Beruflich Dokumente
Kultur Dokumente
MANAGEMENT
HOTEL INDUSTRY
1
DEFINITION
2
HISTORY OF HOTEL INDUSTRY
Immovability Intangibility
Inseparability
Competition
Variability
Supporting services
Perishability
4
SWOT ANALYSIS
STRENGTHS WEAKNESS
OPPORTUNITIE
S THREATS
5
Types of Hotels
Budget Hotel
Business Hotel
Luxury Hotel
6
CLASSIFICATION OF HOTELS
On the
basis of
standards
and control
On the
On the
basis of
basis of star
nature
7
Resort
Commercial International
ON THE BASIS
Residential OF NATURE Floating
8
ON THE BASIS OF STANDARDS
& CONTROL
Approved Unapproved
9
ON THE BASIS OF STAR
RATING
7 STARS
6 STARS
5 STAR DELUX
5 STAR
4 STAR
3 STAR
2 STAR
HERITAGE HOTELS
10
USERS OF HOTEL SERVICES
Domestic Foreign
Educationists Film stars
Trade representatives
Educationists
Officials
Political representatives
Pilgrims
Trade representatives
Students
Pilgrims
11
HOTEL MARKETING IN INDIAN
ENVIRONMENT
Hotel business is at an infant stage
Banking Industry
Food Industry
Transport industry
13
CHAINS OF INDIAN HOTELS
The Oberoi chain (Now Hilton
Hotels)
PHYSICAL EVIDENCE
PROMOTION
PRODUCT
PEOPLE
PROCESS
PLACE
PRICE
15
Product
CORE
BASIC
EXPECTED
AUGMENTED
POTENTIAL
16
Price
Competition
Demand based
based
Differential
pricing
PRICING STRATEGIES 17
Tactical pricing
18
Place
Distribution Chain
19
People
“First impression is the last
impression”
20
Physical Evidence
• It addresses the ‘tangible’ components of the
service experience
SALES PROMOTION
PERSONAL SELLING
22
Process
It includes the flow and progress of the
production process
23
Case study
24
25
26
27
Comparison of Hotels
Taj Orchid Regale
Deluxe rooms, luxury Deluxe, executive, club
Star, icon,
Product suite, Taj club rooms, prive, orchid suite,
legend
Palace wing rooms presidential suite
` 6,500 –
Price ` 11,000 – 95,000 ` 5000 -27000
18000
Near to Tourist
High Society or sea
Place side.
Near airports. sites as well as
airports
Brochures,
Calendars, print, Ads, cinema, TV, print
Promotion exhibitions, TV. media.
exhibitions,
media
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