One Big Boy Drive WARREN, MI 48091-1799 (586) 759-6000 x www bigboy.com Contact: SMZ PR Partners Nikki Grandbery (248) 269-4356 ngrandbery@smz.com Paul Patterson (248) 269-4367 PRStaff1@smz.com Fill Up Your Tank on Big Boy and Pepsi: Free Gas Card Promotion Celebrating the 70" Anniversary of Big Boy Restaurants! Warren, Mich, — (May 18, 2006) — To kick off the celebration of the 70" anniversary of Big Boy Restaurants, Big Boy and Pepsi have teamed up to give customers a chance to win free gas cards Starting May 22 through June 17 Big Boy will be offering the “Pump It Up" Giveaway where customers can go to any Big Boy Restaurant nationwide and receive a mail-in entry form for a chance to win free American Express gas cards. One winner will receive a $1,000 gas card and 70 additional winners will receive a $75 gas card from Big Boy. These Big Boy/Pepsi gas cards are redeemable at gas stations and mini-marts that accept American Express, Entries must be postmarked no later than June 17. Winners will be randomly chosen and ‘announced in early July. No purchase is necessary and the public may enter as often as desired. Each entry must be mailed in separately in a hand-addressed, stamped envelope. The official entry form should be mailed to: Big Boy and Pepsi “Pump It Up” Giveaway P.O. Box 8546, Prospect Heights, IL 60070 “For 70 years people have loved Big Boy and now's our chance to show how much we love them,” said Tony Michaels, CEO of Big Boy Restaurants International. “We have been and always will be committed to delivering true value to cur customers through our product quality and menu pricing. With the current high gas prices putting a financial strain on consumers, we feel offering our customers the chance to win free gas cards will give them a gift that has significant and immediate value." -More-Big Boy “Pump It Up" Giveaway 1 add ‘And when it comes to value, the new Big Boy Pasta Bowls offer delicious new tastes of Italy starting at $6.99. There's: + Taste of Tuscany: Penne pasta sautéed in olive oil with roasted garlic seasoning, sliced mushrooms, diced tomatoes, spinach, black olives and diced red pepper, $6.98. Add sliced chicken breast or grilled shrimp sprinkled with roasted gartic seasoning, topped with Parmesan cheese and parsley, $8.98. + Pasta Florentine Alfredo with Chicken: Penne pasta sautéed in olive oil with spinach, sliced mushrooms and our unique garlic herb seasoning. Topped with roasted garlic sliced chicken breast and our creamy Alfredo sauce, sprinkied with Parmesan cheese and parsiey, $8.98. Without chicken, $6.99. + Penne Roma: Grilled italian sausage served over penne pasta with mushrooms, diced red pepper and diced onion sautéed in olive of. Finished with our own marinara sauce and sprinkled with Parmesan cheese and parsley, $8.98 The Big Boy free gas card promotion is running in conjunction with the Big Boy Strawberry Festival where customers can sample a variety of their favorite strawberry desserts, along with a few | new ones. The world famous Big Boy strawberry pie is made with big, fresh - never frozen - strawberries. And there are Big Boy Brand Premium Hand-Dipped ice Cream™ desserts. like the Hot Fudge Strawberry ice Cream Cake or cool and creamy strawberry sundaes. | The national growth of the Big Boy chain is in full speed with new openings of restaurants coming in late June and July in Las Vegas, Florida and California fn June Big Boy will announce details on other events and nationwide contests for the public in honor of the company’s 70" anniversary Headquartered in Warren, Michigan, Big Boy Restaurants International LLC is the exclusive worldwide franchiser of more than 455 Big Boy Restaurants in the United States and Japan. Visit us at www. bigboy.com.May 20, 2006 The Detroit News Detroit. MI Circulation 27 Big Boy looks to to* pump up ’ business na time of sky-high gas prices, some res- tauurants are serving up a aew, non-calor- fe fuel to get customers in their door. The ‘Warren-based restaurant franchise Big Boy is offering people the chance to sin free Ens ‘ards May 22 through June 17. “With the current high gas prices putting financial strain on consumers, we feel offer- ig our customers the chance to win free gas cards will gvethema gift that has significant and immediate value” said Tony Michaels, CEO of Big Boy Restaurants International ‘The promotion, called “Pump ft Up is in partrersnip oth Pepsi One winner will get $1,000 American Ex- press gus card and 70 others will get $75 as cards. Entries must be postmarked no later than June 17, Big Boy's Pump It Us” promation wil award one winner a $1,000 American Express gas ard and 70 others wil got $75 gas cards. Entries mist be postmarked no lator than June TZ. ‘Thetrickowinning customers today sto tap {nto their fear and anger and anxiety — that was one of the messages in renowned trend- spotter Faith Popeom's presentation las ‘Tuesday at the Detroit Yacht Club, “Have you ever seen so many pill eommer- sfals? They're right — no one can sleep” she said. From the bulging US. debt and rising oil prices to the swell of literate graduates and economic uncertainty thereare plemty of rea- | sons tobe apprehensive. There’ alatof fear ‘ut there” she said. Butare Detroit's automakers tappinginto that? Not enough, she sald. General Motors Corp. has addressed these sentiments with iis OnStar on-board emergency service. “I can’t think of anything els, said Popcorn, Contributors: Dorothy Bourdet, Shari Terlep and Ctristine Tierney,