FMCG

INDUSTRY
PRESENTED BY:-
GAUTAM PANDA
Roll No-105
 INDUSTRY OVERVIEW
 Introduction

 Evolution

 Key Products
 Key Players

 Contribution to the Economy in terms of GDP

 International Presence

 SWOT Analysis

 Future of FMCG
 INTRODUCTION
 The Fast Moving Consumer Goods Sector is the

fourth largest sector of Indian economy with total

market size of more than 86000 crore.

 It is alternatively called as CPG (Consumer packaged
goods) industry primarily deals with the production,
distribution and marketing of consumer packaged goods.
 EVOLUTION
 Investment was very low till 80’s.
 HLL was the only MNC co. in India.
 Then came Nirma - A “Value for Money Product”.
 Latest innovation – “Sachet”
KEY PRODUCTS
PERSONAL CARE

FOOD & BEVERAGES

HOUSEHOLD CARE
 KEY PRODUCTS
CATEGORY PRODUCTS

PERSONAL CARE Oral Care, Hair Care, Skin Care,

Personal Wash, Deodorants,
Cosmetics.
FOOD & BEVERAGES Health Beverages, Soft Drinks,
Bakery Products, Snack Food,
Chocolates, Ice-Cream, Vegetables,
Diary Products.

HOUSEHOLD CARE Fabric Wash, Household Cleaners.

KEY PLAYERS
 KEY PLAYERS
Domestic Players Foreign Players

 Marico  Nestle India Ltd.

 Coca Cola
 ITC Ltd.
 PepsiCo
 Britannia India Ltd.
 Cadbury India Ltd.
 Godrej
 P&G
 Dabur  Colgate & Palmolive Ltd.
 Nirma Ltd.  HUL
 CONTRIBUTION TO GDP
 FMCG’s contribution to India’s GDP is 2.2 %
 New Zealand’s GDP is 5%
 UK’s GDP is 19%
 INTERNATIONAL PRESENCE
FMCG Industry has spread widely due to the
acquisitions with:
 Reckitt Benckiser with Paras Pharmaceuticals

 Marico with Colgate-Palmolive

 Godrej Group with African Safari

 SWOT ANALYSIS
STRENGTHS WEAKNESS
 Low cost operations.  Low export levels.

 Strong Brands.  Small scale sector reservations

 Established distribution
networks.

OPPORTUNITIES THREATS
Large domestic market. Imports.
Export potential. Tax & Regulatory Structures.
Increase in income levels.
INDIAN FMCG MARKET
(In US $ Billion)
 FUTURE OF FMCG
 Rapid Growth.
 Rural Market Opportunities.
 CavinKare plans Rs 500 crore expansion into foods
segment.
 Cadbury India announced entry into the biscuit market.