Future Joint Ventures

1. Cost specific

2. Time Bound

3. Project Bound

4. Sector specific

5. Commercial Agreements
Tie up
Collaborations
Alliances

Business Synergy

6. Franchising

7. Dealership

Joint Ventures

1. Why Joint Ventures are formed:

A] Ind
ian Perspective
1. We need Technology

2. We need Capital

3. We need Managerial Support

4. We need R & D

5. We need Patents

6. Fear of Marginalisations

7. Instinct of Survival

8. Fear of Indian competitor forming Joint Venture

9. We need Globalization

10.Spreading of Risk

B] MNC’s Perspective

1. Huge Market

2. Low Manufacturing Cost

3. Real Estate

4. Government Contracts

5. Low Labour Cost

 6. Distributors’ Network

7. Hidden Agenda

Why many Joint Ventures Fail

1. Managerial Differences

2. Cultural Differences

3. F.D.I. regulations

4. Deliberate Break-up

5. Product of Joint
Venture Fails

6. Hidden Agenda

Indian Corporate Sector

1. Partial subsidiaries of Multinational Companies

2. 100 % subsidiaries of MNC

3. Family Owned Business Houses

4. Services Sector

5. Sole Trader

6. Partnership

7. Private Ltd.Co.

8. Public Ltd.Co.

9. Public Sector in India

a) Departments
b) Corporations
c) Public Sector Companies
10. Co-operative Sector

11. Joint Ventures

4 PS to 4 Cs

Product → Customer’s
Needs / Desires
Price → Cost to the
Customer

Place → Convenience

Promotion → Communication

Brand India

1. It is multilayered.
(by caste, by language, by relation,
by region)

2. It is an evolved Brand.
(Underdeveloped to developing to developed)

3. It is an aggregative Brand.
(Brand Bangalore + Hyderabad
+ Bihar)

4. It is in transition.
(Fundamental Economy Shift)

5. It has its own unique Psychology.

(Price Sensitive, Growing with masses.)

STRATEGIES DECAY IN 4 WAYS

1. By Being Replicated.

2. By Being Supplanted.

3. By Being Exhausted.

4. By Being Eviscerated
(Power shift)

“ Every Business is successful until it is NOT.”

 NOTHING FAILS LIKE SUCCESS

 STRATEGY → CLICHES

 VALUES → DOGMAS

 RESOURCES → MILLSTONES

 PROCESSES → ROUTINES

 ASSETS → LIABILITIES

 RELATIONSHIPS → SHACKLES

FACE

1. Strategic Challenge.

2. Political Challenge.

3. Ideological Challenge.

4. Cognitive Challenge.

Attempt

Experiment with innovation

(The issue is not how many times you fail but the value of your success.)