Beruflich Dokumente
Kultur Dokumente
(MBA-6)
SUBMITTED BY:
SANTOSH KUMAR YAVAD
MBA (IV) SEM,
2009-2011
CERTIFICATE
This is to certify that Mr. santosh kumar yadav a student of MBA IV semester
of this institute has done his research project report under my supervision and
guidance. The project report titled – “Comparative study of Soaps HLL, P&G, Godrej,
Nirma and Johnson & Johnson”
Johnson has been prepared and submitted by the above student
in partial fulfillment of the requirement of Master Of Business Administration of I P
university.
Signature Signature
Date:
Place: Greater Noida
DECLARATION
Business World is very much competitive and moving fast with lots
of changes every minute in strategies and policies of market.
1. INTRODUCTION
2. OBJECTIVE OF STUDY
3. SCOPE OF STUDY
4. RESEARCH METHODOLOGY
5. LIMITATION
6. PRODUCTS
7. CONCEPTUAL ASPECTS OF THE STUDY
8. DATA ANALYSIS
9. FINDING OF STUDY
10. RECOMMENDATION & CONCLUSION
11. QUESTIONNAIRE
12. BIBLIOGRAAPHY
Introduction of FMCG
The sector covers a wide gamut of products such as detergents, toilet soaps,
toothpastes shampoos, creams, powders, food products, confectioneries,
beverages, cigarettes.
Individual items are of small value. But all FMCG products put together
account for a significant part of the consumer’s budget.
The consumer keeps limited inventory of these products and prefers to purchase
them frequently, as and when required. Many of these products are perishable.
The consumer spends little time on the purchase decision. Rarely does he/she
look for technical specification (in contrast to industrial goods). Brand loyalties
or recommendations of reliable retailer/dealer drive purchase decisions.
These products cater to necessities, comforts as well as luxuries. They meet the
demands of the entire cross section of population. Price and income elasticity
of demand varies across products and consumers.
Indian Soap Market
Heat and dust are integral part of Indian climate. This makes Indian as one of
the ideal market for soaps and other cleaning products. The penetration of
bathing soaps is 98% of all households. The research study shows that the per
capita consumption of bathing soap is 513 gm. So there is a very big market for
soap in India. The total turnover of soap or market in India is 54 lacs ton per
annum and is increasing at the rate of 5% per annum.
HLL
Hindustan Lever Limited (HLL) is India’s largest fast moving consumer goods
company with leadership in Home and Personal Care Products and Foods &
Beverages. HLL’s brands, spread across 20 distinct consumer categories, touch
the lives of two out of three Indians.
HLL is the market leader with 59% of share followed by Godrej. Other major
players’ are Nirma Ltd., Colgate Palmolive Ltd. Henkel Spic India Ltd.
Procter & Gamble
Procter & Gamble is a giant in household products, and the company which
defined many marketing strategies we now take for granted. It was the first
company to advertise nationally direct to consumers (In 1880) and it literally
created the concept of “Soap Opera” by sponsoring radio and television
dramas targeting women. P&G found life in the first years of 21 st century more
difficult than it may have expected, with earnings below expectations and a
series of management shake ups as a result of under performance. The group
got back on track during 2002 with the purchase of Clairol and Wella and a
renewed focus on core products. Following dynamic performance in 2004 and
2005, P&G demonstrated the strength of its recovery with the January 2006
announcement that it has agreed a deal to acquire legendary personal care
products rival Gillette. Advertising Age/TNS estimated global measure
advertising expenditure of $5.8bn in 2004, making P&G the world’s #1
advertiser.
Procter & Gamble India is one of the country’s leading advertisers, with a
small portfolio of products led by India’s best selling healthcare brand Vicks.
Advertising Age estimate a local ad spend of $138m in 2004, although the
company declared a substantially lower figure.
The soap market is not only segmented on the basis of price and benefits but
even a range of emotions within that outlining frame work. For simplicity soap
market can be divided into four categories.
1. Economy/Functional brand
It comprise of 35% of the market. The red carbolic cakes are low price
germ killers. The names of few of the functional brands are OK, Nirma
bath and Lifebuoy. The prices of this brand soaps range from Rs. 5 to Rs.
8 per 75 gms.
2. Popular soaps
The biggest share in the soap market, popular soap have a market share of
55%. The price of this category of soaps ranges from Rs. 8-12 for a 75
gm cake. Each soap wants to posses a special benefit like fragrance,
freshness etc.
3. Premium soaps
It comprises of 7% of the total market. Premium brands are priced in Rs.
12-30 range for 75 gm cake. People are willing to pay more for this
category of soap and several other brands have special relationship and
people. Some of the premium brand rolling market once Cinthol
ultimate, Lux International, Palmolive extra care, Le Sancy, Dettol, etc.
to name a few.
4. Super premium soaps :
This category soap is the most tiniest part in the soap market and have a
share of only 24% of the total soap market. The price range starts from
Rs. 30 and above for 75 gm.
7% 3%
35% Economy
Popular
Premium
Super Premium
55%
The economy soap constitute 35% of market share, popular soap constitute
major portion of market share, 55% then premium and super premium
constitute 7% and 3% respectively.
Segmentation of soap on the basis of price
43%
43%
From the above figure, it is very much clear that most of the toilet soaps
available in India fall into the category of popular and premium soaps, both of
these groups accounts 43%, functional soaps accounts 10% and there is small
percentage for the super premium soaps.
List of soaps with their segments and prices
Rs. 5-8
Breeze Nima Palmolive Extra Dove
Jai Medimix Lux Skin Care
Palmolive Natural Hamam Pears
Lifebuoy Rexona Nevia
Borosoft Johnson Baby
Soap
Margo Doy
Liril Johnson Kids
Neem Denim
Fair Glow Fa
Cinthol Park Avenue
4% 10%
43%
Rs. 13-30 Premium
43%
Rs. 30-above Super
Premium
Every study has certain objective there is no study without the objective,
because objective are the purpose of study. No study serves any existence
without its significant thus; they are the backbone on which the body study
stands.
SCOPE OF STUDY
“According to father of marketing - PHILIP KOTLER
Research on products
Research on market
Research on consumer
Research on advertising and promotion
Research on distribution
Research on price
Research on competition
Research on sales
data to be achieved.
6. Analysis of Data : The data to be analyzed with respect to the
theories given in the books which are referred and known to us.
7. Interpretation and Reporting : This is the resultant of analysis of
data, which is collected by survey and company visit.
This project has followed all the above criteria’s and following things are taken
into consideration for the preparation report :
Research Design
A research design is purely and simply the focus of the study in on studying the
banner advertising is conclusive in nature that guides to the collection and
analysis of data. The descriptive research design has been used in this project,
because consumer’s feedback was necessary for obtaining the data.
Data sources
Primary data was collected by the questionnaire based marked survey.
Secondary data was obtained from journals, magazines newspapers, books and
the internet.
Research Instrument
For doing the survey research, structured questionnaire with both open ended
and close ended questions were used.
Mode of Survey
The mode of survey was personal interview with the respondents during the
filling up of the questionnaire.
Sampling
The sampling used for this study was probability sampling. Since the study is
only meant for certain specific categories within the total population, a stratified
random sample was used. Three groups of categories have been taken into
account viz. students professionals and general public.
Sample Size
This study was basically an opinion survey of the male of female in category of
students, professionals and section A, B, & C people.
Place of study
During the working of this project, I faced many problems, which has led to the
limitation of the work. These limitations could not be controlled even after taking
enough preventing measures. I hope the following limitations will not affect the study
of the project and its analysis.
a) Those sample sizes for the customer could not have been large due to time
constraints, it was at 100 only.
c) While conducting the survey unavoidable error kept in such as, non-response
error, and inaccuracy in response.
d) Because of there, busy schedule and workload some of the respondents were
not in the position to spare sufficient time and therefore their questionnaire
filled hurriedly.
g) The information is collected from the web sites, broachers and books only.
HINDUSTAN
LEVER
LIMITED
Breeze scent magic is the soap which fulfills the aspirations of women of rural
India. Breeze has offered them ‘beauty at an affordable price, making them
look and feel beautiful.
Research and consumer visits have shown that the desire for great fragrance
featured highest in the daily beauty regime of discount soap users. Breeze
explores this through the proposition of scent in a soap scent ka kamala, ab
sabum mein’ and explicitly propagates the brand promise of the Hameshaa
Kuchh extra. It delivers all this and still matches consumer’s needs in terms of
price and quantity offered staying true to its word.
Breeze has been enriched with 19 special scent oils, which ensure that one
smells good for a long time though the day. Introduced in variants like scent
magic, scent magic lime, and scent magic sandal, Breeze strives towards
fulfillment the company’s mission of being inventive in creating value.
Brand Name : Breeze
Target : Breeze is a mass market soap that sells in the economy segment. It
targets to the people who wants to feel fragrance during the bath.
Positioning : Breeze is positioned for her who considered it as more than just
soap. It is, in fact, her beauty aid, her only cosmetic, and one that she can
afford. She regards Breeze as her only way of fulfilling her dream of looking
beautiful.
Brand Name : Lux Sunscreen formula
About the Brand : The new, patented technology called the ‘Sunscreen
Formula’ contains a combination of sunscreen ‘actives’, which are deposited on
the skin as a protective layer, even as the soap washes away dirt and grime.
This unique formula is the climax of a long search for a product that’s easy to
apply, safe to use, affordable and provides optimal protection from UV ray.
Target : It target at the women from upper middle class above. It target to the
women of age group of 15-45 who were very much concerned about their skin
under the sun.
Globally, Dove has been extended to many other countries. Since the 1980s,
for example, Unilever has launched a moisturizing body-wash deodorants, body
lotions, facial cleansers and shampoos and conditioners, providing a
comprehensive range of solutions to bring out true inner beauty.
When it comes to soap, Hamam is considered to be the most reliable option.
Launched in 1934, Hamam has traditionally been a soap that takes care of your
skin in a natural way.
Besides being a perfectly balanced soap, Hamam takes on a very modern and
trendy look. Hamam’s enhanced fragrance now provides a longer lasting
freshness. The new attractive oval shaped Hamam comes in an attractive and
modern packaging. The ingredients that are used in Hamam-Neem, Tulsi and
Aloe Vera-by themselves have great therapeutic values.
Hamam, the brand is very true to its tagline that says, “Everything in life is
about balance”.
Brand Name : HAMAM
The world’s largest selling soap offers a compelling health benefit to the entire
family. Launched in 1895, Lifebuoy, for over a 100 years, has been
synonymous with health and value. The brick red soap, with its perfume and
popular Lifebuoy jingle, has carried the Lifebuoy message of health across the
length and breadth of the country.
The 2002 and 2004 re-launches have been turning points in its history. The
new mix includes a new formulation and a repositioning to make it more
relevant to both new and existing consumers.
Lifebuoy is now milled toilet soap with a new health fragrance and a
contemporary shape. The new milled formulation offers a significantly superior
bathing experience and skin feel. This new mix has registered conclusive and
clear preference among existing and new users.
At the upper end of the market, Lifebuoy offers specific health benefits through
Lifebuoy Gold and Plus. Lifebuoy Gold (also called Care) helps protect against
germs which cause skin blemishes, while Lifebuoy Plus offers protection
against germs which cause body odour.
Brand Name : Lifebuoy
About the Brand : Launched in the year 1895, Lifebuoy, for over a 100 years,
has been synonymous with health and value. The brick red soap, with its
perfume and popular Lifebuoy jingle have carried the Lifebuoy message of
health across the length and breadth of the country, making it the largest selling
soap brand in the world.
In 2002 Lifebuoy was re-launched, making a new turning point in its history.
The new mix includes a new formulation and a repositioning of the brand to
make it more relevant to both new and existing consumers.
Positioning : Lifebuoy has made a deliberate shift from the male, victorious
concept of health to a warmer, more versatile, more responsible benefit of
health for the entire family.
Advertising objective : Objective is to differentiate the new brand from the old
one.
For 28 years, freshness has been clearly identified with one name Liril.
Price : Rs. 15
Available Range & Size : Liril Lime, Liril Aqua (75 gms)
Lux stands for the promise of beauty and glamour as one of the India’s most
trusted personal care brands. Lux continues to be a favourite with generations
of users for the experience of a sensuous and luxurious bath.
Since its launch in India in the year 1929, Lux has offered a range of soaps in
different sensuous colours and world class fragrances. 2003 saw one of the
biggest milestones in the history of Lux. From being just a beauty soap of film
stars, Lux recognized the need for a compelling message about beauty that
would resonate with women of today.
Lux is available in four different variants – Exotic flower petals and Jojoba Oil,
Almond Oil and Milk Cream, Fruit Extracts and Honey in Milk Cream and
Sandal Saffron in Milk Cream.
Brand Name : Lux
About the Brand : Lux is one the biggest brands in the soap category. Lux was
launched in India in the year 1905. A unique soap, which protects the skin’s
fairness against darkening by the sun. The product contains a combination of
sunscreen actives, which are deposited on the skin as a protective layer, even as
the soap washes away dirt and grime. This breakthrough, for the first time in
the world, is the result of technology patented by HLL.
Target : Lux targets the women of age group of 15-40 having the monthly
family income Rs. 10000-20000 who are more concerned about taking care of
skin and wants dazzling skin. It targets at the women from the middle class and
above. In short, Lux has worked it charm on millions of women making their
dreams of beauty come true.
Positioning : Lux wants to position itself as the premium beauty care product
for women, which gives them glowing skin and will help in taking care of
different type of skin. Lux positiones as a Filmi Sitaron ka Soundarya Sabun”
Price : 11.50
Advertising objective : The advertising objectives of HLL for Lux are to cover
vast area (whole of India) and influence women from 350 million middle class
family to use Lux according to the type of skin for radiance or glowing skin.
Pears is manufactured like any other soap, but unlike in conventional soaps, the
glycerin is retained within the soap. That is the cause if its unique transparency.
After manufacturing, the soap is mellowed under controlled conditions over
weeks. At the end of this maturing process, it is individually polished and
packed in cartons.
Today pears is available in three variants – the traditional amber variant, a green
variant for oil control and a blue variant for germ protection.
Brand Name : Pears
Since then the product has been constantly improved to keep up with the
expectations of the consumers.
In 1989 coconut was introduced in Rexona for the first time to strengthen the
overall skincare appeal of the brand. Rexona has now been relaunched with
cucumber extracts, in addition to coconut oil and moisturizing milk cream. Its
creamy lather purifies the skin, leaving it clear and flawless. It has also been
enhanced with a perfumed that lingers well after a bath.
Brand Name : REXONA
Advertising Objective : To influence the middle class women who looks for
smooth and soft skin.
Target : it targets all the men from upper middle class and upwards.
Advertisement Strategy : It project the soap as a product for the men who
doesn’t have try to hard.
About the Brand : Palmolive extra care is a product from stable of Colgate –
Palmolive company. Introduce in 1998 and it was able to capture a market
share of 11% of the total premium market in the urban area a mainly metro and
semi-metro.
Target : Palmolive extra care aiming at upper middle class women and above.
It target women from age group of 15-40.
Available Range & Size : Palmolive extra care green for normal skin
Palmolive extra care white for dry skin, Palmolive extra care pink for oily skin.
(75 gms and 125 gms).
Brand Name : PALMOLIVE NATURAL
About the Brand : This brand was launched few months back by Colgate-
Palmolive India Ltd.
Target : Brand also targets to the women class from middle class and above.
Positioning : Positioned as a bathing soap which could take extra skin care by
natural means.
About the Brand : The strength of the fa soap is its mild fragrances.
Target : It targeted the women class from middle class and upwards.
Price : Rs. 15
Price: Rs. 10
Advertising Objective: To attract the women from middle class and upward
family.
Advertisement Strategy: Strategy was to project the soap that could make
women more beautiful and feel young.
Available Range & Size: Nirma Rose, Nima Sandel (100 gms)
Brand Name: MARGO SOAP
About the Brand: All new Margo, one of the fastest growing premium soaps in
Vested with antiseptic properties, the Neem in Margo cleanses from deep down,
removing germs, grime and blemishes – but without removing any vital body
oils. This helps the complexion to maintain its delicate sheen and enhances
beauty naturally.
Target: It targets to the women who likes to take care of her skin by natural
About the Brand: Fairglow has a unique Bio-extract ‘Natural Oxy-G’ that is of
vegetable origin and absolutely safe. Its natural action involves reduction of the
black melanin in the skin without changing the skin’s natural balance. The
Natural Oxy-G also helps remove blemishes to give the user a smooth and
glowing complexion. FAIRGLOW therefore, provides fairness for the face and
the whole body without any extra effort. In sum, it gives the twin advantages of
a clean and fresh bath while also providing the fairness benefit.
Target: It targets to the every women of India who wants to have fair-bright
complexion. That is why it was one of the top successful brand of 2001.
Positioning: It position as a beauty soap with Natural Oxy-G which help the
Price: Rs. 10
Advertising Objective: The objective is to attract every women of the country
Advertisement Strategy: It project the soap which could make the face and
whole body more fairer without any extra effort and give twin advantage of
About the Brand: NEW CINTHOL SKIN FRESH is a unique toilet soap
with Orange extracts which gives freshness along with skincare. Orange is an
ingredient known for its skin benefits since times immemorial and CINTHOL
SKIN FRESH offers the same benefits in the form of soap for a Fresh and
Target: First it targeted to the men now the new Cinthol Skin Fresh targets to
Positioning: It position itself as the beauty soap which keeps the people fresh.
Advertising Objective: The objective is to influence all the people who always
Available Range & Size: Cinthol Regular (100 gms), Cinthol International
Lime (100 gms), Cinthol Lime Fresh (75 gms, 125 gms.).
Brand Name: ALLCARE
About the Brand: Godrej Allcare Family Health Soap is a Double Action
The Germblaster effectively fights the germs while the moisturizers keep the
Target: It targets all the Indian family from middle class and up.
Positioning: Godrej position Allcare soap as a family soap which could fight
Price: Rs. 14
Advertising Objective: The objective is to attract all the middle class Indian
family.
Advertisement Strategy: The main aim of advertisement strategy is to project
Allcare as a family soap with germicidal which keeps skin free of germs.
About the Brand: For the male consumer, an experience called Aramusk. The
enduring mystique of musk in a profusion of rich lather and uniquely contoured
for man’s grip.
Target: The soap targets totally to the men of age group from 16-50.
Price: Rs. 15
Advertising Objective: To attract the people who believe themselves as ruf &
tuf.
Advertisement Strategy: It project as bathing soap for men who always wants
to look manly.
About the Brand: Enriched with Johnson’s Baby Oil, this is the mildest
Target: Johnson baby soaps targets all the baby upto the age of 2 years.
Positioning: It position as a soap without any harsh chemical and will take care
Price: Rs. 23
Advertising Objective: To influence the parents and wants their baby should
Johnson baby soap asa soap with no strong perfumes, no colouring agents or
any harsh chemicals that will strip away the skin’s natural microbial flora.
About the Brand:This soap was launched to take care of kid’s skin and giving
Positioning: Positioned as a soap for kids of 4 – 10 years and at the same time
Price: Rs. 18
Advertising Objective: Johnson’s Kids Soap is the first soap of its kind to be
influence the parents who wants their children to be taken care by safe soap.
Advertisement Strategy: The strategy is to present Johnson’s Kids Soap which
is made for them whose parents are concerned about their kids skin as it
Available Range & Size: It comes in fun fragrances (Orange Orange, Mast
Mango, Pink Strawberry, Green Apple and Groovy Grape) that appeal to kids,
and its Star Shape make more convenient to grip while bathing (75 gms & 125
gms).
COMPARISON OF MARKET SHARE OF HLL, P&G,
4%
10%
HLL
12% P&G
Godrej
59% Nirma
15% Johnson & Johnson
After research done by me I analyze that the market shares of the HLL
products was greater than other companies, which shows that the
acceptance of HLL products are more by consumer.
company and the product are frequently accepted and used by each and every
category of consumer. And the HLL put its all effort to maintain its standard
70%
60%
HLL demanded (Approx.)
50%
P&G demand (Approx.)
40%
0%
1
important for the consumer during the purchasing of the soap. Near
about 40% are causes about the brand names of the soap, 25% are not,
about 20% used regular brands and 15% of them are not answered.
50%
Serious about the
40% brands
Not serious
30%
0%
DATA ANALYSIS
1. After the survey (50 samples) the population understands the soap by
50%
Company name
40%
Quality of the
30% soap
20% Identifying name
0%
1
2. Mostly consumer uses.
I HAMMAM 5%
II DETTOL 9%
IV LIRIL 20%
V BREEZE 8%
VI DOVE 3%
VII PEARS 4%
IX NIRMA 14%
X OTHERS 6%
30% Hammam
25% Dettol
Lux
20%
Liril
15% Breeze
Dove
10%
Pears
5% Lifebouy
0% Nirma
1 Others
3. The individual rates their present soap by the following qualities-
40%
30%
20% Series1
10%
0%
Packaging
Company
All of the
the soap
Price of
above
of soap
name
4. All the individuals preferred to change new brand of the soap.
40%
30%
20% Series1
10%
0%
Packaging
Company
the soap
All of the
Price of
above
of soap
name
5. The factors which make the consumer to purchase the soap as rated.
40%
35%
30%
5%
0%
1
6. After the survey of 50 samples I analyse that large family uses-.
I. HLL 45%
IV NIRMA 30%
V OTHERS 5%
45%
40%
35%
30% HLL
P&G
25%
Johnson & Johnson
20% Nirma
15% Others
10%
5%
0%
1
7. After the survey of 50 samples I analyse that small family uses-.
IV NIRMA 30%
V OTHERS 5%
35%
30%
25%
HLL Soaps
20% P&G
Nirma
15% Johnson & Johnson
Others
10%
5%
0%
1
8. In the premium segmentation of the soap the rich people uses-
I. Pears 30%
IV Doy 5%
60%
50%
40% Pears
Dove
30%
Camey
20% Doy
10%
0%
1
PRODUCT DIFFERENTIATION
• FORM: Some soap are oval some are rectangular and some are
almond shape some also have the shape of animals, some found in 75
gms, and some are 125 gms and are found 150 gms.
• FEATURE: Some soaps are herbal, some are non alkaline and
alkaline.
Advertisement plays a vital role in marketing of products. Few years’ back the
ratio between advertisement and sales promotion was 70:30 but this ratio
changed dramatically. Now the ratio between advertisement and sales is 40:60.
perception that HLL had cut back ad spend. However, the company is now
and Promotions
Sales 86,230 81,850
% of Sales 16.3 16.5
140
120
100
80 Advertisements
60 Sales
40
20
0
2004 Dec
2005 Dec
Godrej Consumer Private Limited, the other major player in Indian soap market
has decided to spend Rs. 1bn in advertisement and promotion in 2004. In 2003
player in Indian soap market are not behind too much in spending for
• Lower class people use Nirma & Lifebuoy because it cost price
• Middle class people uses Lux, Cinthol & Liril because these are
economical soaps.
• Upper class people use Camay, Pears & Dove these soaps tell of
high society.
products.
• Johnson & Johnson have targeted the children and they have
achieved it.
all categories.
economical.
SUGGESTION AND
RECOMMENDATION
On the basis of my studies I want to suggest that P&G has to make out the more
Because any company stands in the competitive market should have lot of
varieties of products to overtake the entire market. The P&G has to check out
there pricing strategy because the price of the HLL is much lesser than P&G
The sales and promotional activities of HLL is very effective than other
also emphasize on the dealer network distribution with the help of there talented
marketing executives.
there sales and promotional activities and should make there proper marketing
strategy.
Last but not least the channel of distribution, packaging, segmentation and
moreover only after the proper marketing research they should launch their new
products in the market to grasp the entire market and increase their market
shares.
CONCLUSION
Heat and dust are integral part of Indian climate. This makes Indian as one of
the ideal market for soaps and other cleaning products. As we know that the
them frequently, as and when required. Many of these products are perishable.
The penetration of bathing soaps is 98% of all households. The research study
shows that the per capita consumption of bathing soap is 513gm. So there is a
very big market for soap in India. The total turnover of soap or market in India
is 54 lakhs tone per annum and is increasing at the rate of 5% per annum. In
which HLL is the market leader with 59% of share followed by godrej. Other
major players are Nirma Ltd., Colgate-Palmolive Ltd., Henkel-Spic India Ltd.
The soap market is not only segmented on the basis of price and benefits but
• The frequent used soap was Lux (28%) then Nirma (14% the second
position.
• The appealing factors are soaps were price which was followed by size
buying soaps.
Information Requirement
brand name.
II. The extent to which the consumer think the following attributes
Questions-
i) Company Name
3) Please name some soap companies that you have heard of.
4) How important us the brand name of a soap?
i) Not important
ii) Important
i) Packaging of soap
6) Are you satisfied with the overall performance of your present soap?
i) Yes ii) No
8) Did you change both the soap at the same time and one time?
11) What are the factors that you considered when you purchase the soap?
i) Parents suggestion
i) Company name
iv) Advertising
PERSONAL INFORMATION
i) 18 – 25 ii) 25 – 35
iii) 35 – 50 iv) 50 - above
1. www.hll.com
2. www.gpcl.com
3. www.jjibp.com
4. www.nirma.com
5. www.colgate.com
6. www.jkhc.com
7. www.henkel.com