|


|
 ||


2 1000
PROBLEMS,1000
SOLUTION.

2 OUT OF 1000 SOLUTIONS,

2 10% FEASIBLE.
 6 


2 PAN PARAG PAN MASALA.

2 MANSUKBAI,SPEND TIME HAWKING.

2 SAT OUTSIDE A PAN SHOP TO

REST,NOTICED THE GROWING
CUSTOMERS,AND THEIR IMPATIENT
BEHAVIOUR.
2 THUS WAS BORN THE IDEA OF PAN
BEING PACKED AND SOLD.
  

|

2 SAREE MADE OF DENIM WITH

POCKETS.

2 DESIGNER LAP TOP COVERS.

2 REAL ESTATE ±GOLF

COURSE«««
d 



 
6 |

2 ACQUISITION i.e.

2 COMPANIES CAN BUY OTHER

COMPANIES AND ACQUIRE
THEIR PRODUCT.

2 ACQUIRE PATENTS OR CAN

LICENSE OR FRANCHISE FROM
ANOTHER.
 d  6 

2 ORGANIC GROWTH.i.e.

2 COMPANY DEVELOP NEW PRODUCTS.

2 FOCUSES ON R&D.

2 SONY- 80% NEW PRODUCTS ARE

BUILD ON EXISTING PRODUCT LINE.
 
||6 

 
2 HIGH LEVEL OF EXECUTIVE PUSH,i.e
A FAVOURITE IDEA BEING PUSHED
INSPITE OF NEGATIVE MARKET.
2 IDEA IS GOOD BUT MARKET SIZE IS
OVERESTIMATED.
2 PRODUCT NOT WELL DESIGNED.

2 PRODUCT INCORRECTLY
POSITIONED IN THE MARKET ,NOT
ADVERTISED PROPERLY,OVER
PRICED.


  6 

2 PRODUCT FAILS TO GAIN

SUFFICIENT DISTRIBUTION
COVERAGE OR SUPPORT.

2 DEVELOPMENT COSTS ARE

HIGHER THAN EXPECTED.

2 COMPETITORS FIGHT BACK.

 | 6|
 6 
  6d 
2 IDEA GENERATION e.g

2 BRAINSTORMING SESSION.

2 NAMES GIVEN BY COMPANIES FOR

SUCH SESSIONS,´FLY ON THE WALL´.

2 CAMPING OUT-HEWLETT- PACKARD.

  | 

|d


2 FOCUS ON NEGATIVE ASPECTS.

2 CRITICISM-REASON FOR
FAILURE.

2 CARE TAKEN TO MAINTAIN THE

GROUPS MORALE.
  
||




2 METHOD INVOLVES
BRAINSTORMING,LIST OF WORDS
AND THEN FINDING SLOGANS.

2 E.g:HAIR PRODUCT-GEL,FLXIBLE
etc.
   

|
6
2 LIST SEVERAL IDEAS AND CONSIDER
EACH ONE IN RELATION WITH THE
OTHER.LIST THE CONSTRAINS ALSO.

2 EXAMPLE:

2 DESIGNING NEW OFFICE FURNITURE.

2 DESK,BOOKCASE,FILEINGCABINET

2 CONSTRAIN,CRUNCH OF SPACE,ELEGANT.
2 LINK AND FORM ONE UNIT.
| 
|

2 CREATIVE PROCESS.

2 DIRECT,SYMBOLIC AND
FANTASY.
 | 6

2 GATHERING OF SIX TO TEN

PEOPLE.

2 GROUP SIMULATION.

2 RESULT PRODUCTION.
   | 
|| d6


|
|
2 LIST OF NORMAL ASSUMPTIONS.
2 REVERSE THEM.

2 EXAMPLE:

2 RESTAURANT

2 NORMAL ONE HAS MENU

CARD,CHARGES FOR FOOD,SERVES
FOOD.
2 REVERSE:NO MENU CARD,RAW
MATERIAL PROVIDED,PREPARES FOOD.
d
d
66


2 SOFT

2 DELICATE

2 COLOURFULL

2 FEMININE.
 
|


2 GIVEN PRODUCT AREA.

2 LOCATE ALL RELEVANT

CONCEPTS ASSOCIATED WITH
IT ,GENERATE ALL CONCEPT
ASSOCIATED WITH THE
PRODUCT.

2 THEME:LAZY HOME IN JAPAN.

| |
 6 
  6d 

2 IDEA SCREENING.

2 HOW IS IT DONE?

2 MOTIVATE EMPLOYEES FOR NEW

IDEAS,REWARD GIVEN.

2 IDEA REVIEW COMMITTEE FORMED.

 


 

dd


2 REVIEWS.

2 REPORTS BACK TO MGMNT.

2 PROMISING IDEAS.

2 MARGINAL IDEAS.

2 REJECTED IDEAS.
 |

|  


2 DROP ERROR.

2 GO ERROR.

|
   6



 6

2 CONCEPT TESTING HAS SEVERAL

STAGES.

2 COMMUNICABILITY

2 IS IT SOLVING PROBLEM/ MEETING

THE NEEDS i.e need level.

2 GAP LEVEL:IS THERE ANY PRODUCT

WHICH CAN SUBSTITUTE.
6  |


2 PERCEIVED VALUE.

2 PRICE

2 PURCHASE INTENTION

2 USER TARGETS,PURCHASE
OCCASION,PURCHASE
FREQUENCY.
 |
 d
 

|
 

2 TARGET MARKET SIZE.

2 STRUCTURE AND BEHAVIOUR.

2 PROFIT GOALS.

2 MARKETING MIX OVER TIME.


|
   |
 ||

|
|

2 PROJECTION OF SALES

2 COST AND PROFIT PROJECTIONS.

2 EXPANSION PLANS
|
|
  d


 
  6d 6 ||

2 KEEPINGA CHECK ON ALL

THE PROCESS WHICH
INVOLVES CONVERTING AN
IDEA INTO A COMMERCIALLY
FEASIBLE PRODUCT.
 |  |
 6 
 ||  6



d
2 INTRODUCTION OF THE PRODUCT
COMMERCIALLY.

2 THE PRODUCT DRAPPED IN BRAND

NAME.

2 SALES WAVE RESEARCH CONDUCTED.

2 TRIAL,FIRSTPURCHASE,REPEAT,ADOPT
ION,ADVOCATION,PURCHASE
FREQUENCY.
 |
d 
  |d
 

2 -0 TO 40 QUALIFIED SHOPPERS
QUESTIONED ABOUT AWARENESS OF
BRAND.

2 CONSUMERS ARE PAID SOME MONEY

AND INVITED TO PURCHASE PRODUCT
OF THEIR CHOICE.

2 BASED ON CONSUMERS SELECTION THE

SUCCESS OF THE PRODUCT DECIDED.
   |d
 


2 LIMITED NUMBER OF PRODUCTS

AVAILABLE.

2 THE SHOPS IN WHICH IT IS

AVAILABLE IS ALSO LIMITED.
 dd 


|



2 E.g PEPSI COLA-

2 BERRY FLAVOURED-BLUE PEPSI.

2 PUMKIN FLAVOURE PEPSI.

2 MINT FLAVOURED PEPSI.

2 PEPSI TWIST- LEMON FLAVOURED.