NEW THEORY OF MOTIVATION LISTS 16

BASIC DESIRES THAT GUIDE US

COLUMBUS, Ohio - Professor Steven Reiss says there's nothing wrong with
workaholics, non-curious schoolchildren and timid people.

While much of society may believe these people have problems that need to be
fixed, Reiss said his research suggests they are probably happy just the way
they are. They just have personalities that don't fit in with much of society.

Reiss, a professor of psychology and psychiatry at Ohio State University, has

spent ten years developing and testing a new theory of human motivation. The
result of his research is published in the new book Who Am I? The 16 Basic
Desires That Motivate Our Action and Define Our Personalities
(Tarcher/Putnam, 2000).

After conducting studies involving thousands of people, Reiss has found that
16 basic desires guide nearly all meaningful behavior.

The desires are

1. power,
2. independence,
3. curiosity,
4. acceptance,
5. order,
6. saving,
7. honor,
8. idealism,
9. social contact,
10. family,
11. status,
12. vengeance,
13. romance,
14. eating,
15. physical exercise,
16. and tranquility.