Beruflich Dokumente
Kultur Dokumente
Zeeshan Maqbool
LAY OUT
INTRODUCTION
VISION
MISSION
VALUES
COMPETITORS
RESEARCH APPROACH AND
METHODOLOGY
HYPOTHESIS
CONCLUSION
RECOMMENDATION
INTRODUCTION
Previously known as Orient Airways
Merged with government of Pakistan and
became Pakistan International Airlines (PIA)
on 11 March, 1955.
PIA Head Office building is at Karachi Airport
Pakistan International Airlines Corporation
(PIAC) was incorporated in Pakistan on April
18, 1956
VISION
AIRBLUE:
Started in 2004
Offers national as well as flights to Dubai
UAE from four different Pakistan cities
COMPETITORS
SHAHEEN AIR
Founded in December 1993
In 10 months on October 25, 1994, accorded
the status of Second National Carrier of
Pakistan
Research Approach and
Methodology
Research Category AGE GROUP CONSUMERS
Data collection
DEFENCE 20
Measurement Technique
Sampling method and sampling clif 20
ton
plan
NAZIMABAD 10
S.I.T.E. 10
Hypothesis
Which airline you always/usually select to travel
(domestic)?
Proposed Hypothesis: 45% (or more ) select PIA for travelling
Actual Result: 50% select PIA for travelling.