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2 1000
PROBLEMS,1000
SOLUTION.

2 OUT OF 1000 SOLUTIONS,

2 10% FEASIBLE.
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2 PAN PARAG PAN MASALA.

2 MANSUKBAI,SPEND TIME HAWKING.

2 SAT OUTSIDE A PAN SHOP TO


REST,NOTICED THE GROWING
CUSTOMERS,AND THEIR IMPATIENT
BEHAVIOUR.
2 THUS WAS BORN THE IDEA OF PAN
BEING PACKED AND SOLD.
  
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2 SAREE MADE OF DENIM WITH


POCKETS.

2 DESIGNER LAP TOP COVERS.

2 REAL ESTATE ±GOLF


COURSE«««
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2 ACQUISITION i.e.

2 COMPANIES CAN BUY OTHER


COMPANIES AND ACQUIRE
THEIR PRODUCT.

2 ACQUIRE PATENTS OR CAN


LICENSE OR FRANCHISE FROM
ANOTHER.
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2 ORGANIC GROWTH.i.e.

2 COMPANY DEVELOP NEW PRODUCTS.

2 FOCUSES ON R&D.

2 SONY- 80% NEW PRODUCTS ARE


BUILD ON EXISTING PRODUCT LINE.
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2 HIGH LEVEL OF EXECUTIVE PUSH,i.e
A FAVOURITE IDEA BEING PUSHED
INSPITE OF NEGATIVE MARKET.
2 IDEA IS GOOD BUT MARKET SIZE IS
OVERESTIMATED.
2 PRODUCT NOT WELL DESIGNED.

2 PRODUCT INCORRECTLY
POSITIONED IN THE MARKET ,NOT
ADVERTISED PROPERLY,OVER
PRICED.

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2 PRODUCT FAILS TO GAIN


SUFFICIENT DISTRIBUTION
COVERAGE OR SUPPORT.

2 DEVELOPMENT COSTS ARE


HIGHER THAN EXPECTED.

2 COMPETITORS FIGHT BACK.


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 6d 
2 IDEA GENERATION e.g

2 BRAINSTORMING SESSION.

2 NAMES GIVEN BY COMPANIES FOR


SUCH SESSIONS,´FLY ON THE WALL´.

2 CAMPING OUT-HEWLETT- PACKARD.


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2 FOCUS ON NEGATIVE ASPECTS.

2 CRITICISM-REASON FOR
FAILURE.

2 CARE TAKEN TO MAINTAIN THE


GROUPS MORALE.
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2 METHOD INVOLVES
BRAINSTORMING,LIST OF WORDS
AND THEN FINDING SLOGANS.

2 E.g:HAIR PRODUCT-GEL,FLXIBLE
etc.
  
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2 LIST SEVERAL IDEAS AND CONSIDER
EACH ONE IN RELATION WITH THE
OTHER.LIST THE CONSTRAINS ALSO.

2 EXAMPLE:

2 DESIGNING NEW OFFICE FURNITURE.

2 DESK,BOOKCASE,FILEINGCABINET

2 CONSTRAIN,CRUNCH OF SPACE,ELEGANT.
2 LINK AND FORM ONE UNIT.
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2 CREATIVE PROCESS.

2 DIRECT,SYMBOLIC AND
FANTASY.
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2 GATHERING OF SIX TO TEN


PEOPLE.

2 GROUP SIMULATION.

2 RESULT PRODUCTION.
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2 LIST OF NORMAL ASSUMPTIONS.
2 REVERSE THEM.

2 EXAMPLE:

2 RESTAURANT

2 NORMAL ONE HAS MENU


CARD,CHARGES FOR FOOD,SERVES
FOOD.
2 REVERSE:NO MENU CARD,RAW
MATERIAL PROVIDED,PREPARES FOOD.
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2 SOFT

2 DELICATE

2 COLOURFULL

2 FEMININE.
 
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2 GIVEN PRODUCT AREA.

2 LOCATE ALL RELEVANT


CONCEPTS ASSOCIATED WITH
IT ,GENERATE ALL CONCEPT
ASSOCIATED WITH THE
PRODUCT.

2 THEME:LAZY HOME IN JAPAN.


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 6d 

2 IDEA SCREENING.

2 HOW IS IT DONE?

2 MOTIVATE EMPLOYEES FOR NEW


IDEAS,REWARD GIVEN.

2 IDEA REVIEW COMMITTEE FORMED.


 
 
 

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2 REVIEWS.

2 REPORTS BACK TO MGMNT.

2 PROMISING IDEAS.

2 MARGINAL IDEAS.

2 REJECTED IDEAS.
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2 DROP ERROR.

2 GO ERROR.

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2 CONCEPT TESTING HAS SEVERAL


STAGES.

2 COMMUNICABILITY

2 IS IT SOLVING PROBLEM/ MEETING


THE NEEDS i.e need level.

2 GAP LEVEL:IS THERE ANY PRODUCT


WHICH CAN SUBSTITUTE.
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2 PERCEIVED VALUE.

2 PRICE

2 PURCHASE INTENTION

2 USER TARGETS,PURCHASE
OCCASION,PURCHASE
FREQUENCY.
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2 TARGET MARKET SIZE.

2 STRUCTURE AND BEHAVIOUR.

2 PROFIT GOALS.

2 MARKETING MIX OVER TIME.



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2 PROJECTION OF SALES

2 COST AND PROFIT PROJECTIONS.

2 EXPANSION PLANS
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2 KEEPINGA CHECK ON ALL


THE PROCESS WHICH
INVOLVES CONVERTING AN
IDEA INTO A COMMERCIALLY
FEASIBLE PRODUCT.
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2 INTRODUCTION OF THE PRODUCT
COMMERCIALLY.

2 THE PRODUCT DRAPPED IN BRAND


NAME.

2 SALES WAVE RESEARCH CONDUCTED.


2 TRIAL,FIRSTPURCHASE,REPEAT,ADOPT
ION,ADVOCATION,PURCHASE
FREQUENCY.
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2 -0 TO 40 QUALIFIED SHOPPERS
QUESTIONED ABOUT AWARENESS OF
BRAND.

2 CONSUMERS ARE PAID SOME MONEY


AND INVITED TO PURCHASE PRODUCT
OF THEIR CHOICE.

2 BASED ON CONSUMERS SELECTION THE


SUCCESS OF THE PRODUCT DECIDED.
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2 LIMITED NUMBER OF PRODUCTS


AVAILABLE.

2 THE SHOPS IN WHICH IT IS


AVAILABLE IS ALSO LIMITED.
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2 E.g PEPSI COLA-

2 BERRY FLAVOURED-BLUE PEPSI.

2 PUMKIN FLAVOURE PEPSI.

2 MINT FLAVOURED PEPSI.

2 PEPSI TWIST- LEMON FLAVOURED.