Mrs.

Arthy Saravanan
Mrs.Arthy Saravanan
 Title

WHAT IS A PORTFOLIO?

Mrs.Arthy Saravanan
The American Heritage® Dictionary of
Title Language
the English
Defines
port·fo·li·o
as 
• a. A portable case for holding
material, such as loose papers,
photographs, or drawings.
b. The materials collected in such a
case, especially when
representative of a person's work: a
photographer's portfolio; an artist's
portfolio of drawings.
Mrs.Arthy Saravanan
 Title
WHAT
IS
A
FASHION
PORTFOLIO?
Mrs.Arthy Saravanan
 FASHION PORTFOLIO
Title
(a) implicit and explicit
information about the best work
done by fashion designer.

(b) display of one’s flair in

fashion designing, creativity,
experience, special skills, and
abilities
Mrs.Arthy Saravanan
Creation of a portfolio is one of the most
important aspects for a fashion designer to
make his presence felt .

Portfolios are a means for the designer to

communicate his ideas and concepts about
fashion to the people.

The portfolio determines the sale quotient of

an individual's design.

It is a presentation of the range of a

designer's skills and his expertise in the
field. Mrs.Arthy Saravanan
 CONCEPTS
OF
PORTFOLIO
DEVELOPMENT

Mrs.Arthy Saravanan
 The plan...
• Designers work a year in advance
– In the spring, the studio works for the
spring/summer of the following year
– Once a collection is finished, on to
the next!
• Research
– Each collection is researched so that
all the items in it complement each
other, will be in style, and have the
particular look for which the
company is known for.

Mrs.Arthy Saravanan
• Predicting Trends
– A designers most difficult task is
forecasting what will be in style for the
coming years. To do this, they know
the past trends and look at repeats.
They also purchase HIGH priced trend
magazines. Additionally they observe
what succeeded with customers in the
past.

Mrs.Arthy Saravanan
CONCEPTS TO BE CONSIDERED
ENVIRONMENTAL
FACTORS
SEASON

COLOUR

CULTURE

FABRIC DESIGN

OCCASION

PRESENTATION
TECHNIQUE
Mrs.Arthy Saravanan
 The Collection
• Theme
– A designer selects a theme that represents
their collection. It can be a period in history,
a foreign place, a range of colors, a type of
fabric…

• Designing
– After the groundwork is completed for the
nature of the collection, the designer must
decide how many and what types of garments
should be included in the collection.

Mrs.Arthy Saravanan
– Usually, they have a three month
period to design, produce and
publicize the collection in time for
their fashion show.
– Press and buyers get their first
look at the collection at the show

Mrs.Arthy Saravanan
PROCESS FLOW
IN
FASHION
PORTFOLIO
DEVELOPMENT
Mrs.Arthy Saravanan
Fashion Portfolio Development
Trend Forecasting

Trend Interpretation

Concept Development

Customer Profiling

Flat Sketch/ Silhouette

Development
Fabrics/Trims &
Accessories
Mrs.Arthy Saravanan
Fashion Portfolio Development
Final Design/Story
Board

Pattern Development

Measurement &
Grading of Patterns

Garment Construction

Fit Analysis & Quality

Assurance
Styled Garment on the
Ramp
Mrs.Arthy Saravanan
 Forecasting & Interpretation
• The process that analyzes current
events & happening culture to
identify new trends that can be
communicated to the Retailers &
consumers through seasonal color,
fabric, and silhouette stories to give
fashion a fresh look each season.

• Forecasting are normally done 20-24

months in advance of selling season.
Mrs.Arthy Saravanan
 Organizing A Portfolio
• A fashion design portfolio is a very
important tool for any designer.

• It should contain samplings of the best

work done by a designer.

• The best way to build a great portfolio is to

focus on the content.

• It should showcase the designer’s creativity

, style, sketching ability, knowledge of how
to use color ,textile understanding ,design
development and problem solving skills.
Mrs.Arthy Saravanan
 Points to remember in portfolio
preparation
• The recommended sizes are
8”x10”
9”x12”
11”x14”(most popular)
14”x17”
(or)
16”x20”
• Make it interesting and enjoyable.
• Keep it simple and neat.
• Keep it up to date.
• Include only the best designs.
• Plan your work and budgets.
• Good Knowledge about your target customer /
client.
Mrs.Arthy Saravanan
What to include ?
• Introductory page
• Customer profile
• Theme board
• Mood board
• Color board
• Fabric board
• Flat presentations
• Design development board
• Story board
• Accessory board
• Photographic
Mrs.Arthy Saravanan
board.
 Introductory page
• Should say Something
unique about the
designer /company.
• Example:
• Personal logo
• Designers name
• Customer name
• Season
• Targeted area of the
Mrs.Arthytheme.
Saravanan
 Customer profile
• Create a customer image and
biography that enables you to
keep your designs on track and
targeted to your customer.

Mrs.Arthy Saravanan
 Theme board
• The basic building
block/primary idea through
which the designer gets
impressed / inspired.
• Simply called as the
inspiration
Mrs.Arthy Saravanan board.
 Mood board
• Basically collages
of items such as
photographs,
• sketches,
• clippings,
• fabric swatches
and color sample
that present the
mood/idea of your
theme to your
Mrs.Arthy Saravanan
customer.
Color board
Colour is a vital element
of any emerging fashion
trend. Depending on the
forecast, people draw
inspiration from certain
colours & set the tone for
the line creation .Colour
reflects the mood of the
people. Avoid using more
than 8 shades in a pallete.
Mrs.Arthy Saravanan
 Fabric board
This board extensively
contains the swatches of the
fabric selected for the design
process. Fabrics are selected
with care to suit
season/occasion/market/price
point. The swatches will
demonstrate how the texture
,dimension and feeling of the
selected fabric is.

Mrs.Arthy Saravanan
 Flat presentations
The outline or shape of a
garment designed. Flat
drawings are exactly that – a
garment sketch showing
where the seams go, where
the fastenings go and what
type they are, and any other
interesting detail.

Mrs.Arthy Saravanan
Mrs.Arthy Saravanan
 Design development board
• This board presents the collection of
design development of styles of
garments related to our theme. This
is tool to communicate the designers
ideas.

Mrs.Arthy Saravanan
Mrs.Arthy Saravanan
 Story board
• Story board is a summary of your
collection’s inspiration and theme. this
board will usually consist of a full colour
illustration of a fashion figure or figures
(male or female) wearing the garments
being showcased. You should include a
sizeable swatch of the fabric chosen,
clearly labeled. You should consider your
storyboard to be a pictorial representation
of your clothing in full colour, along with
technical renderings of each garment
individually.
Mrs.Arthy Saravanan
Mrs.Arthy Saravanan
 Accessory board
The suitable
accessories for the
designed garment is
highlighted in this
board.

Mrs.Arthy Saravanan
 Photographic board.

• This board includes the photograph of

the finished product of your work. The
total finished touch is got by including
pictures of Mrs.Arthy
models wearing them.
Saravanan
• In today’s competitive
fashion industry ,your
portfolio is your sales tool.
There is no one style of
portfolio that remains
standard forever. If you
are not in fashion, you are
nobody.
Mrs.Arthy Saravanan
 REFERENCES
www.designersnexus.com

www.fashionising.com

www.ehow.com

www.uen.org/.

www.fashion-portfolio.webs.com/

www.sarahwatersdesigns.com
Mrs.Arthy Saravanan
Mrs.Arthy Saravanan