The Skinny…A daily double-shot of digital goodness.

The Skinny is a synopsis of current digital marketing and social media trends. The Skinny’s mission is to deliver the buzz
to you in a few minutes or less so you can be in the know and focus on what matters most- your work.

There Will be a Karaoke Party Next Thursday on BP-3

 Save the date, Thursday March 31, because there’s going to be a party to celebrate 10 years

of excellent work at Ascentium.

 All you need to do is show up ready to sing, and there will be prizes for the top performers.

 There will be plenty of refreshments, like a keg and some liquor, and you must be 21 to

consume alcohol.

 If you have what it takes to become the first Ascentium Idol, then come ready to sing next

Thursday,

LinkedIn Reaches 100 Million users

 LinkedIn now has 100 million members and is growing at a rate of 1 million new members per

week.

 44 million LinkedIn users are in the U.S. and the fastest growing countries in 2010 were Brazil,

Mexico, India and France.

 The next LinkedIn Seattle meetup will be in Renton on Wednesday, April 20th from 5:30 pm to

7:30 pm at The Tea Palace.

 If you’re interested in joining LinkedIn Seattle, click here.

Facebook’s iPhone App Will Let Users Check in to Events

 Facebook will be expanding checkins beyond Places and will add them to Event Pages in

the next release of its iPhone application.

 The new feature will allow Facebook iPhone app users to check in to Event Pages

and tag their friends in the process.

 According to a report from All Facebook, the “Check In” button currently appears on

Event Pages on the day of events for select iPhone users.

 The new checkin button will likely come as a welcome addition for most event

organizers.
Localytics: Only 26% of Mobile App users Become “Loyal Customers”

 Mobile metrics firm Localytics says that few people will stick with apps and become loyal customers.

 According to their usage data, just 26% of new customers eventually become “loyal customers” of a mobile app, launching it

10 ore more times.

 What could be more troubling for developers is the fact that just as many people who try the app will never launch it again.

 “With over 10 billion downloads from just Apple’s App Store, it’s clear that people are very willing to try new apps.” Localytics

wrote.

 “It’s equally clear that app developers and publishers need to look beyond downloads and focus marketing resources on

attracting and retaining the quarter of customers who tend to become loyal users.”

“Advertising is an environmental striptease for a world of abundance.” –Marshall McLuhan