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Evaluation of Alternatives
Purchase Stage
Post-Purchase Phase
Problem Recognition
• May occur due to an internal or external
stimuli.
• External stimulus may be elicited by exposure
to banner ads while surfing.
• A single click on such ad takes the surfer to the
generic web site. E.g. Dietary products.
• Comparison sites are another source of
secondary demand generation.
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selling and buying cars. The company recently launched its third website, Handelsbod.nl .