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Are you Getting the Most Out of Marketing Part I

Posted in 

    by pegwright on February 19, 2011

WrightDirection Marketing Group

Just when we all have a handle on all the latest & greatest marketing and social media tools, something new comes
out that is being touted as the latest and greatest way to reach your customers and find potential new ones. It¶s either
a new way to push out blogs or a gotta-have-it tool. So it is easy to understand frustration that companies feel when
developing their strategic marketing plans, or lack of. Staying on top of these things can be tough, especially when
the rules of the game are ostensibly changing all of the time, if it¶s not your area of expertise, and if you are not
operating in this space every day. After all, you are in business to succeed, but it takes a lot away when you¶re
running down the µflavor of the month¶ marketing path. Marketing is one area that has been in a perpetual motion of
change over the past few years, with the simplification of graphics software and adding on new spokes of the wheel
such as social media and SEO, no wonder many companies fall to the outward bound method of marketing: the
tactics; forgetting about the inward bound marketing-the marketing plan. Keep in mind, however, that the marketing
plan process is still the same as it¶s ever been. Ultimately you are still asking yourself, ³What is the most effective way
to reach the largest portion of my target audience?´ Some of you might answer that question with very traditional
methods of marketing and sales. That¶s okay, that is if you¶re right. Others of you might have a complete web
strategy. That can be okay, too. The reality is that it¶s probably a blend of traditional marketing as well as
incorporating the new rules of PR and marketing also. The key, however, is that you won¶t find all of this out without
writing a marketing plan.

It¶s too easy to get pulled into blasting out Press Release after Press Release, or running down the internet
marketing path with LinkedIn, blogging, tweeting and Facebook ± without really understanding if you should be or the
best way to implement a strategy around those methods and tools. You find yourself spending too much time doing
µbusy-ness¶ rather than business ± without generating any new business.

Stay tuned for Part II next week:

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ëind out what successful Marketers are finding and the effort it takes to stay on top of all of this
for C-Levels of high growth businesses. 

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