SPECIMEN OF PEPSICO INDIA

Note: Please tick mark in the square which apply to you.

General (This information will be kept confidential).

Name _______________ Age ____

Address ________________________________________

Sex Male Female

Martial Status Married Unmarried

Monthly Income

Rs.0-5,000
Rs.5, 000-10,000
Rs.10, 000-15,000
Rs. Above 15, 000

Number of members in the family

1-3
4-6
Above 6

I. Which soft drinks do you like the most ?

(a) Miranda (b) Mountain Dew

(c) Slice (d) Pepsi
(e) Any other(Specify) _______________

II. Do you like our products because:

(a) They are reasonably priced. Yes No
(b) They are easily available. Yes
No
(c) They are liked and used by you and your friends. Yes
No
 (d) They are available in many flavors Yes
No

III. Do you prefer PepsiCo mainly due to:

(a) Taste (b) Price
(c) Brand (d) Any other, specify
_________

IV. Do you find our product costly ?

(a) Yes (b) No

V. Do you think our company should manufacture a new product ?

(a) Yes (b) No

VI. Which product do you think needs improvement:

(a) Soft Drink (b) Snacks
(c) Any other, specify ___________

VII. Do you find any difference in the quality of PepsiCo and

other brands ?
(a) Yes (b) No

VIII. Do you find any difference in the prices of PepsiCo and

other brands ?
(a) Yes, PepsiCo is cheaper (b) No, all are same
(c) There are other brands cheaper than PepsiCo

IX. Do you like soft drinks ?

(a) Yes (b) No

X. Which snacks of PepsiCo do you like the most ?

(a) Kurkure (b) Uncle Chips
(c) Aliva (d) Lays
(e) Any other, specify ______________

XI. Do you prefer any other company’s product over

PepsiCo ?
(a) Yes (b) No
XII. Would you like to give any suggestion to PepsiCo India ?