Licensing Brands, Inc

Brand Evaluation Questionnaire

Please answer each question as completely as possible. If there is any additional information
about your property, and/or samples that you wish to provide, please include them when
returning this completed questionnaire.

If we can get clarity on these questions and determine that a brand licensing program makes
sense, we would then recommend we explore what categories the brand has permission to
enter. From there, we could help you launch a brand licensing program.

Please send the completed questionnaire to: Pete Canalichio

(pete.canalichio@brandlicensingexpert.com)

1. Please provide the following information about your company:

Full legal name:    

Address:        City, State, Zip:  
Website:        Phone:       

2. Please list the principal contact for your company:

Name:       Title:     

Phone:       Email:      

3. What is the name of the brand you wish to have licensed? Please provide a short
description. If you are a licensee, what brands are you interested in licensing?

     
4. Have you registered for trademark or copyright protection for your brand? Y / N

5. In one sentence, please provide the mission statement for your brand:
       
6. What is your brand’s positioning/its unique selling proposition?
      
7. Are you currently selling any products featuring your property? Y / N

7 (a) If yes, what products?      

7 (b) If yes, how many years have the products been on the market?      

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7 (c) If yes, in what retailers are the products selling?      

8. What is the competitive landscape of the brand? Please list any brands that you consider to be
a competitor     

9. What other product categories do you think the brand has permission to enter?
     

10. Ideally, what is the timeline you have in mind for launching the brand in to new categories?

     

12. How did you hear about Licensing Brands, Inc.?

Google Search Personal Referral Word of Mouth

Our Website Trade Publication Other
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