GENDER NO.

OF SURVEYS
MALE 8
FEMALE 17 NO.OF SURVEYS

18
16
14
12
10
8
6
4
2

MALE FEMALE

ANNUAL INCOME NO. OF CONSUMERS NO. OF CONSUME

UP TO RS.100000 3
RS.100000 TO RS.300000 7
RS.300000 TO RS.500000 11
RS.500000 TO RS.1000000 3
RS.1000000 AND ABOVE 1
 PRODUCT LINE
HOME CARE
O.OF SURVEYS PERSONAL CARE
FOOD AND BEVERAGES

MAXIMUM USAGE

NO.OF SURVEYS
12
10
8
6
4

FEMALE 2

HOME CARE
O. OF CONSUMERS PERSONAL CARE
FOOD AND BEVERAGES

UP TO
RS.100000 MONTHLY EXPENDITURE
RS.100000 TO UP TO RS.10000
RS.300000
RS.10000 TO RS.20000
RS.300000 TO
RS.500000 RS.20000 TO RS.30000
RS.500000 TO RS.30000 AND ABOVE
RS.1000000
RS.1000000
AND ABOVE
NO. OF CONSUME
 MAXIMUM USAGE FREQUENCY OF PURCHASE
NO.OF CONSUMERS
5 DAILY 0
9 ONCE 14
11 TWICE 7
THRICE 4

MUM USAGE
NO.OF CONSUMERS

16
MAXIMUM
14
USAGE
12 NO.OF
10 CONSUMERS
8
6
4
L CARE
FOOD AND BEVERAGES 2

DAILY ONCE TWICE THRICE

NO. OF CONSUMERS
4
8
9 PREFERENCE FOR NEW
NO.OF
PRODUCT
CONSUMERS
4 YES 16
NO 6
CAN'T SAY 3

O. OF CONSUMERS
NO.OF CONSUMERS
UP TO
RS.10000
16
RS.10000 TO
14
RS.20000
12
RS.20000 TO
RS.30000 10
RS.30000 AND 8
ABOVE 6
4
2

YES
NO
CAN'T SAY
ONSUMERS FEATURES NO.OF CONSUMERS
QUALITY 9
PRICE 7
BRAND 7
AVAILABILITY 2

NO.OF CONSUMERS

AVAILABILITY

QUALITY
NO.OF BRAND
CONSUMERS

PRICE

SOURCE OF INFORMATION
NO.OF CONSUMERS
ONSUMERS TELEVISION 10
NEWSPAPERS 2
HOARDINGS 5
OBSERVATION 3
FRIENDS 2
FAMILY 2
NSUMERS OTHERS 1

NO.OF CONSUMERS
NO.OF
CONSUMERS

10

8
NO.OF
6 CONSUMER
4
N'T SAY
2

TELEVISION
NEWSPAPERS
HOARDINGS
OBSERVATION
FRIENDS
FAMILY
OTHERS
TELEVISION
NEWSPAPERS
HOARDINGS
OBSERVATION
FRIENDS
FAMILY
OTHERS
 RETAIL PREFERENCE
NO.OF CONSUMERS
UNORGANIZED 6
ORGANIZED 15
BOTH 4

NO.OF CONSUMERS

16
14
12
NO.OF
10
CONSUMERS
8
6
4
2

UNORGANIZED
ORGANIZED
BOTH

ORGANIZEDNO.OF
RETAIL
CONSUMERS
STORE
ONSUMERS BIG BAZAAR 5
D-MART 4
SHOPPERS STOP 7
LIFESTYLE 4
RELIANCE FRESH 2
STAR BAZAAR 0
MORE 1
OTHERS 2

ERS NO.OF CONSUMERS

7
6
5
NO.OF
NO.OF 4 CONSUMERS
CONSUMERS
3
2
1

BIG BAZAAR
D-MART
SHOPPERS STOP
LIFESTYLE
RELIANCE FRESH
STAR BAZAAR
MORE
OTHERS
S
 BIG BAZAAR
D-MART
SHOPPERS STOP
LIFESTYLE
RELIANCE FRESH
STAR BAZAAR
MORE
OTHERS
S
 APPARELSNO.OF
AND FOOTWEAR
CONSUMERS
BRANDED 7 NO.OF CONSUMERS
UNBRANDED 8
BOTH 10
10

8
NO.OF
6 CONSUME
4

BRANDED
UNBRANDED
BOTH

EMERGENCYNO.OF
PURCHASE
CONSUMERS NO.OF CONSUMERS
ROADSIDE VENDORS
8
KIRANAS 6
RETAIL STORES 11
ROADSIDE VENDORS

RETAIL ST

KIRANAS

RS

NO.OF
CONSUMERS
MERS

NO.OF
CONSUMERS

MERS

RETAIL STORES