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r Democratic socialism is a concept that is
difficult to define as people often mean
slightly different things when using the term.

r In the purest sense, it would mean a socialistic

society living under a democratic government.

r Both democracy and socialism are based on

the ideal of equality.
r Democracy is a form of government in
which the citizens participate, assisting in
various degrees in governing themselves.

r Socialism is an economic concept that

calls for sharing the wealth of a society
among all of its members, rather than
reserving wealth for an exclusive few.
,
..*, 
./#+01+
r „conomic liberalization of India means
the process of opening up of the Indian
economy to trade and investment with the
rest of the world.

r Till 1991 India had a import protection

policy wherein trade with the rest of the
world was limited to exports.
r þoreign investment was very difficult to
come into India due to a bureaucratic
framework.

r After the start of the economic

liberalization, India started getting huge
capital inflows and it has emerged as the
2nd fastest growing country in the world.
,1#
r „conomic and ˜
  
: trends
and developments in terms of the economic well-
being and condition of individuals, nations or
trading blocs, including taxation and interest rates,
etc.

r The analysis of the ˜
  
, or

³SWOT', should be worked subsequently. At this
time, investigate all public information available
about your top competitors and get a clear
understanding of their Strengths and Weaknesses.
r reating a competitive environment that
helps lower product prices
Developing product distribution systems that
offer access to products to a large number of
customers and many geographic regions

r Brand Positioning The distinctive position

that a brand adopts in its competitive
environment to ensure that individuals in its
target market can tell the bran apart from
others.

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