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    This document outlines the requirements for a term project analyzing a consumer brand, including introducing the brand by discussing its history, market share, competitors, and positioning strategy. It also requires profiling the brand's target consumers through their demographic, psychographic, and lifestyle characteristics. Finally, it asks students to analyze a specific consumer behavior situation facing the brand, including the issues involved, measures taken, key learnings, and recommendations based on class topics.

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    This document outlines the requirements for a term project analyzing a consumer brand, including introducing the brand by discussing its history, market share, competitors, and positioning strategy. It also requires profiling the brand's target consumers through their demographic, psychographic, and lifestyle characteristics. Finally, it asks students to analyze a specific consumer behavior situation facing the brand, including the issues involved, measures taken, key learnings, and recommendations based on class topics.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    16 Ansichten1 Seite

    Project

    Hochgeladen von

    navbaig
    This document outlines the requirements for a term project analyzing a consumer brand, including introducing the brand by discussing its history, market share, competitors, and positioning strategy. It also requires profiling the brand's target consumers through their demographic, psychographic, and lifestyle characteristics. Finally, it asks students to analyze a specific consumer behavior situation facing the brand, including the issues involved, measures taken, key learnings, and recommendations based on class topics.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    Consumer Behavior - Term Project

    • Introduction of the Brand


    – Company History
    – Market Share
    – Competitors
    – Positioning
    – Hindsight/Insight/Foresight the Brand is currently using (If Known by the Brand)
    • Consumer Profile
    – Demographic characteristics
    – Psychographic Characteristics
    – Lifestyle of the consumer
    • Targeted Situation at the Brand (CB wise)
    – All details required
    • Issues involved in the Situation
    – A brief overview of the Issues involved(can be multiple)
    – Major Issue (CB wise) in depth detail/analysis
    • Measures taken by Brand to control the situation
    • Key Learnings form the Situation Analysis
    • Recommendations by your Team
    – In context to specific topic(s) discussed in class

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