Stone World 201004

April 2010
www.stoneworld.com
Stone in Architecture
Fabricator Case Studies/Roundtable
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April 2010 • Vol. 27, No. 4
www.stoneworld.com
FEATURES
Fabricator Case Studies
38 Creating a market for stone fabrication 38
48 Targeting the institutional market
56 “Green” fabricator continues pattern of investment
64 Antolini’s Precioustone Collection continues to advance
70 SFA Roundtable: Establishing a niche
Thin Stone Veneer

80 New thin stone veneer is introduced
84 Local stone elevates Adirondack hotel
90 Flagstone veneer contributes to campus design
Stone in Architecture 64
96 Wisconsin limestone provides a match in Utah
106 Norway hotel takes pride in local granite
116 New cultural icon rises in Dallas
126 A thoughtful blend of slate and limestone
132 Italian marble dresses up hotel redesign
142 Dedicated to semi-precious
154 Coverings Booth Preview
DEPARTMENTS
16 Stone Column
116
19 Newsline
22 Statistics On the Cover: For the new upscale Farris Bad Spa Hotel in Larvik, Norway, the
26 News developer/owner relied on the region’s renowned local granite for both exterior
158 Calendar and interior applications. This included the countertop at the Water Lounge,
which is comprised of Lundhs Antique (Labrador Antique) granite. The material
159 New Products was quarried by Lundhs AS of Larvik. Story begins on page 106.
162 New Equipment
Coming Next Month: Stone World will take a look at some of the CNC
164 Stone of the Month technology operating in the marketplace today, with in-depth reports on how
165 Machine of the Month fabricators are using this equipment in their operations. The May issue will also
include a Report from Europe, with a look at some of the materials coming from
166 Marketplace the region — along with the treatments they are receiving in terms of UV and
169 Classified anti-bacterial protection.
170 Ad Index
STONE WORLD Volume 27, Issue 4 (ISSN 1052-6994) is published 12 times annually, monthly, by BNP Media, 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-4903. Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate
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Send old address label along with new address to STONE WORLD, P.O. Box 2144, Skokie, IL 60076. For single copies or back issues: contact Ann Kalb at (248) 244-6499 or KalbA@bnpmedia.com.
Stone World | April 2010 13
013 Contents.indd 13 3/26/10 11:58:08 AM

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STONE COLUMN
LEARNING SLAB HANDLING
SAFETY — AGAIN
Each and every year, the number of deaths and serious injuries caused by improper slab handling
is at a point where I am compelled to dedicate an entire column to the subject. Frankly, one death per
year is too many, but it has been far more than that, and it appears that this is a subject that continu-
ally requires revisiting.
I could go on and on about how safety meetings should be held at distribution centers and
fabrication shops on a weekly basis and how education should be targeted towards both new and
seasoned employees, but I’d rather stress something more specific being done about this topic.
The Marble Institute of America (MIA) has launched a major new safety initiative that will
examine every facet of slab handling and produce new video and other training materials for
the industry. “This initiative has the highest priority at MIA,” said Gary Distelhorst, Executive
Vice President of the association.
According to the MIA, deaths have been reported at both fabricator and distributor facili-
ties in recent months in California, Oklahoma, Florida, New York and Ohio. It goes without
saying that deaths in five states over a period of a few months is too much to bear, and the
MIA is hoping to end this deadly trend by assembling a “slab handling safety task force”
composed of safety experts from leading stone distributors. The group consists of key safety
and operational executives from: Architectural Granite & Marble, Arizona Tile, Daltile, Mid-
west Tile, Mont Granite, MS International, OHM International and Walker Zanger. All of these firms
are long-established companies with elaborate slab warehousing facilities, and they have a great deal
to offer the industry at large.
The MIA reported that in its first teleconference, the task force focused on several important safety issues
concerning slab handling. This included the use of overhead cranes and uniform procedures for slab delivery
to local fabricators, each of which provides a unique delivery situation because of facilities and terrain.
The task force is expected to meet in the near future to determine specific topics that will lead to
the creation of a new video script and other training materials. MIA hopes to distribute the new ma-
terials by late spring.
Funding for the new initiative will be provided by MIA and several stone suppliers across the country.
Four years ago, the MIA created a major slab handling safety video and other training materials, and
they have been widely used throughout the industry. However, following an ugly pattern that has repeated
itself over the years, accidents appear to be on the rise. “Obviously, the subject needs to be addressed again
and expanded in scope and depth,” Distelhorst said. “In the meantime, we urge all MIA members and oth-
ers in the industry to make use of current MIA slab handling safety materials to reinforce the message that
careless slab handling is very dangerous.”
For a complete listing of safety materials available, go online to www.marble-institute.com/safety.
Beyond that, talk with your fellow fabricators and distributors about slab handling safety. The Cover-
ings expo in Orlando, FL, this month should provide plenty of opportunities. If you don’t attend a seminar
specific to slab handling, then bring it up at one of the Fabricator Roundtables. While we all want to learn
how to hone our craft and improve our bottom line, safety is simply too important a topic to ignore.
Michael Reis, Editor/Associate Publisher
016 StoneColumn.indd 2 3/19/10 1:53:19 PM

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NEWSLINE
BRAZILIAN SOAPSTONE SUPPLIER OPENS IN UTAH . . .
A new supplier of Brazilian soapstone, Mirasol Soapstone, was opened last year in Vineland, UT, with the goal
of promoting the material to companies in the U.S. and Canada. Mirasol Soapstone is currently offering slabs, and
the company will also be promoting soapstone sinks, mosaics, backsplashes and other items. These materials are
available in a honed or leather finish. At the moment, there are three varieties of Brazilian soapstone available: Black
Mirasol, Forest and Spider.
The company currently has four distributors, and it is in the process of building a distributor/dealer network in
the U.S., which will be authorized to bring in soapstone products direct from Brazil.
The quarry site is located in the Mariana soapstone region, and it is reported to be one of the largest in Brazil, with
deep reserves of material.
For more information, call Patrick Domenis, Company President, at 212-991-8894, visit www.mirasolsoapstone.
com on the Internet, or visit the company directly at Booth #1898 at Coverings 2010 in Orlando, FL.
COSENTINO GROUP OPENS NEW INTEGRATED FACILITY IN BRAZIL . . .

Cosentino Group, a leader in the production and distribution of quartz and natural stone surfaces, opened a new
factory and Cosentino Center in Vitória, Brazil, on February 25, 2010. The new Cosentino Latina Center in Vitória
is the group’s affiliate distributor for Brazil, and it will give personalized service and attention to stonemasons,
fabricators, interior designers, architects and kitchen/bath professionals from the State of Espirito Santo in Brazil.
Chaired by Francisco Martínez-Cosentino, Chairman of Cosentino Group, the official opening ceremony was
attended by over 300 guests and coincided with the first day of the Vitoria Stone Fair. Attendees at the event included
Brett Rugo, President of the Marble Institute of America (MIA), and Claudio Denicoli Dos Santos, the Secretary of the
Environment for the Brazilian Government, as well as numerous industry leaders, including designers, architects,
stonemasons, stone suppliers and more than 100 Cosentino Latina employees.
The Cosentino Center is a new concept being introduced by Cosentino Group, with the goal of providing an
integrated service for professionals — combining distribution facilities, showrooms and exhibition areas as well as
a training classroom dedicated to the profession of natural stone. The new Cosentino Latina Center covers over
480,000 square feet of space, of which nearly 215,000 square feet is comprised of warehouses. A space will also
be dedicated to professional development, where employees can service customers and also receive training on
new production techniques and processes for natural stone and product innovations. On the opening day, over 60
employees were trained in the new center in Brazil.
These state-of-the-art facilities reaffirm Cosentino Group’s commitment to increase its presence in the Brazilian
market, an increasingly important strategy for the multi-national firm, which is headquartered in Spain. Cosentino
Latina provides most of the granite materials that the group markets worldwide, particularly in the U.S.
In 2009, Cosentino’s Latina affiliate was recognized as the third-largest company for natural stone exports in
Brazil by the Brazilian government (Ministry for Development, Industry and Exterior Commerce).
The total investment made by Cosentino Group in Latina has been $40 million since its inception in 2002. As a
result of this commitment, the Group has tripled its granite production capacity to nearly 11,000 square feet per day,
and it utilizes the latest cutting-edge technology required to produce advanced natural stone products.
Latina’s granite factory also places an emphasis on maintaining the highest environmental standards with pioneering
systems, such as the collection and recovery of rainwater and an integrated platform for selective waste collection.
“We are an organization committed to our industry and the trade of stone masonry, both here in Brazil and
around the world,” said Francisco Martínez-Cosentino, Chairman of Cosentino Group. “Brazil is a current and future
pledge for Cosentino as it is the ideal market for the company’s products, and because of the tremendous potential of
the people working at Latina.”
“The addition of the Cosentino Center in Vitória will be a great resource for industry professionals to learn about
best practices for sustainability in this industry,” said Claudio Denicoli Dos Santos, Secretary of the Environment
for the Brazilian Government. “The company is focused on exemplary sustainable development, both regarding its
people and its production processes.”
UNIVERSITY OF CERAMIC TILE AND STONE LAUNCHES NEW ONLINE TRAINING

COURSE . . .
The University of Ceramic Tile and Stone (UofCTS) is launching its newest online course, “Understanding the
Basics of Natural Stone.” It offers a comprehensive look at the stone industry — from ancient uses and geology to
quarrying, fabrication, installation and advice on how to win over customers.
Understanding the Basics of Natural Stone has been created with salespeople, installers and design professionals
in mind as well as business owners. The course is conveniently available online, which makes it very cost effective
for companies to train staff members and customers. There are no travel expenses or lost productivity, and it is
accessible wherever there is an Internet connection. Students can log on 24/7 and can set their own pace.
The UofCTS has taken care to cover the subjects that anyone working with stone should know. The course’s Table
of Contents includes: Introduction and History of Natural Stone, Stone Geology and Formation, Stone Quarry Mining,
019-020 Newsline.indd 19 3/19/10 1:52:58 PM

NEWSLINE
Stone Processing and Fabrication, Stone Countertops, Stone Installations, Vertical Applications: Exterior Veneers and
Interior Walls, Stone Selection and Design, Stone Care and Maintenance and Giving the Customer a Choice.
One of the main themes throughout the stone course is: “knowledge equals sales.” “For example, the more a
salesperson knows about the product, the easier it will be to communicate the benefits or drawbacks to the
customer,” stated UofCTS. “The more information a customer has, the more he or she is likely to make an intelligent
decision, thereby avoiding false expectations and potential problems. Ultimately, training your sales force leads to
more sales and more profit for the company.”
Industry leaders who previewed Understanding the Basics of Natural Stone gave the course positive reviews.
“What I just witnessed is my last 24 years of education presented in a two- to three-hour-long course,” said John C.
Grubb of Charles Luck Stone Center. “We realize the value of being the ‘total expert’ in the field. It really does work
and gives you the edge over your competition if you can lead clients to a great decision.”
To see a video preview of the Understanding the Basics of Natural Stone course visit the www.CTaSC.com Web
site found on the online training courses page.
Tuition is $115 per person, and once registered, students have 14 days to complete the course which is accessible
online, 24/7. Students can print a diploma, worthy of framing, when they have passed all lesson assessments. The
UofCTS also offers volume discounts.
In addition, UofCTS is providing the Ceramic Tile Distributors Association (CTDA) with a customized version of
the course, “CTDA Online: Understanding the Basics of Natural Stone.” CTDA offers a special price for its members.
Visit www.CTDAhome.org for details.
The UofCTS is the training division of Ceramic Tile and Stone Consultants (CTaSC) and is committed to
developing training programs for the ceramic tile and stone industry utilizing the latest and most effective
technology and learning methodology. Launched in 2004, Understanding the Basics of Ceramic Tile has already
enjoyed success with trade and design professionals for several years. The UofCTS also provides live classroom
training and jobsite training.
CTaSC specializes in ceramic tile and stone consulting in North America and internationally, and it provides
forensic failure inspections, expert witness testimony, quality control services, market research and business
planning consulting to the ceramic tile and stone industry.
For further information about the UofCTS training services, contact Joseph L. Russ, E-Learning and Training
Director at Joe@UofCTS.org; call toll free at 866-669-1550; or visit the Ceramic Tile and Stone Consultant’s Web site
at www.CTaSC.com.
OBITUARY: STONE INDUSTRY VETERAN, ROBERT J. ZAVAGNO, SR.

Robert J. Zavagno, Sr., passed away peacefully on March 6, 2010 at the age of 86. He was the President of The
Cleveland Marble Mosaic Co., with offices in Cleveland, OH, Chicago, IL, and Los Angeles, CA. He was also President
of The National Terrazzo Mosaic Association, President of The Marble Institute of America and President of The
Building Stone Institute. He was husband of Lorraine M. (nee Ameln); father of Dr. Pamela Beach-Reber (Robert) of St.
Louis, MO, Deborah Zola (Robert) of Wilmington, DE, Denise Zavagno-Skibinski (Bernard) of Arlington, VA, Nancy
Vitrano (Mitchell) and Robert J. Jr. (Angela); dear grandfather of 18; great-grandfather of 11; brother of The Honorable
Judge Walter Savage (Helen, deceased) and Raymond Zavagno (deceased) (June). A graduate of Rhodes High School,
he attended the University of Connecticut and the Citadel. A U.S. Veteran of World War II, Airways Communications
Specialist in the Army Air Corp., he served in The China-India-Burma Campaign. The family suggests memorial
contributions to Hospice of the Cleveland Clinic, 6801 Brecksville Rd., Suite # 10, Independence, OH 44131.
ONE LINERS . . .
Artisan Group, a premier network of stone fabricators in North America, has inducted two new members onto
its board of directors: Mitch Hires, President of Construction Resources in Atlanta, GA, and Gus Blume, President of
Blume’s Solid Surface Products in Pittsburgh, PA. Hires and Blume are taking the slots vacated by Mike Job, President
of Quality Surfaces, and Ed Wright, President of INcounters in Abilene, TX, after serving their two-year-terms. Hires
and Blume join Evan Kruger, President of Solid Tops in Maryland; Don Hinckley, President of NBC Solid Surfaces
in Vermont; Mike Birdwell, Vice President of Sales & Marketing of Fineline Pacific in Seattle, WA, and Jon Lancto,
President of Surface Products in North Carolina to complete the board.
To learn more about the Artisan Group, visit www.artisan-counters.com.
The BAC Craft Awards program, sponsored by The International Union of Bricklayers and Allied Craftworkers
(BAC) presented a special Craft Award for Outstanding Contributions to the tile industry to Artistic Tile, based in
Secaucus, NJ. The firm was honored for its collaboration on the design elements of the new Artistic Tile showroom
in LuxeHome at Merchandise Mart in Chicago, IL.
Any questions regarding Newsline, contact: Newsline Editor, Stone World, 210 Route 4 East, Suite 203, Paramus, NJ
07652; Fax: 201-291-9002; E-mail: michael@stoneworld.com.
019-020 Newsline.indd 20 3/19/10 1:53:06 PM

carmelsw04104.indd 1 3/25/10 9:51:59 AM
STATISTICS
December 2009 | Imports to the U.S. Customers value in dollars does not include insurance or freight
COUNTRY GRANITE MARBLE* SLATE** OTHER***

U.S. $ TONS U.S. $ TONS U.S. $ U.S. $ TONS
ARAB EMIRATES 41,417 88
ARGENTINA 90,130 2,198 58,674 32
BELGIUM 48,731 31 32,890 65
BRAZIL 29,970,350 36,335 117,684 130 302,231 128,939 169
BULGARIA 14,728 21 6,447
CANADA 864,142 1,826 739,025 3,848 160,917 329,978 2,038
CHILE 19,275 2
CHINA 17,051,664 25,267 6,064,041 6,642 1,845,994 313,371 859
COLOMBIA 45,389 43
DENMARK 4,202 2
DOMINICAN REPUBLIC 64,597 96 204,477 441 45,455 96
ECUADOR 2,656 1
EGYPT 13,029 23 310,651 520
FRANCE 65,833 38 1,112,059 719 51,873 33
GERMANY 331,324 28 222,982 183 11,156 10,474 11
GREECE 362,241 165
HONDURAS 30,441 29
HONG KONG 21,618 22 47,901 28
INDIA 7,350,760 9,247 542,422 395 1,814,281 115,822 290
INDONESIA 358,943 541 12,091 64
IRELAND 26,448 22
ISRAEL 791,071 575
ITALY 9,961,983 6,859 7,332,038 3,645 116,529 69,564 38
JORDAN 21,000 12
LEBANON 724,628 71,507
MALAYSIA 3,464 1
MEXICO 66,159 51 4,271,655 4,663 4,982 363,212 4,016
NORWAY 7,580 5
PAKISTAN 222,629 131
PERU 30,808 23 1,208,059 1,205
PHILIPPINES 116,945 2,769 3,375 25
PORTUGAL 36,841 19 1,371,712 1,247
SAUDI ARABIA 9,026 3
SINGAPORE 6,330 8 5,549
SPAIN 729,234 696 2,802,449 2,352 64,155
SWITZERLAND 6,500 1
TAIWAN 2,101,030 1,941 213,905 124
THAILAND 10,256 19
TUNISIA 57,521 4
TURKEY 17,354 23 13,803,201 24,677 160,502 1,411
UNITED KINGDOM 37,878 42 2,495 1 141,063 37,184 12
URUGUAY 46,163 34
VENEZUELA 4,400 3
ZIMBABWE 3,851 12
OTHER 538,817 386 132,352 170 19,142 33,586 83
TOTAL DECEMBER 2009 69,421,422 85,168 43,404,191 126,938 4,492,446 1,769,871 9,275
TOTAL DECEMBER 2008 86,007,764 130,800 61,998,368 103,005 5,823,560 3,537,272 26,508
*includes marble, travertine, alabaster and other calcareous stone, **tonnage figures not available, ***includes dolomite, sandstone, quartzite, basalt, porphyry and other non-specific
monumental or building stone SOURCE: U.S. Department of Commerce
022-024 Stats.indd 22 3/18/10 3:45:10 PM

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gq1sw01104.indd 1 12/14/09 11:13:20 AM

STATISTICS
December 2009 | Exports from the U.S. Customers value in dollars does not include insurance or freight
COUNTRY GRANITE MARBLE* SLATE** OTHER***

U.S. $ TONS U.S. $ TONS U.S. $ U.S. $ TONS
ANTIGUA 27,271 6 32,134 10
ARAB EMIRATES 81,530 41
ARUBA 12,205 23 7,388 7
AUSTRALIA 223,201 62 9,776 2 20,671 13,176 18
BAHAMAS 33,419 11 109,305 62 15,898 21
BARBADOS 9,872 5 9,704 6
BELGIUM 19,500 65
BERMUDA 35,935 39
BRITISH VIRGIN ISLANDS 17,862 3
CANADA 2,068,931 4,198 757,483 6,487 162,170 2,135,757 7,636
CAYMAN ISLANDS 45,295 22 12,391 2
CHILE 7,641 6
CHINA 843,256 2,710 58,700 65
COLOMBIA 22,000 2,848 3
COSTA RICA 2,625 121
DOMINICAN REPUBLIC 9,150 29
FRANCE 7,170 1 21,422 2 7,709 684
GERMANY 4,668 1 277,865 1,394
GUYANA 3,822 1 4,199 12 5,849 9
HONG KONG 13,912 5
INDIA 8,088 1
IRELAND 16,439 19
ITALY 589,865 1,173 3,639 1 16,032 82
JAPAN 4,865 43 255,169 200
KOREA 169,882 124
MALAYSIA 3,550 11
MEXICO 61,728 34 126,510 93 9,689 374
N. ANTILLES 4,422 1
NETHERLANDS 18,705 24
NEW ZEALAND 26,847 36
NICARAGUA 10,812 1
NIGERIA 2,891 1
NORWAY 5,800 1
PHILIPPINES 4,000 1
PORTUGAL 68,087 173
SINGAPORE 26,269 90 150,785
TAIWAN 2,740 1
TURKEY 27,420 41
UNITED KINGDOM 362,308 73 4,161 87 53,900 10,500 2
VENEZUELA 22,322 24
OTHER 62,702 28 64,347 35 7,628 4,000 2
TOTAL DECEMBER 2009 4,523,345 8,769 1,360,349 7,116 417,154 3,058,964 10,660
TOTAL DECEMBER 2008 7,613,666 14,118 1,606,247 16,927 457,771 2,952,838 11,060
*includes marble, travertine, alabaster and other calcareous stone, **tonnage figures not available, ***includes dolomite, sandstone, quartzite, basalt, porphyry and other non-specific
monumental or building stone SOURCE: U.S. Department of Commerce
PRODUCT SOURCING
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April 2010 | Stone World 1 12/21/09 3:33:01 PM
022-024 Stats.indd 24 3/18/10 3:45:16 PM

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lasersww04104.indd 1 3/16/10 3:06:08 PM

NEWS
INTERNATIONAL with visitors from around the world.
INTEREST GROWS AT A range of national pavilions were
XIAMEN STONE FAIR 2010 in place for this annual event, includ-
X I A M E N, CH I NA — T he 2 010 ing delegations from Turkey, Italy,
Xiamen Stone Fair took place from Spain, Brazil, Iran, India, France, Egypt,
March 6 to 9, 2010 in Xiamen, China, Finland and Portugal. The active partic-
and it featured 1,300 exhibiting com- ipation of overseas exhibitors revealed The 2010 Xiamen Stone Fair took place from
panies from 45 countries. Organizers that Xiamen Stone Fair has grown as March 6 to 9, 2010 in Xiamen, China, and it
featured 1,300 exhibiting companies from 45
report that the show floor was crowded an international platform for stone
countries.
companies to meet new customers and

explore new markets.
In addition to the exhibition, the
FREE Qualified contractors will

2010 World Stone Congress in Xiamen
feat u red spea ker s f rom t he U. S .,
contractor receive a year-end

Germany and other nations. The stone
industry experts discussed the opportu-
reward
program
10% CASH REBATE
on all Miracle Sealants
purchases made over
nities and challenges facing the trade.
The goal of the World Stone Congress is
to create a venue where people involved
in all aspects of the stone industry
the course of the year.
around the world can learn from each
Back by Popular Demand! other, network and take action.
Miracle Sealants will continue its industry
The 2011 Xiamen Stone Fair is
first Contractor Reward Program.
scheduled for the same dates — March
Terms & Conditions: 6 to 9. More than 1,370 exhibitors will
• In order to receive rebate, contractors must take part in next year’s event, exhibit-
have a membership number for processing. ing across more than 1 million square
Go to: www.miraclesealants.com/contractor
feet of exhibition space.
• A copy of all product receipts must be
marked with the membership number
and mailed within 30 days of purchase NEW HIRE AT SALEM STONE
to Miracle Sealants, c/o Marketing Dept., WINSTON-SALEM, NC — Salem
12318 Lower Azusa Road, Arcadia, CA 91006,
Stone recently announced the addition
or e-mailed to receipts@miraclesealants.com
of Ashley Price to its
• Contractors must purchase products from a
technical support
Authorized Miracle Sealants Distributor.
staff as a Diamond
• Program runs from January 1st to December
15th each year.
Tool Sales Engineer.
Price will work with
• Contractor will need to renew each year and
can be done simply by going back on-line.
both outside and
Ashley Price inside sales as well
Start Now – Go To: as directly with customers to introduce
www.miraclesealants.com/contractor new diamond wheel technologies and
to improve the efficiency of existing
diamond wheel applications. He will
coordinate his efforts with Salem’s Glass
division (Salem Flat Glass & Mirror) and
Stone division (Salem Stone).
Price comes to Salem with broad-
based experience and knowledge of
diamond tool applications and tech-
nologies. According to Salem Stone,
this diverse understanding gives him a
1-800-350-1901
unique insight to offer solutions to the
www.miraclesealants.com challenges faced by fabricators that use
diamond tools.
026-034 News.indd 26 3/19/10 11:20:49 AM

vermontsw10094.indd 1 9/15/09 12:55:08 PM
NEWS
SFA’S FIRST ness in the fabrication and installation the importance of a “seam” in the stone
AWARDS CEREMONY of natural stone. countertop. Not only will a seam make
LAS VEGAS, NV — Stone Fabricators This year’s award was presented to or break an install, but it is the finger-
A l l ia nce ( SFA) held its f i rst ever Kris Jorgensen of Natural Stone Interiors print left behind that sets apart a good
awards ceremony this past October at in Mukilteo, WA. Jorgenson has been an company from another. He developed a
StonExpo in Las Vegas, NV. The awards outstanding member of the SFA since its tool that is now being used in most high-
were divided up into three categories. inception, and as a fabricator he realized quality shops across the country. This
These included “Educator of the Year,” tool has become known as the “Seam
“Innovator of the Year” and “Project of Phantom” and is used to grind back the
the Year.” All entries were nominated seam to a razor sharp edge. This allows
by members, machine manufactures the installer to achieve a superior seam
and supply distributors. According to without the aid of using CNC equip-
the SFA, the judging committee, made ment. This type of development has
up of a panel of nine SFA members, had now given the industry a higher quality
an extremely hard time judging the standard in the end product.
awards as there were so many highly Project of the Year was submitted
qualified submissions. by various members as well as there
Innovator of the Year award class being nominations from peers. The
was for a member or sponsor mem- Stone Fabricators Alliance (SFA) held its first award was based on attention to detail
ber who designed and implemented a ever Awards ceremony this past October at and the use of natural stone in design,
StonExpo in Las Vegas, NV. This year’s Innovator
product to help fabricators and install- fabrication and installation. The proj-
of the Year was presented to Kris Jorgensen of
ers raise the standard of quality in the Natural Stone Interiors in Mukilteo, WA (left), ect had to adhere to these criteria
natural stone industry. The nominee for his development of the Seam Phantom. The and be submitted along with pictures
SFA additionally honored Cameron DeMille of
had to have the product on the market Millestone Marble and Tile, Inc. in Palm Desert, and brief descriptions of the project.
and prove its reliability and effective- CA (right) with the Educator of the Year award. Attention to detail had to be given,
28JMSSW02074.indd
April 2010 | Stone
1
World 1/5/07 9:48:05 AM
026-034 News.indd 28 3/22/10 2:51:06 PM

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POLISHING Longlife
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marmoelettsw04104.indd 1 3/16/10 3:17:25 PM

NEWS
using miter edges, raised islands and in educating and bettering the natural
architectural flair. stone industry.
Educator of the Year was given to
the member who has gone above and LATICRETE CEO/CHAIRMAN AND
beyond in the education and teachings FAMILY VOLUNTEER TO REBUILD
of working with natural stone. The NEW ORLEANS WITH CNN HERO
educator of the year had to promote OF THE YEAR’S NONPROFIT
and raise the bar for industry practice C H A L M E T T E , L A — L at ic r e te
and professionalism. The SFA hon- Chairman/CEO David Rothberg and
ored Cameron DeMille of Millestone his wife, Nan Birdwhistell, the for-
Marble and Tile, Inc. in Palm Desert, mer First Selectwoman for the town
Project of the Year was given to Patrona Marble
and Granite of Lake Worth, FL.
CA. DeMille has shown outstanding of Woodbridge, CT, teamed with son
leadership in teaching other fabrica- Jason Rothberg, one of his classmates at
and the project must have shown an tors how to not only better themselves Amity High School and their nephew,
exemplary craftsmanship for the fab- by learning traditional and new age to answer President Barack Obama’s
rication and installation. techniques in working with natural call to help rebuild New Orleans, a city
This year’s award was given to stone, but also better the industry by still recovering four years after the dev-
Patrona Marble and Granite of Lake teaching others. He is a second genera- astating effects of Hurricane Katrina.
Worth, FL. The company shows how tion fabricator and restorator. DeMille Rothberg and Birdwhistell, now a
traditional old world craftsmanship has t raveled t he cou nt r y helping lawyer in the Municipal Law Practice
fused with today’s technolog y can other fabricators learn how to repair, Group at Martha Cullina LLP, their
bring natural stone to the forefront restore and fabricate natural stone. son Jason Rothberg, his fellow soph-
of luxury. Nick Patrona demonstrates The SFA reports that he is an out- omore classmate and f r iend Eliot
how high-end exotic stone can turn standing member of its organization Demelier and nephew Avi Meadow of
a simple kitchen into a work of art by and everything that the SFA stands for Weston, CT, have made a noteworthy
SOUTH FLORIDA TURN KEY BUSINESS AND

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• 2 acres can be utilized for outside storage
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Atlantic Avenue (south of the building) and
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30JonesLangLaSalle_SW0410.indd
April 2010 | Stone World 1 3/15/10 9:58:04 AM
026-034 News.indd 30 3/22/10 2:58:04 PM

texassw04104.indd 1 3/18/10 1:50:56 PM
NEWS
Laticrete Chairman/CEO David Rothberg and his wife, Nan Birdwhistell,
JURA
teamed with son Jason Rothberg and fellow classmate Eliot Demelier as well as
their nephew Avi Meadow to help rebuild New Orleans, a city still recovering
four years after the devastating effects of Hurricane Katrina.
impact on the lives of Katrina survivors in New Orleans. The

Rothberg-Birdwhistell family and team volunteered with the
St. Bernard Project (SBP) after Obama mentioned the proj-
ect during his weekly address last August. Obama discussed
the fourth anniversary of Katrina and the recovery efforts in
LIMESTONE
New Orleans, singling out SBP as an effective post-disaster
recovery model.
The Rothberg family group worked together doing mold
MADE IN
remediation on the home of Gregory Williams who lives in
New Orleans East, an area severely devastated by Hurricane
Katrina. Much of the once-vibrant and close-knit commu-
nity has not been rebuilt nearly four-plus years after the
storm. The Rothberg-Birdwhistell family group met Williams
GERMANY
and listened to the story of the incredible trials he endured
because of his love for his hometown and his strong desire to
return with his family and start anew.
“The degree of determination and sacrifice exhibited by
Mr. Williams to return to New Orleans and reclaim his hard-
Own quarries! earned home was profound indeed,” said Birdwhistell. “He
Own production! was separated from his family for two years after he returned
to New Orleans to re-gain a job and to protect and begin
Special for: repair efforts on his home. For four months, he drove four
Slabs hours a day roundtrip to his job in New Orleans, from where
Floor tiles he lived with his daughter in her home in Baton Rouge. He
lived alone in New Orleans for another year and six months
Cut to size in one rented room with a public bathroom down the hall,
while he did initial home repair work. Finally, he earned
If you want to have more information please enough money to bring his family back to a rental unit in
visit our website or contact us directly: New Orleans. When Williams fell off the roof of his dev-
Vereinigte Marmorwerke Kaldorf GmbH astated home while working alone making repairs, the St.
Auweg 6 | 85135 Kaldorf | info@vm-kaldorf.de Bernard’s Project stepped in to help.”
Phone +49 8423 / 99 11-0 | Fax +49 8423 / 99 11-40 The Rothberg-Birdwhistell group also did carpentry
www.vm-kaldorf.de and painting for a home in Meraux, LA, that was nearing
completion.
California Agent TriStone & Tile Inc., Van Nuys CA
Rothberg said he and his wife decided to volunteer
Phone (818)997-9200 | Fax (818)997-9208
because they wanted their son and his friends to experi-
www.tristoneandtile.com | info@tristoneandtile.com
ence the satisfaction and recognize the importance of giving
back and helping others. They wanted to be a part of New
026-034 News.indd 32 3/22/10 2:58:15 PM

pearlsw04104.indd 1 3/17/10 9:33:03 AM
NEWS
Orleans’ recovery, and in doing so, they quartz slabs that are both practical and Quartz Master’s use of a mixture
and other volunteers made a lasting stylish and meet the needs of discerning of 93% quartz and 7% polyester resin
impact on the lives of Gregory Williams commercial and residential architectural pressed into slabs or larger blocks,
and his family. “We really encour- and design professionals. using Breton’s “v ibrocompression
age other families in our area to take a “We are excited to be launching vacuum process,” results in a high-
family trip together to help St. Bernard the first Quartz Master showroom,” quality product. Quartz Master offers
Project,” said Rothberg. “Ours was a said Eddie Haddad, Founder of Quartz quartz in a variety of sizes for kitch-
very rewarding and fun experience to Master. “With the growing popular- en/laundry/bath countertops, vanity
share together, and I am sure would be ity of quartz stone surfaces, our goal tops and backsplashes, wet bars, tub
likewise for others.” at Quartz Master is to provide industry decks, t ub/shower sur rounds, f ur-
professionals with the greatest variety niture, wall cladding and f looring
AMERICAN STONE COLLECTION of quartz slabs at the best prices.” projects.
INTRODUCES QUARTZ MASTER®
BAYONNE, NJ — American Stone
Collection introduces Quartz Master®,
offering one of the highest quality
and lowest priced quartz surfaces in
the U.S. and Canada, according to the
manufacturer.
Quartz Master is distributed by
American Stone Collection and displayed
at the company’s 200,000-square-foot
facility in Bayonne, NJ. The Quartz American Stone Collection introduces Quartz The Quartz Master showroom houses over 40
Master®, which is displayed at the company’s colors and patterns in quartz slabs.
Master showroom houses an exquisite
200,000 square-foot facility in Bayonne, NJ.
line of over 40 colors and patterns in
026-034 News.indd 34 3/19/10 11:22:05 AM

gransw04104.indd 1 3/16/10 3:02:00 PM
PROADVANCED™
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Microban is a registered trademark of the Microban Products Company.
daltilesw04104.indd 2 3/24/10 9:23:24 AM

Fabricator
Case Study
Creating a market for

stone fabrication
With a background in custom homebuilding, the owner of
The Design Center Carpet One in Las Cruces, NM, successfully introduced
stone fabrication in an area that was dominated by solid surfaces
by Jennifer Adams
The Design Center Carpet One operates a stone fabrication business out of a 5,000-square-foot facility in Las Cruces, NM.
I
n 2000, Peter Akel moved from Design Center Carpet One has grown cal floor covering business. I moved
Texas to Las Cruces, NM, and took to become a profitable one-stop shop for to Las Cruces from Texas — finding
a chance opening a stone fabrication stone fabrication and home remodeling. good quality products was difficult.
business in what was predominately “I had a custom homebuilding Nobody was doing granite in Las
a solid surface market. Ultimately, his business for almost 30 years,” said Cruces. It was all solid surface. Granite
endeavor proved successful, and in Akel. “When I got into the carpet/tile was being done in Albuquerque, but
the 10 years since its conception, The business, I didn’t want to be a typi- that was three hours away.”
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Among the equipment in the
shop is a Z. Bavelloni 450 CNC
stoneworking center from Glaston
North America (USA) Inc.
Akel went on to explain that those

familiar with the Las Cruces area dis-
couraged him from starting a stone
shop due to the area’s relatively low
income. “The average income is pretty
low in Las Cruces because it is near the
border [of Mexico],” he said. “Everyone
was telling me that I shouldn’t do gran-
ite because nobody could afford it.”
Despite what seemed like a difficult
obstacle, Akel and his wife, Marlene,
proceeded to open The Design Center
Carpet One, a stone fabrication busi-
ness that also offers products such as
tile and carpet. “We started off with
three employees, and we grew up to 28
in 2007,” said Akel. “Now we have 18.”
Akel explained that he and his wife
were pleasantly surprised to see their
business venture take flight. “There
was such a huge demand,” he said.
“We couldn’t keep up with it. We were
doing 10 to 12 kitchens a week.”
The facility
The CNC stoneworking center assists the company in completing about six to seven At the start, The Design Center
kitchens a week. Carpet One worked out of a 600-square-
foot warehouse, which has since been
converted to a storage area for the com-
pany’s carpet inventory. “It was a tiny
place with one JMM bridge saw,” said
Akel. “In 2004, we built a 5,000-square-
foot shop. It’s not real big, but we try to
make it real efficient. We have an over-
head crane that runs the full length of
the shop, and we have jib cranes. Now
we have two JMM saws, including the
original one. It still works.”
In addition to the two bridge saws,
the fabrication facility is also equipped
with a Pro-Edge IV edge polisher and a
Wizard radial arm workstation — both
from Park Industries of St. Cloud, MN,
a Z. Bavelloni 450 CNC stoneworking
center from Glaston North America
(USA) Inc. of Greensboro, NC, a Marmo
The Design Center Carpet One still utilizes a JMM bridge saw that it purchased when
it first opened for business in 2000.
Meccanica LCV Magnum backsplash

MAINTENANCE
filasw04104.indd 1 3/16/10 2:53:38 PM

A Marmo Meccanica LCV Magnum
backsplash machine is also used in the
production process.
Shop workers profile countertop edges

with several Edgemarc Stinger routers.
A Wizard radial arm workstation from

Park Industries of St. Cloud, MN, is used
for surface finishing of stone products.
Manzelli vacuum
lifters from
GranQuartz of
Tucker, GA, are used
to maneuver slabs
around the shop.
machine from Marmo Meccanica of Knoxville, TN. seven,” said Akel, adding that kitchens
Italy and several Edgemarc Stinger rout- Although the economic downturn run as large as 250 square feet. “We try
ers. The company also uses Manzelli in 2009 caused business to slow down to do about 200 square feet a day.”
vacuum lifters from GranQuartz of quite a bit, orders had begun to pick up The fabrication shop consists of 10
Tucker, GA, and it purchases the major- by the end of the year. “We had slowed workers and there are two install crews,
ity of its hand tools and accessories down to about two to three kitchens a each with two men. A Prodim Proliner
from GranQuartz and Braxton-Bragg of week, but now we are back up to six or from Blick Industries of Laguna Beach,

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Workpieces are reinforced as needed during
production using a Seam Saver from Omni-Cubed
Inc. of Placerville, CA. The shop is equipped with
12 in total.
A Prodim Proliner from Blick Industries of Laguna Beach,

CA, is used in the templating process. “We do outside stick
templates and then our templator digitizes it all and loads
it in the CNC,” explained Peter Akel, company owner.
The average size of each kitchen that the

company works on measures approximately
70 to 80 square feet, and on occasion, some
are as large as 250 square feet.
The company maintains

a substantial amount of
inventory at its facility to
better meet the demands of
its customers.
CA, is used in the templating process. “Some come directly from overseas — and DuPont Zodiaq®. “A lot of hotels
“We do outside stick templates and about a third from Brazil,” he said. “I specify quartz,” said Akel, explaining
then our templator digitizes it all and was doing a lot more when things were that the company does a small amount
loads it in the CNC,” explained Akel. better. Now we rely on distributors of commercial work. “It is very consis-
According to Akel, The Design such as Arizona Tile and IMG.” tent in color.”
Center Carpet One maintains an inven- In addition to marble and granite, Additionally, The Design Center
tory of between 1,200 to 1,400 slabs. the company also carries CaesarStone Carpet One is starting to do soapstone,

ABCStone_SW(cstd)12084.indd 1 3/18/09 10:55:42 AM
The Design Center Carpet One
employs two install crews to
complete stone installations.
In addition to its stone fabrication

shop and remodeling division, the com-
pany also runs a full-scale showroom
that displays its array of home building
products, including Viking appliances.
The showroom includes three working
kitchens where cooking demonstra-
tions are often given. ❑
The Design Center

Carpet One
Las Cruces, NM
Type of work: primarily residential

— both new construction and
remodels, some commercial
work
Machinery: two JMM bridge
saws; a Pro-Edge IV edge
polisher and a Wizard radial
arm workstation — both
from Park Industries of St.
Cloud, MN; a Z. Bavelloni
450 CNC stoneworking center
from Glaston North America
(USA) Inc. of Greensboro,
In addition to the fabrication shop, the company operates a full showroom — complete NC; a Marmo Meccanica LCV
with working kitchens where cooking demonstrations are often given. Magnum backsplash machine
from Marmo Meccanica of
Italy; several Edgemarc Stinger
according to Akel. “We had stayed away communities in the mountains. We
routers; Manzelli vacuum lifters
from it, but because of the requests we even go into El Paso.”
from GranQuartz of Tucker, GA;
have been getting from our clients, we And as a way to diversify and
hand tools and accessories from
started working with it. We just put in survive in the building industry slow-
GranQuartz and Braxton-Bragg
a whole new soapstone kitchen in our down, The Design Center Carpet One
of Knoxville, TN; a Prodim
showroom,” he said. added an entirely new remodeling
Proliner from Blick Industries of
division to its list of product services
Laguna Beach, CA; and 12 Seam
Marketing its product in the past several months. “In this
Savers from Omni-Cubed Inc.
According to Akel, The Design economy, we are trying to be mean and
of Placerville, CA
Center Carpet One’s market spans lean,” said Akel. “People really love
Number of Employees: 18 (nine in
across a 120-mile radius. “The bulk of the turnkey operation. We can design
the stone shop)
our work is residential — remodel and and build. We don’t do new construc-
Production Rate: six to seven
new construction,” he said. “We do tion though, just remodels. It really has
kitchens a week
Silver City and a lot of little retirement been a benefit.”

magbansw12094.indd 1 11/23/09 9:20:20 AM
Fabricator
Case Study
Targeting the
institutional market
Ready to expand its portfolio of services, Italbec US of Dania Beach, FL,
plans to market its stone fabrication toward more institutional sectors
by Alexis Fisher
Already familiar with the commercial sector of stone fabrication, Italbec US of Dania Beach, FL, has taken on the
recent decline in construction by targeting more institutional projects.
A
s a company already familiar tower and high-rise area of hospitality,” and senior living, as well as education.”
with the commercial sector of said Jill Poser, Director of Business The fabrication facility that does
stone fabrication, Italbec US of Development for Italbec US. “Hotels the most extensive work for the com-
Dania Beach, FL, has worked to offset and resorts continue because there’s pany is located in Canada, and Italbec
the recent decline in construction by renovation every few years and some International opened its U.S. office
targeting more institutional projects. new construction, but we’re looking to in 1999. “They opened an office in
“Historically, Italbec has been in the expand to medical and health [sectors] [Southern Florida] because they saw
048-054 Italbec.indd 48 3/18/10 3:47:55 PM

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The Florida shop measures 7,500
square feet, including office
and warehouse, and a Denver
Quota CNC stoneworking center
supplied by VIC International of
Knoxville, TN, is in place inside
the shop.
there was so much construction at

the time,” said Poser. “They wanted
to capture that opportunity. Italbec
International has been around since
the 1980s.”
The U.S. location measures 7,500
square feet between office, warehouse
and fabrication, and the facility in
Canada is about 100,000 square feet in
size. “In the U.S., we do fabrication on
site, but when it’s massive fabrication
for a [large-scale] project, we’ll do that
in Canada,” said Poser.
“The U.S. office doesn’t concentrate
on a retail showroom,” she contin-
ued. “Our focus is more commercially
based. What I mean by that is we will
work with developers, architects,
designers, construction companies,
general contractors, etc. An architect or
designer can be working on a residen-
A bridgesaw featuring a laser guide is used for cutting slabs and helping with
tial project that we would fabricate for,
production.
but we don’t usually go to the end user.
That’s not our target audience.”
The fabrication facility

The Florida shop is equipped with
a range of equipment. Slabs are cut to
size as needed using a laser-guided
bridge, while precision cutting is done
with a waterjet. Additionally, complex
edgework is completed using a Denver
Quota Tech CNC stoneworking cen-
ter supplied by VIC International of
Knoxville, TN. The waterjet was the
company’s latest investment, which
Poser noted as bei ng t he biggest
advancement for the shop in the past
few years, along with acquiring a
CNC machine.
“The waterjet was added because it
A Zambon radial arm polisher is used for surface finishing as needed. Workers at would help to expand the production,
Italbec US are skilled specific for each piece of machinery the company owns. give a cleaner cut and be more pre-
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Intricate slab details
are completed with
hand tools. The shop is
additionally equipped
with a Ghines Idrodos
dust collector.
Italbec US maintains a small showroom to service its customers.
The showroom
prominently displays
many of the elaborate
stone materials the
company works with.
cise,” she said. “It has helped increase being processed. “When we do floor and are like apprentices. They deter-
production. We’re able to have more and walls, it’s about 1,000 square feet mine which area they’re best at and go
detailed work and inlays in the floor a day,” said Poser. “When we do coun- through a training program to really
because of the waterjet and CNC.” tertops, it’s about 10 to 12 kitchens per become skilled in that machine. To
Additional surface finishing is day.” This includes large-format “wrap- become an expert, it takes about four
completed as needed using a Zambon around” kitchens, according to Poser. years. Then you are ‘skilled specific’
radial arm polisher from Italy, and the Inside the shop, employees are to a machine.”
shop is also equipped with a Ghines specialized, and the company addi- Together with its Canada facility,
Idrodos dust collector, also manufac- tionally works with area schools that Italbec has 48 employees, including man-
tured in Italy. Meanwhile, templating train potential fabrication workers. agement and labor.
is done digitally. “You have to be skilled specific,” said
Overall production capacity can Poser. “These people go to school, get Expanding its services
vary, depending on the type of work an overview at school, come to Italbec Currently, Italbec US completes
048-054 Italbec.indd 52 3/18/10 3:48:23 PM

The company can produce 10 to 12
kitchens per day, including intricate
large-scale layouts as well as flooring.
many of its projects in the Northeast and the Eastern sea-

board. Some of its recent large-scale projects include the
W Hotel in South Beach, FL, and guest baths at the Four
Seasons in Palm Beach, FL, as well as large residential
installations off shore. Last year, Italbec US was honored
for its work on the W Hotel with an Award of Excellence
and Grande Pinnacle Award, presented by the Marble
Institute of America.
Already a big name in the commercial sector, in the
future, the company hopes to diversify its portfolio of servic-
es. “Our client base is facing tremendous issues,” said Poser.
“Construction is hurting. What we’ve done to combat this is
expand the sector of services the company provides.”
Looking toward medical, health and educational areas,
the company especially has its eye on senior housing. “This
is on the rise, specifically in South Florida” said Poser.
“We have a lot of places trying to get their market share,
048-054 Italbec.indd 53 3/18/10 3:49:00 PM

In addition to commercial
work, Italbec does high-end
residential projects, including
this table for a dining area.
The living room of the same residence features a stone fireplace.
This commercial project

features Rosso Levanto marble
flooring fabricated by Italbec.
For another commercial lobby, the company

produced stone flooring and reception desks.
so they’re doing a lot of renovating, etc. Italbec US

Italbec is poised to take that business Dania Beach, FL
as well.”
In doing so, Italbec plans to do as Type of work: commercial fabrication and installation for stone and ceramic
much outreach and marketing as possi- products
ble. “We want to expand the sector the Machinery: a laser-guided bridge saw; a Denver Quota CNC stoneworking
company is focusing on,” said Poser. center supplied by VIC International of Knoxville, TN; a Zambon radial
“That involves high levels of network- arm polisher from Italy; a waterjet; and a Ghines Idrodos dust collector
ing, strategic partnerships with firms Number of employees: 48 (including its Canada headquarters)
that work with these sectors and reach- Production rate: 1,000 square feet a day for floor and wall production; or 10 to
ing out to key architects and designers. 12 kitchens per day
It’s not random. It’s really focused.” ❑
048-054 Italbec.indd 54 3/18/10 3:49:15 PM

amazingcsdspr10.indd 1 2/26/10 9:38:12 AM
Fabricator
Case Study
“Green” fabricator
continues pattern
of investment
Investing in advanced technology from the start, Precision Stoneworks
of Lodi, CA, continually improves upon its business by committing
to the environment and looking for new avenues of growth
by Jennifer Adams
With 20 years of experience in the homebuilding industry, Clark White decided to open Precision
Stoneworks, a high-tech stone fabrication business, in 2003.
F
or years, Clark White focused the company has strived to operate a trying,” said White, explaining the
his efforts on servicing new top-quality facility — complete with reason for establishing his own fab-
homebuilders, but in 2003 he state-of-the-art equipment and green rication business. “When I started, I
decided to take his business a step fabrication practices. had no preconceived ideas of how to
further by opening his own fabrication “I spent 20 years in homebuilding, do fabrication. I sought out the best
shop, Precision Stoneworks, which is and before I knew it, I was selling technology in the industry at that
located in Lodi, CA. Since that time, a lot of countertops without really time, and I still believe it is right up
056-062 Precision.indd 56 3/18/10 3:58:31 PM

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The 24,000-square-foot shop
is equipped with a lineup
of machinery from Park
Industries of St. Cloud, MN,
including a Fusion 4000 saw/
waterjet CNC machine.
there. We have three CNCs.”

Precision Stoneworks operates out
of a 24,000-square-foot facility, which
sits on two acres of land. “We are very
centrally located,” said White. “I picked
Lodi on purpose, because it is right in
the middle of everything.” The compa-
ny’s strategic location allows it to cover
the entire Northern California market
— from the Oregon border to Fresno,
CA — in both the commercial and resi-
dential sectors.
According to White, the quickness and precision of the Fusion 4000 has increased
production significantly. “One machine replaced about three saws,” he said.
Investing in technology
To meet its market demand, the
shop consists of 10 workers and a line-
up of machinery from Park Industries
of St. Cloud, MN. “Park is an American
manufacturer,” said White. “I like their
level of service and their commitment
to service quickly. They have a full line-
up of machines. I wanted to deal with a
reputable manufacturer.”
Among the Park Industries equip-
ment used for fabrication are two
Destiny CNC stoneworking centers,
a Fusion 4000 saw/water jet CNC
machine, a Yukon II gantry saw and a
Velocity edge polisher. “As technology
goes in the stone business, we would be
right up there at the top,” said White.
“We used CNCs from the beginning.”
The waterjet capabilities of the Fusion 4000 allows Precision Stoneworks to produce In particular, Clark cited the Fusion
high-quality custom pieces. 4000 saw/waterjet CNC machine as

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The shop also houses a
Yukon II gantry saw from
Park Industries.
Two Park Industries Destiny

CNC machines play a critical role
in the company’s production of
approximately 12 kitchens a day.
In addition to the shop staff, Precision Stoneworks also

employs two full-time templators who use an LT-55 Templator
from Laser Products Industries Inc. of Romeoville, IL.
a boost to the operation. “The Fusion I n add it ion to t he shop st a f f, templating requires not only embracing
Saw/Waterjet is a terrific piece of Precision Stoneworks also employs it, but it’s a significant investment.”
equipment,” he said. “It is amaz- two full-time templators who use an
ing how efficient and fast it is. It has LT-55 Templator from Laser Products Committing to safety
increased production ten-fold. One Industries Inc. of Romeoville, IL. “We and the environment
machine replaced about three saws.” In are all digital,” said Clark. “We never And while production is impor-
total, the shop fabricates approximately used sticks and glues. We utilize tech- tant, safety remains a top priority for
12 kitchens a day. nology to the fullest extent. Digital Precision Stoneworks. “The shop is as

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A Velocity edge polisher is in place to finish the edges of tiles
and slabs.
POLISHED SLABS
56” x 120” x 3/4” and 1-1/4” safe as can be,” said Clark. “We put a high premium on safe-
ty. We are a completely wet shop. We are committed to being
a green fabricator. We don’t create dust. We own a closed
POLISHED AND loop filter system, and there is no dumping of water in the
storm drainage.”
HONED TILES Additional environmentally friendly practices include
12” x 12” recycling all scraps. “We give them to a road bed producer
that grinds them,” said Clark. “There are many more green
18” x 18” products out there now. We have embraced those things.”
Clark went on to explain how Precision Stoneworks is
24” x 24” always looking for new eco-type products. Most recently, it
3” x 6” has started fabricating EcoTM by Cosentino, which is com-
posed of 75% post-industrial and post-consumer recycled
1” MOSAIC raw material.
Moreover, the company has looked for other outlets to
expand its business during the economic downturn. “The
CUT TO SIZE new home segment is very quiet now,” said Clark. “We made
up for it by expanding our opportunities by developing a net-
work of dealers. We opened up kitchen and bath shops. We
hope to continue to grow and expand. We are always seek-
ing new opportunities.” ❑
Precision Stoneworks
Lodi, CA
CCS STONE, Inc.
9-11 CAESAR PLACE Type of work: commercial and residential
MOONACHIE, NJ 07074 Machinery: two Destiny CNC stoneworking centers, a
Fusion 4000 saw/waterjet CNC machine, a Yukon
201-933-1515 800-227-7785 II gantry saw and a Velocity edge polisher -- all
Fax 201-933-5744 from Park Industries of St. Cloud, MN; two LT-55
Laser Templators from Laser Products Industries of
www.ccsstone.com
Romeoville, IL
Number of Employees: 10 shop workers, two templators
Production Rate: approximately 12 kitchens a day

CCSStone_SW1209.indd 1 11/18/09 8:59:26 AM

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Antolini’s
Precioustone Collection
continues to advance
In place for nearly a decade, the Precioustone Collection
from Antolini Luigi & C. is a line of rare and historic stone
materials for taking internal spaces to a new level of luxury
F
or 90 years, the Antolini family
has been harnessing the color,
energy and light of natural stone
through innovative applications and
production methods. The family’s
passion for natural stone has continued
with its leadership across the decades,
and it has been characterized by a
willingness to follow new paths. This
has included in-depth research to The Precioustone Collection from Antolini Luigi & C. was conceived to provide a new
produce a wide selection of natural level of luxury for interior spaces. Shown here is backlit amethyst.
stones and product lines not seen
elsewhere in the marketplace. with strong ties to the surrounding ter- ite, onyx, travertine, Precioustone
Examples of new methodology ritory in Italy, the firm first grew into and Shellstone — all characterized
applied to process centuries-old stones Antolini Luigi & C. S.p.A. in 1956. by Antolini’s quality standards and
can be found in product lines such as Then, with the successful ideas of the originating from any part of the world.
the Antolini Shellstone and New Age family’s third generation — embod- “Customers can therefore receive high-
Collections. ied by siblings Alberto, Francesco and quality ‘made in Italy’ proposals every
Meanwhile, presented in 2000 for Alessandra — the company became day,” said Alberto Antolini.
the very first time — and renovated one of the world’s main players in the “The product offered by Antolini
ever year with new and unique ele- stone field for its original interpretation is the best summary of stone material
ments — Antoli n i’s Precioustone of new style trends in furniture design robustness and versatile lightness of
Collection is the best expression of a since the early 1990s. fashion,” he explained. “This concept
“culture of innovation” that has been Today, there are more than 1,000 was rapidly developed throughout the
with the Italian company since its foun- stone materials available from Antolini, years to make the company a leader for
dation. As a 1920-born family company including granite, limestone, quartz- creative expression — with special atten-
064-068 Antolini.indd 64 3/18/10 4:00:15 PM

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Antolini’s products have found a home
in a broad range of upscale applications,
such as the backlit Smoky Quartz used
for the bar area.
improve its acceptance among the pub-

lic. Confirming that the right choices
have been made, Antolini reports that
growth in the early years of precious
element sales has been almost 50%.
The Precioustone Collect ion is
tion given to the technology required to solely to generate jewelry — including unique not only for its colors and
make products of the highest value. amethyst, quartz, agate and jasper — elegance, but also for the craftsman-
“Nature has always offered winning have now become refined solutions to ship involved — together with the use
and unique products,” Antolini contin- adorn consoles, bathroom spaces, tub of the latest production technology.
ued. “At Antolini, we process stone as if surrounds, pictures, columns and other Antolini’s emphasis on technology
it were silk.” The goal is to add a touch elegant, trendy elements that can pro- has spurred the company to develop a
of lightness and preciousness to a point vide “emotion” to an atmosphere. This range of exclusive production systems
that the stones create a personal “art collection includes more than 100 dif- that allow it shape and model stone to
collection” for the end user. ferent precious stones. meet the ever-growing imagination of
Antolini has also made it possible to The company cites a goal “to shape architects and designers.
acquire entire slabs of original precious nature with fantasy and elegance” The creation of the Precioustone
materials. Stones that were once used as a daily inspiration and a motto to line, in particular, is made in a new
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For this bedroom setting, Red Jasper creates a luxurious, yet comfortable feel.
and highly tech nological produc- minerals to achieve the best aesthetic sible to relive the charm of old castles
tion department at Antolini’s Verona, result. When they are finished, slabs and the enchantment of royal palaces
Italy-based site under the supervi- undergo a resin reinforcing “vacu- told in the most amazing stories.”
sion of h igh-sk illed person nel. It um” process and polishing action to In addition to assembling a massive
also i ncludes the cut of rare pre- obtain maximum results for coloring collection of materials of high-quality
cious stones into small pieces. These and smoothness. The final product is and detail, Antolini also places a critical
little gems, selected of the best qual- original and unique, and it is perfect- emphasis on customer service, which it
ity with the greatest accuracy, are ly smooth to the touch. attributes to its passion for stone. “It is
managed with care, assembled by “With Antolini, the past comes back an unstoppable research for ideas, artis-
hand and glued with special resins in new forms and suggestions,” stated tic and style innovation that can best
to form semiprecious slabs of full the company. “With Precioustone lines, represent the ‘made in Italy’ [brand] to
thickness — solely made of precious actual marks of rare beauty, it is pos- the world,” stated the company. ❑
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064-068 Antolini.indd 68 3/23/10 2:25:52 PM

stonebosssw04104.indd 1 3/18/10 10:30:38 AM
SFA Roundtable:
Establishing
a niche
In this roundtable session, members of the
Stone Fabricators Alliance discuss how
to set themselves apart from the competition
photo courtesy of Mario & Son
Depending on the client base, providing a high-end showroom can offer an advantage for
many stone fabricators.
W
hat do you do to make your your market your advantages? We also have a stone boutique, with
company unique, whether high-end exclusive products.
actual or apparent? How do Scott McGourley, Kasco Stone LLC, I cannot and will not do the volume
you stand out among the competition? Tampa, FL: As a small “microshop” — needed to be anything else. So why
What do you offer that “Quality with less than 5,000 square feet of space do the cheap jobs? Now that we have
Countertops” down the road doesn’t? and a FabCenter — we offer a “digital reached our capacity (a job a day and
And lastly, what do you do to show showroom,” with digital renderings. some “fab only”), I am deciding who I
070-078 SFA.indd 70 3/18/10 4:01:36 PM

bramsw04104.indd 1 3/18/10 10:21:49 AM
want to do business with. Yes, I get to Details make a difference; customer another good company after bidding
decide who I do business with and for service makes a difference. everything. Our end was about 25 slabs
how much. That is a good place to be, If a client calls with a petty problem, of Thassos in most of the bathrooms
while all these other Tampa shops are go take care of it. — all mitered and mitered soap niches
“chasing a rabbit down a hole.” and door jambs. We are now replac-
Nick Patrona, Patrona Marble ing a vanity that someone broke for
D u st i n Braudway, C ape Fea r and Granite, Lake Worth, FL: I am free. It is costing us a slab, but we just
Marble and Tile, Inc., Wilmington, searching for this answer myself. We want everything done and everyone
NC: Always hit your install date, even do everything that Cameron said, and happy. Hopefully, this goes a long way
if you have to work late. I think that is a good post on how to in the builder’s mind. This is arguably
Do what you say you are going to retain your status. There is no right or the premier builder in Palm Beach. We
do, and give the customer a heads-up wrong niche; you need to be whatever worked really hard to give him a reason
all the way through the production makes money for you that you’re com- to call us on the next one, and that is all
process. We provide prompt call-backs fortable with and like doing. you can do. You won’t get credit for nice
and always sell ourselves on a personal I think that confidence and his- work on those jobs, but you want to be
touch and quality. tory are important when speaking the sub that had “no problems” on the
last job for a builder like that.
I think for that niche, it is more a
matter of time, along with experience
“Do what you say you are going to do, on jobs that people know and a name
from being on those jobs. This mat-
and give the customer a heads-up all the ters more than logos and a showroom.
We don’t meet these people, and they
way through the production process.” wouldn’t come to your showroom if it
was the Taj Mahal. The architect/deco-
rator has their vision spelled out, and
We are also a one-stop shop. We to a new decorator, and I think that you need to make it happen. You also
help get the plumber, handyman, gen- shameless self-promotion is a part of need to say “how high” while already
eral contractor, sinks, demolition, tile that — without overdoing it. The prob- starting to jump when they say so. This
sales, tile installations, etc. lem is, “How do you properly solicit a is HUGE.
decorator that views all attempts to
Eli Polite, Delaware: We have a get their work as another desperate Scott McGourley, Kasco Stone LLC,
one-stop shop where everything is high company wanting some of their pie?” Tampa, FL: On the sales end, I want to
quality. We also emphasize customer I don’t know. But I do know that they look real good. I want to provide an
service and educating our clients. will only use you if it is their idea and experience that no one else does. And
Doing everything is not something not yours. So word of mouth is huge for me, that is a clean neat showroom,
you can just do. We are a four-man shop, — not just for “Suzy Homeowner,” a digital rendering of jobs and a digi-
and I was lucky enough to practice in but in larger arenas as well. tal inventory of slabs and remnants on
all countertop materials and become I don’t have a showroom or compa- a big plasma television. We also have
proficient at it. Last week, everything ny logos on trucks. I really believe that I pictures of various work, edges, etc.
[in our shop] was granite, with one do not need these things to get the jobs arranged in PowerPoint so as the cus-
stacked edge 2-cm engineered stone I want. I had two of my ideal contracts tomer interview progresses, I can show
display. This week, I am fabbing a huge this year. There was another fabricator them what we are talking about.
solid surface job with cove splash and on both of the jobs. On one job, I came People want to come to your show-
integrated sinks. We don’t do nearly as in midway and lost the master baths. I room, even if it is a waste of time. This
much solid surface or laminate, but the really think it is because of my age and is a good time for you to interview and
answer is always, “Yes, I can do that.” the unknown of another company. As educate your client.
it stands now, we are the only fabricator For us, it will go like this: The
Ca mer on DeM ille, DeM ille at the house. customer comes in and watches a
Marble and Granite Inc. /Millestone The other had two fabricators from five-minute education video. Then we
Marble and Tile Inc., Palm Desert the get-go. We were lucky enough to discuss their project, show them slabs
CA: Clients never annoy us. We spend know the mechanic that does a lot of on the monitor, along with edges, sinks,
every minute the client wants with their smaller work, and the builder pictures of our work and examples of
them to answer their questions. We bounced his fabricator and asked our digital process. Then we send them
do things others don’t, like fireplaces. him [for a referral]. We came on with to the yard. Picture all of this in a clean
070-078 SFA.indd 72 3/18/10 4:01:43 PM

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©2010 Cosentino N.A. Silestone trademark and logo are the property of Cosentino N.A. under exclusive license from Cosentino, SA.
cosensw04104.indd 1 3/16/10 2:43:12 PM

neat showroom, and we can make the are talking about. We just opened a to deal with “the man.” They need to
best of companies look ridiculous. 3,300-square-foot showroom. We have feel extra important. They don’t want to
all the toys. We have 100+ colors in deal with the Vice President of Sales or a
M i le s C r owe, C r owe Cu stom stock at all times. I have multiple sales- manager. I used to deal with these cus-
Countertops, Inc., Atlanta, GA: I love people always ready to spend as much tomers, but now I can’t and don’t want
the plan. But here’s one man’s opinion: time with the customer as needed. to. Those customers don’t choose us.
Don’t think that the customer can’t The difference is this: The customer So, if you can identify those cus-
get that same experience in a huge you are marketing to (in my humble tomers, then there’s the niche for the
shop. We have all the things that you opinion) is the one that wants or needs Microshop.
Nick Patrona, Patrona Marble and

Granite, Lake Worth FL: A lifelong
friend of mine is running his father’s
company and builds ridiculous homes.
Visit us at
He has told me granite shops (and a lot
Coverings of different subs) call him and ask him
BOOTH #4387 what number they need to do the job.
He has ZERO respect for these guys.
He could make a ton beating up medio-
cre guys with a $20 million home, but
these builders and decorators get their
money anyway; they just want no prob-
lems on the way to getting their money,
so they are beating up better, more
expensive companies.
I know for sure that these builder/
decorators don’t respect someone
they don’t know calling for work and
offering whatever they can. Even if
Michelangelo called him, it wouldn’t
matter what he said. If they don’t
know him and haven’t heard of him
or a project he worked on, there is
not even a second thought to giving
Michelangelo a bid.
Approaching these people can be
like approaching a Cobra: you have one
chance to do everything right. After
that, you’re shot with them if you don’t
come off right. That is why you need
them to know of you, or of high-profile
projects you have done. Then the ears
open up a little. My problem is: How
do you make them hear about you from
a source that is not you? How do you
fabricate buzz without it being adver-
tising? Old fashioned word of mouth is
all I know of.
Antonio Almonte, River City Stone

Inc., Winnipeg, Manitoba, Canada:
If you want the high-end decorators/
designers and architects, go after them.
Join their associations and network.
Let your salespeople and employees
sassosw04104.indd 1 3/19/10 11:24:32 AM
070-078 SFA.indd 74 3/19/10 1:55:16 PM

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take care of the day-to-day activities, important to me. In my opinion this has it done, no matter what. Create your
and you go after the big dogs. When worked for me so far and I believe in it. own niche, whatever it may be —
you are in their respective associa- If I see the client smile at a certain boutiques, showrooms, Web sites,
tions, hold educational seminars to material, I will make sure to tell them, whatever. They have to not only por-
gain their confidence on you and your “Look at how that color puts a smile tray the best of what’s out there and
company’s service, quality and exper- on your face.” what you can do, but the attitude
tise (in our local designer and architect also has to follow with that creed to
associations they have these available Alex DiPietro, Rye Marble Inc., the customer. If you’re playing to the
to members). Invite these same people Rye, NY: Scott, you’ve put in a nutshell high-end market, you have to put
you want to attract to your boardroom exactly what I’ve been wanting to do them in that environment and live up
to do educational seminars on proper for the past couple years. Until now, I to the expectations that you project.
usage and application of
stone in their designs and the
proper way to install them.
Ask them what you need to “How do you properly solicit a decorator that
do to make their jobs easier
and vice-versa.
views all attempts to get their work as another
I believe branding is huge desperate company wanting some of their pie?”
as well as to bring these
people in and to use you.
I believe they also want to
work with the companies that have the haven’t had the time. Basically, I want We play both sides and get both
best reputation and presence. I want to use my slow time now to improve types of work. I’m not real good at
the real estate agents to put “granite my customers’ experience because I the low-end side, so I don’t really
countertops fabricated by xxx compa- have a feeling that I am going to get sel l t hose jobs, but my “nu mber
ny” in their ads to help sell their houses slammed all at once. (Not that I would t wo g uy” do e s. H i s job i s f i l ler
because of the reputation and brand complain.) I’ll never complain about work, so that’s what he sells. I play
recognition of the stone company. being too busy again. I like the idea of a t he h ig he r e nd a nd t r y t o g ive
I also believe that beautiful, clean large-screen display used to show slabs them what they want and desire.
and nicely designed showrooms, well- and finished projects. With the economy the way it is, I’m
dressed, professional sales people not sure if we could have lived on
— as well as uniforms for templators Nick Patrona, Patrona Marble high-end work alone, and it takes
and install crews — are important. It and Granite, Lake Worth FL: Scott both right now to keep the doors
gives you credibility and helps with and Miles, are either of you using an open and money flowing. If we were
the whole “buying experience” that online inventory viewer for your cli- too “high end,” the low end would
the high-end, discerning client expects ents? Something on your Web page for not come in the door.
and wants. I, too, am after the stone people to check what you have? I have It sounds nice to be the stone bou-
studio/boutique in my showroom and been toying with an idea of a virtual tique in your area, as long as your area
believe I am close to finally finish- online showroom that would make up can afford it and it keeps you working.
ing. Hopefully I designed it right, and for me not having one. What if a deco-
I will know when we finally have our rator that doesn’t want to be bothered Chris Yaughn, Statesboro, GA:
grand opening of our new showroom. can view your remnants for vanities Online inventory has been really use-
I expect close to 200 designers, archi- via your Web site, then confirm in per- ful to me as I was buying fab-only from
tects, general contractors, past clients, son if they want one. What if I made three hours away. Yes, they will want to
etc. attending. my online showroom bigger than me, come and see them in person, but hav-
or seem that way, as long as I can pro- ing them online allows your designer’s
Anna Almonte, River City Stone duce what I show? clients to be “meeting” with you (in a
Inc., Winnipeg, Manitoba, Canada: Do you find that people really do way) without wasting a ton of time
I am completely new to retail sales, use it? If your salespeople told them to while you look at remnants.
but this is what works for me. For any look online, would they rather see it in If you put images online, make sure
retail client that walks in my front door, person, or do they look online and then you control the lighting where you take
I find out what their needs and their schedule to meet? pictures really well.
wants are, so I can meet their expecta- The online inventory can also help
tions. I get excited for every project, and Joe Little, Stone Concepts, LLC, feed a sense of urgency with your cli-
I make it known to them that they are Birmingham, AL : Get out and get ents, when you state, “Remnants are a
070-078 SFA.indd 76 3/18/10 4:02:30 PM

primesw04104.indd 1 3/17/10 9:34:42 AM
“People want to come to your showroom,
even if it is a waste of time. This is a good time for
you to interview and educate your client. “
very fluid market, and we experience regardless of your niche, some things into place if you have that, whether it is
a lot of turnover,” and points like this. are key elements across the board. a $500,000 tract home project or $60,000
That was our experience. Customer peace of mind, confidence, or custom bathroom. Once whoever is
whatever you want to call it that means signing the check feels they picked you,
M i le s C r owe, C r owe Cu stom your customer KNOWS you’re the and that you will deliver, that is key.
Countertops, Inc., Atlanta, GA: We all right company/person for them, and Let’s face it, for most of us, delivering is
have our ways of producing granite. We I really think Anna touched on some- the easiest part. ❑
need to help each other with the selling thing I have done naturally, but never
of granite in this tough economy. The thought about in retrospect. If you’re Stone World would like
to extend its appreciation
way we do it is at one the opposite end excited about making an awesome to the Stone Fabricator
of the spectrum compared to Nick and kitchen, they sense that and that makes Alliance (SFA) for its coop-
Scott’s Microshop. them like you, which really leads back eration in preparing this
roundtable discussion.
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Thin Stone
Veneer
New thin stone

veneer is introduced
Quarried out of the Hartshorne Formation in the Arkansas River Valley,
“Slimrock” a new thin stone veneer is being introduced to the marketplace
by Kevin M. Padden
AZ School of Rock / Natural Stone 101
I
was recently made aware of a new product line
that is hitting the market this season, a new
natural stone product called “Slimrock.” As a
fabricator, I am usually focused on what goes on
a countertop in a kitchen, but because I love any
natural stone product, this new Slimrock caught
my interest. Because I started out in the trades
32 years ago doing tile and stonework, anything
that is a natural product is fair game for me, and I
am drawn to it. I remember doing vertical facing
in stone masonry back in 1980, and always felt a
sense of accomplishment when I would stand
back and look at the “real stone” I had laid up on
the outside of a building.
Fast forward to the 2000s, and we see many
applications of both manmade or “cultured” stone
look-a-likes on the exteriors and interiors of build-
ings, but I always love to see the real thing.
Such is the case with Slimrock. It is all natu-
ral — quarried out of the Hartshorne Formation
in the Arkansas River Valley in a 360-acre tract
of land that has over 200 year’s worth of deposits
known thus far.
A new thin stone veneer product, “Slimrock” is being produced using The product is unique in that it is cut into
material quarried out of the Hartshorne Formation in the Arkansas River
sizes up to 22 inches in face height. The blends
Valley.
080-082 Slimrock.indd 80 3/19/10 9:55:43 AM

cactsw04104.indd 1 3/16/10 2:37:56 PM
Material from the formation has
been used for a range of prominent
architectural applications over the
years, such as the Oklahoma City
Airport.
are all from the same quarry or a prov- Slimrock’s owners and staff have consumer. If you have an opportunity
en source, which means that no one generations of experience in the stone to provide a product and or service to
color will be in shorter supply than and thin veneer industry, and they your clients that fits into what you do
another. Slimrock can be obtained in have immediate plans to triple their well, it is worth a consideration. ❑
nominal flagstone, building stone and market share in 2010. It is also develop-
thin veneer. The physical properties of ing a Web site at www.slimrock.com. The AZ School of Rock provides stone
the stone that is being quarried is out- As a stone industry professional, training and consulting services. Kevin M.
standing, with an average PSI rating this product seems to be a “natural fit” Padden can be reached at www.azschoolo-
of around 27,000 pounds and a water for stoneworking firms that want to frock.com; Phone: 480-309-9422; E-mail:
info@azschoolofrock.com.
absorption rating of 1.1%. expand their level of offerings to the
080-082 Slimrock.indd 82 3/19/10 9:56:12 AM

pemagsw04104.indd 1 3/18/10 9:59:08 AM
Thin Stone
Veneer
Local stone elevates

Adirondack hotel
Collaboration between the architects and the stone supplier
allowed the Hampton Inn & Suites in Lake George, NY,
to utilize natural thin stone veneer from the region
by Michael Reis
While original plans for the Hampton Inn & Suites in Lake George, NY, called for cultured stone, the architects
at Bounds and Gillespie, PLLC ultimately discovered a locally quarried natural thin stone veneer product. The
material, American granite, was quarried and produced by Champlain Stone, Ltd. of Warrensburg, NY.
A
s a specialist in design for George, NY, was a prime example of Hilton, Marriott, Choice, Microtel
hotel chains, the architects at this, as it brought in local thin stone and Intercontinental Hotels. When
Bounds and Gillespie, PLLC veneer for both interior and exterior approaching a design, the firm stresses,
are continually searching for upscale applications. “ease of building maintenance, future
design solutions that will fit within a Bounds and Gillespie has worked utility costs, road presence and guest
project’s given budget. The firm’s work with a range of hotel chains, and it satisfaction” -- goals that were enhanced
on the Hampton Inn & Suites in Lake has become a preferred vendor of through the use of stone. In the original
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The American granite
was used for a range of
elements at the main
entrance, including a
feature wall, columns
and peers.
A large-scale, stone-clad fireplace in the main

lobby provides a signature element and a
gathering space inside the hotel’s public area.
American granite was also used to clad the facing of the
hotel’s bar area, adding a rustic, yet comfortable aesthetic.
plan, the specifications called for cul- Inside the facility, the stone was used rate for the natural stone at the same
tured stone on the veneer and interior to clad a large-scale fireplace in the price as they did for the cultured stone
fireplace and bar. However, when the main lobby, providing a signature ele- product. “The owner paid a little more
architects discovered that natural stone ment and a gathering space inside the for the natural stone thin veneer to get
was available in a thin veneer applica- hotel’s public area. American granite the desired color and cut, but the bud-
tion, they conducted further research. was also used to clad the facing of the get held,” stated Champlain Stone. ❑
Ultimately, this led them to Champlain hotel’s bar area, adding a rustic, yet
Stone, Ltd. of Warrensburg, NY, a pro- comfortable aesthetic. In all of these
Hampton Inn & Suites
ducer of local stone materials that it applications, the stone is complement-
Lake George, New York
quarries throughout the region. ed by rich woodwork, completing the
The material selected was American overall design objective.
Architect: Bounds and Gillespie,
granite, which is quarried at Champlain In all, the project features 1,200
PLLC, Memphis, TN
Stone’s Fort Ann quarry -- a short drive squa re feet of t h i n saw n ash la r
Stone Quarrier/Producer:
from the site of the hotel. The use of American granite, and 100 lineal feet of
Champlain Stone, Ltd.,
thin granite veneer begins at the main thin sawn ashlar granite corners. The
Warrensburg, NY
entrance to the hotel, where it was used contractor for the project was British
Contractor: British American
for a feature wall as well as column American Development of Latham, NY,
Development, Latham, NY
cladding and several stone “piers.” and the masons quoted an installation
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Thin Stone
Veneer
Flagstone veneer
contributes to
campus design
For the exterior design of Enotah Hall on the campus of Young Harris College —
located in the northern Appalachian Mountains of Georgia — Tennessee flagstone
thin stone veneer was utilized for architectural and landscape accent elements
by Jennifer Adams
N
estled in the North Georgia mountains
since 1886, Young Harris College has
experienced some significant changes
in recent months. While the school has been a
two-year college since its beginning, it is now
in the process of evolving into a four-year
institution. With this transformation has come
a surge in student attendance — causing a need
for more space. As a result, Enotah Hall, a new
200-bed residence dormitory, opened in time
for the fall 2009 semester. The new building,
which was designed by the Atlanta, GA, office
of Lord, Aeck & Sargent not only complemented
the campus’s existing architecture, but it has
received LEED silver certification from the
U.S. Green Building Council. And the use of
Tennessee flagstone in a thin stone veneer
Tennessee flagstone was employed as thin stone veneer for architectural and format for architectural and landscape elements
landscape elements of Enotah Hall, a new residential hall at Young Harris
College in Young Harris, GA. The material was supplied by North Georgia
contributed to the overall character of the
Stone of Blairsville, GA. exterior design.
090-094 Etonah.indd 90 3/19/10 10:04:06 AM

The flagstone was quarried within
the specified mile radius to meet
LEED certification by the U.S. Green
Building Council, which helped the
new residence hall achieve LEED
silver certification.
The Tennessee flagstone, which was

used for the base of columns, site
walls and planters, complements
Enotah Hall’s brick exterior as well as
existing architecture on campus.
“The green design came from the silver is a target they set.” a current, progressive and sustain-
Young Harris mission,” said Joe Greco, And while making the new build- able presence as well. The Lord, Aeck
AIA, LEED AP, President of Lord, Aeck ing sustainable and in regulation of & Sargent design team, which also
& Sargent, who served as the build- LEED guidelines was important, the included Project Manager Jackson
ing’s principal designer. “The campus design also needed to fit in with the Kane, spent a great deal of time study-
is set in the North Georgia mountains. existing architectural context on cam- ing Young Harris’s architecture and
It is a very beautiful area. They wanted pus. Additionally, there was a desire the campus’ connection with the sur-
to ‘walk the walk’ so to speak. LEED for the new residence hall to have rounding Appalachian Mountains.
090-094 Etonah.indd 91 3/19/10 10:04:35 AM

On average, the Tennessee
flagstone pieces were as large
as 1 x 2 and 2 x 3 feet with
smaller pieces measuring about
1- x 1-foot. Each had a minimal
nominal thickness of 2 inches.
and scale,” he said. “For example, we

picked up on the chapel’s arts motif
of arched windows, battered masonry
and projecting string course.”
Additionally, the design team was
influenced by other campus architec-
ture when selecting exterior building
materials. “Enotah uses two tones of
red brick — pulling from the color
range of the chapel and some of the
newer campus buildings,” said the
architect. “The site walls, planter walls
and amphitheater seating are construct-
ed of Tennessee flagstone — used as an
accent in a manner similar to other site
retaining and landscape wall features
found on campus.”
An interactive design
The 62,500-square-foot building,
which stands three stories high, consists
of two 100-bed residential wings con-
nected by a central lobby. “Originally, it
was programmed as two separate 100-
bed buildings, but we decided that it
Influenced by as the Susan B. Harris Chapel, which would be much more dynamic as a sin-
existing architecture was built in 1892. The chapel sits at the gle facility with 100-bed wings linked
“The building needed to fit into a opposite end of campus from Enotah by a connector commons,” said Greco.
fairly eclectic mix of existing archi- Hall, and is the most iconic, according “It’s a living learning community. There
tecture and be a forward-looking, to Greco. are meeting spaces, music practice
contemporary structure of its place and “The Chapel is the oldest and most rooms and a piano in the lobby. There’s
time,” said Greco. The architect fur- historically significant building on a lot of open space to encourage student
ther explained that the majority of the campus, so we drew from some of interaction. The central bay is thought
buildings on campus were constructed its iconic historic elements and cre- of as a campus-wide amenity.”
between the 1950s and 1980s, with the ated a new common language for Other areas for students to con-
exception of several buildings such Enotah Hall through material usage gregate are in study sunrooms that
090-094 Etonah.indd 92 3/19/10 10:05:02 AM

are located at the far ends of the six was supplied by North Georgia Stone installed them, and then filled in with
corridors in the residence wings. The of Blairsville, GA. the smaller pieces,” said Brian Greene,
spaces have operable windows that On average, the pieces were as large Vice President - Preconstruction of
offer dramatic views and provide as 1 x 2 and 2 x 3 feet, with smaller Zebra Construction Company, Inc. in
natural daylighting to the corridors in pieces measuring about 1- x 1-foot. Suwanee, GA, the stone mason for the
combination with floor-to-ceiling cur- Each had a minimal nominal thickness project. “We installed brick ties to the
tainwall glazing at the opposite ends of 2 inches. substrate. We installed a mortar bed on
of the corridors that overlook the main “We sorted out the larger sizes first, the back-up and a bed of mortar on the
campus quadrangle.
GROVES KNOWS
“One of the design goals was to
really take strategic advantage of the
views,” said Greco. “The building is
rotated on the site in such a way that
How To Save you Money!

the sunrooms on the corners offer
terrific vistas out across the campus
recreational spaces and to the moun-
tains beyond.”
Further interaction is encouraged January 1st through April 30th 2010
outdoors with an outside amphithe-
ater that is formed by a series of arced NEW LIGHT WEIGHT Save
ALUMINUM PRODUCTS
20%
flagstone seat walls. “We capital-
ized on the topography to make the
NEW
building more interesting,” said the For a Limited
architect. “The cross slope of the site
made it possible for us to create an
$219 Time
was $275
outdoor amphitheater in the court-
Universal Storage System
yard between the building’s residential
60” Aluminum rails w 30 steel posts
wings. The amphitheater provides the
model: USS-5
entire student communit y with a
NEW NEW
space for outdoor study, recreation and
instruction as well as open-air lectures
and performances in the mountain
$349 $399
was $445 was $495
surroundings.”
Aluminum Install cart 36” Aluminum Install cart 68”
model: AIC-36 model: AIC-68
Selecting local stone
NEW
While the majority of Enotah Hall’s
exterior is comprised of red brick,
Tennessee flagstone veneer provides a
$419
was $525
nice accent. “The flagstone relates back
to the earth,” said Greco. “[Also], it was Light weight aluminum 6 wheel cart 62 lbs.
within the LEED-specified-radius to model: LWAC-40
qualify as a local material.” NEW
The architect went on to explain
that measures were taken to make $543
sure the flagstone veneer matched the was $679
Tennessee flagstone that was already on Light weight aluminum 6 wheel cart 80 lbs.
campus. “Some mock-ups were done, model: LWAC-72
but basically we just tried to match
Groves Incorporated
the [existing] walls on the campus as
closely as possible,” he said. “That was
a good target to go for.”
In total, approximately 2,860 square 800-991-2120
feet of Tennessee flagstone was used
for the new construction. The material Visit www.groves.com for product details & specs.
090-094 Etonah.indd 93 3/19/10 10:26:03 AM

The flagstone veneer was
also employed for an outdoor
amphitheater that is formed by
a series of arced flagstone seat
walls. This element provides
the entire student community
with a space for outdoor study,
recreation and instruction as
well as open-air lectures and
performances in the mountain
surrounding.
practice includes rainchains that direct

water from the terrace into the flag-
stone-clad planters at the base of the
porch’s masonry columns.
“For us, it was great to work with
a client that was really committed to
sustainability from design through
occupancy,” stated Project Manager
Jackson Kane. “If you look at where
LEED projects are registered, they tend
to be located in urban areas. One of the
ways this project serves the community
at large is by demonstrating sustain-
able design in the predominately rural
North Georgia mountains.”
In total, construction of Enotah Hall
on the campus of Young Harris College
was completed in approximately 16
months. ❑
With two masons and two laborers on the jobsite, it took a total of 20 days to complete
the installation of the flagstone veneer. Enotah Hall
Young Harris College
back of the stone and secured it into Hall was constructed with regional
Young Harris, GA
the CMU, making sure we kept the and recycled materials, and the build-
Owner: Young Harris College
face plumb.” ing employs generous daylighting and
Architect of Record/Design Architect:
According to Greene, there were two sustainable site strategies. The residen-
Lord, Aeck & Sargent, Inc.,
masons and two laborers on the jobsite. tial wings are oriented so that windows
Atlanta, GA
It took a total of 20 days to complete the are within 15 degrees of due south or
Construction Manager: Hardin
installation of the flagstone veneer. due north — maximizing daylighting
Construction Company, Atlanta,
while minimizing late afternoon glare.
GA
Meeting LEED standards Additionally, deep roof overhangs
Stone Mason: Zebra Construction
With an objective to meet LEED help shade the upper terrace, and the
Company, Inc., Suwanee, GA
silver certification, many steps were two-story porch provides coverage at
Stone Supplier: North Georgia
taken during design and construction the building’s west-facing curtainwall
Stone, Blairsville, GA
to ensure this target was met. Enotah openings. And another environmental
090-094 Etonah.indd 94 3/19/10 10:07:50 AM

marcosw04104.indd 1 3/16/10 3:10:28 PM
Wisconsin
limestone provides
a match in Utah
More than 600,000 pounds of two types of Valders limestone from Valders, WI,
helped in the renovation and restoration of an historic building in Salt Lake City, UT
by Alexis Fisher
A range of stone materials were utilized for the historic restoration/renovation project that would become O.C.
Tanner Flagship Jewelry Store in Salt Lake City, UT. At the building’s east elevation, a brick exterior was replaced
with large 1,800-pound honed slabs of Valders Buff limestone from Valders Stone & Marble, Inc. in Valders, WI,
which surround a glass curtainwall.
V
alders Buff limestone from restoration project that would become addition in 1961, when it was converted
Valders Stone & Marble, Inc. O.C. Tanner Flagship Jewelry Store. into a planetarium. In 2003, the plan-
in Valders, WI, was able to Additionally, the company’s Valders etarium relocated, and the building
naturally replicate the stone color of an Dovewhite dolomitic limestone was — listed on the National Register of
historic building in Salt Lake City, UT. used for the interior redesign. Historic Places — was left vacant. O.C.
Fabricated stone had to match different Originally built in 1906 as a city Tanner Company, a multi-million dol-
finish requirements for the exterior of a library, the building added a brick lar company known for making jewelry
096-104 OC Tanner.indd 96 3/19/10 10:13:47 AM

salemsw04104.indd 1 3/17/10 9:39:25 AM
The limestone surrounding the
glass curtain wall laser etched by
Catherine Shuman of Decoro Art
Stone in West Jordan, UT.
as well as awards for the Olympics,

decided to purchase the building in
2003. O.C. Tanner Company made a
commitment to the city of Salt Lake to
restore the building to its original size,
structure and splendor.
“The project for the exterior res-
toration included the removal of the
non-h istoric [brick addit ion] a nd
the creation of a new contemporary
facade at a location which had been
an interior wall,” said Partner-in-
Charge, Rob Pett of MJSA Architects
in Salt Lake City, who served as the
architect for the project. “This was
done with the use of glass and lime-
stone cladding. The interior of the
building was completely redesigned
as a contemporary jewelry store.”
Exterior renovation
From the very begin ning, O.C.
Tanner Company’s plan was to cre-
ate a building that would embrace its
past while also looking ahead to the
future. “Achieving a tasteful and sub-
tle merging of past and present in this
new entrance was one of the owner’s
key requirements. Extensive research
and due diligence were performed
to ensure the project’s success,” said
Michael Schumacher of Valders Stone
& Marble, Inc.
Some of the most dramatic new
stonework can be found at the build-
ing’s east elevation.
Large 1,800-pound slabs of Valders
Buff limestone replaced the brick used
for the 1961 renovation. The panels
were honed and then laser etched by
Catherine Shuman of Decoro Art Stone
in West Jordan, UT, to make up this
area, surrounding a glass curtainwall.
“Because there were no historic pho-
tos documenting the east elevation’s
original architecture, a new limestone
The project also addressed the main entrance on the other side of the building. In this
area, the existing locally quarried historic limestone facade was removed, restored and facade, which literally reflects the
then reinstalled. building’s history, was designed,” said
096-104 OC Tanner.indd 98 3/19/10 10:13:56 AM

grancitysw04104.indd 1 3/16/10 3:00:29 PM
Paving made of Valders Buff limestone
in a thermal finish and Zimbabwe
Black granite lead to the entrance of
this historic landmark and extend all
the way around the front.
ditions for the East wall were very

limited, making it impossible to uti-
lize a 4-inch-thick stone. The Valders
stone proved to be a perfect fit for
the project, both in color for aesthetic
considerations as well as structural
properties to meet the thickness lim-
itation. Because the stone was so
thin, additional blind anchors were
installed behind the stone to accom-
modate span requirements. This was
all determined through the engineer-
ing analysis performed by KEPCO+’s
Director of Engineering, Steven Judd.”
The exterior stonework was com-
pleted by Kepco+ in five weeks, with
four men on the job. “This includes the
installation of the pre-attached galva-
nized angles, which carried dead loads
for the stone,” according to Kepco+.
“These large pieces were supported
from a relief iron and side anchored to
pick up lateral loads.”
Historic restoration
In addition to the installation of
a new entrance at the east elevation,
Schumacher. Images were etched to etched pieces were 9 feet, 10 inches x 5 the project also addressed the main
illustrate the facility’s past functions as feet, 4 inches and weighed approximate- entrance on the other side of the build-
a library and a planetarium, and they ly 1,800 pounds,” stated the company. ing. In this area, the existing locally
also detail its current use. “A scene from “The large slabs had to be transported quarried historic limestone facade was
the library anchors the building, an to Utah horizontally and then rotated removed, restored and then reinstalled.
image of the “m101 galaxy” adorns the 90 degrees to be installed. To carry “Much of the stone from the demoli-
limestone tops, and a portrait of O.C. the spans, the stone had to be 2 inches tion phase was salvaged and restored
Tanner symbolically unites the images thick. A mason’s A-frame scaffold with a so that it could be reinstalled in other
in the center,” Schumacher said. monorail system was used to rotate the areas,” said Schumacher. “Matching
According to Schumacher, the size pieces. The monorail system consisted of the cross-hatched and combed fin-
of the laser-etched slabs make this a structural channel and alumna beam ishes of the historical stone presented
entrance the largest laser stone etched which was rated to be supported from a unique challenge both when restor-
project in the world. In addition, plac- the head rack of the frame scaffold.” ing the historical pieces and fabricating
ing the images on the exterior limestone According to Kepco+, the slabs new pieces to replace those damaged
cladding was among the most chal- were cut thinner than usual because beyond repair.”
lenging aspects of stonework. “This of the existing conditions presented Furthermore, whatever was not
was accomplished by the technology of by the building, but the use of Valders able to be salvaged was replaced with
laser etching using a screened process stone allowed for a thinner applica- Valders Buff limestone, which was given
and adding a white pigment stain in tion. “Most of the limestones under a “custom finish.” “We tried to produce
the resulting depressions,” said Pett. consideration would have been much the texture of what was already on site,”
The panels were installed by Kepco+ thicker — at least 4 inches,” stated the said Schumacher. “Delta Stone, a local
of Salt Lake City, UT. “The large laser company. “However, the jobsite con- stone fabricator, worked diligently with
096-104 OC Tanner.indd 100 3/19/10 10:14:06 AM

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lundsw04104.indd 1 3/16/10 3:08:43 PM

The main exterior staircase features locally quarried Heber Red sandstone, which was a close color match to
the original exterior staircase.
The interior of the building was planned to be completely redesigned into a contemporary jewelry store.
Keeping in mind the owner’s desire of making this “America’s Most Beautiful Store,” a three-story spiral
staircase made from Valders Dovewhite dolomitic limestone surrounds an elaborate chandelier fixture —
creating a glamorous look for the interior.
the installing contractor, architect and a staircase made of locally quarried ther utilized for exterior details such as
client to perfectly match the original Heber Red sandstone, supplied by tapered copings, radial panels and pro-
finish applied to the stone.” Delta Stone in Heber, UT. “Local Heber filed accents. Pett noted that much of
Moreover, this area features Valders Red sandstone was used to replace the the exterior selections for Valders Buff
Buff pavers that have a thermal finish. original historic front stairs and resto- limestone came due to the color match
Zimbabwe Black granite from Caffall ration of the original foundation,” said of the original as well as its strength
Tile of Salt Lake City, UT, is integrated Pett, adding that it was a color match and durability.
with the limestone, and the combined to the historic stairs.
stone paving extends all the way Valders Buff limestone is also car- A redesigned interior
around the front. Visitors approach ried onto the walls that make up the Fol low i ng t he renovat ion a nd
the entrance doors through the use of parking structure. The material is fur- restoration work of the exterior, the
096-104 OC Tanner.indd 102 3/19/10 10:14:14 AM

medstonesw04104.indd 1 3/16/10 3:19:48 PM
Approximately 1,200 square feet
of the same stone was also used
as interior flooring.
attached the limestone to the structural

steel with structural silicone.”
The interior staircase was installed by
a three-man crew and took two weeks.
A rewarding completion
Completed in September of 2009,
the $24 million renovation took close to
two years. “The drive behind the proj-
ect was to carry out Obert C. Tanner’s
dream of building America’s Most
Beautiful Store,” said Schumacher, who
added that his company supplied over
600,000 pounds of Valders limestone
for the interior and exterior. “It was
very humbling to be a part of some-
thing so rich in history in Salt Lake
City. It was an honor for us to work on
the project. Thankfully, we were able to
match the [stone] color. We have done
other restoration [work], but nothing
of this grandeur. It’s such a showpiece
— an artistic gem in the middle of the
interior was planned to be completely fabricated from structural steel and city. We’re really all sharing on the suc-
redesigned into a contemporary jew- connected at the mid-landing and at cessful completion of the project.”
elry store. The design incorporates each set from level one to two and then The store has received a Tucker
approximately 1,200 square feet of nat- again from level two to three,” stat- Awa rd f rom t he Bu i ld i ng Stone
ural stone on the floor. ed the company. “Since the staircase Institute as well as an award from the
To honor the owner’s desire of mak- was supported at the top and bottom, Utah Heritage Foundation, and it is in
ing this “America’s Most Beautiful the staircase had flex within. Kepco+ competition for other honors as well. ❑
Store,” a three-story spiral stair-
case made from Valders Dovewhite O.C. Tanner Flagship Jewelry Store
limestone surrounds an elaborate Salt Lake City, UT
chandelier fixture, creating a glamor-
ous look for the interior. Additionally, Owner: O.C. Tanner Company
the same material is carried onto other General Contractor: Big-D Construction, Salt Lake City, UT
areas of the interior for flooring. Architect: MJSA Architects, Salt Lake City, UT
According to Pett, the radius stair Stone Supplier: Valders Stone and Marble, Inc., Valders, WI (limestone); Delta
treads range in sizes of 1 foot, 6 inches Stone, Heber, UT (sandstone); Caffall Tile, Salt Lake City, UT (granite)
x 4 feet, 6 inches x 6 inches, while other Stone Installers: Kepco+, Salt Lake City, UT (wall panel installation and interior
areas on the interior flooring range radial stairs); Child Enterprises, Springville, UT (restoration of building
in sizes of 1 foot, 10 inches x 1 foot, facade, water table repair and parking structure stonework); Caffall Tile &
3 inches x 2 inches. Marble, Salt Lake City, UT (exterior stone paving, curbing, wall copings,
The interior radial stairs were hand- etc.); Millcreek Tile & Stone, Salt Lake City, UT (interior stone tile)
set by Kepco+. “The spiral staircase Stone laser engraving: Decoro Art Stone, West Jordan, UT
consisted of four sections which were
096-104 OC Tanner.indd 104 3/19/10 10:14:21 AM

gmmsw05094.indd 1 4/20/09 2:43:48 PM
Norway hotel takes

pride in local granite
For the new upscale Farris Bad Spa Hotel in Larvik, Norway,
the developer/owner relied on the region’s renowned local
granite for both exterior and interior applications
by Michael Reis
The Farris Bad Spa Hotel in Larvik, Norway, makes use of a range of local granite varieties,
which were quarried by Lundhs AS of Larvik and processed by Nikolaus Bagnara S.p.A. of
Italy. The hotel exterior features Lundhs Silver granite (Blue Pearl Fjord granite, taken from
Lundhs’ Quarry No. 3).
L
ocated along the sea in southern when the time came to build a new, more than 160,000 square feet (15,000
Norway, the town of Larvik is modern hotel in the town — the Farris square meters) in size. Meanwhile,
internationally known among Bad Spa Hotel — the use of these the spa stands as the largest in all of
stone industry members for its high- materials was a natural fit, and they Scandinavia, measuring nearly 27,000
quality granite production — most were quarried by Lundhs AS of Larvik. square feet (2,500 square meters), with
notably its varieties of Blue Pearl, The Farris Bad features 176 guest 12 saunas, six treatment rooms, a swim-
Emerald Pearl and Silver Pearl. And rooms, including 10 suites, and it is ming pool and direct access to beach
106-114 Farris.indd 106 3/26/10 2:27:31 PM

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miasw041041.indd 1 3/16/10 3:25:42 PM

The granite serves as a
“frame” around the main
structure of the building,
which also includes
elements of metal and glass.
The finishes are flamed and
“Silk,” a matte-structured
finish obtained by using
abrasive tools from Tenax.
and sea. Total investment in the facility

was around $60 million.
The hotel developer and owner,
Mille Marie Treschow, is also a 50%
shareholder of Lundhs AS. She wanted
to create a modern looking hotel with
focus on use of local materials, specifi-
cally granite and beech wood. Another
intention was to use a range of different
local granite materials with different
Local granite can also be found as guests enter the hotel lobby. In this space, the floor surfaces. While the stone was quar-
is comprised of large-format 60- x 60- x 2-cm tiles of Lundhs Blue granite (Blue Pearl ried by Lundhs AS, it was processed in
granite, taken from Lundhs’ Quarry No. 4). For the flooring, the stone was furnished
Italy by Nikolaus Bagnara S.p.A., and
with a “Caress” finish — described as a “shiny, structured” surface obtained using
abrasive tools from Tenax. the firm used state-of-the-art machin-
ery and methods to achieve the desired
final aesthetic.
The main architect for the project
was Halvorsen & Reine of Drammen,
Norway, and the interior architect
was Björkén Arkitekter AB of Luleå,
Sweden.
A strong first impression

The use of stone at the Farris Bad
begins with the exterior facade, which
is clad with panels measuring 120 x 60
cm in size, with a thickness of 3 cm. For
this element, the specified material was
Lundhs Silver granite (Blue Pearl Fjord
granite, taken from Lundhs’ Quarry No.
3). The finishes are flamed and “Silk,”
a matte-structured finish obtained by
The main reception desk is topped with Lundhs Emerald granite (Emerald Pearl
using abrasive tools from Tenax.
granite, taken from Lundhs’ Quarry No. 30), and it has a unique combination of
hammered and polished finishes. The granite serves as a “frame”
106-114 Farris.indd 108 3/19/10 10:16:28 AM

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The same Lundhs
Emerald granite was also
specified for the main
staircase, with steps
measuring 154 x 28 x 8
cm. For this application,
the granite was given a
polished finish.
The countertop at the Water

Lounge is comprised of
Lundhs Antique (Labrador
Antique granite, taken from
Lundhs’ Quarry No. 60), and
it features a polished finish.
around the main structure of the build- Blue granite (Blue Pearl granite, taken with Lundhs Emerald granite (Emerald
ing, which also includes elements of from Lundhs’ Quarry No. 4). For the Pearl granite, taken from Lundhs’
metal and glass. flooring, the stone was furnished with Quarry No. 30), and it has a unique
Local granite can also be found as a “Caress” finish — described as a combination of hammered and pol-
guests enter the hotel lobby. In this “shiny, structured” surface obtained ished finishes.
space, the floor is comprised of large- using abrasive tools from Tenax. The same Lundhs Emerald granite
format 60- x 60- x 2-cm tiles of Lundhs The main reception desk is topped was also specified for the main stair-
106-114 Farris.indd 110 3/19/10 10:16:52 AM

andradesw04104.indd 1 3/23/10 4:02:25 PM
case, with steps measuring 154 x 28 x
8 cm. For this application, the granite
was given a polished finish.
Amenities in granite
In addition to its dramatic location, the
Farris Bad Spa Hotel is, of course, known
for its first-class amenities, including its
celebrated spa as well as upscale dining
Natural granite was also used throughout the spa area, and the architects chose
options. Among these, the Water Lounge
Lundhs Royal Blue granite (Royal Blue granite, taken from Lundhs’ Quarry No. 11).
The granite was used for both flooring and wall applications, and a range of tile sizes was designed as a venue for informal
was selected — primarily 40 x 60 x 1.3 cm. business meetings, or for winding down
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106-114 Farris.indd 112 3/19/10 10:23:15 AM

magnitosw04104.indd 1 3/18/10 9:57:30 AM
Some longer, ”planking-style” wall pieces were used at the spa’s ”Spring Cave.”
The guest suite bathrooms feature walls of Lundhs Royal Blue and Lundhs Silver
granite, also in a polished finish.
after work. The countertop at the Water textured finish from Nikolaus Bagnara, Royal Blue and Lundhs Silver granite,
Lounge is comprised of Lundhs Antique treated with a sealer. also in a polished finish.
(Labrador Antique granite, taken from In the public restrooms, the floor The main contractor for the Farris
Lundhs’ Quarry No. 60), and it features and wall tiles are made from polished Bad was Veidekke AS of Oslo, Norway,
a polished finish. tiles of Lundhs Silver granite in a pol- and the stone installation was com-
Nat ural granite was also used ished finish. Meanwhile, the guest suite pleted by Ellinggaard AS of Oslo,
throughout the spa area, and the bathrooms feature walls of Lundhs Norway. ❑
architects chose Lundhs Royal Blue
granite (Royal Blue granite, taken from Farris Bad Spa Hotel
Lundhs’ Quarry No. 11). The granite Larvik, Norway
was used for both flooring and wall
applications, and a range of tile sizes Main Architect: Halvorsen & Reine, Drammen, Norway
was selected — primarily 40 x 60 x 1.3 Interior Architect: Björkén Arkitekter AB, Luleå, Sweden
cm, but also some longer, ”planking- Stone Quarrier: Lundhs AS, Larvik, Norway
style” wall pieces at the ”Spring Cave.” Stone Processor/Supplier: Nikolaus Bagnara S.p.A., Verona, Italy
While the wall tiles feature a polished Main Contractor: Veidekke AS, Oslo, Norway
finish, the flooring tiles were furnished Stone Installation: Ellinggaard AS, Oslo, Norway
with an ”Eco Antik” surface — a matte-
106-114 Farris.indd 114 3/19/10 10:17:08 AM

scandsw04104.indd 1 3/22/10 11:40:42 AM
New cultural icon

rises in Dallas
Designed by Foster + Partners, the new Margot and Bill Winspear
Opera House in Dallas, TX, gives the city a landmark venue for the
Dallas Opera as well as a range of other cultural programs
by Michael Reis
W
hen the doors of the new Margot and
Bill Winspear Opera House in Dallas,
TX, opened in October of last year,
it marked a new era for the city’s cultural scene.
One of five venues in the Dallas Arts District, the
opera house is home to The Dallas Opera, Texas
photos by Scott Peebles, except as noted
Ballet Theater, touring Broadway productions

and numerous other performances. The facility
was designed by Foster + Partners of London,
England, in collaboration with Kendall Heaton
Associates of Houston, TX, and it features natural
stone as a key design element.
“This project is about the creation of a building
that offers a truly democratic experience of opera
for the 21st century,” said Sir Norman Foster,
Founder and Chairman of Foster + Partners. “We
wanted to create a sense of immediacy — from
The Margot and Bill Winspear Opera House in Dallas, TX, features
a vibrant red glass “drum” as its centerpiece, while the flooring and the moment you step into the external plaza to
staircases are comprised of Basaltina, a charcoal-colored stone from Italy. the opening of the curtain — and we wanted the
116-125 Winspear.indd 116 3/19/10 10:28:49 AM

plantsw04104.indd 1 3/22/10 9:26:41 AM
Some of the most impressive
stonework can be found at the
staircases, including a grand
staircase at the Parterre, which
has large treads that were
machined out of a single block
of stone.
performance space for an audience of

5,000, a smaller outdoor performance
space with a café terrace and the main
entrance to the opera house with access
to the parking area below.
Use of stone
Providing a strong, yet neutral plat-
form for the performance hall’s unique
design, the interior lobby flooring and
stairwells are comprised of Basaltina,
a charcoal-colored material from Italy.
The material was quarried and pro-
cessed by Basaltina srl and supplied
through Stone Marketing International
(SMI) of Houston, TX.
Polzin explained that the muted
tones of the Basaltina work well with
The layout called for each piece to be custom-cut to very precise specifications, and the the bright red of the auditorium space.
largest treads were 106 inches long. Additionally, the treads at the corners feature radii “The auditorium is obviously the main
ranging from 11 inches to 3 feet, 5 inches.
focus, and we wanted to highlight
that, but we needed strong materials
auditorium to be expressed on the out- ate an environment where these spaces throughout,” he said.
side; the red glass drum is a symbol of are connected. We used clear glass and In selecting the Basaltina, members
performance, the glowing heart of the nothing that is mirrored. We wanted to of the project team — including con-
entire AT&T Performing Arts Center.” invite the people of Dallas inside.” tractors, architects and stone suppliers
A key goal of the project was to In response to the warm Dallas — traveled to Italy to see how the mate-
“break down barriers to make opera climate, a solar canopy extends from rial is extracted from the ground and
more accessible for a wider audience.” the building, revealing below a fully then processed.
“In some ways, the classic European glazed 60-foot-high lobby. Beneath “It was our first job using Basaltina,”
opera houses can be intimidating,” the canopy, a shaded pedestrian plaza ex pla i ne d S cot t Pe eble s, Proje c t
explained Bjørn Polzin of Foster + creates a major new public space for Manager with Sigma Marble Granite
Partners. “We wanted to eliminate the Dallas. Elements include the Annette and Tile of Dallas, the stone contrac-
barrier from inside to outside and cre- Strauss Artists’ Square, with its outdoor tor for the project. “It is a hard stone,
116-125 Winspear.indd 118 3/19/10 10:29:00 AM

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The stone used at the Parterre landing
features a radius pattern that reflects
the pattern of the adjacent staircases.
Consideration of the radius-cut stone
pieces actually began at the quarry level,
as they had to use blocks that would be
conducive to that method of processing.
The layout of the grand staircase called

for each piece to be custom-cut to very
precise specifications, and the largest
treads were 106 inches long.
but it is brittle, so we had to be careful Sipes of Linbeck Construction Corp. of an added level of protection, the stone
with the edges so they wouldn’t chip. Houston, the Main Contractor for the flooring was treated with a sealer.
There were some concerns about using project. “There are a million elements S ome of t he mo st i mpre s sive
a porous stone in places where people to a building like this, and they are all stonework can be found at the stair-
would be eating and drinking, but unique, which is not unusual with this cases, including a grand staircase at the
Stone Marketing International had it type of building — a one-off design.” Parterre, which has large treads that
tested by independent laboratories, and The pieces for the floor measure were machined out of a single block of
we went with it. We loved it right from 21.5 x 84 inches in size, and they were stone. The layout called for each piece
the beginning.” installed using a dry-set method, with a to be custom-cut to very precise specifi-
“It’s a good-looking stone,” said Paul cleavage membrane and wire mesh. For cations, and the largest treads were 106
116-125 Winspear.indd 120 3/19/10 10:29:17 AM

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The secondary staircases also feature Basaltina, and they were designed with open treads to contribute to the open feel of the space.
The Basaltina pieces used for the lobby floor measure 21.5 x 84 inches in size.
116-125 Winspear.indd 122 3/19/10 10:29:32 AM

The stone flooring was installed using a dry-set method, with a cleavage membrane and wire mesh. For an added level of
protection, the stone flooring was treated with a sealer.
inches long. Additionally, the treads al used on the staircase. “Two people you protect it, the stone will be alright
at the corners feature radii ranging could handle a piece,” Peebles said, in the end.”
from 11 inches to 3 feet, 5 inches. “We adding that the stone was mounted In addition to the interior stone-
couldn’t have done it with mitered cor- directly onto the steel and adhered work, Sigma installed 10,000 square
ners,” Polzin said. with Latapoxy 300 from Laticrete feet of Texas Pearl granite pavers from
Also of note, the stone used at the International. Cold Spring Granite Co.’s location in
Parterre landing features a radius pat- Peebles said there were some field Marble Falls, TX.
tern that reflects the pattern of the adjustments, which did not pose a
adjacent staircases. Consideration of the major challenge. “They worked to some An open layout
radius-cut stone pieces actually began very tight tolerances,” he said. The facility has an open layout
at the quarry level, as they had to use Sigma had as many as two dozen that allows people to feel connected
blocks that would be conducive to that people working on the job at its peak, with one another. “Internally, behind
method of processing. beginning in February of 2009 and con- the glazed screen, there are a series
The risers for the grand staircase tinuing until shortly before the opening of publicly welcoming spaces, which
are 7 inches, and the treads are 3 in October. wrap around the rich red glass drum
inches thick. The bottom two stairs The bulk of the stonework was of the 2,200-seat auditorium,” accord-
had to be detailed to accommodate a installed by July of last year, which ing to a design statement from Foster
displacement cooling system, which meant that it had to be carefully pro- + Partners. “Entered beneath a lower
was considered to be the most effi- tected for several months before the canopy, the transition from the Grand
cient met hod for cl i mate cont rol opening. “Ideally, the stone goes in Plaza through the lobby into the audi-
inside the facility. last, but as a wet trade, they didn’t torium is designed to heighten the
Despite the large size of the pieces, want to introduce moisture during the drama for those attending a perfor-
the installation crew from Sigma had later phases of the project,” Peebles mance — in effect, ‘taking theatre to the
no problem maneuvering the materi- explained. “If you take care in how audience.’ The grand staircase, flowing
116-125 Winspear.indd 123 3/19/10 10:29:46 AM

Sigma had as many as two dozen people working on
the job at its peak, beginning in February of 2009 and
continuing until shortly before the opening in October.
Original
Quarry,
Everlasting In selecting the Basaltina, members of
Beauty
the project team — including contractors,
architects and stone suppliers — traveled
to Italy to see how the material is
extracted from the ground and then
processed.
from one side to the other around the

drum, links all the lobby spaces, pro-
Vermont Verde viding an opportunity for the audience
Antique has to pause, talk and observe. Deep cuts
into the drum allow the audience to
the warmth move horizontally around each of the
four balcony levels.”
and look In addition to the house’s princi-
pal performance space, the 2,200-seat
of marble with a Margaret McDermott Performance
mineral makeup Hall (with capacity up to 2,300), the
facility also includes the Nancy Hamon
that resists Education and Recital Hall, a space that
can be used for smaller performances
etching and seating audiences up to 200, as well
as classes, rehearsals, meetings and
is impervious events. The Dallas Opera offices were
to stains also moved to the upper floors of the
facility, above and behind the main
performance hall.
VERMONT T h e o p e r a h o u s e ’s p r i n c i p a l
entrance features the 60-foot Annette
and Harold Simmons Signature Glass
Facade, which wraps three-quarters
of the way around the building, cre-
ANTIQUE ating a transparency bet ween the
WORLD’S FINEST opera house and the surrounding
S E R P E N T I N E Performance Park. To enhance the
connection with the park, an 84-foot-
(802) 767-4421
wide section of the glass facade will
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be retractable to a height of 23 feet,
116-125 Winspear.indd 124 3/23/10 2:41:24 PM

In addition to the interior
stonework, Sigma installed 10,000
square feet of Texas Pearl granite
pavers from Cold Spring Granite
Co.’s location in Marble Falls, TX.
photo by Michael Reis
literally opening up the Grand Lobby, Margot and Bill Winspear Opera House
Cafe and Box Circle-level restaurant Dallas, TX
to the park.
Groundbreaking for the project was Client: AT+T Performing Arts Center, Dallas Center for the Performing Arts
in October of 2006, and Polzin — who Foundation
is based in Foster + Partners’ London, Architect: Foster + Partners, London, England, in collaboration with Kendall
England, office — remained on site Heaton Associates, Houston, TX
for the duration of the construction. “I Main Contractor: Linbeck Construction Corp., Houston, TX
came over to the U.S. specifically for Stone Producers: Basaltina s.r.l., Italy; Cold Spring Granite Co., Marble Falls,
this project,” he explained. “It was criti- TX (exterior pavers)
cal for us to send the people who did the Stone Importer/Supplier: Stone Marketing International, Houston, TX
design to the site, with no changeover. (Basaltina)
We wanted to make sure the people on Stone Contractor: Sigma Marble Granite and Tile, Dallas, TX
site understood the focus and have been Installation Products: Laticrete International, Bethany, CT (Latapoxy 300)
there from the beginning.” ❑
116-125 Winspear.indd 125 3/19/10 10:30:51 AM

A thoughtful blend of
slate and limestone
For the Riata Gateway in Austin, TX — which houses the
headquarters of the Texas Association of Schoolboards — the architects
conceived a unique design utilizing both English slate and Texas limestone
Natural slate flooring is a defining element of the Riata Gateway in Austin, TX, which was purchased by the Texas
Association of School Boards as its headquarters. The material was quarried in England by Burlington Slate, Ltd.,
and supplied by Burlington Natstone of Plano, TX.
O
riginally intended as a space limestone for the vertical surfaces and interior finishes of the 148,000-square-
for multiple tenants in Austin, an innovative combination of slate foot, three-story space, which includes
TX, the Riata Gateway was planking with aluminium bands for a large conference center, a child care
ultimately purchased by the Texas the flooring. facility and a cafeteria.
Association of School Boards as its The architects at Susman Tisdale Essentially, the facility is comprised
headquarters. The project design makes G ayl e ( n ow S T G D e s i g n ) we r e of t wo office buildings with dual
extensive use of natural stone, including responsible for the construction and main entrances conjoined by a large,
126-130 Riata.indd 126 3/19/10 10:54:55 AM

A8K SPA
marmo meccanica
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marmomecsw04104.indd 1 3/22/10 9:29:16 AM

In all, approximately 3,000 square feet of Burlington’s olive
green honed Bursting Stone was installed in a random running
bond pattern.
two-story communal lobby. For the floors in this area, STG

Design specified natural stone flooring from Burlington
Slate, Ltd., and supplied by Burlington Natstone of Plano,
TX. In all, approximately 3,000 square feet of Burlington’s
olive green honed Bursting Stone was installed in a ran-
dom running bond pattern.
The decision to use Burlington’s natural stone for this part
of the building was made, in part, because one of the client
representatives had a positive experience using the mate-
rial in his own custom-designed residence. Additionally,
Burlington cited the architect’s long-standing appreciation
of the material’s aesthetic and technical properties.
“As designers, we have long admired Burlington’s stone
for its intensity, unusual textures, density and simple
elegance,” according to STG Design. “We were therefore
elated to work with a client who shares our enthusiasm for
Burlington’s natural stone palette and product range.”
As a means of further breaking down the enormity of the
lobby area, STG Design devised an innovative plan where
the Burlington slate was set within 10- x 10-foot “grids,” set
apart from one another using thin satin aluminum accent
bands. Furthermore, a repeat of limestone bands was inte-
grated within the flooring scheme, and these appear to
“march rhythmically” from the landscaped exterior paths
into each side of the lobby.
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As a means of further breaking down
the enormity of the lobby area, STG
Design devised an innovative plan
where the Burlington slate was set
within 10- x 10-foot “grids,” set apart
from one another using thin satin
aluminum accent bands, along with
wider bands of limestone.
For feature walls and the elevator

lobby, the architects selected a pattern
of rough-cut, textured Texas limestone,
a popular material in and around the
Austin area.
“The use of the Burlington stone,
limestone and aluminum serve to not
only complement each other beauti-
fully, they deliver what is both an
attractive and functional floor area that
For feature walls and the elevator lobby, the architects selected a pattern of rough-cut, befits an office building of this charac-
textured Texas limestone, a popular material in and around the Austin area. ter,” stated STG Design. ❑
126-130 Riata.indd 130 3/19/10 10:56:38 AM

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MARMOTEC
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2010 Maggio_May, 19/222

Carrara, Italy
30 2010
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carrarasw01104.indd 1 11/5/09 2:18:02 PM

Completion of Phase II of a multi-million-dollar renovation of the Atlanta Marriott Marquis in Atlanta, GA,
included a total redesign of the main lobby, which now features slabs of White Venatino marble.
Italian marble dresses

up hotel redesign
Slabs of White Venatino marble — along with limestone and granite
— played a large role in creating a modern and stylish appearance
in the public spaces of the recently renovated Atlanta Marriott Marquis
by Jennifer Adams
A
fter four years in the making, Ballroom and fitness center and spa as and worn, and it was in need of sig-
Phase II of a multi-million- well as the renovation of the existing nificant programmatic, functional and
dol l a r r e n ovat io n of t h e Marquis Ballroom, main lobby and finish upgrades,” said Project Manager
Atlanta Marriott Marquis in Atlanta, front desk. A refined chic look was Chris Curley of Thompson, Ventulett,
GA, has been successfully completed. achieved in the main public spaces Stainback & Associates (TVS), an archi-
This phase of the project focused with Italian marble and limestone. tectural firm with offices in Chicago,
on the addition of the new Atrium “The existing building was outdated IL, Atlanta, GA, Dubai, UAE, and
132-140 Marquis.indd 132 3/19/10 10:59:30 AM

theslabsw03104.indd 1 2/19/10 9:04:58 AM
“White Venatino is a white marble with gray veining,” explained Project Manager Chris Curley of Thompson, Ventulett, Stainback
& Associates (TVS), an architectural firm with offices in Chicago, IL, Atlanta, GA, Dubai and Shanghai, China. “The white
brought in a clean modern look, while the gray veining tied into some existing marble on the project that was to remain.”
Shanghai, China. “The renovation One area of the hotel that expe- space for guests upon arrival. The
expansion’s goal was no less ambitious rienced a complete transformation redesign also involved separating the
than a complete reinvention of the is the main lobby. A new reception new front desk into sections, allow-
hotel, reconsidering every element with desk was built, the concierge desk ing employees to readily reach the
regard to the architectural marvel of was relocated and new seating areas guests. Additionally, new self-service
the existing atrium.” were added — creating a striking check-in kiosks were installed into a
132-140 Marquis.indd 134 3/19/10 10:59:51 AM

resourcessw03104.indd 1 2/17/10 9:21:44 AM
Slabs of White Venatino marble were also employed for the facing of the hotel bar, which is called Pulse.
custom millwork surround. is wenge wood below and anegre wood is a white marble with gray veining.
White Venatino marble slabs con- pedestals. The white brought in a clean modern
tribute to the overall classy design of “Stone was the material of first look, while the gray veining tied into
the main lobby. The material was used choice because of the high level of fin- some existing marble on the project
to form the front desk counters and ish and the durability that the project that was to remain.”
faces. Complementing the white marble required,” said Curley. “White Venatino The White Venatino marble was also
132-140 Marquis.indd 136 3/19/10 11:00:13 AM

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Flooring in some public
spaces of the hotel is
comprised of 24- x 24-inch
granite tiles.
The walls in the porte

cochere that also face the
lobby are made of Botticino
Fiorito limestone with a
split-face finish.
utilized for panels in the porte cochere were chosen. The stone was installed in longer available,” explained Interior
and the facing of the hotel bar Pulse. a 24- x 24-inch format. According to the Desig n Project Manager Roxan ne
Moreover, the walls in the porte cochere design team, selecting a stone to work Otto Harrell, adding that the client
that come into the lobby are comprised with the existing marble that was to was involved and approved all mate-
of limestone with a split-face finish — remain on the Atrium level posed a bit rial selections. “We wanted to find
bringing texture to the design. of a challenge. a stone that would complement the
For the flooring in the main lobby, “That particular stone was origi- existing without looking like we were
Bianca Verona and Zimbabwe granite nal to the building, and it was no trying to match it exactly. We settled
132-140 Marquis.indd 138 3/19/10 11:00:25 AM

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comandsw04104.indd 1 3/16/10 2:41:19 PM

A high-end look was also created in the restrooms
with Rossi granite vanity tops and tile floors.
on a white/gray granite with brown flecks to coordi-

nate with the gray/white veined marble.”
The Phase II renovation/expansion project of the
Atlanta Marriott Marquis began in March of 2004 and was
completed in August of 2008. The design team was on site
weekly to oversee the installation of the stonework.
“It was overwhelmingly successful,” said Otto Harrell.
All aspects of the renovation included an upgrade to the very
latest in technology and access infrastructure to support the
audio-visual needs of almost any type of event, according to
TVS. “The new design is a reinvention of the space and push-
es the hotel into the 21st century in the hotel meeting and
convention industry,” stated the design team. ❑
Atlanta Marriott Marquis

Phase II Renovation
Atlanta, GA
Architect: Thompson, Ventulett, Stainback &

Associates (TVS), Atlanta, GA
Interior Designer: TVS Interiors, Atlanta, GA
Stone Supplier/Installer: Andrews
132-140 Marquis.indd 140 3/19/10 11:01:25 AM

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Dedicated to
semi-precious
Located on the Indian Ocean Island of Mauritius, Amazing Stone
has maintained its dedication to producing semi-precision stone products
Among the finished applications for products from Amazing Stone’s Semi-Precious Collection, a Classic Quartz Medallion adds a
healing touch to this hospital design.
I
n October of 2007, Amazing Stone to the product which it introduced is near the wealth of semi-precious
was introduced to Stone World to the marketplace 10 years ago, and stones and minerals that make up
readers in the article “Making a it continues to manufacture one of the Amazing Stone Collection, which
name for semi-precious stone.” Nearly the industry’s most sought-after slab includes over 60 stone types, styles
two years later, through worldwide materials. and designs. Recently hailed by U.S.
trying economic times, the company The company, strategically based on Secretary of State Hillary Clinton as the
has maintained a steadfast dedication the Indian Ocean Island of Mauritius, leading country example of steady eco-
142-150 AmazingStone.indd 142 3/19/10 11:03:28 AM

Carnelian, which is translucent, was installed to create a dramatic entrance for this penthouse apartment.
nomic growth in the region, Mauritius endured the same worries and concerns company found itself at a crossroads.
has proved a perfect home for the associated with both stone industry
Amazing Stone headquarters and its companies and the luxury goods mar- “Going from
American co-founders, Michael and ket. Being physically so far away from Lamborghini to Mercedes”
Jamie Mehditash. the U.S. and in a country that is, on the One of the key focuses of the com-
As a manufacturer of a unique, contrary, enjoying an economical boom pany early in 2008 was to bring The
fairly new product, Amazing Stone has especially in terms of building, the Semi-Precious Collection from a cat-

Retro Golden Grey® and Retro
Golden Green Jasper® represent two
of 11 retro-style semi-precious stone
slabs by Amazing Stone.
Soapstone LLC
MIRASOL BLACK OILED
FOREST OILED
SPYDER OILED
egory of “Lamborghini” to “Mercedes”

MIRASOL BLACK HONED
— from untouchable to attainable. The
company had the capacity to increase
DISTRIBUTED BY: production, with an abundant sup-
ply of high-quality raw minerals mine
ELEMAR NEW ENGLAND direct and a streamlined manufac-
elemarne@gmail.com
203/7823544
turing process, which it had spent
years to fine tune. With the entering
ELEMAR OREGON of competitors in the marketplace, it
jay@elemaroregon.com
503/6928020 was important for Amazing Stone to
sell its Semi-Precious Collection of
ELEMAR VIRGINIA slabs on the market at the most com-
elemarusa@aol.com
703/9968314 petitive price. “The product line had
been established as very elite, but with
ELEMAR BOSTON
PeterL@elemarnorth.com increased production capabilities, we
978/6569606 knew that the more slabs we manufac-
tured, the less our cost per slab would
MIRASOL SOAPSTONE LLC - 426E 1600N - Vineyard 84057 - UTAH - USA - Tel. +1 801 4373893 be — a savings that could drastically
Mob. +1 212 9918894 - mirasol@mirasolsoapstone.com - www.mirasolsoapstone.com
affect the chain of distribution, which

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Semi-Precious stone slabs are
also made from Mookalite Jasper
from Australia.
would create more demand,” said

Jamie Mehditash.
During that same year, the deci-
sion to reduce the end price of the
S em i-Pre c iou s Col le c t ion, wh ic h
created a greater demand, also cre-
HUGE PRICE CUTS

ated a greater need for a solid chain
of distribution. This became one of
the most important issues in the life
STAINLESS STEEL
58
of the company. “To send less than
KITCHEN SINKS containers of slabs from Mauritius
$ would no doubt cou nteract all of

the efforts of price reduction,” said
Ja m ie Me hd it a sh. “We ne e de d a
solid distribution channel at a time
NO MINIMUMS
when compa n ies were hesitat i ng
on g rowt h. T he U.S. ma rket was
our biggest concern because it was
the largest market and the furthest
logistically. We had designers and
architects working with the Semi-
Precious Col lect ion a nd wa nt i ng
S
TH IN
product, and so we found ourselves
shipping off various cut-to-size proj-
R C
ects — many by air to keep up the
E
OU
supply. What we required was a good
distribution channel of established
stone suppliers with a client base for
high-end stone.”
Today, the Authentic Semi-Precision
Faucets too!
BEST Collection is available in the U.S. at
CUSTOMER Cactus Stone in Arizona (www.cac-
SERVICE tusstone.com) and through Cosentino
BEST SELECTION worldwide under the brand name
SAME DAY Preruxy Collection (www.preruxy.com).
LOWEST PRICE SHIPPING Semi-Precious vs. Precious

Education and marketing of the
All Guaranteed!!! Semi-Precious Collection tend to be
Austin, TX CALL Atlanta, GA one in the same. “To sell semi-precious
866-243-6267 TOLL FREE 866-645-2007 stone slabs, you need to be informed

because that’s exactly what the buyer
wants — information,” said Jamie

Red Sea Mining Co. Ltd.
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RedSeaMining_SW0609.indd 3 5/28/09 1:12:35 PM

Amethyst and Tiger Eye Gold are
two other solid semi-precious
stone slab types from Amazing
Stone.
semi-precious stone slabs by other

producers, the concept of Authentic
Semi Precious was for identification
and quality workmanship purposes.
Since 2008, all Amazing Stone Semi-
Precious Stone Slabs have featured
this logo — with the semi-precious
stone slabs being labeled and num-
bered for reference and identification.
In that same year, the company devel-
o p e d a “ Fa b r i c at o r C o n f id e n c e
Program” that allows people who
work with the Amazing Stone Semi-
Precious stone slabs a guarantee of
slab replacement should the slab be
damaged during fabrication and/or
installation. “It was very important
to our company to develop a way to
say we absolutely stand behind our
product,” said Jamie Mehditash. The
confidence program and guarantee
outline are available on the Amazing
Stone Web site (www.amazing-stone.
com) a nd available th rough both
Mehditash. “It’s beautiful, but how Our Semi-Precious Collection is cer- Cactus Stone and Cosentino directly.
do you use it? Where does it come tainly comprised of beautiful stones Amazing Stone has not been con-
from? How do you cut it? Having and unique minerals, but we cannot tent to just claim pioneering rights
developed this product, we have inevi- claim them as being in the same cat- on the idea of semi-precious stone
tably become the main source point egory as diamonds and rubies. We do slabs. “There are other manufactur-
for semi-precious stone slabs. One of continue to source new stones with ers out there. Competition is good, as
the recurring questions that we do industry suppliers continuously send- it keeps you questioning your prod-
come across is, ‘What is the difference ing samples, maintaining the most vast uct to make sure it’s the best you can
between precious stone and semi- and unique collection of solid semi- offer,” said Michael Mehditash. With
precious stone?’ For Amazing Stone, precious stone slabs on the market. that, the company has taken strides to
it’s a simple matter of old fashioned increase its polishing technique and
definition. Precious stone is defined ASP-Authentic Semi-Precious has added both a UV and antibacterial
as any of several gems — including Amazing Stone first introduced component to its special epoxy binder.
the diamond, emerald, ruby and sap- Authentic Semi Precious in 2007, with “The first thing most people do when
phire — that have high economic value a logo introduction that same year. they see our slabs is to reach out their
because of their rarity or appearance. With the advent of reproductions of hand and touch the surface. This past

sfasw04104.indd 1 3/17/10 9:46:20 AM
Pictured is Retro Petrified Wood by Amazing Stone for Cosentino, one of 12 from Cosentino’s Prexury Collection.
year, we have worked diligently on ver y keen on a nyt h i ng t hat pro - the world,” said Jamie Mehditash.
our polishing process,” said Michael tects the family,” said Michael and “Due to Amazing Stone’s manufactur-
Mehditash. “We are very proud of the Jamie Mehditash. Look for the new ing process and technique, Lava slabs
smooth touch and glass finish that Amazing Stone Bacteria Shield logo by Amazing Stone can now be used in
we have achieved. The UV addition is or visit the technical page section of every type of application both interior
necessary for our quartz stone types. the Amazing Stone Web site for more and exterior.”
This includes our Classic Quartz, information on UV and antibacterial Lava by Amazing Stone is avail-
Rose Quartz, Hematoid Quartz and semi-precious stone slabs. able in standard slab form, including
many more — which over time and the AS Bacterial Shield. They are
with extreme sun exposure — can yel- What’s new? completely non porous and finished
low or ‘tan.’ “ Lava by Amazing Stone is the to a glass, m irrored polish — as
The UV protection acts as much compa ny ’s newe st c r e at ion (s e e with their semi-precious stone slabs.
like a sunscreen and eliminates that “Introducing Lava by Amazing Stone”). Having begun development of this
issue, although the company still An exotic, original Amazing Stone con- new product line last year, the com-
recommends that translucent stone cept, the company seeks out varied and pany is looking forward to the debut
types be applied in lower-sun areas. striking pieces of volcanic rock that of Lava in black at the trade shows
The antibacterial addition, available are part of the creation of the island of of 2010. Pricing of Lava by Amazing
in all slab production as of this year, Mauritius. Through an expert process Stone is considerably less than its
is an ingredient that company found- of production, they are able to create semi-precious stone slabs, and it will
ers Michael and Jamie Mehditash rich, deeply intense Lava stone slabs. be introduced over the next year in an
were h appy to i nc lude. “Hav i ng “Volcanic rock in its raw state is a beau- assortment of natural volcanic rock
three children of our own, we are tiful building material used throughout colors and color combinations.

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nscsw10084.indd 1 3/18/09 11:42:20 AM
Introducing Lava by Amazing Stone
Pictured is an image of Lava by
Amazing Stone in black, which
demonstrates the way in which the
Lava slabs are put together the
“Amazing Stone way.”
This logo will be adhered to all Lava by Amazing Stone slabs

for easy identification.
The stone can be used in applications

such as an island top.
What is Lava by Amazing Stone? What prompted you to develop this product?
Lava by Amazing Stone is a completely new category of stone With the Amazing Stone manufacturing headquarters located
offering. As the pioneering producer of solid semi-precious stone on the island of Mauritius, the question by most visitors to our facil-
slabs, Amazing Stone has introduced this year a category of nat- ity is, “Do any of your semi-precious stones come from Mauritius?”
ural stone products made from lava rock or basalt that has been Being a rather new volcanic island, there are no semi-precious
manufactured into slabs using the same expert method which the stones natural to the island. Over the course of time and with the
company applies to the manufacturing of its semi-precious stone natural setting of lava, we began to toy with the idea of produc-
slabs. The result is a smooth surface of natural volcanic rock, pol- ing lava stone slabs. It became especially interesting with an
ished to mirror perfection and applicable in both interior and onset of queries about sealing lava stone for exterior cladding in
exterior design applications where marble and/or granite is used. colder climates. Typically, the local builders use lava for exterior
and interior walls, as the lava can be drenched by torrential rains
Where does the lava rock or basalt used in your slabs come yet dry quickly in the tropical weather without molding or mildew.
from? This advantage for the tropics, however, was a huge disadvan-
Lava by Amazing Stone is made up of pieces of basalt from the tage for colder climates. The production of non-porous natural
volcanic eruption that made up the island of Mauritius. Traditionally lava stone slabs, with a usage extended to countertops and sur-
used throughout the island both for general brick laying and as facing, was soon underway.
decorative cladding, it is considered a practical and industrious
building material for all types of projects from luxury hotels, spas What other types of Lava or Basalt slab surfaces are known
commercial and residential developments. already on the market?

Pictured is typical
lava “bricklaying,”
which forms a
Mauritian lava wall
at Rituals Spa in
Mauritius.
Lava by Amazing Stone

is made up of pieces of
basalt from the volcanic
eruption that made up
the island of Mauritius.
Pictured is the Pieter Both
mountain in Mauritius.
Besides the natural use of volcanic rock as brick/stone laying, guidelines at marketing@amazing-stone.com.
lava is available as enameled lava countertops and tiles. There are
lava granites available, of course, but Lava by Amazing Stone is the Do you categorize your Lava stone slabs as semi-precious?
first product of its kind. No. Lava by Amazing Stone is an entirely new category of
stone offering. Pricing will reflect stone value as well as manu-
What colors and sizes are available? facturing process of stone cutting, hand assembly and all other
Lava by Amazing Stone is being introduced in Lava Black. production processes that we use for our semi-precious stone
This year will see the introduction of a variety of natural colors of production, with cost substantially lower than the Authentic
Mauritian volcanic Lava to include grays, browns, yellows and Semi-Precious Stone Collection. Marketing of Lava by Amazing
orange. Slab sizes will be the same as our standard semi-precious Stone will also be somewhat different to the traditional methods
stone slabs — 2.77 x 1.47 m x 3 cm, with the availability also of cut-to- of marketing our Semi-Precious Collection.
size products.
Is Lava UV sensitive? Can the stone be stored or installed in
How do you work with the slabs? direct sunlight and/or outside?
Guidelines to follow for working with Lava by Amazing Stone The lava stone itself is not UV sensitive and we use the same
slabs are the same as with working with Amazing Stone’s semi-pre- resin as with our semi-precious stone slabs, which now includes
cious stone slabs. We offer a complete guideline on our Web site at UV protection and an antibacterial component which we have
www.amazing-stone.com under the technical pages. This guideline introduced this year, Amazing Stone Bacteria Guard. Both inte-
can be downloaded and printed, or you can send for a copy of the rior and exterior applications are permitted.

Coverings Exhibitor Preview
AmeriSink, one of the leading sink A leading manufacturer in natural
manufacturers in North America, is stone products, Bestview will exhibit
pleased to continue its attendance at the a newly designed mosaic product
Coverings Show. This year, the company line with marble, granite, slate,
will continue to add to its expansive quartzite, travertine, onyx, shell
offerings — with an emphasis on providing stone, glass and metal as well as
value for its customers. “Value for Life” their unique combination finishes.
continues to be the company’s goal. The company will also introduce a
new line of vanities that are set with
AmeriSink Inc. stone and glass tops, floor and wall
San Leandro, CA tiles, tumbled marble and marble
Toll Free Phone: 877-500-SINK (7465) medallions, flagstone on mesh and ledge stone panels.
Fax: 510-667-3775
www.amerisink.com Bestview International
Booth #5361 Wood Dale, IL
Phone: 630-594-1816
Fax: 630 594-1866
www.bestviewintl.com
Booth # 2043
Blick Industries provides superior Braxton-Bragg is a leading

workholding solutions for the stone distributor of stone, tile and
fabricator. The company has a large concrete polishing tools. The
selection of round, rectangular and company sells all of the supplies,
shaped cups to cover any of your stone tools and machines
workholding needs. Stop by the needed by stone fabricators as well as tile and decorative concrete contractors.
company’s booth at Coverings 2010 Whether it’s a diamond blade, core bit, cup wheel, or polishing pad, Braxton-Bragg
and receive a FREE tube mat. All prides itself on offering the best brands at the lowest prices.
orders placed the week of the show
receive a 15% discount. Braxton-Bragg
Knoxville, TN
Blick Industries Phone: 800-575-4401
Laguna Beach, CA Fax: 800-915-5501
Phone: +1-949-499-5026 www.braxton-bragg.com
Mobile: +1-949-302-4991 Booth # 2497
Fax: +1-949-499-1398
www.blickindustries.com
Booth # 4196
Cactus Stone is a leader in natural Caribe International serves tile and stone
stone slab importation and distribution. distributors throughout North America.
With over 300 stone colors in stock, The company offers comprehensive stone
you are sure to find the perfect piece of programs from mosaics to slabs. Any
earth for your project. quantity is available.
Cactus Stone, LLC Caribe International

Phoenix, AZ Phoenix, AZ
Phone: 602-914-2202 Phone: 602-220-1680
Fax: 602-914-2122 Toll Free: 800-224-8453
www.cactusstone.com Fax: 602-220-9911
Booth # 4561 www.caribestone.com
Booth # 4461
Carmel Stone Imports is the largest Working in the stone business for
stocking importer of Jerusalem Stone in over 30 years, Dimpomar is a leading
the U.S., with over 500,000 square feet company dealing with the finest
of tile, tumbled stone, mosaics, moldings Portuguese marble and limestone. The
and slabs in stock at all times — featuring company is a supplier of blocks, slabs,
Ramon Gold, Ramon Grey, Ramon Grey/ tiles, cut-to-size pieces and projects
Gold, Jerusalem Pearl, Benjamin Grey, all over the world, and it is capable of
Biblical Stone, Jerusalem Red, Jerusalem dealing with all customer needs.
Antique Gold (Halila) and its Mt.
Carmel Cobblestone. The company also Dimpomar - Rochas Portuguesas,
specializes in cut-to-size projects. Lda.
Vila Viçosa, Portugal
Carmel Stone Imports Phone: +351-268-408-128
Monterey, CA fax: + 351-268-408-201
Phone: 831-583-1011 www.dimpomar.com
Fax: 831-583-0255 Booth # 3773
www.carmelimports.com
Booth # 3263
154-157 Booth Preview.indd 154 3/23/10 2:37:18 PM

Oxford Gold is one of the Granitex Levantina, a world leader in the extraction
African Selection materials, a and commercialization of natural stone, is
consistent gold/brown color that participating in Coverings with its wide range
makes every kitchen look fabulous. of marbles, granites, slates, limestones and
Contact the company to check on quartz and porcelain surfaces. Further, the
available stock. porcelain material Techlam® has its own
space in Coverings to present the Madeira
Granitex S.p.A. Collection, with slabs that are reminiscent
Grezzana (Verona) Italy of premium woods like walnut or oak. With a
Phone: 39 045 8875111 standard format of 20 x 100 cm that can be easily cleaned, it offers an alternative
Fax: 39 045 7238194 to traditional parquet floors. All of these new products are the result of the work of
www.granitex.it Levantina’s R&D team.
Booth #2470
Levantina
Novelda, Alicante, Spain
Phone: +34-96-560-91-84
Fax: +34-96-560-91-01
www.levantina.com
Booth #1718
The Marble Institute of America (MIA) has partnered Miracle Sealants Company
with ASTM to offer a collection of the latest 25 ASTM is one of the world’s leading
standards such as C99, C170, C119, C1515 and many manufacturers of premium-quality,
more. The retail price is $149($117 for MIA members). professional-grade care products
for tile, grout, marble, limestone,
Marble Institute of America natural stone, concrete and masonry surfaces. The company has surpassed the
Cleveland, OH industry standard for more than 25 years — satisfying thousands of customers in
Phone: 440-250-9222 the tile, stone, masonry, design, architectural, janitorial and private label industries.
Fax: 440-250-9223 Products include penetrating sealers, cleaners, color enhancements, abrasives and
www.marble-institute.com machinery.
Booth # 3570
Miracle Sealants Co.
Arcadia, CA
Direct Phone: 626-443-6433, ext. 3003
Fax: 626 443-1435
www.miraclesealants.com
Booth # 3033
Visit us at
Coverings Commitment to
BOOTH# 3197
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154-157 Booth Preview.indd 155 3/25/10 11:16:51 AM

M S International, Inc. (MSI), America’s Northwood has combined the
largest stone importer, sources material Extreme Duty Spindle (EDS)
from over 35 countries worldwide. MSI with the PowerTilt SmartSaw™,
offers an unprecedented collection of now able to create 45-degree
premium natural stone slabs, porcelain, miter cuts. Built on a proven
glass, stone tiles and mosaics, natural stone mono-block base, the Ultimate
landscaping and Q premium natural quartz. FabCenter is built to last.
For shops looking for CNC
M S International Inc. technology, the unit is an all-in-
Orange, CA one machine capable of creating
www.msistone.com a 100% digital shop.
Booth # 4368/4370
Northwood Machine
Louisville, KY 40299
Phone: 502-267-5504
Fax: 502-267-2332
www.northwoodmachine.com
Booth # 3691
Making its debut at Coverings this year, the Slabsmith software is already a market
new Aqua-Jaw™ Carry Vise™ by Omni Cubed leader in the layout of exotic material, and
is the only “all-weather” carry vise that won’t now Version 2 adds a multitude of new
slip off wet countertops. Not the typical carry features to extend Slabsmith’s ability to
clamp, the Aqua-Jaw is also useable on stairs help your stone business grow. Stop by the
and other slanted install terrains, and it won’t company’s booth for a first-hand look.
slip at any angle. Dual “quick-spin” tightening
handles quickly secure the product, and two to Slabsmith™
four installers are able to safely lift and carry Northwood Designs, Inc.
countertops up to 2.7 inches thick (800-pound Antwerp, NY
capacity per pair). Phone: 315-287-2877
www.slabsmith.com
Omni Cubed Booth # 4198
Distributed by GranQuartz
Tucker, GA
Phone: 1-800-458-6222
www.granquartz.com
Booth #4491
First E-Commerce Website for Natural Stone Tiles

• G R A N I T E • M A R B L E • L I M E S T O N E • S L AT E • T R AV E R T I N E •
www.BuyStoneNow.com
QUALITY • AVAILABILITY • PRICE
In Stock in Los Angeles, CA.

(877) 416-1500
Stone and Tile Shoppe, Inc.

Stone&TileShoppe_SW02081.indd 1 1/23/08 12:05:11 PM
154-157 Booth Preview.indd 156 3/23/10 2:38:02 PM

Tenax is a world leader in polyester and USG Robotics Inc. provides
epoxy adhesives. Tenax also manufactures the latest in stone fabrication
sealers, stone color enhancers and equipment and software that
antiquing brushes, as well as a complete specializes in creating a fast and
line of abrasives for all machine types. efficient workflow for any company.
Request your free full line catalog at info@ Manage your inventory with VIM,
tenaxusa.com or go online and download do digital layouts for any existing
the catalog via .pdf at www.tenaxusa.com. machinery with VeinMatch or cut
with the efficient waterjet/saw
Tenax USA RoboCut.
Charlotte, NC
Phone: 704-583-1173; 800-341-0432 USG Robotics Inc.
Fax: 704-583-3166 Crystal Lake, IL
www.tenaxusa.com Phone: 800-999-3025
Booth #3091 Fax: 847-304-1239
www.usgrobotics.com
Booth #5196
Wilson Industrial Electric, Inc. Zucchi Granite is a leading

has been in business since 1982, Brazilian manufacturer and exporter
manufacturing all types of stone of high-quality natural stones. The
processing equipment. The company company’s sourcing and processing
builds sawing and polishing equipment expertise allows it to bring the most
for natural and man-made stone. It is exquisite and rare granites to the
also the U.S. distributor for CO.ME.S. world. Zucchi Granite’s latest exciting
polishing heads and also offers S&K finding is Fusion granite, a one-
Equipment, Water Filtration and of- a-kind masterpiece designed by
Marchetti CNC equipment. nature itself. The company predicts that
this material will become an “instantaneous
Wilson Industrial Electric, Inc. best seller.”
Elberton, GA
Phone: 706-213-6725 Zucchi Granite
Fax: 706-283-8046 Jacaraípe, Serra, ES, Brazil
www.wilsonsaws.com Phone: 55-27-3243-9666
Booth #4299 www.granitozucchi.com
Booth # 2853
154-157 Booth Preview.indd 157 3/24/10 9:32:37 AM

CALENDAR
For all seminars and a more complete calendar of stone industry events, visit www.stoneworld.com.
April 16 to 18, 2010 6th Floor, Boston, MA 02116; (888) 242-1824; E-mail:
2010 Kitchen & Bath Industry Show (K/BIS) & Conference aiaexpo@mc-comm.com or visit: www.aia.org.
(conference begins on April 15), McCormick Place, Chi-
cago, IL. Contact: VNU Expositions; Phone: (800) 933- September 29 to October 2, 2010
8735 or (770) 291-5409; Fax: (770) 777-8700; E-mail: Marmomacc 2010, the International Exhibition of
kbiscustomerservice@vnuexpo.com. Marble, Stone and Technology and Building Materi-
als Show, Verona, Italy. Contact: Veronafiere at 39-
April 27 to 30, 2010 045-829-8111 (phone); 39-045-829-8288 (fax) or visit
Coverings 2010, Orange County Convention Center, Orlando, www.marmomacc.it/home_en.asp.
FL. Contact: Coverings/National Trade Productions, 313 S.
Patrick St., Alexandria, VA 22314; Phone in the U.S.: (866) September 28 to October 2, 2010
285-3691 or International: +1-703-706-8257; Fax: (703) 836- Cersaie 2010, Bologna Exhibition Centre, Bologna, Italy.
4486; Web site: www.coverings.com. Contact: P.O. Box 103-40050 Centergross, Bologna, Ita-
ly. Phone: 39 051 6646000; Fax: 39 051 862514; Web site:
May 19 to 22 , 2010 www.cersaie.com.
CarraraMarmotec, Carrara, Italy. Organized by CarraraFi-
ere Srl, Viale Galileo Galilei 133, 54033 Marina di Car- January 25 to 27, 2011
rara (MS), Italy; Phone: +39-0585 787963; Fax: +39-0585 StonExpo/Marmomacc Americas 2011, Mandalay Bay Con-
787602; E-mail: info@carraramarmotec.com; Web site: vention Center, Las Vegas, NV. Conference sessions be-
http://www.carraramarmotec.com. ginning on January 24. For more details on attending or
exhibiting, call (866) 550-6808 or (972) 536-6440 or visit
June 10 to 12, 2010 www.StonExpo.com.
American Institute of Architects National Convention and De-
sign Expo, including the Stone and Tile Pavilion, Miami, January 25 to 27, 2011
FL. Contact: M/C Communications LLC, 380 Stuart Street, Surfaces 2011, Mandalay Bay Convention Center, Las Vegas,
NV. Conference sessions beginning on January 24. Owned
and operated by Hanley-Wood Exhibitions. Sponsored by the
World Floor Covering Association. Contact: 1-800-547-3477;
International calls contact: 1-972-536-6400; Fax: 1-972-536-
6401; Web site: www.SurfacesExpo.com.
February 15 to 18, 2011

The Vitória Stone Fair 2010, Carapina Expo Center, Ser-
ra, Espírito Santo, Brazil. Contact: Milanez & Milaneze,
+55 27 3337-6855; Fax: +55 27 3337-4011; Web site:
www.feiradomarmore.com.br.
March 6 to 9, 2011
The 11th China Xiamen International Stone Fair, Xiamen Inter-
national Conference and Exhibition Center; Phone: 86-592-
5959616 / 5959618; Fax: 86-592-5959611; Web site: www.stone-
fair.org.cn; E-mail: info@cxisf.com, info@stonefair.org.cn.
March 14 to 17, 2011

Coverings 2011, Sands Exposition Center, Las Vegas, NV. Con-
tact: Coverings/National Trade Productions, 313 S. Patrick
St., Alexandria, VA 22314; Phone in the U.S.: (866) 285-3691
or International: +1-703-706-8257; Fax: (703) 836-4486; Web
site: www.coverings.com.
August 24 to 27, 2011

Cachoeiro Stone Fair 2011, Espírito Santo, Brazil. Contact:
Milanez & Milaneze; +55 27 3337-6855; Fax: +55 27 3337-
4011; E-mail: info@cachoeirostonefair.com.br; Web site:
www.cachoeirostonefair.com.br.
158 Calendar.indd 158 3/19/10 11:11:03 AM

NEW PRODUCTS
Granite City Tool has introduced the placed evenly up and down and side or phosphates, reports International
Rival 5-Step System and Rival blades. to side to ensure consistent quality Stoneworks.
The Rival 5-Step System is for C-frame and speed of cut. The blue blades also Seal & Go® “W” is a water-based
polishing machines. Position 1 and have sequence applied diamonds, i mpreg nator sea ler t hat prov ides
2 a re a g raph ite but offer a taller 26 mm segment for maximum protection against water
metal-bond to longer life. a nd g rease sta i ns for a l l i nter ior
shape t he stone, www.granitecitytool.com nat ural stone surfaces and g rout,
and positions 3 to while preserving the stone’s natural
5 are a non-flexible International Stoneworks, a Houston- appearance. International Stoneworks
resin diamond with ba se d compa ny of fe r i ng nat u ra l reports that the product does not
Granite City Tool’s Ve lc ro to at t ac h stone restoration and maintenance contain any solvents and is VOC
Rival 5-Step System
to a Velcro snail- products, presents its new line of compliant in all 50 states.
lock head. A final “green” products. The entire product Ver Glow #2 is a non-acidic natural
buff position 6 is line, which includes Lavenet Green, stone polishing compound, which adds
available if a higher Seal & Go® “W” and Ver Glow #2, a beautiful shine to stone surfaces.
shine is desired. is effective and safe for the user and “This is International Stoneworks’
Rival blades the environment, according to Rawi first green venture, and we are so
a re si lent core Tabbah, Inter national Stoneworks pleased to introduce products where
Granite City Tool’s
diamond blades for President, adding that the entire line is their effectiveness is only matched by
Rival Blades
stone gantry saws. Leader in Energy and Environmental their eco-friendliness,” said Tabbah.
The red-colored blades are sandwich Design (LEED) compliant. “It is International Stoneworks’ firm
diamond segments in 20 mm height, Lavenet Green is a neutral cleaner belief that people should use only
and the yellow-colored blades have for natural stone, ceramic tile and the best specialty products for their
sequence applied diamond segments grout. The product is VOC compliant stone investments. We saw a demand,
in 20 mm height. The diamonds are and biodegradable with no solvents commercially and residentially, for
anversw10094.indd 1
9/1/09 3:37:18 PM
159-162 NP, NE, NL.indd 159 3/19/10 11:14:04 AM

NEW PRODUCTS
efficient, safe, ‘green’ products and we company has experienced continuous
delivered.” g row t h a nd st rong i nter nat iona l
www.intlstoneworks.com expansion, and it is also present in
other segments of the coverings and
Levantina, a multinational company floor markets with Techlam®, a new
with Spanish origins and a worldwide ceramic product with unique aesthetics
leader in the natural stone market, has and technology.
developed a range of new products over Te c h l a m i s a p o r c e l a i n s l a b
the years. Since its inception in 1959, the measu r i ng on ly 3 m m t h ick a nd
Levantina’s Techlam®
7.1 kg/sq.m, and it can be cut up to

1,000 x 3,000 mm in panels. These
characteristics make it a product capable
of providing original solutions for all
kinds of construction applications.
It is a new practical concept aimed at
materializing ambitious projects. Its
versatility in size and color, possibilities
for combining with other materials
and technical specifications regarding
durability, hygiene and flexible fitting
make this material a reference for an
endless array of applications. Its use is
extending to interior walls and floor
coverings, to hygienic areas such as
hospitals and laboratories, as well as for
facades, tunnels and subway stations.
One of the latest projects where
the versatility of Techlam has been
highlighted is a private house in the
Belgium village of Oostacker. Jointly,
architect Bernd Buedts and interior
designer Frederik D’Hooghe developed
a new building where Techlam® has
been used in walls and floors. The result
is a minimalist house that contrasts
with the surrounding countryside that
involves it.
With this new product, Levantina
of fers a complement to its ra nge
of produc ts t hat i nclude ma rble,
travertine, slate, limestone, granite and
quartz surfaces.
www.levantina.com
159-162 NP, NE, NL.indd 160 3/22/10 2:35:36 PM

saudisw04104.indd 1 3/29/10 10:23:48 AM
NEW EQUIPMENT
MyGlassTr uck.com ( MGT) recent ly int roduced t he
Demountable Slab Carrier — designed to improve the
maneuverability, flexibility and fuel economy of commercial
stone delivery vehicles.
The innovative Demountable Carrier can be quickly and
easily removed from a standard cargo van or Sprinter when
it is not required for a stone delivery and reinstalled when
there is stone to deliver. According to the manufacturer,
t h is non-per ma nent or
demountable attachment
between the vehicle and
stone c a r r ie r c r e ate s a
s e t o f a d v a nt a ge s n o t
fou nd i n conve nt iona l
f i xed vehicle /ca r r ier
The Demountable Slab Carrier from combinations, including
MyGlassTruck.com
increased maneuverability,
fleet flexibility and enhanced image, better fuel economy,
and extended vehicle and carrier life.
A MyGlassTruck.com roof rack is required for installation
of the Demountable Carrier and is available in a basic model
or with options, including an over-the-cab extension, metal
cat walk and integrated roll-out ladder for convenient access
to the vehicle’s roof.
A system similar to a trailer hitch and receiver facilitates
the quick-change from slab truck to standard delivery
vehicle. Mounting bars on the top and bottom of the
Demountable Carrier slide into sleeves on the roof rack
and load bearing underbody mounts, which are computer
designed for the model of vehicles included as standard
equipment. The mounts are tied into the vehicle’s chassis
or unibody to directly support the weight of the stone and
the carrier while the roof rack connection provides stability
and additional support.
Fabricated from sturdy 6061 T6 Aluminum posts and
slats, each Demountable Carrier is assembled with Huck
aircraft-grade mechanical fasteners. MGT reports utilizing
these specialized aerospace-industry fasteners because
they are extremely strong and will not crack or become
brittle like welds on aluminum or loosen from vibration
like bolts and nuts or rivets.
All MGT carriers feature integrated horizontal and
vertical r ubber padding along the f ull length of the
posts and slats, which is the most stone protec tion
padding available on any stone carrier, according to the
manufacturer. There is also a 5-inch wide usable bottom
shelf with thick rubber base pads to protect the stone’s
bottom edge and dual pole settings to accommodate a
wide range of thicknesses.
www.myglasstruck.com
The U.S.-made Sink Hole SaverTM VCA by Omni Cubed

protects finished stone pieces from breakage during lifting,
moving and installation. The product works great for
curved tops, “bump-out” tops or shower walls, and it can be
159-162 NP, NE, NL.indd 162 3/22/10 3:36:57 PM

NEW EQUIPMENT
combined with the original Sink Hole Saver™ strengthening
rail (mechanical clamp version) for added versatility during
i nsta l lat ions.
The efficiently
engineered
pump operates
on a 9V battery
to maintain
pressure for all
c ups, or the
unit can be
converted on the
s p ot (w it hout
tools) to manual
t hu mb pu mps
if a bat ter y is
not av a i lable,
Omni Cubed Sink Hole Saver™ VCA according to
Omni Cubed.
The 6-inch vacuum cups quickly slide and lock in the rail for
custom placement around sink holes, and the vacuum cups,
pump and rail stay together as one convenient unit. The new
model includes rail, vacuum pump, 9V battery adapter, cups
with covers and thumb-pump plungers.
www.omnicubed.com
DOMAIN INDUSTRIES INC.

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159-163 NP, NE, NL.indd 163 3/24/10 9:39:41 AM

Stone
of the month
Jura Beige limestone
Country of origin .................................................................................. Germany
Absorption ................................................................................................. 0.96 %
Density ...................................................................... 165.26 pounds/square foot
Modulus of rupture ................................................................................2,283 psi
Compressive strength ........................................................................... 21,085 psi
Abrasion index ............................................................................................... 30.6
Flexural strength ....................................................................................1,560 psi
T
his Stone of the Month supplied by Vereinigte Marmorwerke (VM) Kaldorf GmbH, Titting-Kaldorf, Germany.
Technical details provide a frame of reference only. Because stone is a product of nature, testing to determine
specific physical qualities should be repeated for each project. To submit your own Stone of the Month, send a
high-resolution digital image, along with the relevant technical data, to michael@stoneworld.com.
www.VM-Kaldorf.de
164 SOTM.indd 100 3/19/10 11:18:37 AM

Machine
of the month
N
orthwood has combined the power of Extreme Duty Spindle (EDS)
technology with the brand new High-Torque SmartSaw to create an all-
in-one machine, the SW138-UFC Ultimate FabCenter. The SmartSaw has
the ability to monitor digital torque feedback and optimize the cutting speed, thus
extending blade life and producing the highest quality parts. It is designed to let
stone operators take the guesswork out of sawing speeds by allowing the machine
to automatically set the feed rate dependent on stone density.
The concept of the all-in-one machine was produced by Northwood to allow for
small work cell production. This allows large companies to set up satellite shops or
even new companies to open their doors with a single piece of CNC technology.
The Ultimate FabCenter is capable of processing the entire slab from start to fin-
ish. The machine is built on proven mono-block design that has been tested now
for 10 years. The industry leading Fanuc CNC controls and servo motors along
with precision ground ball screw drive system provide the FabCenter with accu-
racy and reliability unmatched by the competition.
Northwood also provides innovative software that was designed to allow easy
programming and machine operation. StoneVision, built on the AlphaCAM
engine, is capable of automatically programming the saw to cut up the slab with
high precision, thus maximizing yield. The Stone Fabricator Interface (SFI) allows
the user to manage tools through the Automatic Tool Management (ATM) system
and run programs through the standard wireless barcode technology.
www.northwoodmachine.com
165 MOTM.indd 165 3/22/10 2:14:09 PM

MARKETPLACE
RATES: $1175 per six month insertion, $1950 per twelve month insertion.
Call 734/340-5211, fax 734/340-5212 or e-mail: minghinej@bnpmedia.com for more information.
Always providing a
quality product,
made from the best
materials from
around the world, at
an affordable price.
150 Industrial Avenue, Greensboro, NC 27406
Phone: 336.273.0223 • Fax: 336.273.0699
len@graniteandmarblebymalave.com
www.malavegranite.com
Custom Display and

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and much more, please visit our website
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Your top source for high quality tool-holders for

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brands including: Breton, Northwood, Brembana,
Bavelloni, CMS, Intermac, Marmo, and Park. All our
tool-holders are corrosion resistant, hardened, and
precision ground. Ask for a quote today!
T-Tool USA, LLC
www.t-toolusa.com
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Phone: 954-358-6071 — Fax: 954-358-6073
www.t-toolusa.com sales@t-toolusa.com
LEGACY SINK INC.

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BEST QUALITY.
LOWEST
O PRICES.
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69 1-866-656-7188
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166-168 Marketplace.indd 166 3/22/10 2:13:32 PM

MARKETPLACE
THE FINEST PRODUCTS FOR STONE WORKING
STONE BOSS INDUSTRIES
C O R P O R A T E H E A D Q U A R T E R S
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888-868-BOSS | www.stoneboss.com
StoneBoss_Marketplace_SW0210.indd 1 1/14/10 1:31:53 PM
Value for Life is our goal!

G L A S S O S ®
Over many years we have learned what our customers need and
CRYSTAL WHITE
we provide it. They demand consistent product quality which
is our main goal. They want personalized person to person
SLABS TILES CUT-TO-SIZE service so we provide Regional Sales Manager dedicated to
Available from stock or full containers direct your account. Finally we invest in a large and well stocked
inventory so we have the product when you need it.
Please call for our monthly Special.
CCS Stone, INC Looks like Thassos, harder t han granite Tel 201-933-1515
9-11 Caesar Place 800-227-7785 AmeriSink Inc, s San Leandro, CA 94577
Moonachie, NJ 07074 www.ccsstone.com Fax 201-933-5744 Tel: 877-500-SINK(7465) s Fax: 510-667-3775 s www.amerisink.com
MADE IN GERMANY
CCSStone_marketplace0909.indd 1
Own quarries! Own production! 7/28/09 3:56:44 PM
Special for: Slabs, Floor tiles, Cut to size
www.vm-kaldorf.de
California Agent TriStone & Tile Inc., Van Nuys CA

info@tristoneandtile.com
VMKaldorf.indd 1 7/8/09 10:13:24 AM
w w w . a n t o l i n i . i t

MARKETPLACE
Braxton-Bragg will offer the lowest prices and the

best service, delivered by the friendliest people
for the tools and materials that you want.
Call for a Free Catalog | T. 800.575.4401 | F. 800.915.5501
The LT-55 Precision
ASER
Laser Templator - Visit
LPRODUCTS our website to watch

our full training video
so you can actually see
it working. We believe
industries in allowing our
1335 Lakeside Dr. www.LaserProductsUS.com coustomers to know
Romeoville, IL 60446 Toll Free 866-539-0052 what they are buying.
1-800-350-1901 • 1-626-443-6433
www.miraclesealants.com
ONLY THE BEST Reserve your space

in next month’s
Tel. +39/045887 51 11 • Fax +39/045887 51 55
www.granitex.it MARKETPLACE
Proliner®, world’s leading digitizer in 2D & 3D measurement:
Measure stairs, bathrooms, swimming pool edges, formed
profiles, renovation, sinks, countertops, backsplashes and
SECTION
all your other 2D and 3D objects.
PRODIM USA - Sales office USA - Mr. John Richerts

M. +1 678 699 0732 | E. johnr@prodimusa.com | I. www.prodimusa.com
PRODIM INTERNATIONAL - Sales office Europe - Lage Dijk 26, 5705 BZ Helmond – NL
T. +31 (0)492 579050 | F. +31 (0)492 579059 | E. info@prodim.eu | I. www.prodim.eu
Prodim1209SW.indd 1 11/25/09 10:27:25 AM Call Janelle Minghine at

TENAX: For more than 50 years the World Wide Leader in Stone 734.340.5211 or
Consumables Products: Adhesives, Sealers, Epoxy, Waxes, Sealers,
Diamond Abrasives, Calibrators, Polishing Bricks, Cutting Tools. minghinej@bnpmedia.com
Tenax USA 1408 Center Park Dr. Charlotte, NC 28217 for more information
www.tenaxusa.com tenaxusa@bellsouth.net Ph. 704-583-1173

CLASSIFIEDS
SERVICES POSITIONS
Seeking Business Development/Sales Manager
with experience in the Tile and Stone industry. International Artistic Stone, Inc. (Sarasota, FL) AVANTI STONES INC.
We are south Florida’s leading natural is a Limestone & Natural Stone Company looking for an Avanti Stones, a leading distributor of
stone distributor with two locations servicing Natural Stone in Houston, Texas, is seeking
experienced salesman (10 years min.) with a background in experienced, aggressive Salespeople with a
both the trade and retail customer.
Qualified candidates may submit their architecture who would hit the ground running. Experience proven track record of sales in the stone
industry for Houston, West Texas, Louisiana,
resumes to marblew@aol.com. working with quarries and government projects is preferred. Oklahoma, Arkansas, and Mississippi.
Call (941)685-6227 and Fax Resume (941)923-9939. Experience in servicing accounts in the
region is required. Must be computer literate.
AMERICAN Position offers competitive salary plus
SLAB INSPECTOR
MarbleoftheWorld_SWCLassified0410.indd 1 3/8/10 1:55:12 PM Fila Chemicals USA is looking for a
commission and a full benefits package.
IN BRAZIL North East based Regional Sales Manager. Please send resume to: bill@avantistones.com
InternationalArtisticStone_SWCLassified0410.indd 1
Employee objectives are to expand sales in the North East, 3/4/10
Mid West3:56:56 PM
I inspect the slabs here at the and Canada by working with the established and future sales force,
establishing new distribution and working with existing distributors.
granite factories in Brazil. M S International, Inc.
Experience managing a growing regional sales force, must have
So you get the quality you strong interpersonal skills, maturity and good judgment and be capableAvantiStonesInc_SWCLassified0410.indd 1
The leading nationwide distributor of natural3/5/10
stone 3:38:38 PM
of communicating with a diverse range of individuals, willing to travel
need and pay for! and works well as part of a team. Negotiation, organizational and
slabs and tiles is seeking a branch manager and
outside salespeople for the South Florida region.
Call Gary at 011-55-28-3518-9559 computer skills are a fundamental requirement for this position.
Previous experience in the tile and stone or allied products preferred. Experience servicing the natural stone industry in
or e-mail at garyebel@oi.com.br Please send resume to: filausa@filachim.com
the region is required. MSI offers an environment for
growth, a team atmosphere, competitive compensation
and a full benefits package. All candidates must be
hardworking, determined, enthusiastic, a team player
FOR SALE and very comfortable with computers.
Fila_SWCLassified0410.indd 1 3/22/10 3:49:46 PM
Please email resumes to: recruit@msistone.com
GaryEbel.indd 1
YOUR AD Limestone Quarry For Sale
6/3/09 3:30:25 PM
Central Wisconsin
COULD BE HERE Manufacturing Stone | Crushing Stone | Approx. 80 acres TRAINING
Call Janelle Minghine at 734.340.5211
or minghinej@bnpmedia.com for more information
Call 920-904-2518 MSInternational_SW0609.indd 1 5/20/09 3:38:43 PM
Total Liquidation SALE LimestoneQuarry_SWCLassified0410.indd 1 3/4/10 4:06:50 PM
ON ALL 18 MONTH OLD EQUIPMENT

All Machines are in Mint “NEW” Condition and they are located in Easton, Maryland.
ALL MUST GO. NO REASONABLE OFFER REFUSED. CALL 410-829-2352
BAVELLONI 450 EGAR CNC: brand new within 18months. Includes all tooling and spare parts. New
within 18 months. Currently in operation. Showroom condition, low hours. 208 3 phase New $226,904.00
— $155,000.00 You pick up. Best offer. 410-829-2352 mike@segergranite.com
BAVELLONI ALPHA 315 CNC: New within 8yrs. Includes all tooling. Showroom condition and very low
hours. Currently In operation. You pick up. 208 3 phase New $ 220,000.00 — $98,000.00 Best offer.
410-829-2352 mike@segergranite.com
CMG TAURUS INLINE EDGER PROFILER: Brand new in 18months. Robust for heavy fast edging. Showroom
condition and currently in operation. 208 3 phase w transformer New $160,000.00 — $113,500.00 Very
low hours. You pick up. Best offer. 410-829-2352 mike@segergranit.com
DELL POWEREDGE 2900 SERVER with mirrored drives. 2 heavy cad and graphics work stations with 20” fl
at screen monitors. New computers, New Server, Full Global Stone Pro Software packages, bidding, estimating
inventory, labeling, tracking, purchase ordering, Digistat and custom digistat vertical table Digitizing Software
You pick up. New $104,000.00 — $50,800.00 410-829-2352 Best offer. mike@segergranite.com
OVERHEAD BRIDGE CRANES AND REMOTES: One crane is 5 ton and the other is 1 ton. Both are brand
new. You will have to disassemble and relocate. New both are $86,000.00. $40,000.00 Please make Best
offer. 410-829-2352 mike@segergranite.com
Reserve your space now for the May Issue

MikeSeger_SW0410_LiquidationSale.indd 1 3/16/10 9:13:33 AM
Call Janelle Minghine at 734.340.5211 or
minghinej@bnpmedia.com for more information
169 Classifieds.indd 169 3/23/10 8:56:50 AM

ADVERTISER INDEX
ADVERTISER PAGE NO INTERNET ADDRESS PROMO PHONE
ABC Stone Trading 45 www.abcworldwidestone.com 516-997-9412
All Wood Cabinetry, LLC 161 www.braxton-bragg.com 800-575-4401
Amazing Stone 55 www.amazing-stone.com 230-206-2370
American Slate Group 157 www.americanslate.com/stone 866-602-7033
AmeriSink 67 www.amerisink.com 877-500-7465
Ancor 141 www.ancor.ca 514-385-9366
Andrade S/A 111 www.andradesa.com.br 55 27 2124 1222
Antolini Luigi 171 www.antolini.it +39 045 6836611
Anver 159 www.anver.com 800-654-3500
Artisan 4 www.ArtisanSinks.com 973-286-0080
Bestview International 6 www.bestviewintl.com 630-594-1816
Blick Industries 75 www.blickindustries.com 949-499-5026
Bramagran 71 www.bramagran.com.br 55 28 3542-8152
Braxton-Bragg 12 www.braxton-bragg.com 800-575-4401
Brothes in Granite 63 www.brothersingranite.com 55-27-9994-4003
Cactus Stone 81, 82A www.cactusstone.com 602-914-2202
CaesarStone 49 www.CaesarStoneUS.com 877-978-2789
Caribe International 53 www.caribestone.com 800-224-8453
Carmel Stone 21 www.carmelimports.com 888-633-0669
Carrara Show 131 www.carraramarmotec.com +39 0585 787963
CCS 62 www.ccsstone.com 800-227-7785
Chemcore 146 www.chemcore.com 866-243-6267
Comandulli Construzioni 139 www.comandulli.it 0374.56161
COMPAC The Surfaces Company 109 www.compac.us 954-969-7272
Continental Diamond Products 82D www.continentaldia.com 800-595-1237
Cosentino 73 www.cosentinonorthamerica.com 800-291-1311
Custom Building Produts 11 www.customTVIS.com 800-272-8786
Daltile 36,37 www.daltileproducts.com 800-933-TILE
Dellas 57 www.dellas.it +39 045 8801 522
Diamax 43 & 65 www.diamaxinc.com 404-817-3232
Diamond Tech International 158 www.diamondsaws.com 800-937-9593
Dimpomar 34 www.dimpomar.com +351-268-408-128
Domain Industries 161 www.FreeDomainCatalog.com 866-385-7775
Fila Industria Chimica S.p.A 41 www.filachim.com 305-513-0708
GMM S.p.A. 105 www.gmm.it +39 0323 849711
Granite City Tool 99 www.granitecitytool.com 800-328-7094
Granite Depot 7 www.granitedepot.us 904-306-0036
Granitex S.p.A. 2 www.granitex.it +39 045 8875111
Granito Zucchi 35 www.granitozucchi.com.br 55 27 3243-9666
GranQuartz 17,23,85,98A www.granquartz.com 800-458-6222
Groves Inc. 93 www.groves.com 800-991-2120
Hindustan 129 www.hgstones.com 866-877-0004
IGM-International Granite & Marble 172 www.igmcorp.com 800-446-2677
Indiana Limestone Co. 68 www.IndianaLimestoneCompany.com 800-457-4026
Italian Trade Commission 114A www.marblefromitaly.com 323-879-0950
Jerong Products, Inc. 39 www.jerongmarble.com 510-782-2888
JMS 28 www.juramarble.com +49 8421 3061
Jones Lang LaSalle Americas, Inc. 30 www.granitops.com 561- 489-9964
Laser Products 25 www.LaserProductsUS.com 866-539-0052
Levantina 121 www.levantina.com 972-488-2800
Lundhs Labrador 101 www.lundhs.no +47 3312 1164
Mag Ban 47 www.magban.com.br 55 28 3515 1651
Magnitos 113 www.magnitos.com.br +55 28 3518 8302
Marble Institute of America 107, 145 www.marble-institute.com 440-250-9222
Marcolini Marmi 95 www.marcolini.it +39 045.86.50.150
Marmi Bruno Zanet SRL 51 www.brunozanet.com +55 (0) 27 21218888
Marmo Meccanica S.p.A 127 www.marmomeccanica.com +39 0731 60999
Marmoelettromeccanica 29 www.marmoelettro.com +39 0761 5051
Master Wholesale 162 www.masterwholesale.com 800-938-7925
Medstones LTD 103 www.medstones.com 0208 807 1026
Meshoppen Stone 78 www.meshoppenstone.com 800-836-1269
Miracle Sealants 26 www.miraclesealants.com 800-350-1901
MK Diamond Products Inc. 66 www.mkdiamond.com 800-421-5830
M S International 82B, 82C www.msistone.com 714-685-7500
Natural Stone Council 151 www.naturalstonecouncil.org 800-210-3916
Nicolai Diamant 128 www.nicolai-na.com/blacklabel 802-661-8731
Northwood Industrial Machinery 87 www.northwoodmachine.com 502-267-5504
Omni Cubed 160 www.omnicubed.com 877-311-1976
Pearl Abrasive 33 www.pearlabrasive.com 800-969-5561
Pemagran 83 www.pemagran.com.br +55 28 2101 8000
Planeta Pedra 117 www.planetapedra.com +55 55 28 2102-4141
Pokarna Limited 8,9 www.pokarna.com 91 40 2789 7722/6361
Primestone 77 www.primestone.ca 905-669-2999
Prodim 18 www.prodimusa.com 888-229-3328
Red Sea Mining Co. Ltd 147 www.redseamining.com 966-2-620-4749
Resources Business Management 135 info@distcenter.com 781-706-6813
Rock of Ages 59 www.rockofages.com 802-476-3121
Salem Stone 97 www.salemstone.com 800-234-1982
Santo Antonio Granitos 88-89 www.santonio.com.br 55- 28 2102 1920
SassoAmerica 74 www.SassoAmerica.com 314-533-6500
Scandinvent AB 115 www.scandinvent.com 800-417-0640
SFA 149 www.stonefabricatorsalliance.com —
Slabsmith 119 www.slabsmith.com 315-287-2877
Slimrock 10 www.slimrock.com 479-667-2121
SMG-Saudi Marble & Granite 161 www.smg.com.sa +9661-4735350
Stone Boss/Terminator 69 www.ContinentalDIA.com 800-595-1237
Stone and Tile Shoppe Inc. 156 www.buystonenow.com 877-416-1500
Tab India 14,15 www.tabindia.com 763-571-8400
Tekmar 3 www.tekmarble.com +90 212 3372800
Tenax U.S.A. 61 www.tenaxusa.com 800-341-0432
TexaStone Quarries 31 www.texastone.com 432-354-2569
The Slab Depot 133 www.slabdepot.com 888-SLAB-NOW
U.S. Granite Robotics 112, 143 www.usgrobotics.com 800-999-3025
Vermont Quarries 27 www.vermontquarries.com 802-775-1065
Vermont Verde 124 www.vtverde.com 802-767-4421
VM Kaldorf 32 www.vm-kaldorf.de +49 8423/9911-0
Wilson Industrial Electric 140 www.wilsonsaws.com 706-213-6725
Windy Ridge Corp. 157 www.jetstik.com 800-639-2021
Wood’s Powr-Grip Co., Inc. 155 www.powrgrip.com 406-628-8231
World Wide Stone Corp. 5 www.durangostone.com 602-438-1001
Zenesis 79 www.gtdiamond.com 949-261-2322
170 Advertiser Index.indd 170 3/29/10 3:53:36 PM

COPPER DUNE I GRANITE
www.antolini.it
antosw04104.indd 1 3/18/10 10:20:00 AM

igmsw04104.indd 1 3/18/10 11:04:09 AM
New weapons
N
for your arsenal
fo
AGGRESSIVE Performance Reduces

Operating Spindle Stress
PRECISION Engineering
QUICK Setup
BOOST The Intensity of Your Shine
ACCELERATE Production by Cutting
100-250 in/min
After much research and development, we have designed a FULL CNC line
equipped to provide customers with a quality in a class all its own. Simply put, the
results speak for themselves.
Act Now and see for yourself!
Call: (800) 595-1237

sales@continentaldia.com
www.continentaldia.com
Diarex®
CNC Vacuum System
Diarex® Vacuum Pods are precision manufactured in Italy to the exacting OEM specifications of the industry’s
top stone machinery manufactures. Diarex vacuum pods feature anodized aluminum with vulcanized rubber
on the top and bottom plates, with double sealed replaceable rubber gaskets and a modular design for low
shipping costs, easy replacement of damaged components, and the ability to assemble custom pod solutions.
Diarex Vacuum Pods are available in a wide range of shapes and sizes; call your GranQuartz sales professional
for more details. 1-800-458-6222
• Fully functioning/interchangeable vacuum

plates on top and bottom for extra holding
power and versatility (most systems feature a
simple gasket design for the bottom plate).
• Modular design for lower shipping costs and
no need to ship entire pods across the country
for rework due to damage or wear.
• Individual pieces can be purchased and
shipped quickly to your location.
• Vulcanized rubber plates with double sealed
rubber gaskets that are easily replaceable (and
more wear resistant than foam gaskets found
on other systems.
Modular design for versatility- all
parts are available separately.
Toll-Free 1 (800) 458-6222 Fax: (770) 621-9771 • www.granquartz.com

gq1sw03104.indd 1 2/17/10 11:20:16 AM

1,001 Shapes of The
Ninja REVEALED!
(here are 3 to demonstrate the possibilities)
(tool holder not included)
gq3sw03104.indd 1 2/17/10 3:37:41 PM

With Italian technology
anything
becomes
possible
ITALIAN PAVILION
Booth #3080
COVERINGS 2010
April 27-30
Orlando, Florida
Orange County
Convention Center
ITCinsert.indd 1 3/8/10 2:58:22 PM

The Italian Tradition
of Natural Stone
Natural stones are sought after not only for their aesthetic
value, but also as a valuable expressive asset to any architectural
work: Italy’s stone and marble have been used in some of the most
remarkable large-scale projects worldwide.
Italy brings a creative advantage to the world of stone and
marble through years of experience coupled with the most
advanced technology: cutting-edge technology has allowed Italy to
go beyond the industry standard to create “fluid” stone surfaces and
to cut marble to thicknesses that were once considered impossible.
With the large range of colors and the size of the deposits,
Italy’s stone materials are renowned worldwide. has a long tradition
of being a frontrunner in the stone industry and remains in the lead
with its highly skilled workforce and avant-garde technology. The
combination of experience, technology and high-quality three-
dimensional stone materials helps create the magnificent collection
that Italian Stone and Marble has to offer, still assuring an eco-
friendly process of extracting and processing.
With all of this in mind, the Italian Trade Commission is
presenting, at Coverings 2010, a variety of Italian manufactures of
marble, well known in Italy and abroad for the ability of fulfilling
all applications made possible by modern technologies. To better
support our presentation, we also showcase a unique Marble Library
presenting an amazing variety of natural stones, over 500 samples,
quarried in Italy and displaying examples different finishes.
We hope that our presentation will fulfill your curiosity about
Italian natural stones and meet your professional needs.
Carlo Angelo Bocchi

Italian Trade Commissioner - Los Angeles
BOOTH #3080
1801 Avenue of the Stars, Suite 700

Los Angeles, CA 90067
Tel: 323.879-0950
Fax: 310.203-8335
losangels@.ice.it
www.italtrade.com
www.marblefromitaly.com In collaboration with

BASALTINA BRESCIANA GRANITI
Via Passignano Sul Trasimeno 11 Via Scaiola 49
00191 Roma (RM), Italy 25080 Nuvolera (BS), Italy
Tel: +39 06 3338590 Tel: +39 030 6897233
Fax: +39 06 3338572 Fax: +39 030 689 7784
Email: sales@basaltina.it Email: bsgraniti@bsgraniti.it
Web: www.basaltina.com Web: www.bsgraniti.it
Booth # 2685
BOOTH #2988 BOOTH #2685
Basaltina was known since the Roman times as “Pietra Bresciana Graniti SpA was established in 1985. The
Aniciana”. The ancient Romans used Pietra aniciana factory was structured according to an extremely
to build the roads and monuments of their empire. functional industrial plan and geared to fabricating
Through the centuries the quarries were constantly thin modular granite tiles for floating floors, cut-to-
excavated by local craftsmen. In 1925, Giuseppe Tecchi size, wall cladding, kitchen and vanity tops, façade
Cristofori Celiani realized his dream and united all of and random slabs... Progressively during these years,
the quarries into a single company, Basaltina. Since the Company has acquired new markets in Italy and
the very beginning the company has been committed abroad alike and has added to its line new materials
to developing its technology and to improve its and production features.
excavation and manufacturing process. This has Today, Bresciana Graniti SpA, is known as one of the
allowed Basaltina to grow quickly and become a leaders among the fabricators of granite.
company internationally recognized. Basaltina stone
has given life to some of the most famous architects
projects enhancing their creations. The generations
who followed managed to fulfil that original dream of
the founder, which is now theirs.
3
www.marblefromitaly.com
CA` D’ORO CAMPOLONGHI ITALIA
Via E. Fermi – Z.I. Aussa Corno Via Aurelia Sud 97
33058 San Giorgio di Nogara (UD), Italy 54038 Montignoso (MS), Italy
Tel: +39 0431 624511 Tel: +39 0585 5079711
Fax: +39 0431 621332 Fax: +39 0585 5079700
Email: cadoro@cadorospa.it Email: sales@campolonghi.it
Web: www.cadorospa.it Web: www.campolonghi.it
Ca’ D’Oro SpA founded in 1989, represents a leading A leader in the stone industry, Campolonghi has a long
company in the international market of producing history of successful projects in every part of the world.
and processing blocks, slabs, and finished products of From slabs to simple flat panels to the most complex
granite, marble and other natural stones. three-dimensional structures, Campolonghi satisfies
The company is located in San Giorgio di Nogaro (Udine), the needs of even the most demanding clients.
in a favourable geographic area between Trieste and In an ever-changing world, with new colors constantly
Venice. Moreover, with its branches in Cavaion Veronese being introduced, Campolonghi’s slab yard offers a
(Verona) and Marina di Carrara, it is in a position to vast selection, making the choice of the materials
offer the best service to its domestic and international simple. An eighty thousand square feet showroom
customers. During the last years Ca’ D’Oro Spa has houses hundreds of samples of granite, white and
consolidated the image of a company that is orientated colored marble, travertine, onyx, and many other
toward quality products and efficient service. stones, from the classics to the latest materials on the
international market.
4
efrom
CONS. EXPORT CONSORZIO PROMEX
Via Tiburtina 325 Via Dorsale 13
03100 Frosinone (FR), Italy 54100 Massa (MS), Italy
Tel: +39 0775 824039 Tel: +39 0585 792562
Fax: +39 0775 823163 Fax: +39 0585 792567
Email: consexport@libero.it Email: cores@bicnet.it
Web: www.prom-ex.com
Since 1985, the Italian Promotional Export Consortium Promex is an export union established in Carrara in
has joined together top manufacturers of natural stone 1990 in order to promote and facilitate its members
within the country. companies in their exporting activities.
The Consortium’s individual members specialize in the Important companies that operate in the trade marble,
production of a whole array of marble, granite, and granite and machinery are members of Promex. The
travertine, both in slabs and in tiles cut to customized main services supplied are:
sizes, making use of stone quarried both in Italy and - Information on the main international events;
abroad. - Assistance on facilities for exporting companies that
would like to open offices or joint - ventures abroad;
- Promotion and organisation of participations in
exhibitions, travels and promotional missions in Italy
and above all abroad;
- Organisation of meetings with foreign operators;
- Promotion and organisation of research, studies and
analysis of foreign markets.
5
DANESI CARGO EUROGRANITI
Via Fiorillo 6 S.P. Comiso Chiaramonte Km 4,00
54036 Marina di Carrara (MS), Italy 97013 Comiso (RG), Italy
Tel: +39 0585 632195 Tel: +39 0932 962903
Fax: +39 0585 633518 Fax: +39 0932 962903
Email: danesi@danesi.it Email: info@eurograniti.it
Web: www.danesi.it Web: www.eurograniti.it
Danesi is an Italian freight forwarder with more than Eurograniti Srl, founded in 1992 in Comiso, Ragusa,
fifty years of proven experience. Headquartered in fabricates marble and granite imported from all over
Italy with offices all over the world, including in the the world, offering its customers a wide assortment of
USA, it provides a full array of services including products.
as an NVOCC, customhouse broker, and shipping Thanks to its highly specialized personnel and advanced
agency. Its American office deals with every major technology, Eurograniti can provide excellent products
port, coordinating all services necessary including at highly competitive prices.
customs clearance, local deliveries, and customer
support. It ships all types of goods by sea and air but
specializes in the marble and granite industry, and its
recipe for success is simple: deliver the goods safely
and on time.
6
eff r o m
FMS - FACTORY MARBLE & STONE GDA MARMI E GRANITI
Corso Rosselli 10 Via San Colombano 12
54033 Carrara (MS), Italy 54100 Massa (MS), Italy
Tel: +39 0584 792755 Tel: +39 0585 834268
Fax: +39 0584 792389 Fax: +39 0585 830877
Email: info@fmsmarble.com Email: info@gdamarmi.com
Web: www.fmsmarble.com Web: www.gdamarmi.com
FMS has taken the traditional production of tiles, slabs Owner of quarries of White Carrara Marble: Venato,
and cut to size into a new and vibrant environment Venatino, Statuarietto, Bardiglio M, Arabescato.
where customer care, superior selection of materials Production and sale of blocks as well as slabs and tiles.
and an ever increasing attention to the quality of our
products is the company aim.
The flexibility of our structure allows FMS to produce a
wide variety of marbles and stones ranging from those
traditionally produced in our local quarries to the more
exotic materials requested in today’s market, with the
objective of supplying our valued clients with the best
possible service.
7
eff r o m
ITALIAN TRADE COMMISSION JOVINO MARMI
Los Angels Via Delle Segherie 55
1801 Avenue of The Stars, suite 700 91019 Valderice (TP), Italy
90067 Los Angeles (CA), USA Tel: +39 0923 592390
Tel: (323) 879-0950 Fax: +39 0923 592723
Fax: (310) 203-8335 Email: info@jovinomarmi.it
Email: losangeles@.ice.it Web: www.jovinomarmi.it
Web: www.marblefromitaly.com
OTHER OFFICES IN THE U.S.

New York
Italian Trade Commission
33 East 67th Street
New York, NY 10065-5949
Tel: 212/980-1500
Fax: 212/758-1050
E-mail: newyork@ice.it
Atlanta
2301, Peachtree Center - Harris Tower
233, Peachtree Street N.E.
Atlanta Georgia 30303
Tel: 404/525-0660
Fax: 404/525-5112
E-mail: atlanta@ice.it
Chicago
401, North Michigan Avenue, Suite 3030
Chicago, Illinois 60611
Tel: (001 312) 6704360 Jovino marmi, a family owned company, was founded
Fax: (001 312) 6705147 in 1966 for the design and the production of natural
E-mail: chicago@ice.it stone products. Over the years, Jovino Marmi has
become a leading force in the supplying marble and
Miami stone for world-renowned projects. The company
Italian Trade Commission success is the result of an in-depth understanding of
4000 Ponce de Leon, suite 590 the industry, commitment to quality, prompt delivery
Coral Gables, FL 33146 and adherence to the company’s principles. In more
Miami than 43 years, we have established an enviable
Tel: (786) 305 461 3896 reputation for our company’s versatility and capability
Fax: 1 (786) 497 8900 in variety of remarkable projects and clients.
E-mail: miami@ice.it
8
marblefromitaly.com marblefromitaly.com
LA MARMORERA CAUTANESE LANDI GROUP
Via Sant’Antonio snc Via Tognocchi 338
82030 Cautano (BN), Italy 55047 Querceta di Seravezza (LU), Italy
Tel: + 39 0824 871161 Tel: +39 0584 769072
Fax: + 39 0824 871892 Fax: +39 0584 769432
Email: rapuano.a@virgilio.it Email: landigroup@landi-group.com
Web: www.acrapuano.com Web: www.landimarble.it
This company has been cutting marble from historic Landi Group Srl is one of the oldest quarry owners in
quarries for over thirty years. It has recently been giving Italy, specialized in classic materials such as Calacatta
increased focus to a highly innovative technique that Gold, Statuario Classic, Arabescato Faniello, Pietra del
will transform Vitulano marble from Southern Italy Cardoso, White Carrara and others.
into an exciting new product. By combining its own All our materials are available in slabs, cut to size and
quarrying expertise with the artistic skills of talented tiles and our staff is constantly traveling to ensure a full
local artisans, it has managed to bring out the amazing up-to-date understanding of international markets.
natural colors of the stone and use it to create mosaics “Quality, Service and Experience” is not only a motto
that are lifelike at a level which has heretofore been but a commitment to build with our clients a long-
unknown in the history of this art form. lasting business relationship.
9
eff r o m
MADASCHI MANZI MARMI
Via Salnitro 12 Via Barletta SS 16, n.71
24060 Carobbio degli Angeli (BG), Italy 70059 Trani (BA), Italy
Tel: +39 035 4251200 Tel: +39 0883 502238
Fax: +39 035 951865 Fax: +39 0883 587904
Email: info@madaschi.com Email: info@manzimarmisrl.191.it
Web: www.madaschi.com
Granite Tiles, Polished Honed Flamed Satin Finish, Manzi Marmi Srl’s product line includes marble and
24”x24”x1/2”, 18”x18”x3/8”, 16”x16”x3/8”, 12”x12”x3/8” limestone from Trani, and is the owner of quarries in
and Projects such as 24”x48”x1/2” or 3/4” and the like. Ambrato, Perlato Svevo, Fior di Rosa, Filetto Rosso,
Filettato America, Fiorito, Nuvolato, Biancone,
Serpeggiante and Visone. Manzi Marmi Srl offers
standard and cut-to-size jobs, lightweight marble
panels, antique finish tiles and mosaics.
10
MARVIT MEC
Via Podgora 48 Località Ensegua 7
31029 Vittorio Veneto (TV), Italy 38050 Scurelle (TN), Italy
Tel: +39 0438 912261 Tel: +39 0461 780166
Fax: +39 0438 912243 Fax: +39 0461 780164
Email: info@marvit.com Email: info@mecs.it
Web: www.marvit.com Web: www.mecs.it
With over 40 years’ experience in working with marble, Mec is a factory that proposes own machines’ lines for
Marvit has achieved an important name in the field of the splitting process of natural stone and cement from
tile production. 1996, and it is developed on 47 countries.
Marvit is synonymous with quality, but also reliability, From the planning of the machines to the installation,
competence and innovation, pursued over the years we try to meet the need of client, to which we offer the
by the Da Ros family, who have always believed in the best solutions for new productive systems. We are very
unique beauty of marble. proud of being considered by our clients and suppliers
Production concentrates on marble tiles in the following as partner for development of their business.
sizes 12”x12”x3/8”, 18”x18”x3/8” and 24”x24”x3/8”. Our mission is to improve our products and to make
The marble processed is mainly from Italian quarries: always more innovative solutions.
Bianco Carrara, Bianco Venatino, Statuario Venato,
Calacatta Gold and Arabescato.
11
METRO MARMI E GRANITI PIMAR
Via Dorsale 9 Via Rango 9
54100 Massa (MS), Italy 73020 Cursi (LE), Italy
Tel: +39 0585 792363 Tel: +39 0836 483285
Fax: +39 0585 793347 Fax: +39 0836 429926
Email: metro@metromarmi.it Email: info@pietraleccese.com
Web: www.metromarmi.it Web: www.pietraleccese.com
This company prides itself upon having gained lengthy There are very few companies that can boast of a
and durable experience in the business of high-quality full century and a half of experience. Pi.Mar. supplies
classic and precious marble and granite from all over beautiful Italian limestone of unrivaled beauty and
the world. It offers its customers both in Italy and solidness that it cuts in its own quarries, crafting
abroad a vast range of slabs and tiles cut to any size at products in the tradition that has been handed down
competitive prices. It also produces special customized from generation to generation. It offers customized
works upon request, meeting the demanding needs service, and upon request, its in-house architects and
and stringent requirements of the construction and technicians will be pleased to draw up original designs
architectural market. to match with the customer’s own specifications.
12
SAVEMA VERONAFIERE
Via Aurelia 24 Viale Del Lavoro 8
55045 Pietrasanta (LU), Italy 37100 Verona (VR), Italy
Tel: +39 0584 79441 Tel: +39 045 8298111
Fax: +39 0584 790690 Fax: +39 045 8298288
Email: info@savema.com Email: info@veronafiere.it
Web: www.savema.com Web: www.veronafiere.it
Marmomacc is the leading global trade show for

stone materials and for stone-related design and
Savema SpA is an Italian leading marble and granite technologies. In 2009, the show attracted more than
industry, located in Carrara area (Italy), producing 1,500 exhibitors from 54 countries and 53,000 trade
marble and onyx slabs (own quarries of Statuario, visitors from 130 countries, including a growing
Calacatta, Arabescato, Bianco Carrara), granite slabs number of buyers, specifiers, architects, designers, and
(offices for purchasing blocks in Brazil and India) building contractors from all over the world.
and cut-to-size for high grade and luxury projects During Marmomacc, Veronafiere organizes a four-
(Winner of MIA Pinnacle Award 2008, Carnival Center day continuing education program on stone design
Miami, Arch. Cesar Pelli). Savema factory has two wide recongnized by the AIA. Veronafiere also offers AIA/CES
stockyards which allow a volume of about 5.000.000 courses in the U.S. and online. Veronafiere is an Official
SF of slabs per year and an inventory of about 400 Endorser of STONEXPO/MARMOMACC AMERICAS, which
different colors. will be held in Las Vegas from January 25-27, 2011.
For more information please contact:
Sebastiano Brancoli at The Consultants International
Group (sbrancoli@cig-dc.com or by phone: 202-783-
7000) or contact us directly.
13
8
Italian Marble Library
A unique Italian Piazza, designed by Francesco

Lucchese Studio, showcasing an amazing variety
of natural stones quarried exclusively in Italy.
With a large range of colors and the size of the

deposits, Italy’s stone materials are renowned
worldwide. Italy has a long tradition of being a
frontrunner in the stone industry and remains
in the lead with its highly skilled workforce and
avant-garde technology. The combination of
experience, technology and high-quality three-
dimensional stone materials helps create the
magnificent collection that Italian Stone and
Marble has to offer.
at Coverings 2010
Orlando, FL
April 27-30 - booth # 3080
14
Italian Natural Stone and Marble
Natural stone and marble are sought after The most important deposits of Travertine,
not only for their aesthetic value, but also as a also a well-known Italian stone, are found around
valuable expressive asset to any architectural Tivoli, Rome, Grosseto and Siena, all in central
work. Italy’s stone and marble have been used Italy. Pink and gray Sardinian granites are famous
in some of the most breathtaking large-scale throughout the world for their homogeneity.
projects worldwide. The pink Baveno granite comes from Piedmont.
Italy brings a creative advantage to the world The stone category includes the Pietra Serena,
of stone and marble by using digitally controlled which is the compact, homogeneously colored
machines. By using digitally controlled machines, gray stone used in the Renaissance palaces and
cutting-edge technology has allowed Italy to go squares in Florence and the Finale, Dorata and
beyond the industry standard to create “fluid” Santa Fiora stones.
stone surfaces and cut marble to thicknesses that A few varieties of trachyte, a volcanic rock
were once considered impossible. with brownish-yellowish shades, are also found
Italian marble varieties come in a wide in the Veneto region. The yellow-colored Pietra di
range of colors and textures like the white and Vicenza is used in many architectural works. Other
veined varieties excavated from the Apuan Alps volcanic rocks, such as Peperino and Basaltina are
in Tuscany. The colored varieties include the quarried in the Lazio region.
green materials from Aosta Valley and Lombardy;
the beige materials from Puglia (Serpeggiante
and Trani), from Sicily (Perlato) and Lombardy
(Botticino); the yellow materials such as Giallo
Siena and Giallo Reale.
The Veneto region is rich in several types
of colored stone such as red (Rosso Verona,
Breccia Pernice, Rosso Magnaboschi) and pink
(Nembro Rosato) marble; Rosso Rubino comes
from Tuscany; Portoro and Rosso Levanto are
excavated in Liguria. Other colored materials
include the Tuscan Arabescato, Orobici, Breccia
Medicea and Fior di Pesco Carnico.
15
COVERINGS 2010
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Italian Pavilion
CAMPOLONGHI
ITALIAN PAVILION
2487
Booth #3080 VERONAFIERE PIMAR T R A M W A Y

2587 2588
COVERINGS 2010
April 27-30 LA
MARMORERA
BRESCIANA
GRANITI
LANDI
GROUP
MARVIT
2689
Orlando, Florida 2684 2685 2688
Orange County
EUROGRANITI MEC JOVINO MARMI
Convention Center 2784 2785 2788
DANESI MADASCHI CA` D’ORO FMS

CARGO 2885 2888 2889
2884
SAVEMA BASALTINA
A I S L E
2984 2988
CONS. MANZI
EXPORT MARMI
ITALIAN TRADE COMMISSION METRO MARMI 3088 3089
E GRANITI
MARBLE LIBRARY 3084 CONSORZIO GDA
3080 PROMEX MARMI E GR.
3188 3189
T R A M W A Y A I S L E

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April 2010

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