QUESTIONNAIRE

Dear respondent,
I am conducting a survey on the customer
perception towards BIG BAZAAR, I would be obliged if you
could fill the following details to the best of your
knowledge.

1. How often do you visit BIG BAZAAR:

( ) weekly once, ( ) fortnightly once, ( ) monthly once,
( ) quarterly once, ( ) during special events, ( ) first
time.

2. When do you shop at BIG BAZAAR:

( ) weekdays, ( ) weekends,( ) anytime,

3. You prefer to shop in the: ( ) morning, ( ) afternoon, (

) evening.

4. Usually you shop with: ( ) spouse, ( ) parents, ( )

children, ( )
friends, ( ) relatives, ( ) alone.

5 How did you come to know about BIG BAZAAR: ( ) print

ads, ( )

1
hoarding,( ) word of mouth,
others_________________________

6. What comes to your mind when you think of BIG

BAZAAR:

2
7. How important are the following factors while shopping:
1-not at all important, 5-very important.
FATORS 1 2 3 4 5
PRICE
QUALITY
VARIETY
BRANDED
PRODUCTS
LOCTION
STORE
LAYOUT
EXCHANGE
FACILITY
STAFF
KNOWLEDGE
EMPLOYEE
BEHAVIOUR
8. Are you satisfied with the products available a BIG
BAZAAR:
( ) yes, ( ) no, if no reasons:____________________

9. Do you find it difficult to locate a product that you

need:
( ) yes, ( ) no, if yes reasons_________________

10. Is the signage in the store helpful: ( ) yes, ( ) no, if no

reasons:

3
 11. What do you thin about the prices at BIG BAZAAR:
FATORS VERY LOW SAME AS HIGH VERY
LOW OTHERS HIGH
PROVISIONS
FRUITS AND
VEGTABLES
CROCKERY,
UTENSILS &
APPAREL
PLASTIC

12. How did you come t know about the promotional offers
at BIG BAZAAR:
( ) print ads, at the store, word of mouth,
others:_________________

13. Do you take advantage of the promotional offers at

BIG BAZAAR:
( ) yes, ( ) no, if no reasons:_______________________
14. How satisfied are you regarding the following factors at
BIG BAZAAR: 1-highly dissatisfied, 5- highly satisfied.
FATORS 1 2 3 4 5
PRICE
QUALITY
VARIETY
BRANDED
PRODUCT
4
 LOCTION
STORE
LAYOUT
EXCHANG
E
STAFF
KNOWLE
EMPLOYE
E
Problems/suggestions:_
15. Name: _____________________________

16. Age: ( ) below 20 yrs, ( ) 20-30 yrs, 30-40 yrs, 40 and

above.

17. Gender: ( ) male, ( ) female

18. Marital status: ( ) married, ( ) single

19. Monthly family income (Rs):( ) below 10000, ( ) 10001-
20000, ( ) 20001-30000, ( ) 30001 and above.