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  • Evaluate Corporate Vision & Mission Statements

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    Omar Hassan Shawky
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    This document discusses how to evaluate corporate vision and mission statements. It provides evaluation matrices to analyze the components and characteristics of effective vision and mission statements for different organizations. Companies' statements are rated on elements like being focused, graphic, directional, flexible, feasible, desirable, easy to communicate, and ability to provoke emotions or motivate employees. The matrices can be used to compare vision and mission statements across organizations.

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    How to Evaluate Corporate Vision and Mission Statement

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    This document discusses how to evaluate corporate vision and mission statements. It provides evaluation matrices to analyze the components and characteristics of effective vision and mission statements for different organizations. Companies' statements are rated on elements like being focused, graphic, directional, flexible, feasible, desirable, easy to communicate, and ability to provoke emotions or motivate employees. The matrices can be used to compare vision and mission statements across organizations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    7K Ansichten8 Seiten

    Evaluate Corporate Vision & Mission Statements

    Hochgeladen von

    Omar Hassan Shawky
    This document discusses how to evaluate corporate vision and mission statements. It provides evaluation matrices to analyze the components and characteristics of effective vision and mission statements for different organizations. Companies' statements are rated on elements like being focused, graphic, directional, flexible, feasible, desirable, easy to communicate, and ability to provoke emotions or motivate employees. The matrices can be used to compare vision and mission statements across organizations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 8

    How to Evaluate Corporate Vision and

    Mission Statement

    • Visit the following companies websites, then


    delineates their vision and mission
    statements and lastly, do a sort of
    comparison using the predesigned evaluation
    matrices.

    Dr/ Gamal Shehata/ Strategy Tools - Vision


    10/2/2010 1
    and Mission
    Vision statement evaluation matrix
    Component Component Component Component Component
    Organization
    Graphic Directional Focused Flexible Feasible

    Fleetwood
    Enterprises

    PepsiCo
    Royal
    Caribbean

    Dell
    Proctor &
    Gamble

    L’Oreal

    Dr/ Gamal Shehata/ Strategy Tools - Vision


    10/2/2010 2
    and Mission
    Vision statement evaluation matrix
    Component Component Component Component Component
    Organization
    Desirable Easy to Contains Challenges Provokes
    Communicate memorable and emotions
    language motivates and
    workforce enthusiasm
    Fleetwood
    Enterprises

    PepsiCo
    Royal
    Caribbean

    Dell
    Proctor &
    Gamble

    L’Oreal
    Dr/ Gamal Shehata/ Strategy Tools - Vision
    10/2/2010 3
    and Mission
    Focused Graphic Directional

    Flexible
    Feasible Characteristics
    of Effective
    vision statement Challenges
    and
    motivates
    Desirable workforce

    Provokes
    Contains emotions
    Easy to memorable
    Communicate and
    language enthusiasm
    Dr/ Gamal Shehata/ Strategy Tools - Vision
    10/2/2010 4
    and Mission
    Dr/ Gamal Shehata/ Strategy Tools - Vision
    10/2/2010 5
    and Mission
    Mission Statement Evaluation Matrix
    COMPONENT COMPONENT COMPONENT COMPONENT COMPONENT

    Concern for
    Survival,
    Products Growth,
    Organization Customers or Services Markets Profitability Technology

    Fleetwood
    Enterprises

    Ben & Jerry's


    Royal Caribbean
    Dell
    Proctor & Gamble

    L’Oreal

    Dr/ Gamal Shehata/ Strategy Tools - Vision


    10/2/2010 6
    and Mission
    Mission Statement Evaluation Matrix

    COMPONENT COMPONENT COMPONENT COMPONENT

    Self- Concern for Concern for


    Organization Philosophy Concept Public Image Employees

    Fleetwood
    Enterprises

    PepsiCo

    Royal Caribbean

    Dell

    Proctor & Gamble

    L’Oreal

    Dr/ Gamal Shehata/ Strategy Tools - Vision


    10/2/2010 7
    and Mission
    Products or
    Services Markets
    Customers

    Mission Technology
    Employees Components

    Survival,
    Growth,
    Public Profits
    Image
    Self-Concept Philosophy

    Dr/ Gamal Shehata/ Strategy Tools - Vision


    10/2/2010 8
    and Mission

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