Conventions of a TV AD

By Damiano Shehu
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• http://www.youtube.com/watch?v=2ljFfL-mL70
• http://www.youtube.com/watch?v=F3IHrZNzf3c
• http://www.youtube.com/watch?v=VQMlPSyZtos
 Slogan
• A slogan is something that makes the audience remember the video or product. It is short and easy to remember.

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atch?v=F_-
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 Typography and Logo
• Typography is how the font looks like. If it looks nice and looks like the logo’s typography then it will be remembered
• The logo is what the product or franchise uses so that people know what who its made by. It is small or big and is unique .

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 Brand name/Company name
• This is so the people know who the product is by and it is also the thing that they are selling. This makes them
know if the product is reliable or not.

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 Camera
• Camera is when the producers choose different camera angles and shots to make the advert look attractive and
memorable.

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www.youtube.com/watch www.youtube.com/watch?v=lsJs4AY
?v=bK7cT9xh6oQ a8sU

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 Comedy
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nk

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annel

The makes the

audience laugh
meaning they will
http:// remember it.
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 Shock

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This makes the audience http://

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shocked and sad so they a8sU
will remember it and get
scared.