20 Minute Sales Letters

20 Minute Sales Letter Secrets for

"Good Enough" Copy

By Jason Fladlien

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 20 Minute Sales Letters

Intro

Most people make writing sales letters way too complicated. And for good reason - that's how
they're taught.

You probably got your instruction from someone who lives, eats, sleeps and breathes
copywriting. So naturally, they're going to share with you every trick, tactic and method for
enhancing your copywriting skills.

Most of those tricks work. But the problem is: if you have a thousand tricks you "know about",
which ones do you use for each sales letter?

If you have too many options, it's too easy to not want to write the letter at all... or to take
forever writing it... or the sales letter sucks because you tried to do too much with it.

In most cases, a simple straight to the point sales letter - especially for something you're selling
for $47 or less - will be the best case. And it's also brain dead easy to write these. Here's how to
do it.

Start With the Offer

The biggest reason most people write copy that doesn't convert is their readers leave the page
before they even know what the offer is. That sucks!

So how do you remedy this? You open your sales letter right up with the fact you're selling them
something, and why you think it's in their best interest to take a look at what you're offering,
and consider purchasing it.

Let's do an example to illustrate this.

" If yo u ' r e l o o k i n g f o r a n e a s y w a y to g row u p s i d e d o w n to m a to es , th e n wh a t I

h a ve to o f f e r yo u to d a y j u s t m i g h t d o th e t r i ck . I ' ve p a i n s ta k i n g l y p u t to ge th e r a

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 20 Minute Sales Letters

g u i d e th a t s h ow s a l l th e g re a t t i p s o n h o w to g row u p s i d e d o w n to m a to es , a n d f o r
a l i m i te d ti m e I ' m m a k i n g i t a va i l a b l e to y o u f o r o n l y $ 17 .

I b el i e ve y o u ' l l f i n d th i s to b e wo r th m u ch m o re th a n th e ti ny $ 1 7 yo u ' l l h a v e to i
nv es t to ge t yo u r h a n d s o n i t . W hy ? Wel l h e re ' s wh a t y o u ' l l d i s c ov e r wh e n y o u s i
g n u p to ge t y o u r re p o r t o n h o w to g row u p s i d e d ow n to m a to e s . . ."

And then you simply describe every benefit they'll be privy to if they do decide to purchase your
product.

There's nothing magical about that, is there? It is straight forward. You have something you
think is a great deal. You let them know that. Then you show them why it is a great deal.

No big story. No "problem, agitate, solve" methods. No fancy tricks to "hook the reader" in. Just
a straight forward message that says - I have a great offer for you and here's why you should
purchase it.

Communicating Your Benefits

So you opened your copy up with the straight forward approach we talked about above.

Now it's time to describe your benefits. The best way to do this is with bullet points. And the
easiest way to write bullet points is to collect good bullet points, then model your own bullet
points after them.

What that means is spending an hour or so looking at sales letters that have really good bullet
points, and then saving the best bullet points into a text file, so you can consult it any time you
need ideas.

For example, in our bullet point swipe file we might see this:

What niches will almost never work for recruiting joint venture partners - and what to
do instead...

So for our example we could create a bullet point that says...

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 20 Minute Sales Letters

What methods almost never work for growing big upside down tomatoes... and what to
do instead to grow plump, delicious tomatoes almost every time...

Again not rocket science. Just 15 to 20 bullet points about what you have.

Or, you could write a few paragraphs that explain the things they'll discover once they get their
hands on your product. That's it.

Use the Golden Guarantee

After you communicate the benefits, now explain that it comes with a 100% money back
guarantee.

Here's one that works really good that you can almost use word for word. We call this the
golden guarantee and here it is...

G e t yo u r h a n d s o n th i s g u i d e i m m e d i a tel y. O p e n i t u p a n d re a d j u s t th e f i r s t 1 0 p a
ge s o f th e re p o r t . I f a f te r 1 0 m i n u tes yo u d o n ' t a l re a d y fe el y o u ' ve go t te n m o re th a
n yo u r m o n e y ' s w o r th , I d e m a n d y o u co n ta c t m e a n d I w i l l p ro m p tl y a n d q u i e tl y re
tu r n e ve r y p e n ny o f yo u r p u rch a s e . . . n o q u e s t i o n s a s ke d .

B e t te r ye t - ta ke a f u l l 3 0 d a y s to u s e th i s g u i d e a n d b e n e f i t f ro m i t . I f w i th i n th o s e
3 0 d a y s fo r a ny re a s o n - o r n o re a s o n a t a l l - y o u a r e u n s a t i s f i e d th e n l e t m e k n o w a
n d I w i l l re t u r n 1 0 0% o f yo u r i nv es t m e n t th a t d a y.

Yo u r i s k n o th i n g a n d y o u s ta n d to ga i n e ve r y th i n g to d a y. S o a c t n o w a n d s i g n u p !

You can change just a few words and literally use this guarantee with almost anything you sell.

Optional - Throw In Bonuses

If you want to "take it to the next level" you can throw in additional bonuses if you wish.

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 20 Minute Sales Letters

This is where you'd put it - right after the guarantee. A subhead that says "Act today and also
get these 3 bonuses" works great.

Then you simply explain each bonus they get if they act immediately today.

The Close

At the end you simply just tell them to invest, and re-iterate in a paragraph or two everything
they get and remind them of the money back guarantee. Then tell them how to sign up.

It's that simple.

Will this produce the highest converting sales letters on the planet? Nope. But it will allow you
to create "good enough" sales letters so you can get something out there and start making sales
ASAP.

And good enough is good enough!

Resources
How To Write Near World Class Sales Letters In Less Than 3 Hours!
http://3hourad.com

How To Create 60.4% Coverting Squeeze Pages In 4 Minutes Or Less

Click Here...

Internet Marketing Profit Equation - Traffic & Conversion Training

Click Here...

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 20 Minute Sales Letters

How To Create An Info Product In Under 48 Hours

http://48hourreport.com/48hour

How To Write A 400 Word Article In 7 Minutes Or Less

Click Here...

Get 6 Squeeze Pages, A Sales Letter & 12 Products Created For YOU
http://48hourreport.com/nichecopywriter/

How to Invade ANY Niche In One Day

http://goldmembercoaching.com/5minuteniche/

Why the 80/20 Rule Sucks - & How To Triple Your Productivity!
http://goldmembercoaching.com/timemanagement

How To Get $6.34 Per Click To Your Website With This Simple 4 Step Process
http://www.valuemultiply.com/

How I Put Together A Product Launch in 90 Minutes

That Pulled in $10,520! It Only Took 4 Step!
http://goldmembercoaching.com/poorman/

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 20 Minute Sales Letters

Amazing “PLR Repurposing” Secret Creates

100% Unique Products In Under 19 Minutes...
http://goldmembercoaching.com/plrsecrets/

Personal Development for People Who Hate Wishy Washy Self Help Gurus
http://goldmembercoaching.com/wishywashy/

How to Become An Expert At Almost Any Skill in 27 Days or Less...

Click Here

How To Become a $40 An Hour Ghostwriter In Less Than 7 Days

http://goldmembercoaching.com/ghostwritingsystem/

The Gary Halbert SWIPE FILE

http://halbertswipefile.com

16 Web 2.0 Website Templates For Your Sales Pages

& 7 “Fill In the Blanks” Sales Letters
http://goldmembercoaching.com/templatefactory/

Wanted 48 Savvy Individuals to Participate in Covert “Mind Experiments”

http://goldmembercoaching.com/mindstatechange/

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