NOVORAPID RHETORIC CHECKLIST

AUDIENCE ANALYSIS
INFORMATION LEVEL
present level
desired level

MOTIVATING FACTORS
fear/insecurity
desire/greed

PREFERENCE
theoretical knowledge
practical tips

COMMON GROUND

CORE STATEMENT
OBJECTIVES

GOOD BEGINNINGS
hard hitting statement/statistics
talk plan
rhetorical question
quotation
anecdote

GOOD ENDINGS
summary
action plan/recommendation
appeal
food for thought
hope

GOOD CONTENT
spoken, rather than written English
local language, local dialect
short sentences
active sentences
key words at end of sentences

effective adjectives
repetition
rhythm
rhetorical questions (and answers)
emotive words
anecdotes
quotations
illustrations
humour
SIGN POSTS

BAD BEGINNINGS
apology
irrelevant/racist/religious joke
long preamble
weak sentence
selfish motive

BAD ENDINGS
long story
apology
"and finally", "in summary" more than once
joke
relief

BAD CONTENT
cliches
similes
overused metaphors
um", "err", "aah"
exact statistics