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` a
 is the process by which companies
determine what products or services may be of
interest to customers, and the strategy to use in
sales, communications and business development.
` It is an integrated process through which
companies create value for customers and build
strong customer relationship in order to capture
value from customers in return.
O

 
O
` ccording to the merican
Marketing ssociation, green
marketing is the marketing of
products that are presumed to be
environmentally safe.
` selling products and/or services
` It includes producing, packaging, advertising
` Environmental Marketing/Ecological Marketing
` First marketing workshop on ³ecological
marketing´ in 1975 in Texas
` Came into prominence in late 1980s and 1990s
 r
 


` Ôesources limited, human wants unlimited

` growing interest among consumers
` New, improved products and services
á



á
 

` ?pportunities or competitive advantage

` Corporate social responsibilities (CSÔ
` Government pressure
` Competitive pressure
` Cost or profit issues
á
 

` „roduct
` „rice
` „lace
` „romotion
 p  

` require renewable and recyclable material

` huge investment in Ô & D
` Water treatment technology
` people are not aware of green products and their
uses
` consumers are not willing to pay a premium




` Wipro recently launched Eco Eye, an ecological

sustainability initiative that, ensures that the firm does
not do business at the cost of ecology. Wipro is
increasingly focusing on energy efficiency and
effective e-waste management.
` Nokia is making eco-friendly phones with
biodegradable phone covers and recyclable batteries.
The company is also working towards reducing up to
50% of the energy consumed by mobile chargers.
`
MÔF, one of India¶s largest tyre manufacturers,
has created an eco-friendly tubeless rubber tyre
that reduces rolling resistance and fuel
consumption.
`
Van Heusen announces the launch of EC? line
shirts made from 100% natural raw material,
organic cotton, made from untreated cotton
seeds and natural dyes.
` „hilips¶s CFL lamps consume very less
electricity and help to save power

` Samsung EcoGreen F1 hard drive

primarily excels in the area of low power
consumption.
`
Sensing a need in the market, the Maini Group
launched Ôeva, an electric car that has an
increasing customer adoption in India today.
` Sony¶s ?D? range entered into a wide range of
eco friendly products