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WHAT IS !

SOCIAL MEDIA!
SOCIAL MEDIA IS AN UMBRELLA TERM
THAT DEFINES THE VARIOUS ACTIVITIES
THAT INTEGRATE TECHNOLOGY, SOCIAL
INTERACTION,AND THE
CONSTRUCTION OF WORDS,PICTURES
VIDEOS AND AUDIO.
http://www.wikipedia .org
More simply put:

“Social
media


is
people
having


conversa3ons
online”

These conversations are powered by…

• Blogs
• Micro Blogs
• RSS
• Widgets
• Social Networks
• Social book marks
• Message boards
• Podcasts
• Video sharing sites
• Photo sharing sites
• Virtual worlds
• Wikis

( …just to name a few)


Why the hell!
SHOULD I CARE!
Reason # 1

SOCIAL NETWORKING SITES


ARE OFFICIALLY MORE
POPULAR THAN PORN SITES.

TIME MAGAZINE 2007


Over
4,000,000
articles
>100,000,000
videos
200,000,000
blogs*

* 73% of active online users have read a blog


45% have started their own blog
39%
subscribe to an RSS feed
57%
have joined a
SOCIAL NETWORK
55% have uploaded photos
83% have watched video clips
ITS NOT A FAD.

IT’S A FUNDAMENTAL
SHIFT IN THE WAY
WE COMMUNICATE…
THE AVERAGE PERSON IS
EXPOSED TO OVER

3000
ADVERTISING MESSAGES A DAY
ONLY 14%
OF PEOPLE TRUST
ADVERTISEMENTS
Reason # 2

78%
0F PEOPLE TRUST THE
RECOMMENDATIONS OF
OTHER CONSUMERS
NIELSON “ TRUST IN ADVERTISING ‘REPORT 2007
14% VS. 78%
HMMMMM…

The new communication model is

dialogue
Which means it’s…

TRANSPARENT
INCLUSIVE
AUTHENTIC
VIBRANT
CONSUMER-DRIVEN
And it’s NOT

CONTROLLED!
ORGANISED!
EXCLUSIVE!
PRODUCT –DRIVEN!
“ON MESSAGE”…!
Reason # 3

PEOPLE ARE
TALKING ABOUT YOUR
BRAND
RIGHT NOW…
34% 0F PEOPLE POST OPINIONS ABOUT
PRODUCTS AND BRANDS ON THEIR BLOG

36% THINK MORE POSITIVELY ABOUT


COMPANIES THAT HAVE A BLOG

32% TRUST BLOGGERS’


OPINIONS ABOUT PRODUCTS & SERVICES
Reason # 4

SOCIAL MEDIA IS ONLY GOING


TO BECOME MORE PERVASIVE
AND AS SUCH, BECOME A CRITICAL
FACTOR IN THE SUCCESS OR FAILURE
OF ANY BUSINESS
HOW DO I GET ONTO

THIS REVOLUTION
WITHOUT GETTING LEFT BEHIND?
LISTEN
PARTICIPATE
UNDERSTAND…
WE HAVE A SUITE OF SOCIAL MEDIA APPLICATIONS

TO GET YOUR BRAND

NOTICED…

MAPS’N!
PLACES.!
CONTACT:
SEAN FINLAY 0403 817 443

MAPS’N!
PLACES.!