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1.p Switch on all five senses

×p îow does a product affect your senses?
×p îow do you see it?
×p 3ry the product
2.p Use doodles to visualize your ideas
×p „ doodle releases the ideas from head and raises your chances of influencing
others

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×p Voodles are an essential means of communication, enabling the others in the

team to see, and therefore understand the images in your head.
×p Voodles reinforce the associations of integral images, and so trigger new ideas
in a playful way.
×p Voodles enable teams to develop raw ideas in gradual stages and so prevent
good ideas from being killed off prematurely.
3.p Make mistakes and have fun correcting them
4.p „ fool͛s Freedom
×p Make a foolish statement and laugh at it and exaggerate your statements
5.p Sense of humor
×p ?t Relaxes, disarms, releases happiness hormones.
6.p Select ideas creatively
×p Vevelop new idea from old.
×p ºays to evaluate and select ideas
èp Vemocratically : You should win points
èp Use the brief as a yardstick
èp Flatter „rt/ Creative director
7.p 3urn your ideas in „ction





èp îow can „rt direction provide optimal support for the concept on reinforce what
it says by visual means?
èp ºhat does the basic idea need, for the solution to hit the bull͛s eye?
èp ºhat could change to give the idea a stronger emotional kick?
èp ºhat are the weak points in your idea, what seem impossible?
 èp ºhat can ? do, so that people become happy more than once after viewing/
consuming the idea?
8.p ºithout words
×p àrove/ show how it can be done without using language.
9.p Comparative juxtaposition
×p Such as, Before and „fter
10.pRepetition
×p ?t attracts the attention
11.pàuzzling
12.pExaggeration
13.p3urn it around
×p Vo the opposite of what people expect
14.pSuggestion
15.pOmission
×p ?ncomplete information
16.pàlaying with time
×p Effects of time
17.p„ change of perspective
18.pSpoofs
19.pSign and symbols
20.p3elling stories
21.p„lternative usage
22.pàlay with words
23.pMetaphor
×p For communicating meaning in a subtle and elegant way
24.pRules are made to be broken

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