Next Steps to validate Business Model

Problem Solution Unique Unfair Customer

Value Advantage Segments
Next steps to Next steps to Proposition Next steps to
validate: Top validate: Top Next steps to validate: Can Next steps
3 problems 3 features ´t be easily to validate:
validate:
Single, clear copied or Target
and bought Customers
Key Activity compelling Channels
Next steps to message that
validate: states why Next steps
Activity that to validate:
you are
drives
different and Path to
retention/
revenue worth buying customers

Cost Structure Revenue Streams

Next steps to validate: Next steps to validate:
Customer Aquisition Costs Revenue Model
Distribution costs Life Time Value
Hosting Revenue
People etc. Gross Margin
Quelle Ash Maurya/ Alexander Osterwalder Vincent van der Lubbe February 2011
 Next Steps to Validate Business Model
Assumption Lesson Pivot
. . .

Quelle Ash Maurya/ Alexander Osterwalder Vincent van der Lubbe February 2011