................................................................................................... 77
4.4.1 Raw material Cost .............................................................................................. 77
4.4.2 Direct Labor Cost ............................................................................................... 77
4.4.3 Overhead ............................................................................................................ 77
4.5 Management Analysis ............................................................................................... 78
4.5.1 Administration Cost ............................................................................................ 78
Chapter 5 Financial Analysis ............................................................................................... 80
5.1 Income Statement ...................................................................................................... 81
5.2 Statement of cash flow .............................................................................................. 86
5.3 Balance sheet ............................................................................................................. 91
5.4 Project Analysis......................................................................................................... 96
5.5 Conclusion ................................................................................................................ 96
Chapter 6 Risk Management ............................................................................................... 97
6.1 Risk Management ...................................................................................................... 98
6.1.1 Internal Forces .................................................................................................... 98
6.1.2 External Forces ................................................................................................... 99
6.2 Financial Risk Analysis ........................................................................................... 101
6.3 Conclusion .............................................................................................................. 103
Chapter 7 .......................................................................................................................... 104
Summary........................................................................................................................... 104
Appendix .......................................................................................................................... 113
1
Chapter 1 Introduction
2
1.1 Background and Significance of the Project
Nowadays mostly people have more interest about nature because people feel relax
when they live in nature and campaign to protect global warming. We combine nature with
today accommodation by emphasize on beautiful and livable, it will be a perfect
accommodation. In the present time dormitory business is very popular in area which near
university. So we want to build project about livable dormitory in name of natural plus
project. Most people invest in dormitory business around university area and got successful
of business. According to following factor we think dormitory business it interesting so we
choose area around Mae Fah Luang University to launch our project or natural plus project.
Mae Fah Luang University in Chiang Rai is new big university in Thailand. Many
dormitories had created around Mae Fah Luang University but it not enough demand of
people in Mae Fah Luang because this university grows up every year and number of student
increase in every year too.
Amount of student in MFU

10000
8000
Number of
student
6000
Male
4000 Female
2000 Total
0
2007 2008 2009 2010
Male 2416 2704 2749 2822
Female 4330 4951 5513 5923
Total 6746 7655 8262 8745
Figure 1.1
According to the amount of student in university increase rapidly follows: Mae Fah
Luang University had total student around 6,746 persons in 2007. The next year, the amount
of student rose to 7,655 persons. In 2009, total of student grew up to 8,262 persons. And
nowadays the amount of student has around 8,745 persons. So we choose to start up project
in this area.
Our dormitory emphasize to make inmate feel more relax when stay in our dormitory.
Mostly people want to have beautiful accommodation ether temporary accommodation or
permanent accommodation. So our natural plus still care about beautiful room, furniture and
decoration. We have swimming pool for provide and add high value. In addition outside
areas such as car park, spring water, and yard. We try to add big tree for make it be shady and
fresh.
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1.2 Objective
1.2.1 To think for get high profit from investment.
1.2.2 To make business have more interest from investor.
1.2.3 To study about management process of dormitory.
1.2.4 To study trend in current for respond demand of customer.
1.2.5 Understand the market and trends of dormitory industry.
1.3 Benefits of Project

Identify the benefits of this study
1.3.1 Knowing about the way to solve the problem in the real situation.
1.3.2 Knowing more about natural therapy.
1.3.3 Knowing arrangement and implementation plan.
1.3.4 Understand more architecture management.
1.3.5 Understand the financial for this business; think to get more profit and less than
expend.
4
1.4 Activities/Time Frame

Time ( Year/Month )
Activities 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 --Period 2012
Nov. Dec. Jan. Feb. Mar. Apr. May June July Aug. Sep. Oct. Nov. for build-- Apr.
Analyze demand of customer
Analyze budget include
maintenances
Analyze product and service profit
Analyze feasibility of financial

factor
Analyze marketing strategies

Contact staff (architect, engineer,
decorator)
Advertise and exit reservation
Collect first cash form reservation

Build natural plus dorm
Table 1.1
5
Chapter 2
Industry Profile
6
2.1 Nature of Industry
Dormitory is place which provides temporary shelter and facility to inmate.

Dormitory in Thailand divine into 2 types by law first in male second is female. Mostly
dormitory business is like to build in places which have high number population such as
school, official place, college, university etc. Nature product of dormitory in somewhere
it more than room it like second home of inmate. Location is the most factors which
important for dormitory businesses, Mostly location of dormitory always define target
market too such as dormitory build at location near university target market of this
dormitory are student of Mae Fah Luang University. Dormitory businesses are business
that need high investment and need a long time for payback period but revenue rather be
stable.
Beside Dormitory is accommodation it’s can be leisure rest place for inmate. In
present a lot of dormitory provide inmate more that shelter somewhere provide
restaurant, somewhere provide internet café, somewhere provide coffee shop. Owner’s
each dormitory they try to make their dormitory to difference form competitor. Style is
one thing that they use to make difference and attract interest of customer. Adding small
business such as book rental, coffee shop in dormitory is another way one which can
attract customer. Selection appropriate one which can match with direction of dormitory
is another one thing which entrepreneur should be decide. Although Dormitory business
have a low risk and not complex about marketing but how to improve it to maximum
profit is not easy. About maintaining too, every businesses have competition especially
dormitory businesses, because of location is important to dormitory so in one location
always have many dormitory. Chiang Rai is the city of travelling because there are
many tourist destinations it makes attract interest of customer and suitable investment to
dormitory business. For example, in Chiang Rai there are many Universities such as
Rajabhat University, Rajamangala University of Technology Lanna Chiang Rai, and
Mae Fah Luang University. In each University there are many dormitory but Mae Fah
Luang University is the most famous and largest in Chiang rai. So, Mae Fah Luang
University is the good location for establish dormitory business because easy to go to
study. Our dormitory is one of select that the investor should investment. Even though
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in front of our University there are many dormitories for support student but in the
future must have more people to study in our University. It makes dormitory not enough
for support student. When our dormitory build already is one of student select because
is new dormitory, high technology, shady, beautiful and easy to go to study.
WE ARE HERE
Figure 2.1
2.2 Situation of Industry
Nowadays growth of business affects to the expansions of many organizations

and a lot of institutions have developed and produce graduates to enter labor market.
This process is cycle of current process. It make affect to other business. Increase in
number of employment makes people to see opportunity to run businesses. Real estate
business is once of interesting business in nowadays such as dormitory or apartment for
rent. This is one channel to make a profit to the owner of the business as well. Although
doing business will have a payback period of business longtime than any other, but it is
a business we are often called "sleeping partner". As a result we study information from
Nano Search Corporation about behavior of select accommodation. Nano search they
select 200 samples in Bangkok in an area of dense housing, such as dormitory
apartment. For this case, Nano search set limited to residential which have to pay the
rent every monthly. The results showed that Sample Most are female and 42.0 percent
were male, 58.0 percent for the study group which compare between two groups of
people first one is students and second one is working people. Therefore, the age of 2,
age 18-22 years old is 48.0 percent, and more than 22 years, 52.0 per cent.
8
Thinking about doing dormitory businesses is about provision of furniture, what

in each room. If you ask the opinion of customer from research they find about demand
of customer to have basic equipment for decision to choose dormitory or not. They
found that most cases need to have a bathroom in the both of the age is need bed,
wardrobe. For the interest information is this age group is 18-22 years old, a
student. They show about need of ceiling fans difference a group of more than 22 years
of age. In addition to the basic furniture in the room, that need. The indispensable for
dormitory in the rooms is equipment and electrical appliances that need to be. Because
of the world today is a world of information. Therefore, research about the behavior of
buying electrical appliances is made. By do survey about appliances available in the
room form group of sample. They think, they needs most are TV 35 percent, followed
by Internet 24 percent and 15 percent, floor fan and air-condition, respectively, this
research form Nano corporation. In addition nowadays the major thing which customers
use to select dormitory not price. If study we will found the factor which customer use
to select dormitory is easy to living, Such as eating food, Security, and distance for
pricing is in fourth order . Because of this make we know about location is very
important for nowadays dormitory business. Location can make dormitory business
successful or not.
About dormitory business customer always observe more than 1 place before
decide to rent or not. Mostly they ask about one or two place for compare which place is
better. Some group of customer asks 5-6 places before making decision. After customer
get information and think to move or change new place. How they spent time before
movie. From study found that from group of sample mostly or about 36 percent they
spend time 1 month for decision to move and spend 2 mount about prepare to move. In
addition they spent time about 10-15 day, respectively. About communication channel
of dormitory businesses it hard to promote and attract people if we start new businesses.
So good communication channel is doing public relations in the area because of people
will know find information about dormitory in area which they want to live. In sample
whose planning about houses. To assess the situation needs to stay in the future to know
that those who rent an apartment that want to buy a home and condo high as 47.0
percent and 20.0 percent moved to workplace accommodation. But still the same
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dormitory for the answer show that high of percent about channel to do real estate
business such as home or condo. Because people who want to have their own housing is
about half of the entire sample.
In front of our university there are many competitors about dormitory. For
example of competitor of our dormitory follow this:
No. Name Number of room Price per room
1. Phumipuk 87 2,000Baht
2. Karn 24 1,900 Baht
3. Sirinya 21 1,700-1,900 Baht
4. Rattanakorn 20 1,700 Baht
5. Fah Thai 224 1,600 Baht
6. San Fah Luang 96 2,400-2,500 Baht
7. Chadaporn 48 2,200 Baht
8. Aorapin 54 1,500 Baht
9. Jew Santonkok 18 1,600 Baht
10. Pirom 20 1,500 Baht
11. Thaithanawat 18 1,500-1,800 Baht
12. Aumporn 26 1,600 Baht
13. Sripasang 47 1,800 Baht
14. Numthong tong 24 1,300-1,800 Baht
15. Watcharakul 40 2,000 Baht
16. TK 39 1,800 Baht
17. Doung Keaw 39 1,500-1,800 Baht
18. Fah inn 63 1,600 Baht
19. Phu Tong 32 3,000 Baht
20. Palm 60 4,000-4,800 Baht
21. Chit chat 90 2,200-4,500 Baht
22. Khampai 97 2,500-3,000 Baht
Table 2.1
10
2.3 Product/Service (in General)
Our product is green way style dormitory. Our dormitory located near Mae Fah
Luang University, along the road with big trees, and between STK dormitory and
Phutong dormitory. Our dormitory for female only, has fourth floors, and has 80 rooms.
In first floor and fourth have 16 rooms, second floor and third floor have 24 rooms. Our
dormitory has common room and special room. Price per room is 4000-4500 baht per
month. We decorated our dormitory to concern about ecology which we thought we do
not need more rooms for service because more rooms more wastes. Surrounded has any
kind of trees, car park, garden, spring, ground for do activities, and swimming pool. Our
dormitory in one room has Television, Electric Fan, Wardrobe, Double-size Bed, Desk,
Chair, dressing desk, Refrigerator, Air conditioner, Water heater, and Rest room. And
we have concept of service is service with purely heart. Our service is low price laundry
service per semester, WIFI, CCTV security, insurance loss for any kind of asset, free
repair service, and small party in some special day. Our special thing is we have water
filtration system and a water reserve tank to reuse the water for ecology. No waste-
water into the river or others. A water reserve tank on the roof building using electric
motors for water pumps. When the water tank full, it stops working. Save water supply
by using water pressure. Our dormitory has swimming pool provide for our customer.
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2.4 Vision of your Organization

The natural plus will become a dormitory which provide many facilities and new
technology, but still concern ecology style.
2.5 Mission
We will study about design dormitory which mixture between natural and
technology such as waste water treatment. All of these will provide for students and the
important things are more convenient and eco closely. We will build identity of our
business and everybody must remember our business.
2.6 Business Strategy

2.6.1 Corporate level
Our dormitory focuses on growth in all side both eco and technology develops
together based on principles of natural help to use the technology. For example, a waste
water treatment for use in other side. In the future our dormitory may have to expand
business more. When we there are more profit, we will expand our dormitory many
area. Example building a dormitory of the same name, but in many areas and our
dormitory may add more facilities for attract attention but still Eco concept. We may
invest new business or extra business for support existing business. For example,
opening a convenience store, laundry for customers service and is another way to make
more profit. We may looking different business for protect business bankruptcy
example to do extra business such as official dormitory together because official is a
relatively stable career when this business bankruptcy we consider still have a profit
from this occupation.
The investment to do dormitory it must to use more invest so, we must to ask
cooperation from partnership for support the investment because can help our reduce
expenses and reduce risk in investment. Focus on the strength of the dormitory business.
When the business stability we still same the customer service. For example service,
facilities, price of room, manner service of staff because these thing is the one part of
decision to customer that to service our dormitory and band loyalty or word of mouth it
makes customer to more service but if business be full or don’t have profit so decrease
our business or sell that business. Because although we to do business and don’t have
12
profit we must to sell this business for bring money manage to business that more profit.
These reasons are reduce the risk for to do business. Our dormitory there are change
structures every year and survey to need of customer. There are to develop many slide
such as structure of dormitory, management facilities, but still concept eco for respond
new need of customer that to service of our dormitory.
2.6.2 Business level

The prominent point of dormitory is we emphasize to destroy environment and
use to life with environment. We don’t disturb and depend on environment but still
consider many technologies for respond to need of human that still to convenience in
daily life. Although to use technology it makes global warming but our dormitory
emphasize this way that to use replacement thing for deceases global warming such as
wastewater treatment. There are tree planting for shadow. These reason it makes we are
the cost leader because there are low cost but high technology because we use
replacement things it makes we have low cost more than other dormitory. So, there are
low price and more interesting because our dormitory there is different concept with
other dormitories.
2.6.3 Functional Level

2.6.3.1 The Marketing Strategy
 Support and show our product about the natural dormitory.
 Do activities to protect about environment.
 To have promotion for attract customer.
2.6.3.2 The Operation Strategy

 To improve our dormitory for respond customer need.
 To develop our dormitory toward in the high class.
 To be a perfect accommodation and livable.
2.6.3.3 The Human Resources Management Strategy

 All of our employees have a service mind.
 Trained all of our employees to save environment.
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2.6.3.4 The Financial Strategy

 To make clearly the financial management.
 To relate the money inside our business.
 Use all of budget to support business level and corporate level.
 Use alternative energy to cost cut.
2.7 Conclusion
Industry profile natural of industry, our industry is dormitory green way style.
From observe dormitory in Thailand can divide into 2 types are male and female. Our
dormitory doing for female only. Target market of this dormitory is student of Mae Fah
Luang University. Dormitory businesses are business that need high investment and
need a long time for payback period but revenue rather be stable. Although Dormitory
business have a low risk and not complex about marketing but how to improve it to
maximum profit is not easy. In the future our dormitory is one of student select because
is new dormitory, high technology, shady, beautiful and easy to go to study. The
situation of industry in nowadays growth of business affects to the expansions of many
organizations and a lot of institutions have developed and produce graduates to enter
labor market. From Nano Search Corporation about behavior of select accommodation
we will found the factor which customer use to select dormitory is easy to living, Such
as eating food, Security, and distance for pricing is in fourth order. Because of this
make we know about location is very important for nowadays dormitory business.
Location can make dormitory business successful. The service of our dormitory is green
way style dormitory. Our dormitory for female only. We decorated our dormitory to
concern about ecology which we thought we do not need more rooms for service. The
vision of our dormitory is “The natural plus will become a dormitory which provide
many facilities and new technology, but still concern ecology style”. The mission of our
dormitory, we will study about design dormitory which mixture between natural and
technology.
14
Chapter 3
Market Feasibility Study
15
3.1Market Analysis
3.1.2General Environment Analysis
3.1.2.1 Political
In the part of politic Chiang Rai don’t have problem in this part even though
Chiang Rai is curfew but not effect to dormitory business because our University not
relate with politic. This problem doesn’t have importance for business long run.
Investor can invest this business not consider politic side because this province there are
many side that interesting such as natural and environment. Nowadays politic in Chiang
Rai don’t have problem so this problem not effect to dormitory business.
3.1.2.2 Economic
In part of economic, our dormitory support many side of economic. In our
dormitory there are many facilities for interesting from customer it makes our dormitory
increase more profit. The part of price, our dormitory there are cost affordable value.
So, our dormitory is one of select that to choose for student because our dormitory
emphasize to environment, cheap, but high technology. Because of our dormitory there
are method for decrease energy it makes decreases expenses. This reason it makes
reduce the cost of the customer.
3.1.2.3 Social and environment

Our dormitory emphasize environment is the main factor because don’t destroy
environment, don’t use energy that to help decrease global warming
We have process for manage within dormitory that to help decrease global warming by
plant many trees. There is wastewater treatment for to use again such as water the
plants. There is classifying garbage; wet garbage such as food scraps we can ferment are
fertilizer for water the plants, dry garbage such as plastic bottle and plastic bag we can
bring these garbage recycle for to reuse, and danger garbage such as spray can for
protect chemicals to air it makes there are more pollution. In part of social surrounding
of dormitory there are good pollution and environment it makes student awareness for
nature lovers and have good social.
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3.1.2.4 Technology
Event though our dormitory emphasize green way life style but there are high
technology for convenient to students. In nowadays trend of global warming is the most
popular but our dormitory doing not forget technology. In our dormitory there are many
facilities high technology such as internet Wi-Fi for to use quickly online, scan face
system, security system, and closed-circuit television system for safety.
3.1.3 Competition Analysis (3C Analysis)

3.1.3.1Competitive Analysis
In the dormitory market at MFU is high opportunity to face with new dormitory,
because MFU is a new university investor see this way and they come to find
profitability. Our target market is student of Mae Fah Luang University. In front of
MFU have more competitors student can bargain our dormitory to meet the need of
them. Around university have 3 types of habitat; private dormitory, university’s
dormitory, and house for rent. All of habitats are different. University’s dormitory has
low price and live in the university. It’s convenience to student who loves simple life
but there has more roommates and feel like dependent. House for rent has high price
and more independent. But customers need to do anything by themselves and host does
only collect the money. And private dormitory although high price but we offer
anything to our customer such as independent life, service, easy accessibility, and more
comfortable.
In front of MFU have all of dormitory about 44 dormitories. Female dormitory
has about 22 dormitories. We separate them into three classes. First is high class; this
class is dormitory offer high price high comfortable, Second is middle class; this class
offer middle price and middle comfortable, and last is Low class; they offer low price
and little comfortable. Customer can choose and has more bargain power in each class
because customer can choose what dormitory they satisfy. From this, our business has
less bargain power because customer can choose new dormitory.
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3.1.3.2 Customer Analysis

Our customer is female student in Mae Fah Luang University and who need
more comfortable life and love nature. Our dormitory nears the university easy to go to
study, satisfy the price with facilities, and we offer more comfortable. So, this bar chart
represents the amount of female student in university follows: Mae Fah Luang
University had female student around 4,330 persons in 2007. The next year, the amount
of student rose to 4,951 persons. In 2009, total of student grew up to 5,513 persons. And
nowadays the amount of student has around 5,923 persons.
Amount of female student in MFU
6000
Number of student
5000
4000
3000 2007
2000 2008
1000 2009
0 2010
2007 2008 2009 2010
female 4330 4951 5513 5923
Figure 3.1
18
3.1.3.3 Competitor Analysis
Our target is female and most of them are student in Mae Fah Luang University.
The age of our target is about 18-22 years old and we emphasize for students who love
in nature. We have 22 competitors and we divided them into 3 classes. First class is
high price high comfortable such as Palm garden place.
Palm Garden Place has price about 4,000 – 4,800 Baht. And facilities double
bed size, large wardrobe, air-condition, water heater, TV, internet, refrigerator, desk,
chair, large area of room and car park. Palm Garden has total room are 60 rooms.
Address: 583 Moo. 1, Tumbon Tha-Sud, A.Muang, Chaing Rai 57100
Tel. 081-8822-525
Figure 3.2
Strengths – More comfortable Weakness – High price

- Near university - In the evening the road to there is more
-Good view dark and dangerous
-Large car park - The road for go to this dormitory has
-Full option facilities high damaged
-More private
19
Their target: Student in MFU both of male and female. But male can live only the first
floor. And person who love peaceful, more comfortable, and who want live near
university.
Second class is middle price and middle comfortable such as Kam Pai
dormitory.
Figure 3.3
This dormitory has price about 2,200 Baht. And facilities middle bed, water
heater, refrigerator, large wardrobe, electric fan, desk, chair, and internet. This
dormitory offers middle comfortable. Kam Pai has 3 building of dormitory and total
rooms are 97 rooms.
Address: 161 Baan Sun Ton Kok, Tumbon Tha-Sud, Downtown,
Chaing Rai 57100.
Tel: 053-912-396
Strength – Middle price Weakness - Far from the University
-Comfortable - Isolated road
-Good brand loyalty
Their target: Female student in MFU, who want live near market, community and gas
station.
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Third is low class offer low price and less comfortable such as Fah Thai dormitory.
Figure 3.4
This dormitory has priced about 1,600 baht. Have bed, desk, wardrobe, water
heater, electric fan, and internet. Fah Thai has 7 building of dormitory and total rooms
have 224 rooms.
Address: Moo 1, Tumbon Tha-sud, downtown, Chiang Rai 57100
Tel: 053-912108-9
Strength – Low price Weakness - Less of comfortable
- Near the market - Less of facilities
- Easy to go University
Their target: Student in MFU, who want to save money, near market, and live in social.
Because this dormitory is low price and low of service too.
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3.2 STP Analysis (segmentation, targeting, and positioning)

3.2.1 Segmentation
Our market segmentation divided into
- Geographic segmentation
Country region is the important thing for think this project. Because of
characteristic of region in Chiangrai is natural such as trees, waterfall and good
atmosphere which suitable with concept of the natural plus dormitory which our
concept is green world.
- Demographic segmentation
The natural plus dormitory suitable for female from division of registrar’s MFU.
In year 2010 total of number of students are 9,722 persons; female 6,554 persons.
The age of our segmentation is about 18-22 years old and we emphasize for students
who love in nature.
Figure 3.5
- Psychographic segmentation
Life style of our segmentation is for student who love natural, need many
facilities. Our natural plus still care about beautiful room, furniture and decoration. So
we try to apply the combination between beautiful, technology and natural together. We
can guarantee when everybody stay in our dormitory, they will feel more relax and
close to natural.
22
3.2.2 Market Targeting

We choose our target is female and most of them are student in Mae Fah Luang
University. This group of customer have demand which match with concept of the
natural plus. Style of dormitory emphasizes natural style and new technology together
which match with demand of customer.
3.3.3 Positioning
Image of our business which the customer can observe. The first, the natural
plus is the dormitory which gets standard and female dormitory that match with policy
of our university. Eco style and provide with new technology. Nowadays trend of eco is
popular and there are many people interest in this trend. So we need to respond their
demand and we can guarantee the natural plus is a good accommodation which
customer must impress.
23
Positioning map of the natural plus dormitory and our competition
High class
Palm garden
Chit Chat
Phumipuk
Phutong
Sanfahluang
Warcharakul
Moderate High
service Chadaporn Fha inn service
Sri pa sang
Sirinya dorm.
Duang keaw
TK Ma mai son
Karn dorm.
Rattarakorn dorm.
Jew santonkok Namtuangthong
Orapin Thanawat
Amporn
Pirom
Low class
Figure 3.5
24
Analysis of dormitories which have high class and high service like natural plus.
There are Palm garden dormitory, Chit chat dormitory, San Fah Luang dormitory and
Phuthong dormitory.
Palm Garden Place
Figure 3.6
Price: 4,000 – 4,800 Baht.
Facilities : Double bed size, large wardrobe , air-condition, water heater, TV, internet,
refrigerator, desk, chair, large area of room and car park.
Address : 583 Moo. 1, Tumbon Tha-Sud, A.Muang, Chaing Rai 57100
Tel. 081-8822-525
Palm Garden Place dormitory is the important competitor to our dormitory
because Palm has garden style and emphasize natural like our dormitory. The prominent
points are more comfortable, near university, good view, large car park, full option
facilities and private. The inferior are high price, road is dangerous.
25
San Fah Luang dormitory
Figure 3.7
Price : 2,400 - 2,500 Baht per month and not exceed 2 person
Owner : Miss.Somjit Rongharnjit
Address : 427 Moo.1,Tumbon Tha-Sud, A.Muang, Chiang Rai 57100
Tel. 053-706518-20
Style of dormitory : 3 floor 96 room
Facilities : Bedroom, desk, chair, dressing desk, wardrobe, water heater, fan,
refrigerator, television
Cost of utilities : water 50 Baht per pax, Electricity 6 Baht per unit, internet 300 baht,
insurance 2,500 baht
San Fah Luang dormitory is one of our competitors, but San Fah Luang not
emphasize natural like our dormitory. But this dormitory has some of prominent such as
large area of rooms and near market. For inferior are lack of manage about water system
road for access is not good.
26
Phu Thong
Figure 3.8
Price: 3,000 baht per month and not exceed 2 person

Owner: Mr. Suthat Ratarin
Address: 329 Moo.1,Tumbon Tha-Sud, A.Muang, Chiang Rai 57100
Tel. 053-706533
Style of room: 4 floor
Facilities: Double bed, wardrobe, water heater, air conditional, telephone, refrigerator,
television, dressing desk
Cost of utilities: electricity 5 baht per unit, internet 300 baht per room, water, insurance
5,000 baht.
Phu Thong dormitory is our competitor which has high class and high service.
Phu Thong is one of choice for female student because it is dormitory network and has
standard of dormitory. But because of this dormitory open for long time, so dormitory
look degenerate and system of equipment are not efficiency. Some of prominent such as
easy for access, near university and near market. For inferior are problems of water
system, noise pollution and don’t have standard of electricity.
27
Chit Chat
Figure 3.9
Price: 3,000 baht per month and not exceed 2 person
Owner: Mr. Suthat Ratarin
Address: 329 Moo.1,Tumbon Tha-Sud, A.Muang, Chiang Rai 57100
Tel. 053-706533
Style of room: 4 floor
Facilities: Double bed, wardrobe, water heater, air conditional, telephone, refrigerator,
television, table
Cost of utilities: electricity 5 baht per unit, internet 300 baht per room, water ,
insurance 5,000 baht.
Strengths Easy for access
Near university
Near market
Many facilities
Weakness Road is not good
Equipment with in room not have standard
28
3.3Marketing Mix Strategy

3.3.1 Product
Our dormitory emphasize about natural, fresh air, and shady but completely with
technology. Our dormitory for female only, has fourth floors, 80 rooms, and one room
for two persons. We build the dormitory that has full function of facilities such as
Television, Electric Fan, Wardrobe, Double-size Bed, Desk, Chair, dressing desk,
Refrigerator, Air conditioner, Water heater, and Rest room. Surrounded has any kind of
trees, car park, and garden. Our dormitory has fourth floor, first floor has 16 rooms.
This floor has small yard in front of a room. We build a small yard for respond to
person who wants to breed a pet. Because nowadays has a few dormitory that allow to
breed a pet. Second and Third floor has 24 rooms in each floor, these floors have two
kind of rooms are special room and common room. Special rooms have 4 rooms in each
floor; these rooms have big size and have all of facilities. Common rooms have 20
rooms in each floor. It’s a simply but have a special identity style. And fourth floor has
16 rooms; this floor is a special room. The main point of our dorm is living with a
natural, peaceful, and livable. Our dormitory has some activities for support about
environment is water filtration system and a water reserve tank to reuse the water for
ecology. A water reserve tank on the roof building using electric motors for water
pumps. When the water tank full, it stops working automatically. It’s help to save water
supply by using water pressure. Our dormitory has swimming pool for provide a
customer.
Our product level including with core product, facilitating product, supporting
product, and augmented product. Core product is room. Furniture in room are
facilitating product. Our dormitory take place near university, grocery store, and bus
stop and these things are supporting product. Augmented product of our dormitory is
living with a natural, peaceful, fresh air, and shady.
3.3.2 Price
We separate our rooms into two groups are special room and common room.
First floor has small yard for breed a pet is 4,500 baht per month. In second and third
floor have two types. Special room is 4,500 baht per month and common are 4,000 baht
per month. In fourth floor is special room; 4,500 baht per month. These costs exclude
29
cost of utilities. Electricity charge 5 baht per unit, water charge free, and 3,000 baht for
insurance cost.
3.3.3 Place
Place is the channel to contribute our product. Our dormitory is located in front
of Mae Fah Luang University between STK dormitory and Phutong dormitory.
Address: 599 Moo. 1, Tumbon Tha-Sud, A.Muang, Chaing Rai 57100
Tel. 053-483-999, Fax. 053-484-999
3.3.4 Promotion
In summer time we think half of cost. WIFI, free internet every rooms, insurance
loss for any kind of asset, free repair service, and small party in some special day such
as New Year, Song Karn Festival.
30
3.4 Sales Forecast/Profit Estimation
Table 3.1 Sale forecast of year 2011

Sale on product Percent
Jan Feb March April May June July Aug Sep Oct Nov Dec Year1
year 1 of sale
33.6 32,000 48,000 80,000 96,000 52,000 128,000 160,000 596,000
Rent [room type1] 0 - - - -
45.4 54,000 90,000 108,000 144,000 72,000 162,000 180,000 810,000
Rent [room type2] - - - - -
2 2,000 3,200 4,400 5,600 5,800 6,800 8,000 35,800
Water - - - - -
10.8 12,000 19,200 26,400 33,600 12,600 40,800 48,000 192,600
Electricity - - - - -
6.4 9,000 10,800 14,400 21,600 4,500 26,100 28,800 115,200

Laundry - - - - -
1.8 2,400 3,360 4,800 5,760 600 7,200 8,160 32,280
Washing Machine - - - - -
Total Sale on Cash 100 - - - - - 111,400 174,560 238,000 306,560 147,500 370,900 432,960 1,781,880

Sale on product Percent Jan Feb March April May June July Aug Sep Oct Nov Dec Year2
year 2 of sale
Rent [room type1] 39.6 160,000 160,000 160,000 160,000 160,000 160,000 160,000 160,000 160,000 40,000 128,000 128,000 1,736,000
Rent [room type2] 45.5 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 180,000 2,160,000
Water 2.4 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 6,800 6,800
93,600
Electricity 11.63 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 24,000 40,800 40,800 537,600
Laundry 0.7 28,800 28,800 9,000 9,000 9,000 28,800 28,800 28,800 28,800 9,000 26,100 26,100 261,000
Washing Machine 0.17 8,160 8,160 1000 1,000 1,000 8160 8160 8,160 8,160 1,000 7200 7,200 67,360
Total Sale on Cash 100 432,960 432,960 406,000 406,000 406,000 432,960 432,960 432,960 432,960 262,000 388,900 388,900 4,855,560
31
Table3.3 Sale forecast of year 2013

year 3 of sale
34.6 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 64,000 128,000 128,000 1,472,000
Rent [room type1]
43.9 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 81,000 162,000 162,000 1,863,000
Rent [room type2]
2.2 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 81,600
Water
11.4 40,800 40,800 20,400 20,400 20,400 40,800 40,800 40,800 40,800 20,400 40,800 40,800 408,000
Electricity
6.3 26,100 26,100 6,300 6,300 6,300 26,100 26,100 26,100 26,100 6,300 26,100 26,100 234,000
Laundry
Washing Machine 1.6 7,200 7,200 660 660 660 7,200 7,200 7,200 7,200 660 7,200 7,200 60,240

year 4 of sale
34.6 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 64,000 128,000 128,000 1,472,000
Rent [room type1]
43.9 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 81,000 162,000 162,000 1,863,000
Rent [room type2]
2.2 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 81,600
Water
11.4 40,800 40,800 20,400 20,400 20,400 40,800 40,800 40,800 40,800 20,400 40,800 40,800 408,000
Electricity
6.3 26,100 26,100 6,300 6,300 6,300 26,100 26,100 26,100 26,100 6,300 26,100 26,100 234,000
Laundry
1.6 7,200 7,200 660 660 660 7,200 7,200 7,200 7,200 660 7,200 7,200 60,240
Washing Machine
32

year 4 of sale
Rent [room type1] 34.6
128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 128,000 64,000 120,000 120,000 1,456,000
Rent [room type2] 43.9

162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 162,000 81,000 153,000 153,000 1,845,000
Water 2.2
6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,800 6,400 6,400 80,800
Electricity 11.4
40,800 40,800 20,400 20,400 20,400 40,800 40,800 40,800 40,800 20,400 38,400 38,400 403,200
Laundry 6.3
26,100 26,100 6,300 6,300 6,300 26,100 26,100 26,100 26,100 6,300 24,000 24,000 229,800
Washing Machine 1.6

7,200 7,200 660 660 660 7,200 7,200 7,200 7,200 660 7,200 7,200 60,240
* In sale forecast not include insurance cost (insurance 3,000 per room)
* Forcase base on information form entrepreneur dormitory near MFU Which we st as competitor, number of mfu student,
increase in dorm business arround MFU
* Population of MFU student 6,430 (2549)
* Information form http://reg.mfu.ac.th/registrar/statistics/RepCurr.asp
* Population of MFU stundent tend to increae every years because of MFU is deverloping university MFU plan to open new school.
* Population source form division of registrars of Mae Fah Luang University

33
3.5 Marketing expense
Table 3.6 Marketing expense of 2011

Year 2011 March April June Oct Total
Discount rental room type1 - - - 26,000 26,000
Discount rental room type1 - - - 36,000 36,000
Total 62,000

Discount rental room type1 0 0 0 40,000 40,000
Total 85,000

Total 72,500

Total 72,500

Total 72,500
* Marketing Expense for reduce price of room
34
3.6 Conclusion
From marketing analysis our group can divided into 5 sides are political,
economic, technology, social, and environment. In each side can effect to our business
because it depend on that condition. When we need progress business we must know to
social surrounding and economic situation for develop our dormitory. So we must to
know general situation for solve problem within our business. When we know about
problem and to solve method it makes our business can carry on for along time.
Our competition analysis looks into the strategy of competitor, who is our
customer, and dormitory competitive market. Our competitors have many places and
use many strategies to run the business. So, we divided them into three classes for easy
to analysis. Our customer is student who studying at Mae Fah Luang University, so, we
choose suited strategy to response the need of studying students. And our competitive
analysis we look to how the our business could survived in the market which has more
number of the competitors; we used five force model to evaluate ourselves.
STP is one section that important before investment .It is one step of analysis in
market situation .For the first, we must specify target market because of there are many
group of customer and they have different demand. We can not respond all of their need
because of limited of resources but we can select group for respond. So STP helps us to
know group of customer then it easy to focus on their demand. Our target group is
group of student in Mae Fah Luang University which age about 18-22 years old. These
groups always love natural, peaceful, like in green style and in the same time they need
high technology for theirs convenient.
For marketing Strategy, Product: Our dormitory emphasizes about natural. Our
dormitory for female only, has fourth floor, 80 rooms, and one room for two persons.
Our product level including with Core product is room. Furniture’s in room are
living with a natural, peaceful, fresh air, and shady. Price: We separate our rooms into
two groups are common and special room. Common size is 4,000 baht and special size
is 4,500 baht. First floor can breed a pet is 4,500 baht per month. In second and third
floor have common and special. Fourth floor is special size. Place: Our dormitory is
35
located in front of Mae Fah Luang University between STK dormitory and Phutong
dormitory. Our dormitory easy access to university, shops, and bus stop.
Promotion: In summer time we think half cost per room. About sale forecast we use
information form main competitor to compare.
36
Chapter 4
Technical Feasibility Study
37
4.1 Production and Operations Analysis

4.1.1 Product Characteristics (in Detail)
Our product is green dormitory concern about ecology. Our dormitory located in
front of Mae Fah Luang University between STK dormitory and Phutong dormitory.
Our dormitory easy goes to university, shops, and bus stop. Our dormitory for female
only and has fourth floors. In first floor has 16 rooms are 4,500 baht per month and this
floor customer can breed a pet. In second and third floor has 24 rooms and has two
types. Common size is 4,000 baht per month and special size are 4,500 baht per month.
Fourth floor is special size 4,500 baht per month. Our dormitory in one room has
Television, Electric Fan, Wardrobe, Double-size Bed, Desk, Chair, dressing desk,
Refrigerator, Air conditioner, Water heater, and Rest room. Our service is morning call
for wake up every morning, low price laundry service per semester, WIFI, insurance
loss for any kind of asset, free repair service, and small party in some special day. Our
special thing is we have water filtration system and a water reserve tank to reuse the
water for ecology. No waste-water into the river or others. Surrounded has any kind of
trees, car park, garden, and swimming pool for provide our customer.
4.1.2 Specification, Feathers, Dimension, Life Time, etc.
Our dormitory there are room total 80 rooms 4 floor can be divided into 3 types
such as the first floor there are grass in front of the room for take care their pet. The first
floor is only floor that can take care their pet. Within the room there are many facilities
such as bed, dresser, wardrobe, fan, air condition, TV, and writing table. The second
and third floor can be divided into 2 types are normal room and special room. In normal
room there are facilities like a room of the first floor but can not take care their pat. In
special room there are only 8 rooms and biggest room. The forth floor are special room
there are 16 rooms. There are facilities more than normal room and special design. The
other facilities such as swimming pool, laundry room, kitchen, and house keeping room
for service customer. Our dormitory emphasize about green way life style that we
support to decrease for use energy and plant tree for decrease global warming. Our
dormitory there is wastewater treatments for reuse water such as water the tree
38
surrounding our dormitory. Deck floor there are small park for student can relax and
read a book all of these are facilities of our dormitory
Figure 4.1 Model of dormitory
39
40
4.1.3 Production/Services Process
1.Prepare about documentation such as title deeds
2.Contact with Home Builder that reliable
3.Bring copy of title deeds to plot of land so that the

company designs about building
4.Agreement about design cost and construction costs
5.Prepare documents to be used to borrow money from

banks. Made on loans using securities that were land
and buildings to create
6.The Bank will recommend the duration of Based on

income and rental costs
7.Construction begin and a withdrawal to contractors
8.Construction completed. Open to customers rent and

began the first period of repayment to bank
9.Finished of repayment and then transfer ownership to

our
41
4.1.4. Location
Our dormitory located in front of Mae Fah Luang University between STK
dormitory and Phutong dormitory. There are areas 1 rai 350 square wah or 3,000 square
meters. The reason of our dormitory located in that area because we emphasize the
student and staff with in university that to stay. This location suitable building our
dormitory because it is convenient to go and not to far from our university.
Figure 4.2 Location
WE ARE HERE
42
4.1.5 Facility Layout

4.1.5.1 Plan of the first floor.
There are laundry room, housekeeping room, kitchen, rest room, swimming pool,
office, and bed room 16 rooms. In each bed room have side 5x4 square meters.
28 m.
4 m.
3 m.
14 m.
6 m.
48 m.
Figure 4.3
43
4.1.5.2 Plan of the second floor.

There are normal room 20 rooms and special room 4 rooms.
28 m.
48 m.
Figure 4.4
44
4.1.5.3 Plan of the third floor

There are normal room 20 rooms and special room 4 rooms.
28 m.
48 m.
Figure 4.5
45
4.1.5.4 Plan of the fourth floor

There are special room 16 rooms.
28 m.
48 m.
Figure 4.6
46
4.1.5.5 Plan of deck

There are water tank and small park for relax or read a book.
Figure 4.7
47
4.1.5.6 Pavilion
Figure 4.8
4.1.5.7 Floor 1 Common size

RM 1001-1006 Size 5x4 m.
Facilities in room
1 Television 6 Chair
2 Electric Fan, Air conditioner 7 Dressing desk
3 Wardrobe 8 Refrigerator
4 Double-size Bed 9 Water heater
5 Desk
5 m.

Restroom 8
9 Door
1
4 m.
3 4
5,6 2
Figure 4.9
48
4.1.5.8 Floor 2-3 common size

Floor 2 common size : RM 2001-2010, 2015-2024 Size 5x4 m.
Floor 3 common size : RM 3001-3010, 3015-3024 Size 5x4 m.
Facilities in room
1 Television
2 Electric Fan, Air conditioner
3 Wardrobe
4 Double-size Bed
5 Desk
6 Chair
7 Dressing desk
8 Refrigerator
9 Water heater
5 m.
7 Restroom
3
9
4 m.
Door
2 1
5,6 8
Figure 4.10
49
4.1.5.9 Floor 2-3 Big sizes

Floor 2 Big sizes : RM 2011-2014 Size 6x6 m.
Facilities in room
1 Television 7 Dressing desk
2 Electric Fan, Air conditioner 8 Refrigerator
3 Wardrobe 9 Water heater
4 Double-size Bed 10 Sofa
5 Desk
6 Chair
Restroom
2 1
9
8
10
5,6
Door
Figure 4.11
50
4.1.5.10 Office Size 8x10 m.

Facilities in room
1Television
2 Receive visitor table
3 Refrigerator
4 Air Conditioner
5 Table and chair
Door
1
rr
Figure 4.12
51
4.1.5.11 House keeping room and kitchen room Size 12x6 m.

Facility in room
1 Microwave
2 Refrigerator
3 Vacuum bottle
2
1
3
Door Door
Door
Figure 4.13
52
4.1.5.12 Restroom of floor 1 size 6x10 m.

1 Bathroom
2 Restroom
3 Basin
4 Shower
4
1
2
Door
2 3
Figure 4.14
53
4.1.6 Machine/Tool/Equipment
4.1.6.1 Machine/Tool/Equipment for recreation room
Figure 4.15
Room set of normal rooms< Bed, dresser, wardrobe>
Cost 9,900 Baht
Special room set of second floor < Bed, dresser, wardrobe>
Cost 12,900 Baht

Air- conditioner
S10-SBB6M 12,900 Baht cost include setup

S13-SBB6M 14,900 Baht cost include setup
54
Electrical fan
Cost 945 Baht
Refrigerator
Cost 5,690 Baht
TV
LCD TV 22" SAMSUNG LA22C350 6,850 Baht
LCD TV 32" LG 32LD310 11,200 Baht

55
Sofa for special room
Cost 7,590 Baht.
Water heater
Cost 2,600 Baht.
Washbasin
Cost 500 Baht.
Toilet Bowl
56
Cost 1,549 Baht.
Mirror
Cost 200 Baht.
Rinsing spray
Cost 100 Baht.
Box for toilet paper
Cost 300 Baht.
Box for soap

57
Cost 400 Baht.
Ventilators
Cost 500 Baht.
Writing Table
Cost 1,000 Baht.
Chair
Cost 300 Baht.

58
Small table
Cost 500 Baht.
4.1.6.2 Office supplier
Cost 19,100 Baht.
Computer Acer Version M670G V6500491LE Intel Core 2 Duo E7600
Cost 22,000 Baht.
4.1.6.3 Housekeeping and kitchen equipment
Microwave LG MS-2147CW
Cost 1,890 Baht.

59
Vacuum bottle
Cost 1,855 Baht.
4.1.6.4 Bathroom equipment
Cost 990 Baht.
4.1.6.5 Laundry room equipment
Coin operated washing machine
LG 8 kg. WFT 8051 TD Cost 9,990

60
Washing machine
Cost 11,673 Baht.
Ironing machine
Princess From Netherlands: 332832 Cost 6,900 Baht
4.1.6.6 Other equipment
Wastewater treatment
Cost 20,000 Baht.

61
Extinguish a fire bucket
Cost 1,200 Baht.
Standalone face scan and fingerprint access control system
Cost 39,000 baht CM I F302

62
Small Lamp
Cost 350 Baht
Wall lamps
Cost 490 Baht

63
CCTV or Closed-circuit television
Cost 25,900 Baht.
Fluorescent for garage
Cost 150 Baht
Water Tank
Cost 10,450 Baht

64
Room example
Bed Room
Rest room in bed room
Kitchen
65
Swimming Room
Rest room
Table set swimming pool side

66
Table set on deck
4.1.7 Logistics Management

Our dormitory orders many merchandise such as room set from index living
Mall, Boontha Vorn Company and website because these companies have a famous
about furniture, facilities equipment and unique style.
4.1.7.1 All of equipment within room
- Room set of normal room 9,900 Baht per one set. There are 56 set.
- Room set of special room 12,000Baht per one set. There are 24 set.
- Air conditioner in normal room 12,900 Baht. There are 56 machines. In special
room 14,900 Baht. There are 24 machines.
- Electronic fan 945 Baht. There are 80 machines.
- Refrigerator 5,690 Baht. There are 80 machines.
- TV 22 inch in normal room 6,850 Baht. There are 56 machines. TV 32 inch in
special room 11,200Baht. There are 24 machines.
- Water heater 2,600 Baht. There are 80 machines.
- Washbasin 500 Baht. There are 80 machines.
- Toilet bowls 1,549 Baht. There are 80 machines.
- Mirror 200 Baht. There are 80 machines.
- Rinsing spray 100 Baht. There are 80 machines.
- Box for toilet paper 300 Baht. There are 80 machines.
- Box for soap 400 Baht. There are 40 machines.
- Ventilators 500 Baht. There are 40 machines.
67
- Writing table 1,000 Baht. There are 104 tables because in special room have 2
tables for one room.
- Chair 300 Baht. There are 104 chairs.
- Small table 500 Baht. There are 80 tables.
- Sofa for special room 7,590Baht. There are 24 sofas.
- Small lamp 350 Baht. There 32 lamps.
4.1.7.2 Office supplier

- Computer 22,000 Baht
- Table and chair 1,800 Baht.
- Receive visitor table 19,000 Baht
- Refrigerator 5,690 Baht.
- Air condition 12,900 Baht.
- TV 6,850 Baht.
4.1.7.3 Bathroom equipment for swimming pool

- Toilet bowls 1,549 Baht. There are 3 machines.
- Rinsing spray 100 Baht. There are 3 machines.
- Washbasin 500 Baht. There are 2 machines.
- Shower 990 Baht. There are 6 machines.
4.1.7.4 House keeping room and kitchen

- Vacuum bottle 1,855 Baht.
- Microwave 1,890 Baht.
- Refrigerator 5,690 Baht.
- Table 800 Baht.
- Broom, swab, and bucket 300 Baht.
4.1.7.5 Laundry room

- Coin operated washing machine 9,990 Baht. There are 3 machines.
- Washing machineLG WF-T1276TD 12kg 11,673 Baht. There are 4 machines
- Ironing machine Princess from Netherlands: 332832 cost 6,900 Baht.

68
4.1.7.6 Other equipment

- Standalone face scan and fingerprint access control system 39,000 Baht
- CCTV or Closed-circuit television 25,900 Baht. There are 8 cameras.
- Extinguish a fire bucket 1,200 Baht. There are 6 buckers.
- Wastewater treatment 20,000 Baht.
- Small lamp 350 Baht. There 32 lamps.
- Wall lamp 490 Baht. There 12 lamps.
- Fluorescent in garage 150 Baht. There 3 straw.
4.1.8 Facility Management

4.1.8.1 Facilities in each
Floor 1 normal size total 16 rooms : electrical systems within dormitory
(1 room) provide :
1. Safe T Cut
- heater 1 point
- air 1 point
- control within room 1 point
2. Socker for plug 4 points
3. Socker for TV cable 1 point
4. Socker for Lan 1 point
5. Switch 4 points
6. Fluorescent 2 points
7. Incandescent 1 point
8. Ventilators 1 point
Floor 2 normal size total 20 rooms : electrical systems within dormitory (1room)
provide :
1. Safe T Cut
- water heater 1 point
- air 1 point
69

5. Switch 4 points
Floor 2 Special size total 4 rooms : electrical systems within dormitory (1 room)
provide:
1. Safe T Cut
- air 1 point
5. Switch 5 points
Floor 3 normal size total 20 rooms : electrical systems within dormitory (1room)
provide :
1. Safe T Cut
- air 1 point
5. Switch 4 points
70
provide:
1. Safe T Cut
- air 1 point
5. Switch 5 points
provide:
1. Safe T Cut
- air 1 point
5. Switch 5 points
71
4.1.8.2. High speed internet

High speed internet system within dormitory we choose 3BB broadband internet
.Package 3 broadband Speed 20Mb /4Mb Total cost 2,990 Baht per month (not include
VAT). We get special promotion:
Free! For registration 1,000 Baht
Free! For setting 3,585 Baht
Free! The blue barrier 100 Baht

Free! Internal wiring 320 baht and get the right loan or Router 1 Port.
**Buy Router 4 Port Wireless price 999 Baht
Cost for set high speed internet
2,990 Baht+VAT7% = 3,199.3 Baht per month.
4.1.8.3 Telephone
We contact with TT & T public Company Limited for setting telephone
Costs for install telephone 3,984.50 Baht
VAT 7% 278.915 baht
Total 4,263.415 baht
We contact with TT & T Center in Muang, Chiang Rai for installation distance phone
must be distributed no more than 300 meters up to the range of 50 meters in each rate
period at 350baht (range. Finally, no less than 25 meters if not charged) Costs to install
telephone.
 Calls within the same province
For calling to the destination number, which is the same province.Can do by
press the area code of province. Followed by your the destination number. The
charge is 3 baht per one time and unlimited time for conversation.
 Long-distance calls within the country

The Charges for calls to destination numbers that differ place also differ
charge. Depending on the distance of destination number. The rate is start from
3 baht till 18 baht per minute. For long-distance calls within country are divided
into two types
72
1. Call to all numbers which other province but have same code, long distance, but
the same province.
User must press the provincial area code. Followed by destination number. Details of
the call to all numbers of this type will not appear on the invoice.
2. Call to destination number which other province and have different province
code.
User must press the province area code. The province area code of every province
within Thailand always provide 3 digit number, except Bangkok area and vicinity
which have the province area code is 02.
 Calling to neighboring countries
Users can press 007 followed by destination number through the network of
TT&T will run directly to Malaysia, Laos, Cambodia and Myanmar, it
automatically and charge will appear on invoices of Telephone Organization of
Thailand and the TT&T.
 Calling long-distance by destination number are payer
Users can press the 101 code for connect to the operator for use this service .For
in this case, the invoice will be sent to the destination number.
 Modem connection
Users can connect the modem to the phone line and can connect with computer.
Through the network of the company and without other service charge.
 Free of service charge
TT&T have special service is free for call to some destination number which telephone
number must advantage to public.
4.1.8.4 Swimming pool
We hire Desjoyaux Swimming Pool company construct our dormitory.

Desjoyaux offers a comprehensive range of services, including filtration, pool cleaning,
and treatment chemicals. Swimming Pool’s Desjoyaux is durable, leak proof materials
73
utilizing. They use pipe less intelligent filtration system GR.I181 is the latest model
with beautiful design, suited for swimming pools of any type or shape. The built-in
advanced technology provides high-quality filtration, keeping your pools clean all the
time. The unit also comes with nozzle system in the front side and cross-current system,
the perfect complement to your exercises. The incorporated two spotlights provide more
illumination and visibility to your swimming pools and improve its look and feel at
night. There is no need for underground piping and it is easy for cleaning. Swimming
pool 16*14 square maters 1,500,000 Baht.
*Desjoyaux (Chiang Mai) Co., Ltd.
179 Mahidol Road, Hayya, Muang, Chaing Mai 50100 Thailand.
Tel.: 053-283901-2, Fax: 053-202859
4.2 Cost of Investment

 Pre-Operating Cost
Pre operation cost Price (Baht)
1 Land cost 8,000,000
2 Building cost 5,000,000
3 Construction cost 1,500,000
4 Furniture cost 1,200,000
6 Overhead cost 50,000
7 Vat 7% 16,392,400
Total 31,712,400
Table 4.1
4.3 Investment Cost

4.3.1 Land (350 Square two- meters) = 8,000,000 Baht
4.3.2 Building (U shape) 4 Floor (each floor 80*10 square meters) = 8,000,000
Architect include labor and supply 800,000
4.3.3 Decapitations 3 % of total Building and Equipment cost Table show details all of
74
Electric equipment within dormitory

No. Detail Price Number Total
1. Air conditioner in normal room. 12,900 Baht 56 machines 722,400 Baht
Air conditioner in special room 14,900 Baht 24 machines 357,600 Baht
2. Electronic fan 945 Baht 80 machines 75,600 Baht
3. Refrigerator 5,690 Baht 80 machines 455,200 Baht
4. TV 22 inch in normal room. 6,850 Baht 56 machines 383,600 Baht
TV 32 inch in special room. 11,200 Baht 24 machines 268,800 Baht
5. Water heater 2,600 Baht 80 machines 208,000 Baht
6. Washbasin 500 Baht 80 machines 40,000 Baht
7. Toilet bowls 1,549 Baht 80 machines 123,920 Baht
8. Mirror 200 Baht 80 machines 16,000 Baht
9. Rinsing spray 100 Baht 80 machines 8,000 Baht
10. Box for toilet paper 300 Baht 80 machines 24,000 Baht
11. Box for soap 400 Baht 80 machines 32,000 Baht
12. Ventilators 500 Baht 80 machines 40,000 Baht
13. Writing table 1,000 Baht 104 tables 104,000 Baht
14. Chair 300 Baht 104 chairs 31,200 Baht
15. Small table 500 Baht 80 tables 40,000 Baht
16. Room set of normal room 9,900 Baht 56 set 554,400 Baht
( bed, wardrobe, dresser )
17. Room set of special room 12,900Baht 24 set 309,600Baht
18. Sofa for special room 7,590 Baht 24 sofas 182,160 Baht
19. Small lamp of room first floor 350Baht 32 lamps 11,200 Baht
Total 3,987,680 Baht
Table 4.2
75
Table show detail of office supplier

1. Computer 22,000 Baht 1 22,000 Baht
2. Table and chair. 1,800 Baht 1 1,800 Baht
3. Receive visitor table 19,000 Baht 1 19,000 Baht
4. Refrigerator 5,690 Baht 1 5,690 Baht
5. Air condition 12,900 Baht 1 12,900 Baht
6. TV 6,850 Baht 1 6,850 Baht
Total 68,240 Baht
Table 4.3
Table show detail of Bathroom (Swimming pool)

1. Toilet bowls 1,549 Baht 3 machines 4,947 Baht
2. Rinsing spray 100 Baht 3 machines 300 Baht
3. Washbasin 500 Baht 2 machines 1,000 Baht
4. Shower 990 Baht 6 machines 5,940 Baht
Total 11,887 Baht
Table 4.4
Table show detail in kitchen and housekeeping room

1. Vacuum bottle. 1,855 Baht 1 1,855 Baht
2. Microwave. 1,890 Baht 1 1,890 Baht
3. Refrigerator 5,690 Baht 1 5,690 Baht
4. Table 800 Baht 1 800 Baht
5. Broom, swab, and bucket 300 Baht 1 300 Baht
Total 10,535Baht
Table 4.5
76
Table show detail in laundry room

1. Coin operated washing machine 9,990 Baht 3 machines 29,970 Baht
2. Washing machineLG 11,673 Baht 4 machines 46,692 Baht
3. Ironing machine 6,900 Baht 1 machine 6,900 Baht
Total 83,562 Baht
Table 4.6
Table show detail of other equipment

1. Standalone face scan and 39,000 Baht 1 machine 39,000 Baht
fingerprint access control system
2. CCTV or Closed-circuit television 25,900 Baht 1 set 25,900 Baht
3. Extinguish a fire bucket 1,200 Baht 6 buckers 7,200 Baht
4. Wastewater treatment 30,000 Baht 1 machine 30,000 Baht
5. Aden landscape 40,000 Baht 40,000 Baht
6. Small lamps 350 Baht 6 lamps 2,100 Baht
7. Wall lamps for walk way 490 Baht 12 lamps 5,880 Baht
8. Fluorescent for garage 150 Baht 3 straw 450 Baht
9. Water tank 10,450 Baht 1 tank 10,450 Baht
Total 160,980 Baht
Table 4.7
77
4.4 Operating Cost

4.4.1 Raw material Cost
Raw material cost
Lists Price Square meter Total
Cement 2000 (80*10) * 2 1,600,000
Cement and block 200 (80*10) * 2 160,000
Tile 300 (80*10) * 2 240,000
Emulsion color 40 (80*10) * 2 32,000
Total 2,032,000
Table 4.8
4.4.2 Direct Labor Cost

Direct labor cost
List Price Square meter Total
Varnish floor by cement 60 (80*10)*2 48,000
Varnish wall by cement and block 100 (80*10)*2 80,000
Tiling 120 (80*10)*2 96,000

Color outdoor and indoor (2 side) 25 (800*2) 40,000
Total 264,000
Table 4.9
4.4.3 Overhead
Over head cost
List Price Square meter Total
Architecture design 700 (80*10)*2 560,000
*2 is two floor of building.

Table 4.10
78
4.5 Management Analysis

4.5.1 Administration Cost
4.5.1.1 Employee Salary
Wage rate for our organization.
Employee Person Price
House keeper 3 person (3 x 5500) 16,500 baht
Gardener 1 person 5,500 baht
Admin 1 person 8,500 baht
Security guard 1 person 6,500 baht
Total salary expense/month 37,000 baht
Table 4.11
4.5.1.2 Electricity price

Electricity price 3.737 baht per units
4.5.1.3 Water price

Volume ( cu.m) Baht per cu.m.
0-10 9.50 (not less than 90.00 baht)
11-20 10.70
21-30 10.95
31-40 13.21
41-50 13.54
51-60 13.86
61-80 14.19
Table 4.12
4.5.1.4 Telephone price

Monthly rent 100 baht
79
4.5.1.5 Furniture price

Furniture Volume Price (Baht) Total price (Baht)
Bed room set (floor 1) 16 25,900 414,400
Bed room set 20 22,410 448,200

(common room floor 2)
Bed room set 4 29,900 119,600
(special room floor 2)
Chair 40 600 24,000
Table (120 x 60 x 75 cm) 40 1,200 48,000
Small table 40 800 32,000
Refrigerator (179 liter) 40 5,690 227,600
Water heater (3500 w) 40 2,850 114,000
Fan (vane 16 inches) 40 1,240 49,600

Air conditioner (normal room) 36 12,900 464,400
Air conditioner (special room) 4 14,900 596,000
Television (special room 32”) 4 12,900 516,000

Television (normal room 29”) 36 10,990 395,640
Total 2,448,640
Table 4.13
4.5.1.6 Other operating cost

 Swimming pool maintaining 5,500-6,500 baht
80
Chapter 5
Financial Analysis
81
5.1 Income Statement

Table 5.1 Income statement of year 2011
Natural plus dormitory
Income statement
For the year ended December, 31, 2011
Year Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Total
Sale - - - - - 111,400.00 174,560.00 238,000.00 306,560.00 147,500.00 370,900.00 432,960.00 1,781,880.00
Cost of good sold - - - - - 7,400.00 11,840.00 16,280.00 20,720.00 7,770.00 25,160.00 29,600.00 118,770.00
Gross Margin - - - - - 104,000.00 162,720.00 221,720.00 285,840.00 139,730.00 345,740.00 403,360.00 1,663,110.00
Wage expense
- House keeper - - - - - 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 115,500.00
- Admin - - - - - 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 38,500.00
- Gardener - - - - - 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 38,500.00
- Security guard - - - - - 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 45,500.00
Total wage expense - - - - - 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 238,000.00
Operating expense 26,857.00 26,857.00
-Electricity expense - - - - - 1,480.00 1,655.00 1,850.00 2,035.00 1,572.00 2,146.00 2,220.00 12,958.00
-Water expense - - - - - 677.00 677.00 2,788.20 677.00 677.00 2,788.20 677.00 8,961.40
- - - - - - - - - - - -
-Insurance Expense 30,000.00
-Cleaning SP - - - - - 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 14,000.00
- 3BB Internet - - - - - 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 22,395.10
-Telephone expense - - - - - 100.00 100.00 100.00 100.00 100.00 100.00 100.00 700.00
- Petty cash - - - - - 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 7,000.00
Total operating expense - - - - - 8,456.30 8,631.30 10,937.50 9,011.30 8,548.30 11,233.50 9,196.30 96,014.50
Net Income before Taxes and Interest - - - - - 61,543.70 120,088.70 176,782.50 242,828.70 97,181.70 300,506.50 360,163.70 1,329,095.50
- - - - -
Interest Expense - 101,000.00 100,781.40 100,561.72 100,340.93 100,119.04 99,896.04 602,699.13
- - - - -
Income before Taxes - 19,088.70 76,001.10 142,266.98 - 3,159.23 200,387.46 260,267.66
- - - - -
Taxes (12.5%) 7,692.96 2,386.09 9,500.14 17,783.37 - 394.90 25,048.43 32,533.46 94,549.55
- - - - -
Net Incomes for the month 53,850.74 117,702.61 66,500.96 124,483.61 - 2,764.33 175,339.03 227,734.20
- - - - -
Retain earning for the Beg. month 53,850.74 171,553.35 238,054.31 362,537.92 359,773.59 535,112.62
- - - - -
Retain earning 53,850.74 171,553.35 238,054.31 362,537.92 359,773.59 535,112.62 762,846.82
82

Income statement
Sale 432,960.00 432,960.00 432,960.00 432,960.00 432,960.00 432,960.00 432,960.00 432,960.00 432,960.00 212,000.00 370,900.00 370,900.00 4,850,440.00
Cost of good sold 29,600.00 29,600.00 14,800.00 14,800.00 14,800.00 29,600.00 29,600.00 29,600.00 29,600.00 12,580.00 25,160.00 25,160.00 284,900.00
Gross Margin 403,360.00 403,360.00 418,160.00 418,160.00 418,160.00 403,360.00 403,360.00 403,360.00 403,360.00 199,420.00 345,740.00 345,740.00 4,565,540.00
Wage
- House keeper 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 198,000.00
- Admin 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 66,000.00
- Gardener 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 66,000.00
- Security guard 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 78,000.00
Total wage 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 408,000.00
Operating expense
2,405.00 2,405.00 2,405.00 2,405.00
-Electricity expense 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 28,860.00
-Water expense 677.00 2,788.20 677.00 677.00 2,788.20 677.00 677.00 2,788.20 677.00 677.00 2,788.20 677.00 16,568.80
2,000.00 2,000.00 2,000.00 2,000.00
-Cleaning SP 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 24,000.00
-Insurance Expense 26,857.00 26,857.00

3,199.30 3,199.30 3,199.30 3,199.30
- 3BB Internet 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 38,391.60
-Telephone expense 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 100.00 1,200.00
- Petty cash 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 12,000.00
Total operating expense 9,381.30 11,492.50 9,381.30 9,381.30 11,492.50 36,238.30 9,381.30 11,492.50 9,381.30 9,381.30 11,492.50 9,381.30 147,877.40
Net Income before Taxes and
Interest 359,978.70 357,867.50 374,778.70 374,778.70 372,667.50 333,121.70 359,978.70 357,867.50 359,978.70 156,038.70 300,247.50 302,358.70 4,009,662.60
Interest Expense 99,671.92 99,446.69 99,220.33 98,992.83 98,764.20 98,534.43 98,303.50 98,071.43 97,838.19 97,603.78 97,368.21 97,131.45 1,180,946.96
Income before Taxes 260,306.78 258,420.81 275,558.37 275,785.87 273,903.30 234,587.27 261,675.20 259,796.07 262,140.51 58,434.92 202,879.29 205,227.25
Taxes(12.5%) 32,538.35 32,302.60 34,444.80 34,473.23 34,237.91 29,323.41 32,709.40 32,474.51 32,767.56 7,304.37 25,359.91 25,653.41 185,592.56
Net Incomes for the month 227,768.43 226,118.21 241,113.57 241,312.64 239,665.39 205,263.86 228,965.80 227,321.56 229,372.95 51,130.56 177,519.38 179,573.84
Retain earning for the Beg month 753,154.19 980,922.62 1,207,040.83 1,448,154.41 1,689,467.04 1,929,132.43 2,134,396.29 2,363,362.09 2,590,683.65 2,820,056.60 2,871,187.15 3,048,706.53
Retain earning 980,922.62 1,207,040.83 1,448,154.41 1,689,467.04 1,929,132.43 2,134,396.29 2,363,362.09 2,590,683.65 2,820,056.60 2,871,187.15 3,048,706.53 3,228,280.38
83

Income statement
Sale 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 179,160.00 370,900.00 370,900.00 4,259,060.00
Cost of good sold 25,160.00 25,160.00 12,580.00 12,580.00 12,580.00 25,160.00 25,160.00 25,160.00 25,160.00 12,580.00 25,160.00 25,160.00 251,600.00
Gross Margin 345,740.00 345,740.00 358,320.00 358,320.00 358,320.00 345,740.00 345,740.00 345,740.00 345,740.00 166,580.00 345,740.00 345,740.00 4,007,460.00
Wage
- House keeper 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 198,000.00
- Admin 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 66,000.00
- Gardener 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 66,000.00
- Security guard 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 78,000.00
Total wage 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 408,000.00
Operating expense
-Electricity expense 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 2,405.00 28,860.00
-Insurance expense - - - - - 26,857.00 - - - - - - 26,857.00
-Water expense 677.00 2,788.20 677.00 677.00 2,788.20 677.00 677.00 2,788.20 677.00 677.00 2,788.20 677.00 16,568.80
-Cleaning SP 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 24,000.00
- 3BB Internet 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 38,391.60
- Petty cash 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 12,000.00
Interest 302,358.70 300,247.50 314,938.70 314,938.70 312,827.50 275,501.70 302,358.70 300,247.50 302,358.70 123,198.70 300,247.50 302,358.70 3,451,582.60
218,52
Income before Taxes 205,465.18 203,593.11 4.64 218,766.16 216,897.70 179,815.84 206,918.01 205,053.20 207,412.02 28,500.89 205,799.79 208,162.35
Taxes (12.5%) 25,683.15 25,449.14 27,315.58 27,345.77 27,112.21 22,476.98 25,864.75 25,631.65 25,926.50 3,562.61 25,724.97 26,020.29 288,113.61
Retain earning for the Beg.
Month 2,561,215.69 2,740,997.72 2,919,141.69 3,110,350.75 3,301,771.14 3,491,556.63 3,648,895.49 3,829,948.75 4,009,370.30 4,190,855.82 4,215,794.10 4,395,868.91
Retain earning 2,740,997.72 2,919,141.69 3,110,350.75 3,301,771.14 3,491,556.63 3,648,895.49 3,829,948.75 4,009,370.30 4,190,855.82 4,215,794.10 4,395,868.91 4,578,010.97
84

Income statement
Sale 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 179,160.00 370,900.00 370,900.00 4,259,060.00
Cost of good sold 25,160.00 25,160.00 12,580.00 12,580.00 12,580.00 25,160.00 25,160.00 25,160.00 25,160.00 12,580.00 25,160.00 25,160.00 251,600.00
Gross Margin 345,740.00 345,740.00 358,320.00 358,320.00 358,320.00 345,740.00 345,740.00 345,740.00 345,740.00 166,580.00 345,740.00 345,740.00 4,007,460.00
Wage
- House keeper 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 198,000.00
- Admin 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 66,000.00
- Gardener 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 66,000.00
- Security guard 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 78,000.00
Total wage 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 408,000.00
Operating expense
-Water expense 677.00 2,788.20 677.00 677.00 2,788.20 677.00 677.00 2,788.20 677.00 677.00 2,788.20 677.00 16,568.80
-Insurance expense 26,857.00 26,857.00
-Cleaning SP 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 24,000.00
- 3BB Internet 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 38,391.60
- Petty cash 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 12,000.00
Interest 302,358.70 300,247.50 314,938.70 314,938.70 312,827.50 275,501.70 302,358.70 300,247.50 302,358.70 123,198.70 300,247.50 302,358.70 3,451,582.60
Taxes (12.5%) 26,051.87 25,819.71 27,688.00 27,718.93 27,488.36 22,855.01 26,244.67 26,013.47 26,310.24 3,948.26 26,112.55 26,409.81 292,660.88
month 4,103,405.50 4,285,768.59 4,466,506.53 4,715,698.50 4,965,168.84 5,212,564.11 5,372,549.20 5,556,261.92 5,738,356.22 5,922,527.87 5,958,062.22 6,140,850.09
Retain earning 4,285,768.59 4,466,506.53 4,715,698.50 4,965,168.84 5,212,564.11 5,372,549.20 5,556,261.92 5,738,356.22 5,922,527.87 5,958,062.22 6,140,850.09 6,325,718.76
85

Income statement
Sale 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 370,900.00 179,160.00 310,600.00 310,600.00 4,138,460.00
Cost of good sold 25,160.00 25,160.00 12,580.00 12,580.00 6,290.00 12,580.00 25,160.00 25,160.00 25,160.00 12,580.00 23,680.00 23,680.00 229,770.00
Gross Margin 345,740.00 345,740.00 358,320.00 358,320.00 364,610.00 358,320.00 345,740.00 345,740.00 345,740.00 166,580.00 286,920.00 286,920.00 3,908,690.00
Wage
- House keeper 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 16,500.00 198,000.00
- Admin 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 66,000.00
- Gardener 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 5,500.00 66,000.00
- Security guard 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 6,500.00 78,000.00
Total wage 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 34,000.00 408,000.00
Operating expense
-Water expense 677.00 2,788.20 677.00 677.00 2,788.20 677.00 677.00 2,788.20 677.00 677.00 2,788.20 677.00 16,568.80
-Insurance Expense 26,857.00 26,857.00
- Cleaning SP 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 24,000.00
- 3BB Internet 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 3,199.30 38,391.60
- Petty cash 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 12,000.00
Interest 302,358.70 300,247.50 314,938.70 314,938.70 319,117.50 288,081.70 302,358.70 300,247.50 275,501.70 123,198.70 241,427.50 243,538.70 3,325,955.60
Taxes(12.5%) 26,443.33 26,213.13 28,083.39 28,117.42 28,673.72 24,828.86 26,648.03 26,418.85 23,360.51 4,357.70 19,171.54 19,470.85 281,787.31
Net Incomes for the year 185,103.34 183,491.88 196,583.70 196,821.91 200,716.01 173,802.03 186,536.21 184,931.92 163,523.56 30,503.88 134,200.75 136,295.96
month 5,927,997.24 6,113,100.58 6,296,592.46 6,493,176.16 6,689,998.08 6,890,714.09 7,064,516.12 7,251,052.33 7,435,984.25 7,599,507.81 7,630,011.69 7,764,212.44
Retain earning 6,113,100.58 6,296,592.46 6,493,176.16 6,689,998.08 6,890,714.09 7,064,516.12 7,251,052.33 7,435,984.25 7,599,507.81 7,630,011.69 7,764,212.44 7,900,508.40
86
5.2 Statement of cash flow

Table 5.6 Cash flow year 2011
Statement of cash flow
Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Total
Cash Flow From Operating Activity

Cash receive from customer 111,400.00 174,560.00 238,000.00 306,560.00 147,500.00 370,900.00 432,960.00 890,940.00
Cash paid for employee salary - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 -259,000.00
Cash paid for Electricity(Customer) - 3,700.00 - 5,920.00 - 8,140.00 - 10,360.00 - 3,885.00 - 12,580.00 - 14,800.00 - 59,385.00
Cash paid for Electricity(Center) - 1,480.00 - 1,655.00 - 1,850.00 - 2,035.00 - 1,572.00 - 2,146.00 - 2,220.00 - 12,958.00
Cash paid for water - 677.00 - 677.00 - 2,788.20 - 677.00 - 677.00 - 2,788.20 - 677.00 - 8,961.40
Cash paid for Cleaning SP - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 14,000.00
Cash paid for Internet - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.00 - 3,199.00 - 22,394.50
Cash paid for telephone - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 700.00
Cash paid for Petty cash - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 7,000.00
Depreciation 0 0 0 0 0 0 0 0
Insurance Expense - 26,857.00 - 26,857.00
Total Operating Activity Cost 62,243.70 123,008.70 181,922.50 250,188.70 98,066.70 310,086.80 371,964.00 479,684.10
Cash Flow From Investment
Land - 8,000,000.00
Building - 6,000,000.00
Swimming pool &Bath room - 1,211,870.00
Equipment - 3,987,680.00
Office Supply - 68,240.00
Laundry room - 83,562.00
kitchen & housekeeping room - 10,535.00
Other equipment - 160,980.00
Professional fee - 600,000.00
Total investment cost - 20,122,867.00
Cash Flow From Financial
Cash Receive form Loan 20,200,000.00
Cash paid for principle paid -144,719.07 -144,719.07 - 144,719.07
Net Cash provide by investing
activity 20,200,000.00
Net Increase(decrease) in cash 77,133.00 - - - - 62,243.70 123,008.70 181,922.50 250,188.70 - 46,652.37 165,367.73 227,244.93
Cash balance at beginning of the year 77133 139,376.70 262,385.40 444,307.90 694,496.60 647,844.23 813,211.96
Cash balance at End of the year 139,376.70 262,385.40 444,307.90 694,496.60 647,844.23 813,211.96 1,040,456.89
87

Jan Feb Mar April May Jun July Aug Sep Oct Nov Dec Total
Cash Flow From Operating Activity
Cash receive from customer 432,960.00 432,960.00 432,960.00 432,960.00 432,960.00 432,960.00 432,960.00 432,960.00 432,960.00 212,000.00 370,900.00 185,450.00 4,664,990.00
-
Cash paid for employee salary - 37,000.00 - 7,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 444,000.00
Cash paid for -
Electricity(Customer) - 14,800.00 - 14,800.00 - 7,400.00 - 7,400.00 - 7,400.00 - 14,800.00 - 14,800.00 - 14,800.00 - 14,800.00 - 7,400.00 - 12,580.00 - 12,580.00 143,560.00
-
Cash paid for Electricity(Center) - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 28,860.00
-
Cash paid for water - 677.00 - 2,788.20 - 677.00 - 677.00 - 2,788.20 - 677.00 - 677.00 - 2,788.20 - 677.00 - 677.00 - 2,788.20 - 677.00 16,568.80
-
Cash paid for Cleaning SP - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 24,000.00
-
Cash paid for Internet - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 38,391.60
-
Cash paid for telephone - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 1,200.00
-
Cash paid for Petty cash - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 12,000.00
- - - - - - - - - - - - -
Depreciation Equipment
- - - - - - - - - - - - -
Depreciation Building
-
Insurance Expense - 26,857.00 26,857.00
Total Operating Activity Cost 371,778.70 369,667.50 379,178.70 379,178.70 377,067.50 371,778.70 371,778.70 369,667.50 371,778.70 158,218.70 309,827.50 126,488.70 3,929,552.60
Cash Receive form Loan
Cash paid for principle paid - 144,719.07 - 144,719.07 -144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07
Net Cash provided by investing

activity - 144,719.07 - 144719.07 -144719.07 - 144719.07 - 144719.07 - 144719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07
Net Increase(decrease) in cash 227,059.63 224,948.43 234,459.63 234,459.63 232,348.43 227,059.63 227,059.63 224,948.43 227,059.63 13,499.63 165,108.43 - 18,230.37
Cash balance at beginning of the
year 1,040,456.89 1,267,516.52 1,492,464.95 1,726,924.58 1,961,384.21 2,193,732.64 2,420,792.27 2,647,851.90 2,872,800.33 3,099,859.96 3,113,359.59 3,278,468.02
Cash balance at End of the
year 1,267,516.52 1,492,464.95 1,726,924.58 1,961,384.21 2,193,732.64 2,420,792.27 2,647,851.90 2,872,800.33 3,099,859.96 3,113,359.59 3,278,468.02 3,260,237.65
88

Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Total
Cash Flow from Operating Activity
Cash paid for employee salary - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 37,000.00 - 444,000.00
Cash paid for
Electricity(Customer) - 12,580.00 - 12,580.00 - 6,290.00 - 6,290.00 - 6,290.00 - 12,580.00 - 12,580.00 - 12,580.00 - 12,580.00 - 6,290.00 - 12,580.00 - 12,580.00 - 125,800.00
Cash paid for Electricity(Center) - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 2,405.00 - 28,860.00
Cash paid for water - 677.00 - 2,788.20 - 677.00 - 677.00 - 2,788.20 - 677.00 - 677.00 - 2,788.20 - 677.00 - 677.00 - 2,788.20 - 677.00 - 16,568.80
Cash paid for Cleaning SP - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 2,000.00 - 24,000.00
Cash paid for Internet - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 3,199.30 - 38,391.60
Cash paid for telephone - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 100.00 - 1,200.00
Cash paid for Petty cash - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 1,000.00 - 12,000.00
Depreciation Equipment - - - - - - - - - - - -
Depreciation Building - - - - - - - - - - - -

Cash paid for principle paid - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07

activity - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07
Net Increase(decrease) in cash 167,219.63 165,108.43 173,509.63 173,509.63 171,398.43 167,219.63 167,219.63 165,108.43 167,219.63 - 18,230.37 165,108.43 167,219.63
Cash balance at beginning of the
year 3,260,237.65 3,427,457.28 3,592,565.71 3,766,075.34 3,939,584.97 4,110,983.40 4,278,203.03 4,445,422.66 4,610,531.09 4,777,750.72 4,759,520.35 4,924,628.78
Cash balance at End of the year 3,427,457.28 3,592,565.71 3,766,075.34 3,939,584.97 4,110,983.40 4,278,203.03 4,445,422.66 4,610,531.09 4,777,750.72 4,759,520.35 4,924,628.78 5,091,848.41
89

Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Total
Cash paid for Electricity (Customer) - 12,580.00 - 12,580.00 - 6,290.00 - 6,290.00 - 6,290.00 - 12,580.00 - 12,580.00 - 12,580.00 - 12,580.00 - 6,290.00 - 12,580.00 - 12,580.00 - 125,800.00
Depreciation Equipment - - - - - - - - - - - - -
Depreciation Building - - - - - - - - - - - - -
26,857.00 - 26,857.00
Total Operating Activity Cost
311,938.70 309,827.50 318,228.70 318,228.70 316,117.50 311,938.70 311,938.70 309,827.50 311,938.70 126,488.70 309,827.50 311,938.70 3,541,382.60

Cash paid for principle paid
-144,719.07 -144,719.07 -144,719.07 -144,719.07 -144719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07
Net Cash provide by investing activity

-144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07
Net Increase(decrease) in cash
167,219.63 165,108.43 173,509.63 173,509.63 171,398.43 167,219.63 167,219.63 165,108.43 167,219.63 - 18,230.37 165,108.43 167,219.63
Cash balance at beginning of the year
5,091,848.41 5,259,068.04 5,424,176.47 5,597,686.10 5,771,195.73 5,942,594.16 6,109,813.79 6,277,033.42 6,442,141.85 6,609,361.48 6,591,131.11 6,756,239.54
Cash balance at End of the year
5,259,068.04 5,424,176.47 5,597,686.10 5,771,195.73 5,942,594.16 6,109,813.79 6,277,033.42 6,442,141.85 6,609,361.48 6,591,131.11 6,756,239.54 6,923,459.17
90

Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Total
Cash paid for Electricity(Customer) - 12,580.00 - 12,580.00 - 6,290.00 - 6,290.00 - 6,290.00 - 12,580.00 - 12,580.00 - 12,580.00 - 12,580.00 - 6,290.00 - 11,840.00 - 11,840.00 - 124,320.00
Depreciation Equipment - - - - - - - - - - - - -
Depreciation Building - - - - - - - - - - - - -

Cash paid for principle paid -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07

activity -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07 -144,719.07
Net Increase(decrease) in cash 167,219.63 165,108.43 173,509.63 173,509.63 171,398.43 140,362.63 167,219.63 165,108.43 167,219.63 - 18,230.37 105,548.43 107,659.63
Cash balance at beginning of the year
6,923,459.17 7,090,678.80 7,255,787.23 7,429,296.86 7,602,806.49 7,774,204.92 7,914,567.55 8,081,787.18 8,246,895.61 8,414,115.24 8,395,884.87 8,501,433.30
Cash balance at End of the year 7,090,678.80 7,255,787.23 7,429,296.86 7,602,806.49 7,774,204.92 7,914,567.55 8,081,787.18 8,246,895.61 8,414,115.24 8,395,884.87 8,501,433.30 8,609,092.93
91
5.3 Balance sheet

Table 5.11 Balance sheet year 2011
Balance sheet
Starting Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
Asset
Current Asset
- - - - -
Cash 77,133.00 130,983.74 250,061.35 306,958.14 421,858.52 409,532.00 575,329.98 793,544.39
- - - - - - - - - - - - -
Accounts Receivable
- - - - -
Inventory 6,322,867.00 6,322,867.00 6,322,867.00 6,322,867.00 6,322,867.00 6,178,147.93 6,033,428.86 5,888,709.79
- - - - - - - - - - - - -
Other Current Assent
- - - - -
Total Current Asset 6,400,000.00 6,453,850.74 6,572,928.35 6,629,825.14 6,744,725.52 6,587,679.93 6,608,758.84 6,682,254.18
Long- term
- - - - -
Long- term Asset 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00
- - - - -
Total Asset 22,400,000.00 22,453,850.74 22,572,928.35 22,629,825.14 22,744,725.52 22,587,679.93 22,608,758.84 22,682,254.18
Liabilities and Capital

Current Liabilities
Account Payable - - - - - - - - - - - - -
- - - - - - - - - -
Current Borrowing - 144,719.07 - 144,719.07 - 144,719.07
- - - - - - - - - - - - -
Other Current Liabilities
- - - - - - - - - -
Total Current Liabilities - 144,719.07 - 144,719.07 - 144,719.07
- - - - -
Long-term Liabilities 22,400,000.00 22,400,000.00 22,400,000.00 22,400,000.00 22,400,000.00 22,400,000.00 22,255,280.93 22,110,561.86
- - - - -
Total Liabilities 22,400,000.00 22,400,000.00 22,400,000.00 22,400,000.00 22,400,000.00 22,255,280.93 22,110,561.86 21,965,842.79
Capital
- - - - - -
Retained Earning 53,850.74 172,928.35 229,825.14 344,725.52 332,399.00 498,196.98 716,411.39
- - - - - -
Total Capital 53,850.74 172,928.35 229,825.14 344,725.52 332,399.00 498,196.98 716,411.39
- - - - -
Total Liabilities and capital 22,400,000.00 22,453,850.74 22,572,928.35 22,629,825.14 22,744,725.52 22,587,679.93 22,608,758.84 22,682,254.18
92
Table 5.12 Balance sheet year 2012

Balance sheet
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec
Asset
Current Asset
Cash 1,048,557.18 1,265,198.42 1,496,856.59 1,728,735.50 1,958,988.95 2,154,862.78 2,374,460.54 2,592,436.23 2,812,485.49 2,854,314.69 3,022,555.18 3,192,872.69
Accounts Receivable - - - - - - - - - - - -
Inventory 5,743,990.72 5,599,271.65 5,454,552.58 5,309,833.51 5,165,114.44 5,020,395.37 4,875,676.30 4,730,957.23 4,586,238.16 4,441,519.09 4,296,800.02 4,152,080.95
Other Current Assent - - - - - - - - - - - -
Total Current Asset 6,792,547.90 6,864,470.07 6,951,409.17 7,038,569.01 7,124,103.39 7,175,258.15 7,250,136.84 7,323,393.46 7,398,723.65 7,295,833.78 7,319,355.20 7,344,953.64
Long- term
Long- term Asset 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00
Total Asset 22,792,547.90 22,864,470.07 22,951,409.17 23,038,569.01 23,124,103.39 23,175,258.15 23,250,136.84 23,323,393.46 23,398,723.65 23,295,833.78 23,319,355.20 23,344,953.64

Current Liabilities
Account Payable - - - - - - - - - - - -
Current Borrowing - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07
Other Current Liabilities - - - - - - - - - - - -
Total Current Liabilities - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07 - 144,719.07
Long-term Liabilities 21,965,842.79 21,821,123.72 21,676,404.65 21,531,685.58 21,386,966.51 21,242,247.44 21,097,528.37 20,952,809.30 20,808,090.23 20,663,371.16 20,518,652.09 20,373,933.02
Total Liabilities 21,821,123.72 21,676,404.65 21,531,685.58 21,386,966.51 21,242,247.44 21,097,528.37 20,952,809.30 20,808,090.23 20,663,371.16 20,518,652.09 20,373,933.02 20,229,213.95
Capital
Retained Earning 971,424.18 1,188,065.42 1,419,723.59 1,651,602.50 1,881,855.95 2,077,729.78 2,297,327.54 2,515,303.23 2,735,352.49 2,777,181.69 2,945,422.18 3,115,739.69
Total Capital 971,424.18 1,188,065.42 1,419,723.59 1,651,602.50 1,881,855.95 2,077,729.78 2,297,327.54 2,515,303.23 2,735,352.49 2,777,181.69 2,945,422.18 3,115,739.69
Total Liabilities and
capital 22,792,547.90 22,864,470.07 22,951,409.17 23,038,569.01 23,124,103.39 23,175,258.15 23,250,136.84 23,323,393.46 23,398,723.65 23,295,833.78 23,319,355.20 23,344,953.64
93

Balance sheet
Asset
Current Asset
Cash 2,808,897.07 2,977,830.17 3,159,851.25 3,342,106.69 3,522,750.35 3,670,970.63 3,842,928.68 4,013,278.49 4,185,715.88 4,201,629.73 4,372,703.96 4,545,869.38
Inventory 4,007,361.88 3,862,642.81 3,717,923.74 3,573,204.67 3,428,485.60 3,283,766.53 3,139,047.46 2,994,328.39 2,849,609.32 2,704,890.25 2,560,171.18 2,415,452.11
Long- term
Long- term Asset 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00
Total Asset 22,816,258.95 22,840,472.98 22,877,774.99 22,915,311.36 22,951,235.95 22,954,737.16 22,981,976.14 23,007,606.88 23,035,325.20 22,906,519.98 22,932,875.14 22,961,321.49

Current Liabilities
Account Payable - - - - - - - - - - - -
Capital
Retained Earning 2,731,764.07 2,900,697.17 3,082,718.25 3,264,973.69 3,445,617.35 3,593,837.63 3,765,795.68 3,936,145.49 4,108,582.88 4,124,496.73 4,295,570.96 4,468,736.38
Total Capital 2,731,764.07 2,900,697.17 3,082,718.25 3,264,973.69 3,445,617.35 3,593,837.63 3,765,795.68 3,936,145.49 4,108,582.88 4,124,496.73 4,295,570.96 4,468,736.38
capital 22,816,258.95 22,840,472.98 22,877,774.99 22,915,311.36 22,951,235.95 22,954,737.16 22,981,976.14 23,007,606.88 23,035,325.20 22,906,519.98 22,932,875.14 22,961,321.49
94

Balance sheet
Asset
Current Asset
Cash 4,353,946.04 4,525,755.60 4,763,499.52 5,001,563.34 5,237,573.55 5,388,728.26 5,563,635.41 5,736,949.07 5,912,365.13 5,936,674.67 6,110,757.43 6,286,946.43
- - - - - - - - - - - -
Accounts Receivable
Inventory 2,270,733.04 2,126,013.97 1,981,294.90 1,836,575.83 1,691,856.76 1,547,137.69 1,402,418.62 1,257,699.55 1,112,980.48 968,261.41 823,542.34 678,823.27
- - - - - - - - - - - -
Other Current Assent
Long- term
Long- term Asset 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00
Total Asset 22,624,679.08 22,651,769.57 22,744,794.42 22,838,139.17 22,929,430.31 22,935,865.95 22,966,054.03 22,994,648.62 23,025,345.61 22,904,936.08 22,934,299.77 22,965,769.70

Current Liabilities
Account Payable - - - - - - - - - - - -
Capital
Total Capital 4,276,816.04 4,448,625.60 4,686,369.52 4,924,433.34 5,160,443.55 5,311,598.26 5,486,505.41 5,659,819.07 5,835,235.13 5,859,544.67 6,033,627.43 6,209,816.43
capital 22,624,682.08 22,651,772.57 22,744,797.42 22,838,142.17 22,929,433.31 22,935,868.95 22,966,057.03 22,994,651.62 23,025,348.61 22,904,939.08 22,934,302.77 22,965,772.70
95

Balance sheet
Asset
Current Asset
Cash 6,181,576.47 6,356,439.92 6,554,421.01 6,732,666.26 6,924,833.41 7,090,111.05 7,268,149.20 7,444,609.52 7,599,688.09 7,621,773.71 7,747,583.06 7,875,514.61
Inventory 534,104.20 389,385.13 244,666.06 99,946.99 - 44,772.08 - 189,491.15 - 334,210.22 - 478,929.29 - 623,648.36 - 768,367.43 - 913,086.50 - 1,057,805.57
Long- term
Long- term Asset 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00 16,000,000.00
Total Asset 22,715,680.67 22,745,825.05 22,799,087.07 22,832,613.25 22,880,061.33 22,900,619.90 22,933,938.98 22,965,680.23 22,976,039.73 22,853,406.28 22,834,496.56 22,817,709.04

Current Liabilities
Account Payable - - - - - - - - - - - -
Capital
Total Capital 6,104,446.47 6,279,309.92 6,467,291.01 6,655,536.26 6,847,703.41 7,012,981.05 7,191,019.20 7,367,479.52 7,522,558.09 7,544,643.71 7,670,453.06 7,798,384.61
Total Liabilities and capital 22,715,683.67 22,745,828.05 22,789,090.07 22,832,616.25 22,880,064.33 22,900,622.90 22,933,941.98 22,965,683.23 22,976,042.73 22,853,409.28 22,834,499.56 22,817,712.04
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5.4 Project Analysis

Payback Period
Payback Period = Cost of Project
Average Annual Income
= 5 years 256 days
IRR = 9.31%
NPV = 1,861,902.67 Baht
Return on asset = Net Profit
Average on Assets
ROI = Year 1 3.5%

Year 2 11.23%
Year 3 9.2%
Year4 9.2%
Year 5 9%
Pay back Period
5.5 Conclusion
For financial Plan Source of Fund ,we borrow money 22,000,000for this project
from AomSin Bank with 6% interest rate and 20 year about principle paid
Net income
 Average net income of our project is about 5 year is 4,00,000
-NPV 1861902.67
-IRR 9.31%
-Payback Period 5 years 256 Days
Our project has a fast payback period if compare with general dormitory. For the
estimate sale of our project it’s rather stable. In long term we can confirm about high
profit.
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Chapter 6
Risk Management
98
6.1 Risk Management

6.1.1 Internal Forces
Integrity
- Deficient Behavior of Employees.
Natural plus dorm has 6 employees to attend in each part of dormitory. All of
their work is import to the dormitory to control service to customer. If employees not
attend to their works, it maybe damaged to the names of the dormitory.
The way prevent deficient behavior’s employee: Provide training program to all
of employee, to prevent deficient behavior’s employee and set standard of service.
Fraud WE
- Employee fraud
All of employees need to have responsibility and honesty to the property of
dormitory because they get money from their workplace. Natural plus dorm has 4 parts
of work.
House Keepers - Scope of work is laundry and cleaning. Need to respond in any
cloths of customer and any properties.
Gardener – They need honest to work with the garden and each environmental
of dormitory.
Security Guard – Is the guardians of dormitory have more important to protect
any thing in the dormitory.
Admin – need to care every thing in the dormitory and honest.
The way to prevent: When employee work they need to record each time when end
working, for convenient and safety to checks the properties of dormitory.
Time management risk

Our business is dormitory and we receive money based on monthly form renter.
The time risk of our business is about renter paid money late. Its make our account have
problem. Revenue is not enough to pay for debt, salary of staffs, and many expenses. In
the first time we have contract with renter about price per room, dormitory insurance
cost, and the rule of dormitory. The rule of our dormitory tells about period for pay
dormitory cost. We set dormitory insurance cost 3,000 baht for one year. If renter paid
late over first 7 days of month, we will deduct from dormitory insurance cost and renter
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can paid late not more than 3 times. If renters want to out before one year, renter can’t
get a dormitory insurance.
6.1.2 External Forces

Changing customer need
Risk about customer need of our business is about electricity and water. Most
problem of dormitory is electricity and water. In sometimes, it’s not working or waste.
These problems have affect to all of dormitory not only one room. So we set the way to
protect in part of electricity, we use emergency generator to provide for customer when
electricity has problem. Part of water, we have water filtration system and a water
reserve tank to reuse the water. When the water system is not working, we can use water
reserve to distribute into various rooms. Our dormitory there is survey to need of
customer every year for know about satisfaction and feedback. So we improve about
disadvantage and develop about advantage protect from feedback. Finally we can
reduce about risk management of our business.
Economic
The risk economic of our dormitory is if economic of Thailand be quite not good
it makes foreign exchange rate of the baht are down that effect to our business. This
reason may be effect to income of parent it makes income of student decrease and don’t
have enough money can stay our dormitory. Because of our dormitory there are cost
rather expensive so, when occur economic crisis it makes effect to our business.
Competitive Condition
Nowadays there are many dormitories around Mae Fah Luang University.
Dormitory is one of business which is popular. The main element for select dormitory
there are price, style, location, safety, convenient and facilities. Most of student will use
all of element for help them to decide. There are many entrepreneurs build dormitory
which can respond student’s need and some of them over to advertising but in the fact is
opposite from their advertising. Numbers of student in Mae Fah Luang University are
increase in every year, so numbers of entrepreneurs are increase too. So we have many
competitors in marketing. Because of this reason is our risk which can effect to natural
plus dormitory in the future. For our solution are we will maintain standard of service,
100
standard of price and standard of safety. We maybe find new decorations such as new
trees and will take care all the time.
Risk of fire
The danger from fire is risk of natural plus dormitory which can occur in every
time when we are careless. But in sometime maybe take place from other cause which
we can not forecast such as short circuit. For our solution, we will check electricity
system within our dormitory. We will check electricity equipment with in dormitory
twice a year if there are some mistake with electricity, we will solve problems or change
it. We will restrict used electricity equipment in each room such as don’t use micro
wave which have exceed of watt. So natural plus dormitory do fire insurance with
Bangkok insurance company which if natural plus encounter with conflagration
problem Bangkok insurance will respond all of expense.
Climate
The climate risk of our dormitory is in each season there are difference climate
such as winter, summer, and raining season. Especially, raining season there are many
problem such as thunder and strike may be makes trees surround our dormitory sink it
makes effect to building and environment in our dormitory. The solution of this problem
is we should take care tree that to strengthen for not fall down to our dormitory.
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6.2 Financial Risk Analysis

If sale decrease 2%
Revenue will be
Year 1 1,746,122.4
Year 2 4,753,431.2
Year 3 4,173,878.8
Year 4 4,173,878.8
Year 5 4,055,690.8
And net income will be
Year 1 747,589.08
Year 2 2,425,624.46
Year 3 1,976,459.1
Year 4 1,976,459.1
Year 5 1,976,459.1
Payback period will be 5 years and 299 days
If sale decrease 3%
Revenue will be
Year 1 1,728,423.6
Year 2 4,704,926.8
Year 3 4,131,288.2
Year 4 4,131,288.2
Year 5 4,014,306.2
Year 1 739,960.62
Year 2 2,400,873.19
Year 3 1,956,291.15
Year 4 1,956,291.15
Year 5 1,913,324.67
102
If sale decrease 4%
Revenue will be
Year 1 1,710,604.8
Year 2 4,656,422.4
Year 3 4,088,697.6
Year 4 4,088,697.6
Year 5 3,972,921.6
Year 1 732,3,32.16
Year 2 2,376,121.92
Year 3 1,936,123.2
Year 4 1,936,123.2
Year 5 1,893,610.56
103
6.3 Conclusion
Risk Management has internal and external forces. First, internal: Integrity we
has two parts are deficient behavior of employees and employee fraud. Deficient
behavior of employees is control service to customer. If employees not attend to their
works, it may be damaged to the names of the dormitory. Employee fraud; all of
employees need to have responsibility and honesty to the property of dormitory. Time
management risk our business is about renter paid money late. Its make our account
have problem. Renter paid late over first 7 days of month and can paid late not more
than 3 times
Second, external: changing customer need. We use emergency generator to
provide for customer when electricity has problem. About water, we have water
filtration system and a water reserve tank to reuse the water. In part of economic; if
economic of Thailand be quite not good it makes foreign exchange rate of the baht are
down that effect to income of parent it makes income of student decrease and don’t
have enough money can stay our dormitory. Competitive Condition; nowadays there are
many dormitories around Mae Fah Luang University. Dormitory is one of business
which is popular. Numbers of student in Mae Fah Luang University are increase in
every year, so numbers of entrepreneurs are increase too. Risk of fire; the danger from
fire is risk of natural plus dormitory which can occur in every time when we are
careless. For our solution, we will check electricity equipment with in dormitory twice a
year. And natural plus dormitory do fire insurance. Climate; the climate risk of our
dormitory is in each season there are difference especially; raining season there are
thunder and strike. The solution of this problem is we should take care tree that to
strengthen for not fall down to our dormitory.
Financial risk: from the estimated of sale decrease that has a few effect to
payback period. As flowing; if sale decrease 2%, payback period will be 5 years and
299 days. If sale decrease 3%, payback period will be 5 years and 321 days. If sale
decrease 4%, payback period will be 5 years and 343 days.
104
Chapter 7
Summary
105
We combine nature with today accommodation by emphasize on beautiful and

livable, it will be a perfect accommodation. In the present time dormitory business is
very popular in area which near university. So we want to build project about livable
dormitory in name of natural plus project. We choose area around Mae Fah Luang
University to launch our project or natural plus project because this university grows up
every year and number of student increase in every year too. Objective of our project we
think for get high profit from investment and make business have more interest from
investor. Benefit of project we knowing about the way to solve the problem in the real
situation. Understand the financial for this business; think to get more profit and less than
expend.
Industry profile natural of industry, our industry is dormitory green way style.
From observe dormitory in Thailand can divide into 2 types are male and female. Our
dormitory doing for female only. Target market of this dormitory is student of Mae Fah
Luang University. Dormitory businesses are business that need high investment and
need a long time for payback period but revenue rather be stable. Although Dormitory
business have a low risk and not complex about marketing but how to improve it to
maximum profit is not easy. In the future our dormitory is one of student select because
is new dormitory, high technology, shady, beautiful and easy to go to study. The
situation of industry in nowadays growth of business affects to the expansions of many
organizations and a lot of institutions have developed and produce graduates to enter
labor market. From Nano Search Corporation about behavior of select accommodation
we will found the factor which customer use to select dormitory is easy to living, Such
as eating food, Security, and distance for pricing is in fourth order. Because of this make
we know about location is very important for nowadays dormitory business. Location
can make dormitory business successful. The service of our dormitory is green way
style dormitory. Our dormitory for female only. We decorated our dormitory to concern
about ecology which we thought we do not need more rooms for service. The vision of
our dormitory is “The natural plus will become a dormitory which provide many
facilities and new technology, but still concern ecology style”. The mission of our
dormitory, we will study about design dormitory which mixture between natural and
technology.
106
The business strategy there are to develop many slide such as structure of
dormitory, management facilities, but still concept eco for respond new need of
customer that to service of our dormitory. We emphasize to destroy environment and
use to life with environment. So, there are low price and more interesting because our
dormitory there is different concept with other dormitories.
From marketing analysis our group can divided into 5 sides are political,
economic, technology, social, and environment. In each side can effect to our business
because it depend on that condition. When we need progress business we must know to
social surrounding and economic situation for develop our dormitory. So we must to
know general situation for solve problem within our business. When we know about
problem and to solve method it makes our business can carry on for a long time.
Our competition analysis looks into the strategy of competitor, who is our
customer, and dormitory competitive market. Our competitors have many places and
use many strategies to run the business. So, we divided them into three classes for easy
to analysis. Our customer is student who studying at Mae Fah Luang University, so, we
choose suited strategy to response the need of studying students. And our competitive
analysis we look to how the our business could survived in the market which has more
number of the competitors; we used five force model to evaluate ourselves.
STP is one section that important before investment .It is one step of analysis in
market situation .For the first, we must specify target market because of there are many
group of customer and they have different demand. We can not respond all of their need
because of limited of resources but we can select group for respond. So STP helps us to
know group of customer then it easy to focus on their demand. Our target group is
group of student in Mae Fah Luang University which age about 18-22 years old. These
groups always love natural, peaceful, like in green style and in the same time they need
high technology for theirs convenient.
For marketing Strategy, Product: Our dormitory emphasizes about natural. Our
dormitory for female only, has fourth floor, 80 rooms, and one room for two persons.
Our product level including with Core product is room. Furniture’s in room are
living with a natural, peaceful, fresh air, and shady. Price: We separate our rooms into
107
two groups are common and special room. Common size is 4,000 baht and special size
is 4,500 baht. First floor can breed a pet is 4,500 baht per month. In second and third
floor have common and special. Fourth floor is special size. Place: Our dormitory is
located in front of Mae Fah Luang University between STK dormitory and Phutong
dormitory. Our dormitory easy access to university, shops, and bus stop. Promotion: In
summer time we think half cost per room. About sale forecast we use information form
main competitor to compare.
About production and operations Analysis. Our product concern about green
way lifestyle. Our dormitory located in front of Mae Fah Luang University between
STK and Phutong dormitory which easy goes to study. There is area about 3,000 square
meters. Our dormitory for female only, has 80 rooms, has normal rooms are 4,000 baht
and special rooms are 4,500 baht per month, and has fourth floors. In first floor have
office room, restroom, house keeping room, kitchen room, swimming pool, and has16
rooms for rent. This floor all rooms have small grass in front of the room for breed any
pets. Price per room is 4,500 baht. In second and third floor have 24 rooms; 20 rooms
are normal rooms and 4 rooms are special rooms in each floor. In fourth floor have 16
special rooms. There are facilities more than normal room and special design. In normal
rooms are 20 square meters and have 9 facilities. For example television, electric fan
and air conditioner, wardrobe, double-size bed, desk, chair, dressing desk, Refrigerator,
and Water heater. In special rooms are 36 square meters and have 10 facilities. We add
“sofa” which a facility in special rooms.
Our service is low price of laundry, WIFI, insurance loss of asset, free repair
service, and small party in some special day. Our special thing is we have water
filtration system and a water reserve tank to reuse the water for ecology.
We choose 3BB broadband for our internet. Cost of dormitory insurance is 3,000 baht.
Electricity price about 3.737 baht per units. Telephone price 100 baht per month.
Investment cost
Land 8,000,000 baht. Building 8,800,000 baht. Swimming pool and equipment
1,223,757 baht. Equipment 3,987,680 baht. Office supplier 68,240 baht. Kitchen and
house keeping 10,535 baht. Laundry room 83,562 baht. And detail of equipment
160,980 baht. Total expense salary of employees is 37,000 baht per month. Swimming
pool maintaining is 5,500-6,500 baht.
108
Financial Plan Source of Fund

We borrow money 22,000,000for this project from AomSin Bank with 6% interest rate
and 20 year about principle paid
Net income
 Average net income of our project is about 5 year is 4,00,000
-NPV 1861902.67
-IRR 9.31%
-Payback Period 5 years 256 Days
Our project has a fast payback period if compare with general dormitory. For the
estimate sale of our project it’s rather stable. In long term we can confirm about high
profit.
109
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113
Appendix
Amount of female student in MFU
6000
Number of student
5000
4000
3000 2007
2000 2008
1000 2009
0 2010
2007 2008 2009 2010
female 4330 4951 5513 5923
114
Example of competitor of our dormitory follow this:

No. Name Number of room Price per room
1. Phumipuk 87 2,000Baht
2. Karn 24 1,900 Baht
3. Sirinya 21 1,700-1,900 Baht
4. Rattanakorn 20 1,700 Baht
5. Fah Thai 224 1,600 Baht
6. San Fah Luang 96 2,400-2,500 Baht
7. Chadaporn 48 2,200 Baht
8. Aorapin 54 1,500 Baht
9. Jew Santonkok 18 1,600 Baht
10. Pirom 20 1,500 Baht
11. Thaithanawat 18 1,500-1,800 Baht
12. Aumporn 26 1,600 Baht
13. Sripasang 47 1,800 Baht
14. Numthong tong 24 1,300-1,800 Baht
15. Watcharakul 40 2,000 Baht
16. TK 39 1,800 Baht
17. Doung Keaw 39 1,500-1,800 Baht
18. Fah inn 63 1,600 Baht
19. Phu Tong 32 3,000 Baht
20. Palm 60 4,000-4,800 Baht
21. Chit chat 90 2,200-4,500 Baht
22. Khampai 97 2,500-3,000 Baht
115
1203302 Project Feasibility Study And Evaluation
Present to
Aj.Chaiyawat Thongintr
Present by
Section 2 Tourism Management
Member group
1. Mr.Pattara Dhanarun ID 5131205040

Tel. 085-0351114 E-mail:chocalatezc@hotmail.com
2. Mr.Likit Boonket ID 5131205049
Tel. 080-8513288 E-mail: mate_oracle@hotmail.com
3. Miss Nontiya Kanta ID 5131205129
Tel. 081-2877101 E-mail: nonmootui@hotmail.com
4. Miss Waranan Khampanna ID 5131205177
Tel. 084-0473917 E-mail: waranan_sn_3119@hotmail.com
5. Miss Artittaya Takasem ID 5131205213
Tel. 081-1332336 E-mail: ellize_tr-mfu213@hotmail.com
116

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4.1.1 Product Characteristics (in Detail) ...................................................................... 37

1.1 Background and Significance of the Project

Amount of student in MFU

1.3 Benefits of Project

1.3.2 Knowing more about natural therapy.

1.3.3 Knowing arrangement and implementation plan.

1.3.4 Understand more architecture management.

1.4 Activities/Time Frame

Analyze product and service profit

Analyze feasibility of financial

Analyze marketing strategies

Collect first cash form reservation

2.1 Nature of Industry

Dormitory is place which provides temporary shelter and facility to inmate.

2.2 Situation of Industry

Nowadays growth of business affects to the expansions of many organizations

Thinking about doing dormitory businesses is about provision of furniture, what

2.3 Product/Service (in General)

2.4 Vision of your Organization

2.6 Business Strategy

2.6.2 Business level

2.6.3 Functional Level

2.6.3.2 The Operation Strategy

2.6.3.3 The Human Resources Management Strategy

2.6.3.4 The Financial Strategy

3.1.2.3 Social and environment

3.1.3 Competition Analysis (3C Analysis)

3.1.3.2 Customer Analysis

Amount of female student in MFU

3.1.3.3 Competitor Analysis

Strengths – More comfortable Weakness – High price

3.2 STP Analysis (segmentation, targeting, and positioning)

3.2.2 Market Targeting

Positioning map of the natural plus dormitory and our competition

Palm Garden Place

San Fah Luang dormitory

Price: 3,000 baht per month and not exceed 2 person

3.3Marketing Mix Strategy

3.4 Sales Forecast/Profit Estimation

Table 3.1 Sale forecast of year 2011

6.4 9,000 10,800 14,400 21,600 4,500 26,100 28,800 115,200

Table 3.2 Sale forecast of year 2012

Table3.3 Sale forecast of year 2013

Table 3.4 Sale forecast of year 2014

Table 3.5 Sale forecast of year 2015

Sale on product Percent

Rent [room type2] 43.9

Washing Machine 1.6

* Population source form division of registrars of Mae Fah Luang University

3.5 Marketing expense

Table 3.6 Marketing expense of 2011

Table 3.7 Marketing expense of 2012

Table 3.8 Marketing expense of 2013

Table 3.9 Marketing expense of 2014

Table 3.10 Marketing expense of 2015

4.1 Production and Operations Analysis

4.1.2 Specification, Feathers, Dimension, Life Time, etc.

4.1.3 Production/Services Process

1.Prepare about documentation such as title deeds

2.Contact with Home Builder that reliable

3.Bring copy of title deeds to plot of land so that the

4.Agreement about design cost and construction costs

5.Prepare documents to be used to borrow money from