SWOT ANALYSIS

Primary factors

Strengths Weaknesses
S W

ARIBA

Opportunities Threats
O T
SWOT ANALYSIS
Strengths

S
ARIBA

Strength Strength Strength

Partners are the
The best horizontal Getting closer and biggest player in the
marketplace closer to a total Industry. Twenty-one
software service. A one stop of the world’s best-
shop for the buyers performing supply
and suppliers chain organizations
use Ariba solutions

Strength Strength Strength

First mover Strategic alliances High market cap and
advantage with leading revenue
companies for 
diversification of
services and
features
SWOT ANALYSIS
Weaknesses

W
ARIBA

Weaknesses Weaknesses Weaknesses

Less credibility in Target customer is Value proposition to
vertical market limited to the big the supplier is
model companies industry limited

Weaknesses Weaknesses Weaknesses

Market model is not Ariba does not use Third party
scalable have the ability to dependence
interoperate with
exchanges using
software from
competitors.
SWOT ANALYSIS
Opportunities

O
ARIBA

Opportunities Opportunities Opportunities

Great positioning on Expanding into New product like on-
horizontal market vertical market line auction and
exchange

Opportunities Opportunities Opportunities

On-demand solution Huge international Expanding in new
for automating the market areas – aribaweb
entire contract
lifecycle
SWOT ANALYSIS
Threats

T
ARIBA

Threats Threats Threats

Software companies Vertical market Customers have
enter B2B business players expand their more bargaining
business to power in vertical
horizontal market market

Threats Threats Threats

New Niche markets Expanded Fluctuation of global
created by competition– e.g. i2 currency
competitors acquires rightsworks
steer competition in
e procurement
segment
SWOT ANALYSIS
Summary

ARIBA
SWOT summary

• Solid Customer Base

• Good capital revenue and growth
• Market Oppurtunity for Future Growth
• Stretegic Alliances for Diversification
• Current services not scalable to smaller
companies which limits market potential.
• New challenges in global markets

S W
• Ariba as a leader in the industry must always
be looking over their shoulder at the
competition.

O T