Beruflich Dokumente
Kultur Dokumente
Rajnish dubey
Sadiq quadric
Sonia sharma
Varun gupta
Outline of the project
1) Introduction to CRM
a) The evolution of CRM
b) Concept of CRM
Customer relationship management is a number of strategies and technologies that are used to
build stronger relationships between companies and their customers. A company will store
information that is related to their customers, and they will spend time analyzing it so that it can
be used for this purpose. Some of the methods connected with CRM are automated, and the
purpose of this is to create marketing strategies which are targeted towards specific customers.
The strategies used will be dependent on the information that is contained within the system.
Customer relationship management is commonly used by corporations, and they will focus on
maintaining a strong relationship with their clients.
Evolution Of CRM:
Managing Leads
Qualifying and Converting Leads
Managing Opportunities
Keeping track of Activities
Management Reporting and Forecasting
Summary of the Benefits
Consider the various ways new customers interact with your business:
These are broad categories, but your first contact with a customer, will likely be through one of
these methods. Further more, the contact may be initiated by you, or simply by the customer. For
example:
Phone: You may cold-call a prospective list of customers or alternately, you may receive
enquiries from customers who have simply seen your web site or an ad in the yellow
pages.
Email: You may receive email enquiries or people may reply in response to email based
marketing initiatives such as newsletters.
Web: You may receive enquiries from a web based "contact us" form. In addition, you
may promote your web site through various marketing initiatives such as Google
Adwords.
Your business may have additional lead sources not covered here depending on your specific
marketing methods. Perhaps you have door-to-door salesmen, or run campaigns via SMS text
messaging. The point is, there are many sources from which you may receive co ntact from
potential customers.
AXIS Bank was the first of the new private banks to have begun operations in 1994, after the
Govt. Of India allowed new private banks to be established. The bank was promoted jointly by
the Administrator of the specified undertaking of the UTI, LIC and General Insurance
Corporation Ltd and other four PSU companies i.e. National Insurance Company Ltd, The New
India Assurance Company, The Oriental Insurance Corporation and United Insurance Company
Ltd. The bank registered office at Ahmadabad and its Central Office is located at Mumbai.
Presently the bank has a very wide network of more than 572 branch offices and extension
counters. The bank has a network of over 2468 ATMs providing 24 hrs a day banking
convenience to its customer’s .This is one of the largest ATM networks in the country.
The bank has strengths in both retail and corporate banking and is committed to adopting
the best industry practices internationally in order to achieve excellence.