Sample media release layout

Company
Letterhead
MEDIA RELEASE
Total number of pages ?

ATT: WHO? DATE

POSITION?
MEDIA OUTLET

HEADLINE – CLEAR, RELEVANT, NOT SENSATIONALISED

Lead paragraph (par) should include the most important information

in a clear and concise style. Try to make it punchy to attract interest
and entice the reader to continue.

Use the inverted pyramid to present the remainder of the pertinent

information. The first two pars should clearly state details of who,
what, where, why, when, how.

You can introduce a quote here or in the fourth paragraph. #$%

%&&(()_)_*&%%$#$#*%$#$^&*()__*&%#!!#$^&*()_&%^$@##
%^*(*())_)_)(*&^$%#$@##$%^^&*()_)___+)(&*^$#@@$%^&**((()

“Make sure that the quote is an interesting one with relevant

information,” says company managing director, Mr Bill Smith.

Make sure page numbers are on each page EG Page 1 of 2 or state ‘more’
Sample media release layout

abbrev headline 2/2

*&$@!!#%^&()__(&%@#@#@$#@$%^&*)__)*(&%$@#%^&*()_)()(&
%^$$%%^&**(*((()_)(8885323000@@$$%%^^

This would be where your inverted pyramid content would taper

inwards and become less crucial, but still relevant to the news angle.

“Another relevant quote may also be included in the media release to

allow opinion or sentiments to be expressed,” says company director,
Mr Dan Brown.

By now, the main points of the media release have been covered,
and the information is ready to go to media who can act on in.

-ends-

Released on behalf of: ABC Company

Issued by: Professional PR (may be a PR

consultancy, not in-house)

For further information: Full Name

Position
Company (which? The organization in question or
the consultancy? Make this clear to media)
Tel: xxx xxxxxx (office hours)
Mobile 0409 555 555 (after office
hours)
Email joebloggs@companyx.com.au

Make sure page numbers are on each page EG Page 1 of 2 or state ‘more’
Sample media release layout

Page 2 of 2

Make sure page numbers are on each page EG Page 1 of 2 or state ‘more’